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All Journal Journal Of Management Science (JMAS) Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Jurnal Ekuilnomi Jurnal Disrupsi Bisnis Jurnal Ekonomi Efektif Jurnal Abdimas Bina Bangsa Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis Cakrawala: Jurnal Pengabdian Masyarakat Global Journal Business and Management Jurnal Pengabdian Kepada Masyarakat Ilmu Komunikasi
Krismanto Erick Tobush Naibaho
Universitas HKBP Nommensen
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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The influence of services marketing mix on the decision to choose a new living credit union in the city of Tebing Tinggi Purba, Juliansen; Tinambunan, Yusnita; Pasaribu, Romindo M.; Malau, Anne Rumondang; Naibaho, Krismanto E.T
Junal Ilmu Manajemen Vol 7 No 2 (2024): April: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i2.484

Abstract

The purpose of this research is to determine the influence of the service marketing mix on the decision to choose the New Life credit union in the city of Tebing Tinggi. The sampling technique was carried out using non-probability sampling with purposive sampling technique. The sample for this research was taken from 100 respondents and used quantitative data analysis techniques. Partial test results (t-test) were obtained from the results of the assessment of product variables and physical evidence which had a positive but not significant effect on the decision to choose a New Life credit union, price and location variables had a negative and not significant effect on the decision to choose a New Life credit union, promotion variables, people, and processes have a positive and significant influence. The results of the F test for the variables product, price, promotion, location, people, process, and physical evidence simultaneously have a positive and significant influence on the decision to choose the New Life credit union. And the results of the coefficient of determination test (R2) for product, price, promotion, location, people, process and physical evidence variables can explain the decision to choose the New Life credit union in Tebing Tinggi city of 0.492 or 49.2%, the remaining 50.8% is explained by other variables not examined in this research.
Peran Pembayaran Digital, Media Sosial, dan Gaya Hidup terhadap Perilaku Konsumtif Generasi Z di Kota Medan Panjaitan , Ferry; Naibaho, Krismanto Erick Tobush; Damanik, Hanna Meilani; Silaban, Frederick Saroha; Sibuea, Dian Novita Putri
Jurnal Disrupsi Bisnis Vol. 8 No. 5 (2025): Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v8i5.53927

Abstract

Penelitian ini bertujuan untuk menggambarkan peran Pembayaran Digital, media sosial, dan gaya hidup terhadap perilaku konsumsi Generasi Z di Kota Medan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei (kuesioner). Data dikumpulkan dari 200 responden dengan kriteria Generasi Z, memiliki media sosial, pernah melakukan transaksi pembayaran digital, dan tinggal di Kota Medan. Survei dilakukan melalui kuesioner terstruktur, dan analisis menggunakan Structural Equation Modeling (SEM) PLS. Gaya Hidup merupakan faktor variabel paling penting terhadap Perilaku Konsumtif, diikuti oleh variabel Pembayaran Digital dan Media Sosial. Berdasarkan hasil uji, variabel-variabel ini secara positif dan signifikan mempengaruhi Perilaku Konsumtif Generasi Z di Kota Medan. Temuan ini menyoroti pentingnya gaya hidup bagi Generasi Z saat ini. Gaya hidup tidak dapat dipisahkan dari perkembangan teknologi fintech dalam bentuk pembayaran digital dan didukung oleh informasi dari media sosial yang mudah diakses untuk mempengaruhi perilaku konsumtif Generasi Z, yang harus dipenuhi dengan target yang tepat agar dapat menciptakan generasi berkualitas, bukan sekadar hedonisme.
Merancang Strategi Pemasaran Yang Efektif, Baik Online Maupun Offline Bagi Pelaku UMKM Teh Gambir Kabupaten Pakpak Bharat Jenny M Simanjuntak; Tri Melda Mei Liana; Krismanto Erick Tobush Naibaho; Vebry M Lumban Gaol
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 1 (2026): Februari: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v6i1.7623

Abstract

Pakpak Bharat Gambir Tea MSMEs are products extracted from the young leaves of the Gambir plant. Not many people know about Gambir tea and its benefits or functions. Gambir tea products can only be found in online marketplaces, such as Tokopedia, Shopee, Lazada, Mbizmarket.co.id, and Indotrading, where Gambir tea producers are registered with the Pakpak Bharat Regency. One local exporter, Agro Lestari, sells "Gambier Leaf Tea" packaged in boxes with aluminum foil with 25 sachets. Offline sales in Pakpak Bharat Regency are still lacking, both in traditional markets, modern markets such as Indomaret, shops or stalls. Pakpak Bharat Gambir Tea, especially Gambir Sondel leaf tea, has been marketed to several regions in Indonesia, through wholesalers, trading partners and online resellers and social media such as TikTok, Facebook and Instagram, but the content does not provide an explanation of what Gambir tea is, its benefits or functions. The problem is:(1)What types of marketing strategies are effective? (2)How to design online and offline marketing? Objectives:(1)Help the process of understanding effective marketing strategies. (2)Help how to design online and offline marketing. The implementation of the lecture method is accompanied by questions and answers, demonstrations and practice. Gambir Pakpak Bharat tea UMKM carries out effective marketing strategies through market segmentation, targeted markets and fulfilled according to needs. The distribution system is through direct sales at outlets, delivery applications integrated with third-party applications such as GoFood or GrabFood, and online marketplaces as well as marketing communications using social media. and collaborating with local influencers
Co-Authors Anne Rumondang Malau Br Sinaga, Liza Brigita Septiana DAMANIK, HANNA MEILANI Elvis Fresly Purba Frederick Saroha Silaban Gloria J.M Sianipar Jahhia Theresia Jenny M Simanjuntak Juara Simanjuntak Juliansen Purba Lumban Gaol, Vebry Malau, Anne Rumondang Marbun, Jahhia Theresia Matondang, Vinsensius Pakpahan, Rebekka Panjaitan , Ferry Pasaribu, Romindo M Pasaribu, Romindo M. Pasaribu, Romindo Megawati Purba, Juliansen Romindo M Pasaribu Sibuea, Dian Novita Putri Sirait, Estauryna Sitompul, Nancy N. Sorta Sihombing Tinambunan, Yusnita Toman Sony Tambunan