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Realisasi Desa Curug Menjadi Desa Wisata Di Kecamatan Gunung Sindur, Kabupaten Bogor Kamaluddin Nashir, Asep; Kusumajanti, Kusumajanti; Widiastuti, Ni Putu Eka; Maryam, Siti; Ananda, Asri Dwi
Indonesian Journal of Society Engagement Vol. 5 No. 3: Desember 2024
Publisher : Lembaga Kajian Demokrasi dan Pemberdayaan Masyarakat (LKD-PM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33753/ijse.v5i3.179

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Curug Village, Gunung Sindur District, Bogor Regency has made efforts to become an edutainment tourism village. One year of mentoring by the UPNVJ PPDM Scheme PKM Team has made efforts to prepare Curug Village to become a tourism village by the Curug Village Government forming a Tourism Awareness Group, determining Kampung Sawah Pulo as a rice field tourism location. The residents' discussion in RT 03 RW 03, Curug Village has agreed to make their area a tourism location. Based on the results of the Social Economic Environmental Awareness study in realizing the Fish Edutourism Tourism Village in achieving economic independence, it is necessary to provide assistance to the Tourism Awareness Group so that this ideal can be realized. Support from the Village Government is the main requirement to make Curug Village a tourism village in addition to full support from all villagers. The Applied PKM / Community Partnership Team intends to assist in solving problems in realizing a tourism village in Curug Village from the fields of Group Communication, Finance, Diplomacy, Politics. The next goal is to realize community independence in Curug Village by taking on economic roles according to their abilities. In addition, this Applied PKM supports the achievement of the Sustainable Development Goals (SDGs) point eight, namely decent work and economic growth, especially in Curug Village. Optimization of the Tourism Awareness Group of the Sawah Pulo Village community in accordance with the urgency of the needs of the Curug Village community.
Digital Communication Patterns Of Milenial Extensions And Farmers In Yogyakarta (DIY) Post Pandemi Covid-19 Tutiasri, Ririn; Kusumajanti; Aulia Rahmawati; Syafrida Nurrachmi Febriyanti; Dian Hutami Rahmawati
Jurnal Spektrum Komunikasi Vol 11 No 2 (2023): Jurnal Spektrum Komunikasi : June 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i2.501

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This study examines the communication patterns made by agricultural extension agents for the Special Region of Yogyakarta (DIY) with millennial farmers after the Covid-19 pandemic. The Covid-19 outbreak has changed the way we communicate, especially the use of communication media. A very real change can be seen by keeping a distance when carrying out communications and activities. Everyone is forced by circumstances to be able to use communication media, namely gadgets as a communication tool. The words of millennial farmers started to be heard at the start of the pandemic, where these members of the millennial farmers were different from previous farmers, namely farmers who were media literate and able to adapt quickly to circumstances. Many social media applications are used to communicate during the pandemic, and these millennial farmers choose applications that easily facilitate their communication. Collecting data in this study using interviews, observation, documentation, and focus group discussion (FGD). Data analysis techniques used with qualitative descriptions. Research informants consisted of extension workers and millennial farmers from four districts and one city, namely Kulonprogo, Bantul, Gunung Kidul, Sleman, and Yogyakarta City. The results of the study indicate that there has been a change in communication patterns carried out by extension agents with millennial farmers after the pandemic, due to the use of technology. After the Covid-19 pandemic, information was digitized for farmer groups, they used information technology to communicate. The pattern of farmer communication during the post-pandemic period has also changed, where millennial farmers have taken a role in coordinating information
Komunikasi Interpersonal Antara Manajer dan Influencer Dalam Mengembangkan Konten Pada Media Sosial TikTok Sholayubi, Rhamanda Muharry; Kusumajanti, Kusumajanti
CommLine Vol 10, No 2 (2025)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v10i2.4281

