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All Journal Kontigensi: Jurnal Ilmiah Manajemen Joong-Ki : Jurnal Pengabdian Masyarakat NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Cendekia: Jurnal Ilmu Sosial, Bahasa dan Pendidikan Khatulistiwa: Jurnal Pendidikan dan Sosial Humaniora Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Insan Pendidikan dan Sosial Humaniora Jurnal Motivasi Pendidikan dan Bahasa Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Joong-Ki Jurnal Manajemen Bisnis Era Digital Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Manajemen Kewirausahaan dan Teknologi Jurnal Manajemen Bisnis Digital Terkini Joong-Ki Jurnal Pendidikan dan Sosial Humaniora
Fadli Agus Triansyah
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pemberdayaan Kelompok Usaha Galansia melalui Teknologi Tepat Guna dan Digital Marketing Aprinawati Aprinawati; Hidir Efendi; Haryadi Haryadi; Khafi Puddin; Fadli Agus Triansyah; Apriansyah Sipayung; Nasywa Khalista; Fadillah Fasha
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 4 (2025): November: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v5i4.6977

Abstract

This community service activity aims to empower the Galansia Business Group in Sait Buttu Saribu Village, Pematang Sidamanik District, Simalungun Regency, which is engaged in the processing of agricultural products and household products. The main problems faced by the partners include limited production capacity, inconsistent product quality, simple business management, and traditional marketing methods. To overcome these problems, the community service team applied a participatory approach by providing appropriate technology, business management assistance, and digital marketing training. The results of the activities showed a significant increase in production capacity, time efficiency, and product quality consistency thanks to the use of onion slicing machines and liquid soap mixing machines. In terms of marketing, the partners successfully utilized social media as a means of promotion and distribution, and improved product packaging to make it more attractive and professional. In terms of management, the partners were able to implement simple digital-based financial records and were facilitated in handling business legality. The impact achieved was an increase in members' income of more than 50% and the growth of entrepreneurial spirit among the village's elderly. This program has proven to be effective in supporting business independence and can be used as a model for community-based MSME empowerment in the digital era.
Penguatan Kapasitas Kelompok Usaha Sijati dalam Pengelolaan Budidaya Jamur Tiram di Desa Sait Buttu Saribu Rangga Restu Prayogo; Hendra Saputra; Hidir Efendi; Khafi Puddin; Fadli Agus Triansyah; Safitri Maya Sari; Annisa Az Zahra; Dimas Very Prabowo
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 4 (2025): November: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v5i4.6979

Abstract

This community service program was implemented to strengthen the capacity of the SIJATI Business Group in managing oyster mushroom cultivation in Sait Buttu Saribu Village, Simalungun Regency. This activity was motivated by the group's great potential in oyster mushroom production, but still faces obstacles in production, marketing, and business management aspects. The method used was a participatory-collaborative approach through stages of socialization, training, mentoring, provision of modern production equipment, strengthening digital marketing, and business management coaching. The results of the activity showed a significant increase in the group's capacity. From a production aspect, the use of a stainless steel steamer machine and modern baglog racks increased time efficiency, saved energy, and doubled production capacity. From a marketing aspect, digital marketing training and collaboration with students as resellers expanded market reach, increased consumer interaction, and drove increased turnover. From a management aspect, digital-based financial records and assistance with business legality strengthened institutions and opened opportunities for access to capital. This program also had a social impact by increasing the economic contribution of housewives who were members of the group, thereby contributing to the welfare of the village community. Overall, strengthening the capacity of the SIJATI group aligns with achieving the Sustainable Development Goals (SDGs), particularly in poverty alleviation, gender equality, and inclusive economic growth. Therefore, this activity can serve as a model for empowering competitive and sustainable local commodity-based MSMEs.
Langkah Strategi UMKM Menuju Bisnis Global: Studi Kasus Kopi Kenangan Cabang Jl. Pancing No. 184, Medan M. Fikrie Fachrian Lubis; MHD. Haiqal Wijaya; Clara Citra Sinaga; Andhita Dean Vega; Dionisius Sihombing; Fadli Agus Triansyah
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 6 (2025): November : Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i6.2295

