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All Journal JDM (Jurnal Dinamika Manajemen) Journal of Applied Data Sciences Jurnal Bisnis, Manajemen, dan Keuangan Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Jurnal Ilmu Sosial dan Humaniora Indonesia Economic Journal
Ryna Parlyna, Ryna
Unknown Affiliation
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Perceived Ease of Use dan Perceived Security Terhadap Customer Loyalty Melalui Customer Trust pada Aplikasi Bank Digital Mulia, Hendryawan Cipta; Parlyna, Ryna; Hardini, Inkreswari Retno
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/fr22dh84

Abstract

Customers use of banking services is changing as a result of the growth of digital banking in Indonesia. Customer loyalty is essential to the long-term viability of digital banking use due to the increasingly intense competition. The purpose of this study is to examine how customer loyalty is impacted by perceived security and perceived ease of use, using customer trust as a mediating factor among users of the XYZ Bank application. Data were collected through questionnaires distributed to 150 university students in East Jakarta who are active users of the XYZ Bank application. Structural Equation Modeling based on Partial Least Squares (SEM-PLS) was the data analysis method employed. The findings demonstrate that customer loyalty and customer trust are positively and significantly impacted by perceived security and perceived ease of use. Furthermore, it has been demonstrated that customer trust increases customer loyalty and can moderate the impact of perceived security and perceived ease of use on customer loyalty.
Pengaruh Persepsi Nilai dan Kepercayaan Terhadap Loyalitas Pengguna dengan Kepuasan Pengguna Game Roblox Sebagai Mediasi Maulana, Achmad Zaky; Parlyna, Ryna; Shabrina, Fildzah
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/z24hhq83

Abstract

The rapid growth of online games driven by digital economic ecosystems has intensified the use of virtual currencies and microtransaction activities, such as Robux purchases within the Roblox platform. This phenomenon gives rise to issues concerning users’ perceived value and trust, which potentially affect their levels of satisfaction and loyalty. This study seeks to examine the influence of perceived value and trust on customer loyalty, with customer satisfaction serving as a mediating variable among Roblox game users. A quantitative research design was adopted by distributing an online survey to 100 respondents from the Faculty of Economics and Business, Universitas Negeri Jakarta, who had prior experience purchasing Robux. The data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) technique. The findings demonstrate that perceived value and trust exert positive and significant effects on both customer satisfaction and customer loyalty. Furthermore, customer satisfaction is found to have a positive and significant impact on customer loyalty. The mediation analysis reveals that customer satisfaction significantly mediates the relationship between perceived value and customer loyalty, while it does not mediate the effect of trust on customer loyalty. These results indicate that customer loyalty among Roblox users is predominantly shaped by perceived value and trust through direct pathways, whereas customer satisfaction functions selectively as a mediating mechanism.
Model Kausalitas Purchase Intention Online Produk X: Social Media Marketing, Online Review, Price Discount dan Halal Cosmethic Holipah, Siti; Parlyna, Ryna; Shabrina, Fildzah
Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/cey8tx84

Abstract

This study was conducted to examine the causal relationship between social media marketing, online reviews, price discounts, and halal cosmetics on consumer purchase intention for skincare product X in the digital environment. The approach used was quantitative, using the Partial Least Square Structural Equation Modeling (PLS-SEM) method, analyzed using SmartPLS software. The study involved 170 respondents aged 18–28 who actively access skincare products through digital media. Respondents were selected using a purposive sampling technique, while the research instrument consisted of 17 statement items. The study findings indicate that social media marketing, online reviews, and halal cosmetics have a positive and significant influence on purchase intention, while price discounts did not prove to have a significant effect. Practically, the results of this study were implemented through the development of a prototype e-commerce skincare application called SKINSHOP, designed as a decision support system to assist consumers in selecting skincare products more systematically and informatively.
Faktor-Faktor yang Memengaruhi Niat Menggunakan Teknologi Virtual Try-On Produk Make-Up pada Gen Z Pratiwi, Viyonila; Parlyna, Ryna; Usman, Osly
Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/6qyxd923

Abstract

This study aims to analyze the factors that influence behavioral intention in using virtual try-on (VTO) technology for makeup products. The variables tested in this study include perceived usefulness, perceived ease of use, social influence, and perceived trust. This study used a quantitative approach with an online survey method. Data were collected from 170 respondents who were Generation Z, domiciled in DKI Jakarta, and knew or had used the virtual try-on feature for makeup products. The sampling technique used was purposive sampling. Data were collected through an online questionnaire. The data analysis technique used was Structural Equation Modeling (SEM) with a Partial Least Squares (PLS) approach to test the relationship between variables in the research model. The results showed that perceived ease of use had a positive and significant effect on behavioral intention and perceived usefulness. In addition, social influence had a positive and significant effect on behavioral intention and perceived trust. Perceived trust was also shown to have a positive and significant effect on behavioral intention in using virtual try-on technology. However, perceived usefulness did not show a significant effect on behavioral intention. Furthermore, the test results show that perceived trust mediates the effect of social influence on behavioral intention, indicating that social influence can increase intention to use virtual try-on technology by building user trust. This study recommends that beauty brands focus their virtual try-on technology development on aspects of ease of use, increasing user trust, and leveraging social influence through digital media to increase usage interest among Generation Z.
Faktor-Faktor Yang Memengaruhi Continuance Intention to Use Bank Digital X Melalui Satisfaction Clarisa, Imelda Bella; Yohana, Corry; Parlyna, Ryna
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/jgvv0g58