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This study aims to explore the interpersonal communication between managers and influencers in developing content on the TikTok social media platform. Marketing strategies have transitioned through social media platforms, with influencers on social media TikTok becoming the go-to platform for companies and brands. The role of influencer marketing is huge and the fastest growing until the end of 2024.  This study is expected to understanding the management of working relationships between managers and influencers. This research uses a constructivist paradigm with a qualitative approach in the form of a case study, this research explores the experiences and interactions that occur between managers and influencers. The results show that effective interpersonal communication, including aspects of openness, empathy, supportive behavior, positive behavior, and equality, plays an important role in creating and developing innovative content In addition, challenges such as differences in perception and lack of empathy were identified as barriers that can affect communication effectiveness.
Kajian Literatur Kepuasan Pasien BPJS Kesehatan Terhadap Pelayanan di RSUD Kabupaten Tangerang dengan Fokus pada Komunikasi Partisipatif Komariyah, Fadjrin Satriyani; Riyantini, Rini; ., Kusumajanti
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 2 (2025): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i2.2747

Abstract

Healthcare services for BPJS Kesehatan participants at RSUD Kabupaten Tangerang face various challenges, particularlyin communication between medical personnel and patients. The main issue lies in the low effectiveness of participatorycommunication, which results in patient dissatisfaction, miscommunication regarding service procedures, and limitedpatient involvement in medical decision-making. This situation is further exacerbated by the lack of communication training for healthcare staff, limited access to information for patients, and the complexity of BPJS regulations, which are often poorly understood by both parties. This study aims to examine the contribution of participatory communication to patient satisfaction among BPJS participants at RSUD Kabupaten Tangerang, identify the barriers to its implementation, and formulate strategies to enhance the quality of communication between medical staff and patients. The research method employed is library research, by collecting and reviewing various relevant academic literature on participatorycommunication, patient satisfaction, and the quality of healthcare services in hospital settings. The analytical techniqueused is descriptive qualitative analysis, intended to identify patterns, concepts, and relationships among the variablesdiscussed in the literature. The findings indicate that participatory communication significantly contributes to increasedpatient trust, satisfaction, and engagement. The main barriers identified include inadequate communication training, limited access to information, and complex healthcare regulations. Recommended strategies include communication training for medical staff, the development of a hospital management information system (SIMRS), enhanced patient education, and the establishment of an open communication culture to ensure continuous improvement in service quality.
Different Levels of Social Media Use on Online Political Participation Intyaswati, Drina; Venus, Anter; Kusumajanti; Saputra, Windhi Tia; Qasim Mahmood
Jurnal Komunikasi Vol. 19 No. 1 (2024): VOLUME 19 NO 1 OKTOBER 2024
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol19.iss1.art7

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In many studies, social media use related to political information impacts political participation. However, only some have seen how different levels of social media use affect online political participation. This study aims to see how different levels of social media use affect online political participation by using the theory of source credibility. This study was conducted using a survey method by distributing questionnaires through social media networks. The population is Jakarta residents. Using purposive sampling, we obtained a sample of 500 respondents. Results showed that in the low category, apart from gender and education, the use of social media also impacts online political participation. In the medium category, besides the use of social media, gender, education, age, and political trust affect online political participation. In the high category, what influences online political participation are the use of social media, political trust, and social media credibility. The source credibility theory is confirmed only among high users.
Imperialisme Budaya dalam Tayangan Wisata dan Budaya pada Program Siaran Televisi di Indonesia Kusumajanti, Kusumajanti; Heryadi, R. Dudy; Kuswanti, Ana
Jurnal Ilmu Komunikasi Vol 21 No 1 (2023): April 2023
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v21i1.8849

