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All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN Jurnal Studi Pemerintahan Jurnal Pariwisata Pesona Jurnal Keperawatan Soedirman (The Soedirman Journal of Nursing) JURNAL ADMINISTRASI BISNIS JAM : Jurnal Aplikasi Manajemen Jurnal Manajemen Atma Jaya Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal JPBM (Jurnal Pendidikan Bisnis dan Manajemen) DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Ilmu Sosial dan Ilmu Politik AdBispreneur WIDYAKALA JOURNAL Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Widya Cipta : Jurnal Sekretari dan Manajemen Jurnal Manajemen Indonesia Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Inovasi Bisnis (Inovbiz) J-MAS (Jurnal Manajemen dan Sains) Jurnal Riset Inspirasi Manajemen dan Kewirausahaan Humaniora JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Jurnal Perilaku dan Strategi Bisnis Jurnal Studi Guru dan Pembelajaran JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Jurnal Studi Sosial dan Politik Enrichment : Journal of Management Cakrawala Repositori Imwi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Kontigensi: Jurnal Ilmiah Manajemen Jurnal Manajemen TRANSAKSI Media Bina Ilmiah Jurnal InterAct Jurnal Administrasi Bisnis Management Analysis Journal
Rosdiana Sijabat
Universitas Katolik Indonesia Atma Jaya
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Social Sciences Other

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Journal : Jurnal Administrasi Bisnis

 1 
Purchase Intention Short Video Marketing Tiktok: Studi Pada Boy Group BTS Tokopedia Alrom Trisena Edriasa; Rosdiana Sijabat
JURNAL ADMINISTRASI BISNIS Vol. 12 No. 1 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v12.i1.27-40

Abstract

Efektivitas sosial media TikTok sebagai pemasaran video pendek dan meningkatnya performa video pendek Tokopedia dan BTS di TikTok pada kampanye WIB spesial ulang tahun Tokopedia ke-12 sangat bertolak belakang dengan menurunnya daya beli konsumen di Indonesia karena dampak dari pandemi covid-19. Dengan fenomena tersebut maka tujuan dalam penelitian ini adalah untuk menganalisis pengaruh variabel interesting content, scenario-based experience, user participant interaction, perceived usefulness, playfulness, the involvement of celebrity, consumer brand attitude terhadap online purchase intention. Model penelitian ini dimodifikasi dari penelitian sebelumnya dengan menambahkan dimensi video pendek dan variabel consumer purchase intention. Penelitian ini dilakukan dengan jumlah subjek sebanyak 455 responden dengan cara purposive sampling. Pengumpulan data dilakukan dengan kuesioner skala likert 1-5 yang disebarkan secara online dan diolah dengan metode PLS-SEM 3.3.3. Hasil penelitian menjelaskan pengaruh hubungan positif yang kuat secara langsung dari mediasi consumer brand attitude terhadap consumer purchase intention. Selanjutnya, pengaruh positif dari interesting content, scenario-based experience dan user participacion interaction terhadap consumer brand attitude. Dan, pengaruh positif perceived usefulness, playfulness, the involvement of celebrity terhadap online purchase intention. Penelitian terdapat implikasi manajerial dan dapat dikembangkan untuk penelitian selanjutnya.
Analisis Pengaruh Employee Motivation, Employee Empowerment, Work Life Balance Terhadap Employee Retention Dengan Job Satisfaction Sebagai Variabel Mediasi pada PT XYZ Orlando Sinaga; Rosdiana Sijabat
JURNAL ADMINISTRASI BISNIS Vol. 12 No. 1 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v12.i1.87-96

Abstract

The purpose of this study is to determine the influence of employee motivation, employee empowerment, and work life balance on employee retention which job satisfaction as mediating variables. This research was quantitative study with 178 respondents of permanent employee of PT. XYZ as sample. The questionnaire of this research consisted of 20 items of closed questions using a Likert scale 1-5 and 1 item of open question based on nonprobability sampling with sampling incidental technique. The collected data were then tested for validity and reliability, then analysed using the Structural Equation Modelling (SEM). The results of data analysis on this research shows that employee motivation, employee empowerment, and work life balance has a positive and significant influence on job satisfaction. The positive and significant was also found on the influence of employee motivation, employee empowerment, work life balance, and job satisfaction on employee retention. Job satisfaction significantly and positively mediate the relationship between employee motivation on employee retention. Job satisfaction can mediate between employee empowerment on employee retention and also job satisfaction is proven to mediate the influence of work life balance towards employee retention.
Co-Authors Addella Addella Aditya Aditya Adrian Brodjonegoro Agnes Harnadi Agnes Harnadi AGUS PURWANTO Agus Purwanto Agus Purwanto Alrom Trisena Edriasa Amelia, Ditta Ardelany Verameta Bayu Pamungkas Brigita Krista Angelica Cornelius Gratia Chandra Dian Mardiana Dylmoon Hidayat Evo S Hariandja Ferdi Antonio Fitria, Abelina Dini Goeltom, Vasco Adato H. Ika Rahmawati Indra Cahaya Tresna Innocentius Bernarto, Innocentius Irma Listiani Juliana, Siska Kamal, Kevin Katoni, Januar Kevin Kamal Kolopaking, Stephanie Angelica Laksmi M Wijayanti Lidwina Larasati Ayuningtyas Meilani, Yohana F. C. Palupi Monica Sari Kumala Nainggolan, Gresita Stevani Orlando Sinaga Otto Berman Sihite Poltak Sinaga, Poltak Pristiana Widyastuti Pristiana Widyastuti Purba, John Tampil Putri, Tara Adhyatma Putri, Vania Mariska Sabtya Sukma Arwachyntia SB Diah Pudjiastuti Sihite, Otto Berman Sihite, Otto Berna Sinaga Poltak Sudibjo, Niko Tanggor Sihombing Tiffany Valencia Wong Timothy Tedja William Juniko Salim Yerik Afrianto Singgalen Yuliawati Kusumaningrum Yustisia Kristiana Zebua, Alexander