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Resepsi Komunitas Peduliodgj.id Mengenai Konten Video Stop Sebut “Orang Gila”, ODGJ Juga Manusia! Amelia Haerunisa; Tangguh Okta Wibowo
ETTISAL : Journal of Communication Vol 7, No 1 (2022): ETTISAL: Journal of Communication
Publisher : Universitas Darussalam Gontor collaboration with ISKI (Ikatan Sarjana Ilmu Komunikasi Indo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ejoc.v7i1.7726

Abstract

AbstrakOrang dengan gangguan Jiwa (ODGJ) merupakan salah satu golongan yang masih dipandang “berbeda” untuk dapat diterima di lingkungan keluarga dan masyarakat. Hal ini dikarenakan masyarakat belum teredukasi dengan baik tentang pemahaman ODGJ. Untuk menyadarkan pentingnya peduli terhadap ODGJ maka media perlu mengangkat isu tentang ODGJ, seperti konten video Stop Sebut “Orang Gila”, ODGJ Juga Manusia! di sebuah kanal YouTube. Tulisan ini bertujuan untuk mengetahui resepsi komunitas Peduliodgj.id mengenai isi video tersebut. Studi ini menggunakan teori resepsi khalayak dari Stuart Hall untuk melihat fenomena tersebut. Metode penelitian yang digunakan adalah wawancara mendalam terhadap enam informan dari komunitas Peduliodgj.id. Hasil penelitian menunjukkan bahwa adanya perbedaan posisi dari setiap informan mengenai pemaknaan ODGJ dalam konten video tersebut. Posisi yang didominasi hegemoni-dominan pada pemahaman bahwa penyebutan orang “gila” berdampak buruk untuk ODGJ, posisi negosiasi lebih pada pemahaman bahwa gangguan jiwa dan gangguan fisik harus diperlakukan dengan sama, dan terakhir, posisi oposisi lebih pada pemahaman bahwa seseorang yang pergi ke psikolog masih dipandang aneh.AbstractPeople with mental disorders (ODGJ) are one of the groups that are still considered strange to be accepted in the family and community because the community has not been properly educated about understanding ODGJ. To realize the importance of caring for ODGJ, the media must raise issues about ODGJ, such as video content Stop Sebut “Orang Gila”, ODGJ Juga Manusia! . This study aims to determine the reception of the Peduliodgj.id Community regarding Video Content Stop Sebut “Orang Gila”, ODGJ Juga Manusia! . This study uses the encoding-decoding theory by Stuart Hall. The paradigm used is constructivism with a descriptive qualitative approach. The research method used is reception analysis. The results of the study indicate that there are differences in the position of each informant regarding the meaning of ODGJ in that video. Positions that are dominated by hegemony are dominant in the discussion of the mention of crazy people having a bad impact on ODGJ. Positions that are dominated by negotiations on the discussion of mental disorders and physical disorders must be treated equally. Opposition-dominated positions on discussing someone who goes to a psychiatrist and psychologist are still in a strange field.  
Fenomena Website Streaming Film di Era Media Baru: Godaan, Perselisihan, dan Kritik Tangguh Okta Wibowo
Jurnal Kajian Komunikasi Vol 6, No 2 (2018): December 2018
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (364.642 KB) | DOI: 10.24198/jkk.v6i2.15623

Abstract

Studi ini mengeksplorasi praktik menonton film melalui website streaming film yang ada di Indonesia dan pola komunikasinya dengan pemerintah dan korporasi. Studi ini menggunakan paradigma sebuah prisma dari Saukko (2003) yang merujuk pada penggunaan ‘kristalisasi’. Secara metaforis, kristal tidak hanya merefleksikan cahaya ke luar, yaitu dengan menghadirkan kompleksitas yang menyelimuti website streaming film, tetapi juga melihat perspektif dari dalam. Untuk pengumpulan data, studi ini telah mensortir sebagian besar website streaming film yang ada di Indonesia (melalui mesin pencari Google Indonesia). Perkembangan teknologi Internet di era digital ini telah mentransformasi praktik menonton film yang kini dapat diakses di mana dan kapan pun melalui website streaming film. Selama ini persoalan praktik menonton film secara online dilabeli pemerintah sebagai website penyedia film bajakan dan harus diberantas, tetapi di sisi lain, pemilik website tersebut menyediakan semua film secara online gratis dan dapat dinikmati siapa saja dengan tujuan berbagi. Bagian selanjutnya, fokus dari studi ini adalah analisis ketegangan antara website streaming film yang mendorong hiburan film menjadi gratis di era digital dan regulasi negara dan korporat di tengah ‘perang terhadap pembajakan’. Di bagian akhir, studi ini secara kritis juga menyoroti ekonomi politik hadirnya website streaming film dan menggunakan perspektif pembajakan untuk menganalisis website streaming film dibalik motif ‘ekonomi berbagi’ atas kemunculan website tersebut hingga terbentuknya ekonomi hibrid.
Pengembangan Kompetensi Guru Dalam Menerapkan Strategi Komunikasi Pembelajaran Yang Efektif di Kelas Pada Sd Al Azhar 31 Yogyakarta Davis Roganda Parlindungan; Heppy New Year Haloho; Tangguh Okta Wibowo; Muhammad Rusli; Satya Candrasari
ABDIMAS Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2023): Pengabdian Kepada Masyarakat
Publisher : Research and Community Service INSTITUT TEKNOLOGI DAN BISNIS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/abdimas.v4i1.1793