Abstract

This study aims to explore the impact of perceived usefulness and confirmation on continuance intention to use with satisfaction as a mediating variable among users of Bank X's application. A quantitative approach was applied through a survey method with online questionnaire distribution. Data was obtained from 150 respondents who were active Bank X users, aged between 18 and 45 years old, residing in DKI Jakarta, and had the intention to continue using the Bank X application. Data analysis was performed using Structural Equation Modeling (SEM) with a Partial Least Square (PLS) approach. The research findings revealed that perceived usefulness had a positive and significant effect on satisfaction. Confirmation also showed a positive and significant effect on satisfaction. In addition, satisfaction had a positive and significant effect on continuance intention to use. Perceived usefulness did not show a direct effect on continuance intention to use. However, confirmation had a positive and significant effect on continuance intention to use. Furthermore, perceived usefulness had a positive and significant effect on continuance intention to use through the mediation of satisfaction. Confirmation also had a positive and significant effect on continuance intention to use through the mediation of satisfaction. Finally, confirmation showed a positive and significant effect on perceived usefulness.
Faktor- Faktor yang Mempengaruhi Behavioral Intention Penggunaan Aplikasi Pemesanan Mobile Kopi pada Kalangan Gen Z di DKI Jakarta Ali, Mohammed Ameen Sallam; Rizan, Mohamad; Parlyna, Ryna
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/5bw0k394

Abstract

The rapid development of digital technology has transformed consumer behavior, including in the coffee industry, which increasingly relies on online ordering applications. This study aims to analyze the influence of Performance Expectancy and Social Influence on Behavioral Intention to use coffee ordering applications among Generation Z in DKI Jakarta, with Attitude Toward Using as a mediating variable. This research employs a quantitative approach using a survey method. Data were collected through questionnaires distributed to Generation Z respondents in DKI Jakarta who have experience using coffee ordering applications and were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results indicate that Performance Expectancy and Social Influence have a positive and significant effect on Attitude Toward Using. Furthermore, Attitude Toward Using has a positive and significant effect on Behavioral Intention, while Social Influence does not have a direct effect on Behavioral Intention. The indirect effect analysis shows that Attitude Toward Using mediates the relationship between Performance Expectancy and Behavioral Intention as well as between Social Influence and Behavioral Intention. Overall, this study concludes that users’ attitudes play a crucial role in shaping the intention to use coffee ordering applications among Generation Z.
Faktor-Faktor yang Memengaruhi Behavioral Intention Penggunaan Chatbot Shopee pada Gen Z di DKI Jakarta Maulana, Hipnu; Rizan, Mohamad; Parlyna, Ryna
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/kfsf7e88

Abstract

This study aims to analyze the factors that influence Generation Z's behavioral intention in using Shopee chatbots as artificial intelligence-based customer service on e-commerce platforms. The variables tested in this study include performance expectancy, social influence, and trust in behavioral intention. This study uses a quantitative approach with a survey method. Data was collected from Generation Z respondents residing in DKI Jakarta who had used the Shopee chatbot. The sampling technique used was purposive sampling. Data was collected through an online questionnaire. The data analysis technique used was Structural Equation Modeling (SEM) with a Partial Least Squares (PLS) approach to test the relationship between variables in the research model. The results showed that performance expectancy and social influence had a positive and significant effect on trust. Furthermore, trust and social influence were found to have a positive and significant effect on behavioral intention to use the Shopee chatbot. However, performance expectancy did not show a significant direct effect on behavioral intention. Furthermore, the test results showed that trust mediates the effect of performance expectancy and social influence on behavioral intention. These findings indicate that user trust plays an important role in driving Generation Z's intention to use Shopee's chatbot. This study recommends that e-commerce companies, especially Shopee, focus more on developing chatbots that improve reliability, security, and response quality in order to build user trust and increase the intention to use chatbot services on an ongoing basis.
Pengaruh Flow Experience, Escapism dan Habit Terhadap Adiksi Media Sosial Tiktok di Jakarta Lazuardi, Keiza Zeta; Parlyna, Ryna; Kasofi, Adnan
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/d4b76t74