Abstract

This study aims to analyse the strategies implemented by Kopi Kenangan MSMEs, particularly the branch at Jl. Pancing No. 184 Medan, in facing the challenges of globalisation and penetrating the international market. The method used is a case study with a descriptive qualitative approach through interviews, observations, and documentation. The results of the study show that Kopi Kenangan is well prepared to compete in the global market through strengthening internal management, utilising digital technology, and building a brand image based on Indonesian coffee identity. The expansion strategies implemented include selecting markets with cultural proximity, adapting products to local preferences, and collaborating with international partners. The main obstacles faced include competition with global brands, differences in consumer tastes, financial constraints, and export regulations. However, business opportunities remain wide open in line with the increasing global coffee consumption trend, interest in authentic local products, and government support in promoting and facilitating MSMEs. This study concludes that the success of MSME internationalisation is largely determined by the synergy between internal company quality, digitalisation, partnership networks, and external support from the government.
Analisis Kondisi Perekonomian Indonesia 2020-2024 Raysa Putri Nabila Hasibuan; Johan Paulo Negos Sinaga; Hannes Inmanuel Sinaga; Kristian Ronaldo Tampubolon; Dionisius Sihombing; Fadli Agus Triansyah
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 4 (2025): November : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i4.2290

Abstract

The 2020–2024 period is a crucial time for the Indonesian economy, which is facing severe pressure due to the COVID-19 pandemic and global economic dynamics. This study aims to analyze the development of the national economic condition over the past five years through key macroeconomic indicators, such as Gross Domestic Product (GDP), Foreign Direct Investment (FDI), forest area, industrial sector contribution, high-tech exports, domestic credit, trade in goods, and gross national income per capita (GNI per capita). The method used is descriptive quantitative based on data from the Central Statistics Agency (BPS) and secondary sources from national and international institutions. The results show that despite a contraction in 2020 due to the pandemic, the recovery process has been rapid since 2021, with stable economic growth in the range of 5% until 2024. Increased GNI per capita, improved foreign investment flows, and the expansion of economic digitalization are key factors strengthening national resilience. However, challenges remain, such as a decline in the industrial sector's contribution and a reduction in forest area. These findings confirm that Indonesia's economic development is moving toward a structural transformation oriented toward sustainability, sector diversification, and social inclusiveness. Overall, the 2020–2024 period reflects a phase of recovery and restructuring of the economic foundations toward achieving the Vision of a Golden Indonesia 2045 with global competitiveness.
Peran Lokasi Bisnis dalam Meningkatkan Usaha : Studi Kasus UMKM Jus Segar dan Sehat di Kota Medan Pebiola Silalahi; Nesmada Putri Manulang; Gladis Novita Malau; Jhon Veriyanto Siregar; Dionisius Sihombing; Fadli Agus Triansyah
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 4 (2025): November : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i4.2300

Abstract

Business location plays a crucial role in determining the success and development of a business, particularly for Micro, Small, and Medium Enterprises (MSMEs). This study aims to analyze how business location influences the performance and sustainability of the Fresh and Healthy Juice MSME in Medan. The research method used is a qualitative descriptive approach, with data collection techniques through direct observation, interviews with business owners, and documentation of daily business activities. The results show that selecting a strategic location, namely on the main road and close to busy areas such as markets, schools, and offices, has a positive impact on increasing the number of customers and sales volume. Factors such as easy transportation access, environmental cleanliness, comfort of the place, and the attractive appearance of the store also support a positive product image in the eyes of consumers. In addition, an easily accessible location simplifies the distribution of raw materials and expands opportunities for word-of-mouth promotion. Based on the analysis, it can be concluded that the right business location is an important strategy in increasing competitiveness and business revenue. Therefore, for MSMEs, selecting a location that suits the target market needs to be carefully considered so that the business can grow sustainably.
Kontribusi Etika dan Tanggung Jawab Bisnis (CSR) dalam Keberlangsungan Perusahaan Manufaktur Victor Triannanda Siahaan; Jonatan Basrianto; Muzakki Ahmad Ath Thoriq; Ester Carolina Simanihuruk; Dionisius Sihombing; Fadli Agus Triansyah
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 4 No. 4 (2025): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v4i4.5589

