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A Bibliometric Analysis of Strategic Flexibility and Performance Ayundha Evanthi; Ratih Mukti Azhar
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3314

The objectives of this research are: (1) to examine strategic flexibility and performance by emphasizing their relationships, dimensions, and roles of context (2) to identify the relationship between strategic flexibility and performance that can be used for future theory development. This research uses bibliometric analysis to map how strategic flexibility is intended from several previous journals using VOSviewer.

Analysis of Investment Decisions for Young Investors in Surabaya Ira Wikartika; Ayundha Evanthi; Rahman Amrullah Suwaidi
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3390

Indonesians are aware of the value of saving money and placing financial security first. It is envisaged that through fostering a favorable investment environment, the majority of investors will be interested in using the convenience provided to invest their wealth. Investment is the act of putting money into assets by either individuals or businesses with the goal of earning significant returns in the future. When using the capital market as a venue to invest for specific financial goals, the role of investor behavior is crucial. Investment is the act of investing a sum of money into one or more assets over a specific time period with the hope of making a profit or seeing the value of the investment rise. Investors engage in investment activities in order to generate income or increase their rate of return on investment in the future. Decisions about investments are influenced by both rational and emotional factors. According to the prospect hypothesis, people do not always make rational judgments when faced with risk and uncertainty; instead, they can be swayed by psychological variables and irrational conduct. These psychological elements have an impact on investment and have an impact on the outcomes. By employing satisfaction as a mediating variable, this study examined the impact of investment literacy on young investors' decisions to purchase shares. Young investors who invest in a variety of securities firms in the city of Surabaya make up the respondents to this study. The findings of this study show that financial literacy has a direct impact on investors' investment contentment and decision-making and that investment satisfaction can mediate the relationship between investors' investment literacy and decision-making

WISATA BUDAYA BERBASIS EKONOMI KREATIF MELALUI SUSTAINABLE TOURISM DI KAMPUNG BATIK OKRA SURABAYA: Creative Economy Based Culture Tour Through Sustainable Tourism In Okra Batik Village, Surabaya Ratih Mukti Azhar; Daisy Marthina Rosyanti; Ayundha Evanthi; Ilham Hardi; Shabrina Aulia Az Zahra
MESTAKA: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 4 (2023): Agustus 2023
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v2i4.119

Kampung Batik Okra Surabaya is one of the new tourist destinations in Surabaya. As a new tourism product, the people of Kampung Batik Okra still need assistance in developing Kampung Batik Okra as a tourist destination for the city of Surabaya in terms of the image or brand of Kampung Batik Okra as a tourism product in the city of Surabaya and its promotion. Seeing this opportunity, Team from UPN Veterans East Java seeks to provide knowledge transfer in the form of how to improve the image or brand of Kampung Batik Okra through an e-branding strategy as strengthening existence and reaching a wider tourist market, using social media as a promotional event and compiling product catalogs for map production capabilities and market demand. This transfer of knowledge is a step towards realizing tourist destinations that have marketability by highlighting the uniqueness, beauty, authenticity, and value of tourist destinations in a sustainable manner through sustainable tourism. The purpose of this community service activity is to improve the image or brand of Kampung Batik Okra Surabaya to become widely known through cataloging or pamphlets, photo and videographic training and promotion and branding by using social media as a form of strengthening the existence of Kampung Batik Okra through e-branding. The results of this community service apart from transferring knowledge are also producing pamphlets and catalogs of tourism products as a means of promotion for Kampung Batik Okra Surabaya.

Pengaruh Prosedur Pendataan Barang Terhadap Efektifitas Pengelolaan Data Aset Inventaris Di CV. Yummys Motherlacto Indonesia Ach Baihaqi Annas Firmansyah; Ayundha Evanthi
MESTAKA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2024): Februari 2024
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v3i1.233

CV. Yummys Motherlacto Indonesia faces challenges in the management process of inventory assets, particularly focusing on inventory asset data procedures. The challenges include procedures for registering new assets and manually recording assets using Microsoft Excel and physical logbooks. The objective of this research is to find solutions to address these challenges, aimed at enhancing the efficiency and effectiveness of the process. In this study, the researchers utilized knowledge in inventory management to handle inventory asset management, employing Enterprise Asset Management (EAM) as a solution to transition from manual methods to greater efficiency by developing an application using appsheet. Additionally, they leveraged forecasting techniques such as Demand Forecasting and extrapolation techniques, alongside ABC Analysis for categorizing the value of inventory assets. By overcoming the aforementioned challenges through solutions derived from the mentioned theories and knowledge, the research yielded outcomes that effectively improved the efficiency of the asset management process.

