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All Journal MABIS: Manajemen dan Bisnis Journal Of Management Science (JMAS) Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Jurnal Ekuilnomi Jurnal Disrupsi Bisnis Jurnal Ekonomi Efektif Jurnal Abdimas Bina Bangsa Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Studi Akuntansi, Keuangan, dan Manajemen NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis Cakrawala: Jurnal Pengabdian Masyarakat Global Journal Business and Management Jurnal Pengabdian Kepada Masyarakat Ilmu Komunikasi
Krismanto Erick Tobush Naibaho
Universitas HKBP Nommensen
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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The influence of services marketing mix on the decision to choose a new living credit union in the city of Tebing Tinggi Purba, Juliansen; Tinambunan, Yusnita; Pasaribu, Romindo M.; Malau, Anne Rumondang; Naibaho, Krismanto E.T
Junal Ilmu Manajemen Vol 7 No 2 (2024): April: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i2.484

Abstract

The purpose of this research is to determine the influence of the service marketing mix on the decision to choose the New Life credit union in the city of Tebing Tinggi. The sampling technique was carried out using non-probability sampling with purposive sampling technique. The sample for this research was taken from 100 respondents and used quantitative data analysis techniques. Partial test results (t-test) were obtained from the results of the assessment of product variables and physical evidence which had a positive but not significant effect on the decision to choose a New Life credit union, price and location variables had a negative and not significant effect on the decision to choose a New Life credit union, promotion variables, people, and processes have a positive and significant influence. The results of the F test for the variables product, price, promotion, location, people, process, and physical evidence simultaneously have a positive and significant influence on the decision to choose the New Life credit union. And the results of the coefficient of determination test (R2) for product, price, promotion, location, people, process and physical evidence variables can explain the decision to choose the New Life credit union in Tebing Tinggi city of 0.492 or 49.2%, the remaining 50.8% is explained by other variables not examined in this research.
Peran Pembayaran Digital, Media Sosial, dan Gaya Hidup terhadap Perilaku Konsumtif Generasi Z di Kota Medan Panjaitan , Ferry; Naibaho, Krismanto Erick Tobush; Damanik, Hanna Meilani; Silaban, Frederick Saroha; Sibuea, Dian Novita Putri
Jurnal Disrupsi Bisnis Vol. 8 No. 5 (2025): Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v8i5.53927

Abstract

Penelitian ini bertujuan untuk menggambarkan peran Pembayaran Digital, media sosial, dan gaya hidup terhadap perilaku konsumsi Generasi Z di Kota Medan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei (kuesioner). Data dikumpulkan dari 200 responden dengan kriteria Generasi Z, memiliki media sosial, pernah melakukan transaksi pembayaran digital, dan tinggal di Kota Medan. Survei dilakukan melalui kuesioner terstruktur, dan analisis menggunakan Structural Equation Modeling (SEM) PLS. Gaya Hidup merupakan faktor variabel paling penting terhadap Perilaku Konsumtif, diikuti oleh variabel Pembayaran Digital dan Media Sosial. Berdasarkan hasil uji, variabel-variabel ini secara positif dan signifikan mempengaruhi Perilaku Konsumtif Generasi Z di Kota Medan. Temuan ini menyoroti pentingnya gaya hidup bagi Generasi Z saat ini. Gaya hidup tidak dapat dipisahkan dari perkembangan teknologi fintech dalam bentuk pembayaran digital dan didukung oleh informasi dari media sosial yang mudah diakses untuk mempengaruhi perilaku konsumtif Generasi Z, yang harus dipenuhi dengan target yang tepat agar dapat menciptakan generasi berkualitas, bukan sekadar hedonisme.
Merancang Strategi Pemasaran Yang Efektif, Baik Online Maupun Offline Bagi Pelaku UMKM Teh Gambir Kabupaten Pakpak Bharat Jenny M Simanjuntak; Tri Melda Mei Liana; Krismanto Erick Tobush Naibaho; Vebry M Lumban Gaol
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 1 (2026): Februari: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v6i1.7623