Abstract

This study analyzes the contribution of business ethics and corporate social responsibility (CSR) to business sustainability at Victor Manufacturing Company. This research used a case study approach with qualitative methods. Data were collected through semi-structured interviews, observations, and documentation to understand business ethics practices and CSR implementation and their impact on the company's economic, social, and environmental aspects. The results show that the company's implementation of business ethics focuses on quality service, integrity, and respect for customers. This has a positive impact on customer loyalty and harmonious relationships with business partners. The CSR program serves as a sustainability strategy that builds reciprocal relationships with the community and mitigates the negative impacts of operational activities. Obstacles identified included a lack of communication and differing perceptions between the company and consumers. Overall, business ethics and CSR have proven to play a significant role in strengthening Victor Manufacturing Company's reputation, trust, and sustainability amidst increasingly fierce market competition. Furthermore, this study emphasizes the crucial role of top management in instilling ethical values and social responsibility in the workplace. Leadership support is a key factor in ensuring policies and operational activities remain aligned with sustainability principles. Consistent implementation of business ethics and CSR not only enhances a company's positive image but also serves as a long-term investment in maintaining stability and competitive advantage. Corporate success in the modern era is no longer measured solely by economic profit, but also by the social and environmental contributions it makes to society.
Kesiapan dalam Menghadapi Bisnis Global: Studi Kasus Kopi Kenangan Gatot Subroto Kota Medan Risya Nabila Fitri; Tsaqifa Aziza Siregar; Andini Rahayu Putri; Jones Wahyu Simamora; Dionisius Sihombing; Fadli Agus Triansyah
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 4 No. 4 (2025): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v4i4.5590

Abstract

Globalization requires Micro, Small and Medium Enterprises (MSMEs) in Indonesia to increase their competitiveness in order to be able to compete in international markets. In this context, research was conducted to analyze the level of readiness of MSMEs to face global business challenges by taking a case study of Kopi Kenangan Gatot Subroto in Medan City. The research uses a qualitative method with a structured interview approach to management and employees, which includes aspects of internal readiness, expansion strategy, operational constraints, market opportunities, use of digitalization, as well as external support from the government and business partners. The research results show that Kopi Kenangan has a high level of readiness to face the global market through the implementation of consistent product quality standards, a mature expansion strategy, and adaptation to developments in digital technology. Apart from that, brand strength, consumer loyalty and collaboration with strategic partners are also important factors that strengthen a company's competitiveness. However, challenges such as changes in global consumer tastes, cultural differences, and increasing international competition are still obstacles that need to be anticipated. Overall, this research confirms that readiness for global business requires continuous innovation, strengthening the quality of human resources, and the application of international standards that are adaptive to technological developments.
Dampak Lingkungan Bisnis terhadap Keberlangsungan Usaha Dimsum di Kota Medan Ondo Apostel Purba; Gracia Octaviani Hutagalung; Dina Lestari; Akhlan Naufan Asri; Dionisius Sihombing; Fadli Agus Triansyah
Jurnal Manajemen Bisnis Digital Terkini Vol. 2 No. 4 (2025): Oktober : Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v2i4.876

Abstract

This study examines the relationship between business environment dynamics and the sustainability of microenterprises in the culinary sector, focusing on a case study of dim sum businesses in Medan City. The business environment is conceptualized as a set of external factors, including competitive intensity, local economic conditions, regulations, shifts in consumer preferences, and the strategic role of business location. A qualitative approach was employed using a case study method, with data collected through semi-structured interviews and participant observation of operational activities. The findings indicate that high levels of competition, particularly from new entrants offering lower prices, directly influence the survival strategies of business owners. Adaptive adjustments were implemented through menu innovation, product quality maintenance, and strengthening relationships with loyal customers. Furthermore, the presence of educational institutions and socio-economic activities around business locations supports demand stability, especially from student segments. Strategic physical location enhances both visibility and accessibility but simultaneously intensifies competition. Conceptually, this study highlights that the sustainability of small-scale culinary enterprises is determined not only by internal management capacity but also by the ability to interpret, anticipate, and respond to external dynamics. Consequently, continuous adaptive strategies, product differentiation, and consumer network strengthening are essential prerequisites for culinary micro and small enterprises to maintain competitiveness in a highly competitive market.
Potensi Small Business dalam Meningkatkan Perekonomian Masyarakat: Studi Kasus UMKM Rumah Makan Minang Jl. Prof. H. M. Yamin Kota Medan Santa Oktavia Turnip; Trizthan Irfan Hermawan; Arif Pratama Putra Nst; Salsabila Mawaddah Damanik; Dionisius Sihombing; Fadli Agus Triansyah
Jurnal Manajemen Bisnis Digital Terkini Vol. 2 No. 4 (2025): Oktober : Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v2i4.881

