Articles
<![CDATA[AMAZONE INDONESIA: UNDERSTANDING HYPERREALITY IN A FAMILY ENTERTAINMENT ARENA ]]>
<![CDATA[Tangguh Okta Wibowo]]>;
<![CDATA[Khairul Syafuddin]]>
<![CDATA[ Cerdika: Jurnal Ilmiah Indonesia Vol. 3 No. 09 (2023): Cerdika : Jurnal Ilmiah Indonesia ]]>
Publisher : <![CDATA[Publikasi Indonesia ]]>
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DOI: 10.59141/cerdika.v3i09.676
<![CDATA[Amazone Indonesia (Amazone) is the largest family entertainment destination in Indonesia, with a large area and a complete selection of games. This article explores how myths about the Amazon forest in Brazil are managed in the form of a modern family playground in a mall, Aeon. This paper examines how Amazone exploits the myth that the Amazon forest was constructed with technology as a family playground with the intended purpose. This study uses Roland Barthes' semiotic method to look at myths that are built through technology and presented in various forms of entertainment vehicles and games in Amazone. By using Baudrillard's theory of hyperreality, this paper tries to critically examine how Amazone uses the myth of the forest to "normalize" nature in the jungle to become an image of an amusement park that is fun, exciting, and entertaining for children. Overall, the results of this study reflect a simulation site that is built from the use of technology in games in amusement parks that can promote colonial ways of knowing that strengthen the distance between humans as subjects and nature as objects that are "excavated" as a playground]]>
<![CDATA[The Phenomenon of Thrifting As An Alternative Solution Related to Reducing Environmental Impact on Fast Fashion ]]>
<![CDATA[Rangga Timur Aryaputra]]>;
<![CDATA[Tangguh Okta Wibowo]]>;
<![CDATA[Rennardo Juan Stefan]]>;
<![CDATA[Ruth Yusiana]]>;
<![CDATA[Jessica]]>
<![CDATA[ Formosa Journal of Multidisciplinary Research Vol. 2 No. 8 (2023): August 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/fjmr.v2i8.5696
<![CDATA[This study examines the impact of the fashion industry, in particular the fast fashion industry and the phenomenon of thrifting, on the environment and on society. Fast fashion, which responds to consumer demand for quick and affordable fashion trends, is environmentally damaging due to mass production using polluting materials and consumer demand. Alternatively, the phenomenon of thrifting, the practice of buying second-hand clothes, has the potential to mitigate the negative impacts of fast fashion by providing sustainable and affordable options. The method used by the researchers in this study is the phenomenological method to identify individual perspectives on a phenomenon that has happened or is happening to thrifting actors. Interviews with four informants, including users and sellers of second-hand clothes, revealed that they understand the concept of thrifting and the negative impact of clothing waste on the environment.]]>
<![CDATA[Interaction and Communication in IbuSibuk Community as a Factor for Empowering Women in The Digital Era ]]>
<![CDATA[Juan Prince Adeliant]]>;
<![CDATA[Tangguh Okta Wibowo]]>;
<![CDATA[Andiani Fitri Febrina]]>;
<![CDATA[Chelsea Roxanne Ramadhane]]>;
<![CDATA[Gabriella Christie Kartadibrata]]>
<![CDATA[ Prosperity: Journal of Society and Empowerment Vol 3, No 2 (2023): December ]]>
Publisher : <![CDATA[Universitas Islam Negeri Walisongo Semarang, Indonesia ]]>
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DOI: 10.21580/prosperity.v3i2.17448
<![CDATA[This research focuses on the Ibu Sibuk community, an online community that empowers mothers to become influencers and resellers through social commerce platforms. The background of this research includes the community's goals, the platform's success in attracting members and brands, and the members' experiences in using communication technology to interact in the community. This study used a qualitative approach with a case study design to understand the role of the IbuSibuk community for women who already have a family and are mothers. The research informants consisted of two members and two administrators of IbuSibuk, who were selected through a purposive sampling technique. Data were collected through face-to-face or online interviews, literature reviews from academic journals, and website information. The research results show that IbuSibuk is an online community that helps working mothers earn extra income as influencers by connecting them with various brands. This community empowers mothers economically through the programs and activities offered but also faces technological barriers such as network and digital literacy issues and the potential for fraud. Nevertheless, technology within IbuSibuk extends its reach and facilitates offline activities such as product launches. Overall, IbuSibuk serves as a bridge between brands and influencers, empowers mothers economically, and creates a supportive and motivating environment for its members.]]>