Abstract

Tujuan kegiatan pengabdian ini untuk mengembangkan pengetahuan dan kompetensi guru dalam menerapkan strategi komunikasi pembelajaran yang efektif di kelas yang dilakukan dalam bentuk pelatihan. Pelatihan ini diikuti sekitar 40 orang guru yang berasal dari SD Al Azhar 31 Yogyakarta. Kegiatan pelatihan dilakukan dengan metode penyampaian materi melalui ceramah, studi kasus yang berisi problem guru dalam menghadapi para siswa, serta diskusi dan diakhiri sesi tanya jawab. Hasil dari pelatihan ini disimpulkan para guru (1) mampu mendeskripsikan proses komunikasi yang efektif di kelas, (2) mampu mengidentifikasi hambatan komunikasi dalam proses pembelajaran berdasarkan elemen-elemennya, (3) mampu menyusun dan menerapkan strategi komunikasi yang efektif sesuai tujuan pembelajarandi kelas.
Pemberdayaan Masyarakat Pesantren dalam Mengembangkan Santripreneur melalui Program CSR Davis Roganda Parlindungan; Nadia Fitriana; Tangguh Okta Wibowo
Sahafa Journal of Islamic Communication Vol. 5 No. 2 (2023): Sahafa Journal of Islamic Communication
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/sjic.v5i2.8807

Abstract

Perusahaan memiliki peranan penting sebagai penopang pertumbuhan ekonomi rakyat melalui program Corporate Social Responsibility (CSR), khususnya dalam rangka pemberdayaan ekonomi masyarakat pesantren secara mandiri melalui pengembangan konsep santripreneur, dimana para santri tidak hanya mendalami kajian agama namun juga didorong mereka memiliki potensi semangat kewirausahaan. Tujuan penelitian ini ingin mendeskripsikan implementasi pemberdayaan masyarakat pesantren dalam mengembangkan santripreneur melalui program CSR yang dilakukan oleh PT. Bogasari di Pondok Pesantren An-Nawawi Tanara, Serang Banten. Metode penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data yang diperoleh melakukan observasi dan wawancara mendalam. Analisis data dengan cara reduksi data, penyajian data dan penarikan kesimpulan. Hasil penelitian mengambarkan implementasi program CSR yang dilakukan PT. Bogasari melalui beberapa tahap yaitu (1) identifikasi profil kelompok sasaran program, (2) merumuskan hasil kunjungan, (3) pemberian pelatihan, (4) peminjaman bantuan peralatan usaha dan bahan baku, (5) distribusi dan pemasaran produk yang dihasilkan, (6) pendampingan dan monitoring, (7) evaluasi program.
The communication pattern in prosumption practices through free e-books at membacacepat.com Wibowo, Tangguh Okta
Jurnal Studi Komunikasi Vol. 6 No. 2 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v6i2.4885

Abstract

This study explored the occurrence of a free e-book titled Speed Reading for Beginners that can only be obtained by signing up for an email newsletter at MembacaCepat.com. Through Web 2.0, the Internet facilitated the emergence of a new culture centred on shifting consumer relationships in which individuals both consumed and produced the products they consumed. The purpose of this study is to carry out further research into the communication pattern regarding how the practices of production and consumption, also known as prosumption, occurred at the same agency via the web manager or web owner and e-book downloaders. This study employs virtual ethnography by interviewing informants and observing artefacts as data via the Internet. This study aims to utilise the circuit of culture as an analytic framework, similar to the consumption circuit outlined in continuing consumption practices. The findings indicate that the pattern of production and consumption can be mapped as a collaborative effort between website owners and visitors, with the Speed Reading for Beginners e-book catalysing increased visitor participation.
COMMODIFICATION OF RELIGION-BASED AUDIOVISUAL CONTENT ON THE YOUTUBE CHANNEL (CASE STUDY ON ISLAM POPULER YOUTUBE CHANNEL) Khairul Syafuddin; Tangguh Okta Wibowo
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, dan Pendidikan Vol. 2 No. 5 (2023): April
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v2i5.745

Abstract

Technological developments have made it easier for people to consume and produce audiovisual content on social media, including through the use of the Islam Populeric YouTube channel which provides diverse information for its users. The channel owners monetize their content, making their content production practices profit-oriented. This article analyzes how Islam Populer commodifies Islamic-themed content to generate profits, as well as the exploitation of new media workers. The article shows that Islam Populer successfully commodifies the values and teachings of Islam in their content, generating profits for their media endeavors. However, Islam Populer remains a commodity for YouTube, as the account's performance attracts advertisers who benefit YouTube the most. This makes Islam Populer one of the parties that are exploited in the context of media work.
Indonesian online news and digital culture: a media ecology perspective Bruce Dame Laoera; Tangguh Okta Wibowo
Jurnal Studi Komunikasi Vol. 7 No. 2 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i2.6190

