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Journal : commline

Analisis Tema Fantasi Keluarga di Kalangan Manusia Lanjut Usia (Studi pada Kelompok Posyandu Lansia di DKI Jakarta) Kusumajanti Kusumajanti; Angela Efianda; Siti Maryam
CommLine Vol 6, No 2 (2015)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v6i2.608

Abstract

This study was a long-term consideration of the Ministry of Social Affairs and communities in handling the problems of older persons (senior citizen) in Indonesia. Spe­ cific target of this research was to utilize themes of fantasy in each group meeting of the Elderly to be able to create cohesion among the group members. The research was using qualitative methods to analyze the family’s themes of fantasy in every story of the elderly. The data were obtained from observations of meetings and in­depth interviews to members of the elderly and their families in the environtment. The research analyzed the themes of fantasy that often appeared in every meeting where the elderly like the theme of family and health. The stories were developed by using jokes and funny stories to create happiness and equality symbol on the family and health. The use of fantasy as a result of the reconstruc­ tion of consciousness embodied in various rhetorical fantasy of the past, to create cohesion among the group of seniors. This study showed that the cohesiveness as the strength of all the factors that encourage members to survive in the group.
Komunikasi Interpersonal Antara Manajer dan Influencer Dalam Mengembangkan Konten Pada Media Sosial TikTok Sholayubi, Rhamanda Muharry; Kusumajanti, Kusumajanti
CommLine Vol 10, No 2 (2025)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v10i2.4281

Abstract

This study aims to explore the interpersonal communication between managers and influencers in developing content on the TikTok social media platform. Marketing strategies have transitioned through social media platforms, with influencers on social media TikTok becoming the go-to platform for companies and brands. The role of influencer marketing is huge and the fastest growing until the end of 2024.  This study is expected to understanding the management of working relationships between managers and influencers. This research uses a constructivist paradigm with a qualitative approach in the form of a case study, this research explores the experiences and interactions that occur between managers and influencers. The results show that effective interpersonal communication, including aspects of openness, empathy, supportive behavior, positive behavior, and equality, plays an important role in creating and developing innovative content In addition, challenges such as differences in perception and lack of empathy were identified as barriers that can affect communication effectiveness.