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Journal : law research review quarterly

Protection of Foreign Famous Brands Based on the First to File Principle in MONSTER and 4MONSTER Disputes Shafira, Shelly Khalimatus; Setiawan, Andry
Law Research Review Quarterly Vol. 12 No. 2 (2026): Articles in press
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/llrq.v12i2.41903

Abstract

This study aims to analyze the application of the first to file principle  in providing legal protection to trademark rights holders in Indonesia, especially in trademark disputes involving well known brands. The background of this research is based on the fact that there is still a frequent conflict between legal certainty for the first registrant and substantive justice for those who have a reputation and use of the trademark first. This research is urgent due to ongoing issues concerning practice of trademark registration carried out in bad faith, which has the potential to cause unfair business competition and harm the owner of the brand in good faith. This research uses a normative juridical method with a legislative approach and a case approach, which focuses on Decision Number 12/Pdt.Sus-HKI/Memerk/2024/PN Niaga Central Jakarta related to the MONSTER and 4MONSTER trademark disputes. The originality of this research lies in its analysis of the application of the first to file principle  in the latest commercial court decisions with an emphasis on the consideration of bad faith and the protection of well-known brands. The findings of the study show that although the Indonesian trademark legal system adheres to  the principle of first to file which is constitutive, legal protection is not provided absolutely if the trademark registration is conducted in bad faith. This article concludes that the ruling strengthens substantive justice and provides important guidelines in balancing legal certainty and fairness in trademark law enforcement in Indonesia.
Normative Analysis of Online Registration of Sound Trademarks in Indonesia Is'aad, Hanifah; Setiawan, Andry
Law Research Review Quarterly Vol. 12 No. 3 (2026): Articles in Press
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/lrrq.v12i3.43269

Abstract

The development of non-traditional brands has led to the expansion of trademark legal protection, including against sound brands. In Indonesia, voice trademarks have been recognized normatively in Law Number 20 of 2016 concerning Trademarks and Geographical Indications and are registered through an online trademark registration system managed by the Directorate General of Intellectual Property. However, this recognition raises various legal and institutional issues, especially related to legal certainty, technical standards for registration, and the effectiveness of the online registration mechanism. This study aims to analyze the normative regulation of voice trademark registration in the Indonesian legal system and examine the legal implications of online voice trademark registration. This study uses a normative legal research method with a legislative approach and a comparative legal approach, by comparing the regulation and practice of voting trademark registration in Indonesia, Australia, and the European Union. In addition, a conceptual approach is used to examine the concept of non-traditional brands, differentiating power, and legal certainty. The results show that although sound trademarks have been normatively recognized, the trademark registration system in Indonesia has not been supported by adequate technical arrangements and operational standards. The absence of examination guidelines and limited transparency in the online registration system create legal uncertainty and expand the administrative discretion of the examiner. This condition has an impact on weak legal protection for applicants and interested parties. This study concludes that strengthening implementing and institutional regulations is needed to realize effective, transparent, and fair registration of voice trademarks.