<![CDATA[Konstruksi Peran Ibu dalam Video Klip Bertaut ]]>
<![CDATA[Frisca Mardinsah]]>;
<![CDATA[Tangguh Okta Wibowo]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 9 No. 1 (2023): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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<![CDATA[Mothers have many roles and mothers have also been widely constructed in various media products, including video klip “Bertaut”. this study aims to determine the construction of the mothers role described in the video klip Bertaut. This study uses the theory of social reality construction of mass media and a qualitative approach and uses the Semiotics method of Roland Barthes with his idea known as two orders of signification which includes denotation, connotation, and myth. The results of this study found that mothers played a role in filling in the void in their childern’s families who were intach as if they were whole again. This research also includes strengthening the role of mothers including mothers who care for their children, mothers who provide warmth, independent mothers, mothers (grandmothers) who care for their grandchildren, and mothers who provide peace.]]>
<![CDATA[Konstruksi Passion Dalam Film Animasi "Soul" ]]>
<![CDATA[Syafiyah Nabilla Susanto]]>;
<![CDATA[Tangguh Okta Wibowo]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 9 No. 4 (2023): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisiana.v9i4.1384
<![CDATA[Passion is a strong tendency towards an activity that is highly liked, loved, and appreciated by individuals that makes them willing to give all of their time and energy to do these activities. This study aims to determine the construction of passion which is contained in Disney and Pixar’s animated film Soul”. To understand that, this study will be examined using Roland Barthes’s semiotics analysis which contains the orders of significations consisting of denotation, connotation, and myth. This research will also be examined using the theory of social construction of reality proposed by Peter L. Berger and Thomas Luckmann. This study found that passion can be found and developed by every individuals. Moreover, passion is not only attached to one's body but also to one's soul, so that makes passion really difficult to completely eliminate from one’s self.]]>
<![CDATA[Konstruksi Kohabitasi Dalam Film Pendek "Kisah Tiga Tahun" ]]>
<![CDATA[Yulianti Dwi Cahyani]]>;
<![CDATA[Tangguh Okta Wibowo]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 9 No. 2 (2023): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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<![CDATA[Cohabitation is a term used for couples who live in the same house without marriage ties and cohabitation is widely constructed in various mass media products including the short film Kisah Tiga Tahun. This study aims to find out how the construction of cohabitation is shown in the short film Kisah Tiga Tahun. This study uses the theory of social reality construction and a qualitative approach and uses Roland Barthes' semiotic analysis technique, with his idea known as two orders of signification which includes denotation, connotation, and myth. The results of the analysis of this study indicate that the construction of cohabitation living together as a husband and wife is carried out based on the life experiences of unmarried lovers to explore each other's character. Cohabitation is also a husband and wife activity like a small family that has a harmonious relationship.]]>
<![CDATA[Pengaruh Pemasaran Media Sosial di Instagram @kopijanjijiwa terhadap Keputusan Pembelian Konsumen ]]>
<![CDATA[Daeng Mohammad Danu Wibisono]]>;
<![CDATA[Tangguh Okta Wibowo]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 10 No. 1 (2024): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisiana.v10i1.3524
<![CDATA[Social media marketing is one of the important aspects in increasing sales of a product. Because social media marketing uses social media as a marketing channel and there are quite a lot of social media users in Indonesia. This study aims to determine the influence and level of influence of social media marketing on Instagram @kopiunjukjiwa on consumer purchasing decisions. In this study, the theory used is stimulus-response. The researcher uses a quantitative approach, survey research method with explanative type. The population in this study were followers of Instagram @kopiunjukjiwa with questionnaire data collection techniques. Based on the results of the hypothesis with the T test, the results obtained are 21,161 > 1,966. from these results indicate that social media marketing on Instagram @kopipromisejiwa has an influence on consumer purchasing decisions. Meanwhile, Pearson's product moment got a result of 0.728, which means that there is a strong influence from social media marketing on Instagram @kopikodejiwa on consumer purchasing decisions, and the coefficient of determination test got a result of 52.9%.]]>