Abstract

Pakpak Bharat Gambir Tea MSMEs are products extracted from the young leaves of the Gambir plant. Not many people know about Gambir tea and its benefits or functions. Gambir tea products can only be found in online marketplaces, such as Tokopedia, Shopee, Lazada, Mbizmarket.co.id, and Indotrading, where Gambir tea producers are registered with the Pakpak Bharat Regency. One local exporter, Agro Lestari, sells "Gambier Leaf Tea" packaged in boxes with aluminum foil with 25 sachets. Offline sales in Pakpak Bharat Regency are still lacking, both in traditional markets, modern markets such as Indomaret, shops or stalls. Pakpak Bharat Gambir Tea, especially Gambir Sondel leaf tea, has been marketed to several regions in Indonesia, through wholesalers, trading partners and online resellers and social media such as TikTok, Facebook and Instagram, but the content does not provide an explanation of what Gambir tea is, its benefits or functions. The problem is:(1)What types of marketing strategies are effective? (2)How to design online and offline marketing? Objectives:(1)Help the process of understanding effective marketing strategies. (2)Help how to design online and offline marketing. The implementation of the lecture method is accompanied by questions and answers, demonstrations and practice. Gambir Pakpak Bharat tea UMKM carries out effective marketing strategies through market segmentation, targeted markets and fulfilled according to needs. The distribution system is through direct sales at outlets, delivery applications integrated with third-party applications such as GoFood or GrabFood, and online marketplaces as well as marketing communications using social media. and collaborating with local influencers
Kolaborasi Pemasaran Digital Untuk Mendukung Produk UMKM Leo Ulos Simalungun Pematang Siantar Erick Tobush Naibaho, Krismanto; Simanjuntak, Juara
Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Vol 7 No 1 (2026): Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/abdilaksana.v7i1.56743

Abstract

Kolaborasi Czech University of life Science Praque (CZU) dan Universitas HKBP Nommensensen Fakultas ekonomi dan Bisnis dalam bidang kebudayaan dan kewirausahaan,memberikan kesempatan kepada mahasiswa/i internasional mengetahui lebih luas produk UKMK di Sumatera utara terutama produk Ulos. Pemasaran digital tidak hanya memudahkan UMKM menampilkan produknya kepada konsumen, tetapi juga memperluas basis pelanggannya. Keterbatasan pengetahuan yang dimiliki oleh para pelaku usaha yang umumnya sudah berusia dewasa menyebabkan banyak sekali usaha mengalami kemunduran dan terpaksa menghentikan usahanya dikarenakan tidak dapat bersaing dari segi pemasaran. Oleh karena itu, pelatihan dan pendampingan terkait pemasaran digital ini perlu dilakukan untuk dapat memberikan solusi bagi para pelaku usaha agar dapat bertahan. Hasil dari kegiatan ini adalah bertambahnya wawasan dari para pelaku bisnis dan mahasiswa internasional tentang budaya lokal yang dapat dimanfaatkan dan penggunaan platform digital dan pengetahuan lain yang terkait dengan persyaratan penjualan produk ke luar negeri.
Green marketing mix and eco-label consumer behavior: the role of environmental knowledge Naibaho, Krismanto Erick Tobush; Purba, Martin Luter; Silaban, Frederick Saroha; Siagian, Yehezkiel Dosdoy
Manajemen dan Bisnis Vol 25, No 2 (2026): July 2026 (Online First)
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Environmental degradation has been identified as a contributing factor to natural disasters, while public awareness toward environmental sustainability in Indonesia remains relatively low. In response, businesses have begun adopting environmentally oriented marketing strategies, particularly the green marketing mix, which includes green products, green promotion, and green people. As consumers acquire greater environmental knowledge, they develop a better understanding of the value and quality of eco-friendly products, which in turn influences their purchasing behavior. This study aims to examine the factors influencing consumer behavior toward eco-labeled products. A quantitative approach was employed using purposive sampling, involving 200 respondents. Primary data were collected through structured questionnaires distributed based on predetermined criteria. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 3.3 software. The findings are expected to provide both theoretical contributions and practical insights, particularly for firms producing eco-friendly products in designing effective marketing strategies. Specifically, this study highlights the role of green promotion as an important driver of environmental knowledge, which subsequently shapes consumer behavior toward eco-labeled products.
Social Influence and Digital Payment Adoption among Generation Z: The Mediating Role of Lifestyle Panjaitan, Ferry; Naibaho, Krismanto Erick Tobush; Pasaribu, Romindo Megawati; Damanik, Hanna M; Siahaan, Jeremy William
Studi Akuntansi, Keuangan, dan Manajemen Vol 5 No 4 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i4.6357