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Tayangan Wisata dan Budaya di Televisi dapat menjadi ajang promosi suatu daerah maupun negara.Imperialisme budaya asing dalam berbagai bentuk justru masuk dalam tayangan program Wisata dan Budayadi Indonesia dan hal ini haruslah dibuktikan kebenarannya. Penelitian ini bertujuan untuk menemukan indekskualitas program wisata budaya dan unsur imperialisme budaya dalam media televisi di Indonesia. Metodepenelitian ini yaitu Mixed Method digunakan untuk mencapai tujuan penelitian. Analisis indeks kualitasprogram wisata dan budaya yang tayang pada televisi di Indonesia menentukan angka ketercapaian sebuahprogram berkualitas berdasarkan standar yang ditetapkan oleh Komisi Penyiaran Indonesia. Hasil penelitian inimenunjukkan indeks kualitas program wisata budaya Tahun 2021 yang diperoleh dari KPI adalah 3,62 dengandibandingkan standar nilai dari KPI sebesar 3,00, hal ini menunjukkan peningkatan kualitas isi tayangan.Realitas ajang promosi yang dilakukan oleh praktisi wisata terjadi imperialisme budaya, dimana tayanganpromosi dikemas dan disajikan dengan menggunakan backsound lagu asing. Kekuatan tayangan di televisimembuat penontonnya tidak mampu untuk melepaskan diri dari terpaan sehingga kesan budaya Indonesiamenjadi berkurang. Kontribusi penelitian ini memberikan usulan kebijakan kepada lembaga penyiaran untukmenayangkan tayangan wisata yang sesuai dengan budaya lokal untuk menghindari imperialisme budaya.
PARTISIPASI MASYARAKAT LOKAL DALAM PENGELOLAAN KAMPUNG EKOWISATA: ANALISIS TANTANGAN, PELUANG, DAN KEBERLANJUTAN DI KAMPUNG EKOWISATA KERANGGAN, TANGERANG SELATAN Ananda, Asri Dwi; Kusumajanti, Kusumajanti
Jurnal Review Pendidikan dan Pengajaran Vol. 8 No. 1 (2025): Volume 8 No. 1 Tahun 2025
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v8i1.41439

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Penelitian ini menggunakan metode deskriptif kualitatif untuk mengeksplorasi partisipasi masyarakat dalam pengembangan desa wisata, terutama di Kelurahan Keranggan, Tangerang Selatan, Banten. Data primer diperoleh dari wawancara dengan kepala kelurahan dan pokdarwis, sementara data sekunder berasal dari arsip kelurahan dan internet. Pengumpulan data dilakukan melalui observasi, wawancara, dan dokumentasi, dengan analisis menggunakan pendekatan Miles dan Huberman. Validitas data dipastikan melalui triangulasi sumber. Hasil penelitian menunjukkan bahwa partisipasi masyarakat dalam pengembangan kampung ekowisata Keranggan mencakup ide-ide terkait pengembangan, kontribusi fisik dalam pembangunan infrastruktur, keterampilan dan kemahiran dalam pengelolaan wisata, serta sumbangan harta benda. Namun, masih terdapat kendala seperti minimnya homestay, rendahnya motivasi, dan keterlibatan masyarakat yang bekerja di luar desa. Meskipun begitu, ada motivasi tinggi dari sebagian masyarakat untuk aktif terlibat dalam pengembangan kampung ekowisata. Dalam rangka meningkatkan partisipasi masyarakat, disarankan untuk melakukan sosialisasi yang lebih luas, memberikan pelatihan untuk pengembangan SDM, serta meningkatkan promosi oleh pokdarwis dan memanfaatkan pusat perbelanjaan oleh-oleh sebagai sarana promosi.
Framing Prahara Rumah Tangga Baim Wong-Paula Verhouven di Media Online: Perspektif Ruang Publik Habermas: Framing the Baim Wong-Paula Verhouven Household Dispute in Online Media: Habermas's Public Sphere Perspective Tuty Ocktaviany; Kusumajanti Kusumajanti; Bekti Istiyanto
Edu Cendikia: Jurnal Ilmiah Kependidikan Vol. 5 No. 02 (2025): Research Articles, August 2025
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/educendikia.v5i02.7042