<![CDATA[Dynamic of Migration lifestyle and settlement of nomad in Bali, Indonesia ]]>
<![CDATA[Wibowo, Tangguh Okta]]>
<![CDATA[ Indonesian Journal of Geography Vol 56, No 2 (2024): Indonesian Journal of Geography ]]>
Publisher : <![CDATA[Faculty of Geography, Universitas Gadjah Mada ]]>
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DOI: 10.22146/ijg.90856
<![CDATA[This research highlights the lifestyle of digital nomads, which is becoming a more common lifestyle in today's digital age. Bali is one of the most popular destinations for nomads. This research aims to explore the motivations of digital nomads in Bali. The research uses the case study research method by mapping several informants as research subjects. This article discusses the experiences of foreign tourists in Bali, particularly digital nomads, and the migratory lifestyle. It explores conversations and perspectives on Bali's attractiveness, working life, cultural interaction, and modern mobility. The findings show that the concept of 'nomad' is associated not only with high levels of mobility, but also with individuals who have chosen to settle in Bali due to finding the culture and lifestyle appealing. Modern mobility reflects the search for meaning in one's life experiences, which may include a search for stability and a depth of experience in one place. Furthermore, the discussion examines that the emergence of Bali's digital nomad community brings both economic benefits and challenges of overtourism on local communities.]]>
<![CDATA[Persepsi Penggemar BlackPink dalam Mengkonsumsi Konten di YouTube ]]>
<![CDATA[Devanty, Audy]]>;
<![CDATA[Okta Wibowo, Tangguh]]>;
<![CDATA[Ramadita, Aura]]>;
<![CDATA[Butar-Butar, Christina Stefani]]>;
<![CDATA[Marcha, Kitra Riji]]>
<![CDATA[ Jurnal Komunikasi, Sains dan Teknologi Vol. 2 No. 1 (2023): Juni 2023 ]]>
Publisher : <![CDATA[PT. BERBAGI TEKNOLOGI SEMESTA ]]>
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DOI: 10.61098/jkst.v2i1.48
<![CDATA[This research discusses how BlackPink fans, called BLINK, as an audience of BlackPink YouTube content because this research is motivated by fans who have their own way of idolizing someone. This research uses a descriptive qualitative research approach using the case study method. The research data was obtained from in-depth interview techniques with four informants, where it was found out why fans love BlackPink content on YouTube and idolize them more than other idols. The conclusion of this study shows how fans interpret BlackPink YouTube content as BLINK likes BlackPink YouTube content because of interest in BlackPink itself, which in any content shared can be entertaining and used as a source for fans to learn more about BlackPink as a group and as individuals. Furthermore, the level of fanatical devotion can be observed through their frequent responses to BlackPink's YouTube content, such as commenting, liking, and sharing among fellow fans.]]>
<![CDATA[Influencer representation in Tokopedia advertising: Tokopedia squad ]]>
<![CDATA[Benjamin , Johanes]]>;
<![CDATA[Okta Wibowo, Tangguh]]>
<![CDATA[ Jurnal Komunikasi, Sains dan Teknologi Vol. 2 No. 2 (2023): Desember 2023 ]]>
Publisher : <![CDATA[PT. BERBAGI TEKNOLOGI SEMESTA ]]>
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DOI: 10.61098/jkst.v2i2.54
<![CDATA[The advertisement uploaded by Tokopedia entitled Tokopedia Squad describes several influencers who are the solution for Indonesian people to obtain products and services that are useful for everyday life. There are sebelas influencers used in the advertisement. However, in this study the researcher analyzed 5 influencers in the advertisement. The purpose of this study is to determine the representation of the use of these influencers in Tokopedia Squad advertisements. This research uses a qualitative approach with a descriptive type of research to explain how these influencers have their own meaning and purpose in this advertisement. This study also uses representation theory with semiotic analysis techniques from Charles Sanders Peirce with sign, object, and interpretant. The research results show that the five influencers describe the categories and features owned by Tokopedia with the aim of attracting awareness from each market owned by these influencers. Tokopedia uses them to showcase the features or categories of the Tokopedia application, naturally tailored to each influencer's intended market or audience.]]>