Abstract

The number of Internet users in Indonesia continues to increase, with more and more people using electronic gadgets connected to the Internet. It is also quite clear to see the phenomenon related to the emergence of online news in the digital realm. The researchers review and characterise Indonesian online news from the media ecology perspective. By doing library research, a literature review will be composed and used to describe online news and digital culture in Indonesia in media ecology. The result shows that the increasing use of the Internet has resulted in the rise of online news media, which seem to have replaced traditional media. In the context of Indonesia's digital culture, multimedia features in online news have the potential to attract readers' interest. At the same time, social media provides space for independent online news and community participation in the digital world to shape social, political, and cultural values.
Flexing In Social Media: Between Confession and Conflict in an Islamic Perspective Muhammad Arga Pramudya; Tangguh Okta Wibowo; Magaretha Indriani; Mohammad Azis Fadhlul Rahman; Khairul Syafuddin
Sahafa Journal of Islamic Communication Vol. 6 No. 1 (2023): Sahafa Journal of Islamic Communication
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/sjic.v6i1.10369

Abstract

Flexing behavior or flaunting wealth on social media has become a common phenomenon that can have a negative impact. Driven by the ease of sharing on social media, people tend to compete to flaunt their possessions in order to gain recognition and praise from others. Therefore, this study wants to find out more about how this flexing phenomenon is understood through the subjects studied. This study used a qualitative approach with a descriptive research type. The result of this study is that flexing behavior has a negative impact on the mental health of the individuals involved, due to the lack of validation and acceptance in the social environment. Even though there are views that take advantage of flexing in marketing, in Islamic economics this culture is still considered excessive and contrary to Islamic rules. Therefore, social media users need to understand the prohibition and build an identity without a flexing strategy.
MARKETING COMMUNICATION STRATEGY OF HYUNDAI MOTOR INDONESIA ELECTRIC VEHICLE Shafira Fitriani Putri; Tangguh Okta Wibowo; Rayhani Jastika; Sean Nalendra Hakim; Stefanie Liman
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, dan Pendidikan Vol. 2 No. 8 (2023): July
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v2i8.1086

Abstract

The interest in purchasing electric vehicles in Indonesia is influenced by high prices, inadequate charging infrastructure, and low public awareness of their benefits. However, the market potential for electric vehicles in Indonesia remains promising due to growing environmental consciousness and the government's target to reduce carbon dioxide emissions. Currently, Hyundai and Wuling are the only car manufacturers with electric vehicle factories in Indonesia. This research aims to explain the marketing communication strategy of Hyundai Motor Indonesia's electric vehicle. This research focuses on explaining Hyundai Motor Indonesia's marketing communication strategy in introducing their electric vehicle. The research uses a case study method on Hyundai Motor Indonesia by conducting observations and interviews as data collection methods. The results showed that Hyundai Motor Indonesia uses various promotional channels as a medium for their electric vehicle campaign. Through the use of various promotional channels, focus on public awareness, market segmentation, emphasis on environmental and economic advantages, and special after-sales programs, Hyundai is trying to increase public awareness, understanding, and buying interest in electric vehicle.
GROUP COMMUNICATION PROCESS BETWEEN MOBILE LEGEND GAME PLAYERS IN PENDEKAR ESPORTS COMMUNITY Alicia Marissa Wirajaya Hosky; Tangguh Okta Wibowo
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, dan Pendidikan Vol. 2 No. 9 (2023): August
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v2i9.1300

Abstract

This research highlights how mobile gaming, and in particular Mobile Legend, has evolved from mere entertainment to a professional field that generates revenue. Players, especially in e-sports teams such as Pendekar Esports, have created complex communities with symbolic interactions that influence each other and lead to cooperation to achieve victory in competition. This research uses the case study method on an Esports team, Pendekar Esports, to further research related to the communication of the interactions that are built. The results of this study increase the complexity of the communication and interaction process that takes place in the world of e-sports, proving that games are not just entertainment, but also bring out significant social and professional dynamics. This research applies symbolic interactionism theory to describe individual views of the team, changes in identity when becoming a professional player, and the impact of the team environment on players' attitudes and behaviour. The concept of 'spirit' illustrates the motivation of players to combine hobbies and income in Pendekar Esports. The concept of "self" illustrates the transformation of the player's identity into a professional with the impact of discipline and professional attitude. The concept of "society" reveals the role of the team environment in shaping communication and discipline. The study shows that in e-sports, adaptation to specific changes in identity, norms and language affects the dynamics of communication and player behaviour. The interaction of individuals in groups in an e-sports team leads to significant changes in players' views, attitudes and interactions.