Abstract

Purpose: The expansion of financial technology has accelerated digital payment usage, particularly among Generation Z, who exhibit strong digital engagement and online consumption. This study investigates the influence of influencers and electronic word-of-mouth (e-WOM) on the adoption of digital payments, with lifestyle as a mediating variable. Research Methodology: A quantitative approach was employed through a structured survey of 200 Generation Z respondents in Medan City, who actively use fintech services, including e-wallets and other digital payment applications. Data were analyzed using Partial Least Squares structural equation modeling (PLS-SEM) with SmartPLS 3.3 to evaluate measurement validity and structural relationships. Results: The findings demonstrate that influencers and e-WOM have positive and significant effects on digital payment adoption. Lifestyle also plays a significant mediating role, indicating that social media exposure shapes digital-oriented consumption patterns that encourage fintech usage. Conclusions: Digital payment adoption among Generation Z is influenced not only by technological convenience but also by socially driven lifestyle factors formed through online interactions. Limitations: The study is limited to respondents from a single city and relies on self-reported data, which may restrict broader generalizations. Contributions: This study enriches the digital payment adoption literature by integrating lifestyle as a mediating construct between social influence and fintech usage, offering practical implications for fintech providers in developing targeted digital communication strategies.
Green Marketing Mix and Eco-Label Consumer Behavior, The Role of Environmental Knowledge Damanik , Hanna Meilani; Naibaho, Krismanto Erick Tobush; Purba , Martin Luter; Silaban, Frederick Saroha; Siagian, Yehezkiel Dosdoy
Studi Akuntansi, Keuangan, dan Manajemen Vol 5 No 4 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i4.6379

Abstract

Purpose: This research investigates how the green marketing mix, which includes green product, green price, and green people, influences green consumer behavior towards eco-labeled goods, with environmental knowledge acting as a mediating factor. Research Methodology: A quantitative method was utilized through purposive sampling. Data were gathered via questionnaires from 200 participants knowledgeable about eco-labeled products. The examination was performed using Partial Least Squares Structural Equation Modeling (PLS-SEM) in SmartPLS 3.3. Results: The results indicate that environmental knowledge significantly and positively influences green consumer behavior. Although the direct effects of green marketing mix dimensions are not uniformly significant, their indirect effects via environmental knowledge are significant, supporting its mediating role. Conclusions: The results highlight the importance of integrating green marketing strategies with efforts to improve environmental knowledge in fostering sustainable consumption behavior. Effective marketing of eco-labeled products requires both strategic alignment and consumer awareness development. Limitations: This study is limited by the relatively small sample size and the use of purposive sampling, which may restrict the generalizability of the findings. Contributions: This study contributes theoretically by explained the mediating role of environmental knowledge in the green marketing–behavior relationship. Practically, it offers insights for firms to develop integrated strategies that align marketing initiatives with environmental education to promote the adoption of eco-labeled products.
Co-Authors Anne Rumondang Malau Br Sinaga, Liza Brigita Septiana Damanik , Hanna Meilani Damanik, Hanna M DAMANIK, HANNA MEILANI Elvis Fresly Purba Frederick Saroha Silaban Gloria J.M Sianipar Jahhia Theresia Jenny M Simanjuntak Juara Simanjuntak Juliansen Purba Lumban Gaol, Vebry Malau, Anne Rumondang Marbun, Jahhia Theresia Matondang, Vinsensius Pakpahan, Rebekka Panjaitan , Ferry Panjaitan, Ferry Pasaribu, Romindo M Pasaribu, Romindo M. Pasaribu, Romindo Megawati Purba , Martin Luter Purba, Juliansen Purba, Martin Luter Romindo M Pasaribu Siagian, Yehezkiel Dosdoy Siahaan, Jeremy William Sibuea, Dian Novita Putri Sirait, Estauryna Sitompul, Nancy N. Sorta Sihombing Tinambunan, Yusnita Toman Sony Tambunan