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All Journal Indonesian Journal of Society Development (IJSD) Seminar Nasional Produk Terapan Unggulan Vokasi MANAJEMEN ADMINISTRASI BISNIS DAN PEMASARAN JURNAL PENELITIAN BISNIS Asian Journal of Logistics Management Jurnal Elektrik
Adelaida Joroh
Jurusan Administrasi Bisnis, Politeknik Negeri Manado
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Business Development Strategy Through SWOT Analysis and Human Resource Management in Food and Beverage Industry: A Case Study of XO Cafe Restaurant & Bar Kolondam, Arifmanuel; Paendong, Melky; Maramis, Diana; Joroh, Adelaida
Asian Journal of Logistics Management Vol 4, No 1 (2025): Asian Journal of Logistics Management
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/ajlm.2025.27063

Abstract

This research delves into the strategic landscape of XO Cafe Restaurant & Bar, employing a SWOT analysis to dissect its internal and external factors. Questionnaires distributed to 38 customers and 15 employees, combined with observational data, formed the basis of this analysis. The study identified key strengths such as varied beverage offerings, satisfactory service, affordable pricing, strong customer loyalty, and well-trained staff. Conversely, weaknesses were noted in the limited food variety, room layout, and aesthetics. Opportunities for XO Cafe lie in its diverse beverage selection, potential for repeat business, and flexible pricing. However, the business faces threats from competition and competitor menu variations. To formulate effective marketing strategies, the research utilized IFAS and EFAS matrices and a quantitative SWOT matrix. The IFAS matrix highlighted that XO Cafe's strengths outweigh its weaknesses, with "Trained Employees" and "Affordable Prices" being significant assets. The EFAS matrix revealed that opportunities exceed threats, particularly in "Varied Beverage Product Options" and "Repeat Purchases from Customers." Furthermore, a workforce analysis assessed employee performance, revealing a "Good" rating but also a 34% gap needing improvement. Recommendations include targeted training and regular performance evaluations. Ultimately, the study concludes that XO Cafe is viable for an alcoholic beverage sales license and suggests strategies for growth. 
Design and Implementation of Marketing Strategy and Financial Report Based on Integrated Technology Teaching Factory (TEFA) in the Development of SMEs Based on Environmentally Friendly Products "Manado Ecocrafts" Don Kabo; Putong, Ivonne Helena; Joroh, Adelaida; Kolondam, Arifmanuel
Indonesian Journal of Society Development Vol. 3 No. 5 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsd.v3i5.12962

Abstract

This study aims to design and implement a marketing strategy and a technology-based financial reporting system integrated with the Teaching Factory (TEFA) concept to support the development of environmentally friendly micro-enterprises, especially in Manado Ecocrafts. The INOVOKASI program includes the implementation of Appropriate Technology, marketing digitalization training, and a modern financial management system to improve the efficiency, productivity, and competitiveness of micro-enterprises in local and global markets. Manado Ecocrafts, as a business partner, faces challenges in managing raw materials, limited production technology, and market access. Through this program, solutions are implemented such as the use of digital technology for financial recording, e-commerce-based marketing strategies, and optimizing product distribution. As a result, there is an increase in production efficiency of up to 50%, an increase in turnover of up to 10% in the first six months, and market expansion through digital platforms.This program provides economic sustainability benefits for partners and local communities through increasing human resource capacity, empowering communities, and contributing to reducing environmental waste. In conclusion, the strategies implemented have succeeded in supporting the growth of micro-enterprises and building innovative and sustainable business models.
Co-Authors Arifmanuel Kolondam Deitje S. Pongoh Dodie, Stanley Bernadus Don Kabo Dua, Iyam L Dwars Soukotta Fitria Claudya Lahinta I Gede Para Atmaja Jeane Maramis Lahinta, Fitria Claudya Leony Ariesta Wenno Mangolo, Mikhael Credo Samuel Maramis, Diana Maramis, Diana Roweina Susana Marson James Budiman Martine Lapod Martine Lapod Nugroho, Arief P. W. Paendong, Melky Pangemanan, Daisy D. G. Putong, Ivonne Helena Rolyke Tulangow Romana O. C. Pessak Rumokoy, Steven N. Silvy Sambuaga Sintya Paula Junaedy Supit, Vekky Tiara Felia Ondang Tiwa, Aprilia Walukow, Stephy Beatrix