Creative Economy Empowerment Strategy as a Public Economic Recovery During Pandemic at Kampung Kue, Rungkut, Surabaya Ayundha Evanthi; Daisy Marthina Rosyanti; Ratih Mukti Azhar; Ilham Hardi; Gerry Hutama
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3311

Covid-19 has significantly shaken the wheels of the economy of people in all countries including Indonesia. MSMEs, which are one of the important pillars of the Indonesian economy, are also affected by these conditions. The main problem faced by MSMEs during the pandemic is sluggish market demand and high operating costs in the market. Kampung Kue is one of the MSMEs that was formed organically through the initiative of residents who were also affected during the pandemic. Since the pandemic occurred, Kampung Kue has experienced a decline in turnover, lost some market share, and some of them were forced to temporarily close their businesses. Not only that, there is still a lack of brand awareness and weak readiness to go digital, as well as the cooperation of the entire MSME community in Kampung Kue also still requires special attention for the growth of Kampung Kue. The purpose of this activity is to provide knowledge and empowerment of Kampung Kue business actors. The results of the activity, besides increasing knowledge, it is hoped that the problems faced can be solved and find appropriate strategies so that they can encourage the growth of the creative economy of the people who are members of Kampung Kue.

Organizational Strategy Orientation and Performance of Travel Agency Companies in Indonesia Eko Purwanto; Muhadjir Anwar; Ayundha Evanthi
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3313

The present paper investigates the effect of entrepreneurial orientation (EO), market orientation (MO), and learning orientation (LO) on the performance of travel agency companies in Indonesia. The result suggests that EO has a significant direct effect on performance. Another findings are LO mediates the relationship between EO and MO and performance, also EO mediates the influence of MO on performance. The study offers a more detailed understanding of which organizational strategy orientation improves the performance of travel agency companies.

A Bibliometric Analysis of Strategic Flexibility and Performance Ayundha Evanthi; Ratih Mukti Azhar
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3314

The objectives of this research are: (1) to examine strategic flexibility and performance by emphasizing their relationships, dimensions, and roles of context (2) to identify the relationship between strategic flexibility and performance that can be used for future theory development. This research uses bibliometric analysis to map how strategic flexibility is intended from several previous journals using VOSviewer.

Analysis of Investment Decisions for Young Investors in Surabaya Ira Wikartika; Ayundha Evanthi; Rahman Amrullah Suwaidi
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3390

Indonesians are aware of the value of saving money and placing financial security first. It is envisaged that through fostering a favorable investment environment, the majority of investors will be interested in using the convenience provided to invest their wealth. Investment is the act of putting money into assets by either individuals or businesses with the goal of earning significant returns in the future. When using the capital market as a venue to invest for specific financial goals, the role of investor behavior is crucial. Investment is the act of investing a sum of money into one or more assets over a specific time period with the hope of making a profit or seeing the value of the investment rise. Investors engage in investment activities in order to generate income or increase their rate of return on investment in the future. Decisions about investments are influenced by both rational and emotional factors. According to the prospect hypothesis, people do not always make rational judgments when faced with risk and uncertainty; instead, they can be swayed by psychological variables and irrational conduct. These psychological elements have an impact on investment and have an impact on the outcomes. By employing satisfaction as a mediating variable, this study examined the impact of investment literacy on young investors' decisions to purchase shares. Young investors who invest in a variety of securities firms in the city of Surabaya make up the respondents to this study. The findings of this study show that financial literacy has a direct impact on investors' investment contentment and decision-making and that investment satisfaction can mediate the relationship between investors' investment literacy and decision-making

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