Abstract

This study aims to examine how technological factors through flow experience generated by the algorithm, personal factors in the form of escapism driven by scrolling design, and social factors that shape usage habits through the streak feature contribute to social media addiction among TikTok users. Data were collected through an online survey using Google Forms. Participants in this study were active TikTok users residing in the Jakarta area, aged 18 to 28 years, who use TikTok daily and have consistently utilized the streak feature. The data were analyzed using Structural Equation Modeling based on Partial Least Squares with SmartPLS 4.0, involving a total of 160 respondents. The results indicate that flow experience has a positive and significant effect on social media addiction, escapism shows a positive but non-significant effect on social media addiction, and habit is proven to have a positive and significant effect on social media addiction. These findings suggest that deep engagement shaped by the For You Page (FYP) algorithm immerses users in continuous use without conscious interruption; the internal drive for emotional escape through TikTok’s infinite scrolling design is not strong enough to form addiction when not reinforced by other mechanisms; and usage patterns formed through streak gamification operate at an automatic and repetitive level, thereby strengthening users’ attachment to the platform.
Determinasi Behavioral Intention Pada Mahasiswa Pengguna Aplikasi BCA Mobile di Jakarta Timur Adhar, Ranisya Refanka; Parlyna, Ryna; Usman, Osly
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/d89rhc06

Abstract

This study aims to explore the connection between trust, perceived ease of use, perceived enjoyment, and perceived usefulness towards user’s behavioral intention on BCA Mobile application. Through the framework, this study examines how trust, perceived ease of use, perceived enjoyment, and perceived usefulness influence their behavioral intention to use BCA Mobile application. This study also adopts perceived usefulness as a mediating variable that mediates the relationship between independent variables and dependent variables. The research method was conducted using quantitative methods through questionnaire instruments and purposive sampling with 100 college student respondents in East Jakarta who use the BCA Mobile application. Data processing was analyzed through structural equation modeling (SEM) with the partial least squares (PLS) method and using Smart PLS 4 software. The results showed that (1) trust has no effect on perceived usefulness, (2) perceived ease of use has a significant effect on perceived usefulness, (3) perceived enjoyment has a significant effect on perceived usefulness, (4) perceived usefulness has no effect on behavioral intention, (5) perceived usefulness didn’t mediate trust’s influence on behavioral intention, (6) perceived usefulness didn’t mediate perceived ease of use’s influence on behavioral intention, and  (7) perceived usefulness didn’t mediate perceived enjoyment’s influence on behavioral intention.
Pengaruh Digital Payment, e-WOM, dan Store Atmosphere Terhadap Purchase Decision pada Kaizen Heritage Cempaka Putih Al Fatih, Muhammad Shadiq; Parlyna, Ryna; Shabrina, Fildzah
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/5emmtx80

Abstract

This study aims to determine the influence of digital payment, e-WOM, and store atmosphere on purchase decisions at Kaizen Heritage Cempaka Putih. The sample size was 120 Kaizen Heritage Cempaka Putih customer respondents. The data analysis technique used was PLS-SEM using SmartPLS version 4.1.0.9. The results showed that purchasing decisions at Kaizen Heritage Cempaka Putih were significantly and positively influenced by digital payments. This indicates that consumer purchasing decisions may be influenced by the convenience, speed, and effectiveness of digital payments. Customers are more likely to complete purchase transactions when the digital payment system is well implemented. Purchase decisions at Kaizen Heritage Cempaka Putih were positively and significantly influenced by e-WOM. This study found that before making a purchase, consumer trust is largely shaped by the experiences, recommendations, and reviews they find in digital media. Consumers may make more purchases if they receive positive information. At Kaizen Heritage Cempaka Putih, store atmosphere significantly and favorably influences customer purchasing decisions. This demonstrates that a welcoming and attractive retail environment, supported by well-designed layout, lighting, and customer service, can create a satisfying shopping experience and attract customers to purchase.
Co-Authors Abror Abror Adhar, Ranisya Refanka Al Fatih, Muhammad Shadiq Ali, Mohammed Ameen Sallam Ananda Ameliani Arif Marsal Clarisa, Imelda Bella Corry Yohana Fidhyallah, Nadya Fadillah Hardini, Inkreswari Retno Hermawan, Sabo Hidayat, Nurdin Holipah, Siti Ismail Ismail, Shuja Azmi Kasofi, Adnan Latasa Muhammad, Dorojatun Zaidan Lazuardi, Keiza Zeta Maulana, Achmad Zaky Maulana, Hipnu Mohamad Rizan Mulia, Hendryawan Cipta Musfikhuna, Khosyatillah Osly Usman Perengki Susanto Pramesti , Lia Indah Pratiwi, Viyonila Rahmatillah, Adzkia Shabrina, Fildzah Susanto, Parengki Udhiyantik, Fitri Wahyu