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in driving economic growth at the local level and enhancing community welfare. This study aims to examine the potential of small businesses in strengthening the local economy through a case study of the Minang Restaurant MSME located on Jl. Prof. H. M. Yamin in Medan City. The research employs a qualitative descriptive method with a case study approach, involving field observations, in-depth interviews, and document analysis to obtain comprehensive data. The findings indicate that the presence of this MSME makes a significant contribution to job creation, stimulates local economic circulation, fosters entrepreneurial creativity, and expands community access to traditional culinary products. Moreover, the business demonstrates resilience in facing market competition by emphasizing high-quality products and excellent customer service. The study also highlights that the MSME’s ability to adapt to changing consumer preferences and utilize local resources strengthens its sustainability and competitiveness.Overall, small businesses, particularly culinary MSMEs, have substantial potential to enhance the local economy by empowering the workforce, increasing household incomes, promoting entrepreneurship, and preserving cultural heritage. The findings suggest that supporting and developing MSMEs can serve as an effective strategy for fostering inclusive economic growth and enhancing social and cultural vitality within local communities.
Potensi Small Business dalam Meningkatkan Perekonomian Masyarakat: Studi Kasus Usaha Minuman Nay -Nay Kota Medan Salsa Zuhriana Nasution; Melissa Angelina Multi Silalahi; Emi Angelina Sinambela; Rifqi Fauzi; Dionisius Sihombing; Fadli Agus Triansyah
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 2 No. 3 (2025): September: Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v2i3.877

Abstract

This study aims to analyze the potential of micro, small, and medium enterprises (MSMEs) in enhancing the local economy through a case study of the Nay-Nay beverage business in Medan City. The research focuses on the contributions of MSMEs to job creation, income generation, improvement of purchasing power, development of local human resource skills, and the involvement of the local community in supply chain activities. A qualitative approach with a descriptive case study design was employed, utilizing semi-structured interviews, participant observation, and documentation analysis for data collection. The findings indicate that Nay-Nay plays a significant role in strengthening the local economic structure. The business creates employment opportunities for the surrounding community, increases household income, and contributes to the development of workforce competencies relevant to the food and beverage service industry. Moreover, the inclusion of local suppliers in the procurement of raw materials and distribution processes generates a multiplier effect that stimulates the local business ecosystem. Nonetheless, the enterprise faces notable challenges such as limited access to capital, price volatility of raw materials, and intense market competition. Overall, this study affirms that MSMEs are crucial drivers of inclusive and sustainable economic development and highlights the need for policy interventions that enhance managerial capacity and improve access to financing for small business actors.
Co-Authors Akhlan Naufan Asri Amelisa Sipayung Andhita Dean Vega Andini Rahayu Putri Annisa Az Zahra Apriansyah Sipayung Aprinawati, Aprinawati Arif Pratama Putra Nst Aurick Mathias Danarya Purba Baandaalr Lizein Berkat Obed Sion Gultom Cindy Amellia Putri Clara Citra Sinaga Dimas Saragih Dimas Very Prabowo Dina Lestari Dionisius Sihombing Ega Grace Nichol Sitindaon Elga Gresia Br. Surbakti Elprina Sihotang Emi Angelina Sinambela Endang Supardi Erna Dwi Jayanti Ester Carolina Simanihuruk Fadillah Fasha Febry Tarigan Gladis Novita Malau Glorysha Simbolon Gracia Octaviani Hutagalung Hafizullah Mosavi Hannes Inmanuel Sinaga Hari Mulyadi Haryadi Haryadi Hendra Saputra Hidir Efendi Ilham Muhammad Jhon Veriyanto Siregar Johan Paulo Negos Sinaga Jonatan Basrianto Jones Wahyu Simamora Juwita Novitasari Simorangkir Kezia Simbolon khafi puddin Kholillah Azahra Barus Kristian Ronaldo Tampubolon Lionanda Maretcha Marpaung Lisa Dwi Cahaya Nayu Luna Maya Sitepu M. Fikrie Fachrian Lubis Melissa Angelina Multi Silalahi MHD. Haiqal Wijaya Mishul Jayana Muzakki Ahmad Ath Thoriq Nasywa Khalista Nesa Einge Regina Br. Tarigan Nesmada Putri Manulang Novita Yanti Sari Aritonang Nurhuda Teapon Ondo Apostel Purba Pebiola Silalahi Putra Armawan Putri Gabryela Raka Ayub Pratama Rangga Restu Prayogo Raysa Putri Nabila Hasibuan Rifqi Fauzi Rini Melani Risya Nabila Fitri Rouli Elisabet Naibaho Safitri Maya Sari Salsa Zuhriana Nasution Salsabila Mawaddah Damanik Sandi Jembar Wijaya Santa Oktavia Turnip Triannanda Siahaan Trizthan Irfan Hermawan Tsaqifa Aziza Siregar Veri Sangap Tua Pasaribu Yanri Girsang Yohanna Dwi Simaremare Yosi Simbolon