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This study examines media coverage of actor Baim Wong's divorce lawsuit against Paula Verhoeven, which attracted widespread public attention after Baim publicly revealed Paula's alleged infidelity. Drawing on Robert N. Entman's framing theory and Jürgen Habermas's concept of the public sphere, this study examines how Indonesian online media framed the issue and its implications for public discourse. In Habermas's idealized conception of the public sphere, the media function as facilitators of rational and inclusive discussion; however, the research findings indicate that contemporary reporting practices are often driven by media agendas, audience appeal, and moral orientations that influence how events are interpreted. The analysis reveals differences between two major media outlets: Okezone.com tends to legitimize Baim Wong's actions by emphasizing narratives of moral justification and sympathy. At the same time, Detik.com adopts a more critical stance by questioning the ethics of disclosing personal conflicts in the public sphere and highlighting the diverse responses of netizens.Nevertheless, both media outlets prioritize sensationalism and emotional engagement over rational deliberation. These framing practices demonstrate a shift toward entertainment-based journalism that undermines the media's democratic function in fostering critical discussion. This study concludes that Indonesian media need to strengthen reporting ethics, accuracy, and respect for privacy to improve the quality of public discourse and maintain social harmony in the digital era.
Strategi Branding Direktorat Jenderal Perkebunan melalui Media Sosial Instagram Elysa Dian Safira; Kusumajanti
Jurnal Manajemen Pendidikan dan Ilmu Sosial Vol. 7 No. 1 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Desember 2025 - Januari 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v7i1.6968

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Penelitian ini mengkaji strategi branding Direktorat Jenderal Perkebunan melalui media sosial Instagram. Penelitian ini menggunakan metode kualitatif deskriptif dengan pendekatan studi kasus. Data dikumpulkan melalui kajian kepustakaan, observasi, dan wawancara dengan informan. Hasil penelitian ini menunjukkan bahwa Direktorat Jenderal Perkebunan berhasil memanfaatkan media sosial Instagram melalui konten kisah keberhasilan petani, program perkebunan, dan kegiatan perkebunan untuk meningkatkan transparansi. Terdapat tiga segmen konten yang digunakan oleh Direktorat Jenderal Perkebunan di media sosial Instagram yaitu InspiraBun, Kuper, dan segmen edukasi untuk meningkatkan keterlibatan para audiens dan memberi edukasi terkait sektor perkebunan. Berdasarkan penelitian ini, masih ditemukan tantangan berupa proses persetujuan konten yang berlangsung cukup panjang sehingga berdampak pada keterlambatan publikasi.
Motif Penggunaan Media Instagram @officialputeriindonesia terhadap Kepuasan Followers Bernadetha Clara Yunita Faimnasi; Kusumajanti
Jurnal Manajemen Pendidikan dan Ilmu Sosial Vol. 7 No. 1 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Desember 2025 - Januari 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v7i1.7007

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Penelitian ini bertujuan untuk mengkaji pengaruh motif penggunaan media Instagram @officialputeriindonesia terhadap kepuasan followers dengan fokus pada konteks transformasi gaya komunikasi yang terjadi di era digital. Studi ini menguji teori Uses and Gratifications pada konteks penggunaan media sosial. Penelitian ini menggunakan metode kuantitatif. Data dikumpulkan dengan survei menggunakan kuesioner. Populasi yang dianalisis yaitu pengikut akun Instagram @officialputeriindonesia sejumlah 998 ribu pengikut dengan jumlah sampel sebanyak 100 responden dengan perhitungan menggunakan teknik purposive sampling. Data dianalisis melalui teknik analisis regresi linier sederhana. Hasil temuannya menunjukkan bahwa motif penggunaan media berpengaruh signifikan dan positif terhadap kepuasan followers dengan koefisien regresi bernilai 0,749 dan signifikansi bernilai 0,000. Koefisien determinasi menunjukkan bahwa 60,8 persen variasi kepuasan followers dapat dijelaskan oleh motif penggunaan media. Motif integrasi dan interaksi sosial menunjukkan nilai tertinggi, diikuti motif informasi dan hiburan, sementara motif identitas pribadi memiliki nilai terendah. Hasil temuan penelitian ini menegaskan bahwa transformasi gaya komunikasi akun @officialputeriindonesia yang lebih variatif, menghibur, dan interaktif mampu memenuhi motif spesifik audiens sehingga memperkuat relevansi teori Uses and Gratifications dalam menjelaskan perilaku penggunaan media dan kepuasan audiens era digital saat ini.