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All Journal Transformasi: Jurnal Pengabdian Masyarakat ANDHARUPA JADECS (Journal of Art, Design, Art Education and Culture Studies) International Research Based Education Journal Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Indonesian Journal for Social Responsibility Altruis: Journal of Community Services Mavis : Jurnal Desain Komunikasi Visual Journal of Language, Literature, and Arts (JoLLA) Jeskovsia (Jurnal Desain Komunikasi Visual Asia) Mavis: Jurnal Desain Komunikasi Visual
Fariza Wahyu Arizal
Universitas Negeri Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mechanical Engineering Public Health Social Sciences Other

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Branding Desa Sambimulyo sebagai Destinasi Wisata Kebun Jeruk Seno, Intan Aprilia; Sayekti, Pranti; Arizal, Fariza Wahyu
Indonesian Journal for Social Responsibility Vol. 7 No. 01 (2025): June 2025
Publisher : LPkM Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/ijsr.v7i01.265

Abstract

Sambimulyo Village is a village in Bangorejo Sub-district, Banyuwangi Regency that has the potential of citrus fruit farming which requires a branding program to form its identity as a tourist destination. This branding program is carried out by forming a visual identity, developing tourism activities, developing typical products, developing areas, and empowering human resources to regulate tourism regulations. The design of the branding program was carried out using a qualitative method with the 2013 Alina Wheeler model starting from determining the topic, researching problems, clarifying strategies through observation, interviews, questionnaires, and documentation. The results of this branding program design are implemented in identity design in the form of a logo, and GSM (Graphic Standard Manual) which is applied to promotional media in the form of banners, billboards, brochures, social media content, and websites. Development of tourist areas and activities supported by making signage designs, backdrops, regular tickets, festival tickets, and festival posters. Making typical products supported by menu book design, product packaging, merchandise. And empowering the surrounding community by socializing the branding program, providing training, and coordinating to manage tourism.
Visualisasi `Si Pitung` Berdasarkan Cerita Margreet Van Till untuk Memotivasi Perjuangan Bela Negara bagi Generasi Muda Pamungkas, Wisnu Bayu; Arizal, Fariza Wahyu
Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Vol 6 No 01 (2024): Volume 06, Nomor 01, Maret 2024
Publisher : Program Studi Desain Komunikasi Visual, Fakultas Sains dan Teknologi, Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/cd.v6i01.856

Abstract

Folklore always exists in every region, including Indonesia. Folklore is a form of culture and/or history of a place to date. Therefore, existing folklore needs to be maintained by creating the latest literacy that adapts to current era and technology. One of them is by making adaptations of folk tales through digital comics based on internet sites, aka web comic. The aim is to make folklore relevant and easily accessible and become better known to the public. This research uses a qualitative method by referring to book that explaining the setting of the era when folklore occurred and relevant literature studies. Supporting media used as promotional material in this research include social media posting, posters, banners, tote bags, key chains, pins, mugs, hand-held fan.
Branding TPA Wisata Edukasi Talangagung Kabupaten Malang Cheryke Selsa Adia; Pujiyanto Pujiyanto; Fariza Wahyu Arizal
MAVIS : Jurnal Desain Komunikasi Visual Vol 1 No 02 (2019): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/mavis.v1i02.419

Abstract

The purpose of branding design as an effort to improve the brand image is to get to know and attract consumers' interest to come to Talangagung Education Tourism Landfill. The method used in this design is to use qualitative methods by conducting observations, interviews, documentation, and questionnaires. This needs to be done in order to collect supporting data for the preparation of branding design concepts. So the design of this branding is done with a unique and interesting visual form that can be applied to promotional media so as to form the brand image of the Talangagung Education Tourism Landfill. The result of this design changed branding is the logo as the main identity that is designed based on the identity of the Talangagung Education Tourism Landfill. Besides that, it is equipped with other supporting media.
Keindahan dalam Kesederhanaan Wayang Krucil Wiloso : Sebuah Kajian Estetika Wabi Sabi Fariza Wahyu Arizal
MAVIS : Jurnal Desain Komunikasi Visual Vol 7 No 01 (2025): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/mavis.v7i01.1792

Abstract

Wayang Krucil Wiloso Wiloso is one of the traditional Javanese art forms that developed in Wagir, Malang. This puppet, which originates from the story of the spread of Islam and also tells the story of Panji Asmorobangun and also the story of the menak in the spread of Islam. This puppet not only functions as entertainment but also as a means of education and the spread of moral values and local culture. This research examines the aesthetics of Wabi Sabi in Wayang design. Wayang Krucil Wiloso is different from other puppets, such as the use of contrasting colors, expressive body proportions, and simple ornaments, Wayang Krucil Wiloso still maintains traditional Javanese values and symbolism. When studied from the perspective of Wabi Sabi's eastern aesthetics, the traditional elements in Wayang Krucil Wiloso become an aesthetic study of beauty in simplicity to analyze the simple yet attractive visual appearance without losing its identity and characteristics. This research uses a descriptive qualitative method through observation, interviews, and literature study to understand the aesthetics of Wabi Sabi in Wayang Krucil Wiloso. The result is that Wayang Krucil Wiloso Wiloso, although appearing in simplicity and far from the splendor of puppets in general, can still perform its main functions, namely as entertainment, as a medium of education, moral messengers and also as a means of preaching and spreading Islam in East Java.
Empowering Visual Communication Design Students to Support Tourism Village through Entrepreneurship Education Ayyub Anshari Sukmaraga; Andreas Syah Pahlevi; Fariza Wahyu Arizal; Ima Kusumawati Hidayat; Khairul Azhar bin Mat Daud
International Research-Based Education Journal Vol 7, No 1 (2025)
Publisher : Faculty of Education Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um043v7i1p75-84

Abstract

This study investigates the effectiveness of integrating Entrepreneurship Education into Visual Communication Design (VCD) curricula to enhance students' empathy and their capacity to support community development. By embedding entrepreneurial principles, the program aims to cultivate social responsibility and practical skills, empowering students to contribute to the economic and cultural sustainability of local communities. The research involved two student cohorts from Universitas Negeri Malang and Universitas Ma Chung, who collaborated with Kampung Warna-Warni, a renowned tourism village in Malang, Indonesia. Over a one semester workshop, students designed souvenirs to boost creativity and income for village residents while fostering their own empathy. Result show a the potential of combining academic learning with practical application to achieve both educational and community development objectives.
Co-Authors Abdullah, Mohammad Yusrin Achmad Noerkhaerin Putra Andreas Syah Pahlevi Arif Sutrisno Ayyub Anshari Sukmaraga Barotun Mabaroh Barotun Mabaroh Cheryke Selsa Adia Cheryke Selsa Adia Hermanto, Yon Ade Lose Ibrahim, Nabisah Binti Ima Kusumawati Hidayat Joni Agung Sudarmanto Khairul Azhar bin Mat Daud Lestari Setyowati Mumtyassanah, Dhahabiani Yunisa Novian Wahyu Firmansyah Pamungkas, Wisnu Bayu Pranti Sayekti Pujiyanto Pujiyanto Rudi Irawanto Sari Kamina Sari Karmina Sarjono Sarjono, Sarjono Seno, Intan Aprilia