Articles
<![CDATA[Interaction and Communication in IbuSibuk Community as a Factor for Empowering Women in The Digital Era ]]>
<![CDATA[Juan Prince Adeliant]]>;
<![CDATA[Tangguh Okta Wibowo]]>;
<![CDATA[Andiani Fitri Febrina]]>;
<![CDATA[Chelsea Roxanne Ramadhane]]>;
<![CDATA[Gabriella Christie Kartadibrata]]>
<![CDATA[ Prosperity: Journal of Society and Empowerment Vol 3, No 2 (2023): December ]]>
Publisher : <![CDATA[Universitas Islam Negeri Walisongo Semarang, Indonesia ]]>
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DOI: 10.21580/prosperity.v3i2.17448
<![CDATA[This research focuses on the Ibu Sibuk community, an online community that empowers mothers to become influencers and resellers through social commerce platforms. The background of this research includes the community's goals, the platform's success in attracting members and brands, and the members' experiences in using communication technology to interact in the community. This study used a qualitative approach with a case study design to understand the role of the IbuSibuk community for women who already have a family and are mothers. The research informants consisted of two members and two administrators of IbuSibuk, who were selected through a purposive sampling technique. Data were collected through face-to-face or online interviews, literature reviews from academic journals, and website information. The research results show that IbuSibuk is an online community that helps working mothers earn extra income as influencers by connecting them with various brands. This community empowers mothers economically through the programs and activities offered but also faces technological barriers such as network and digital literacy issues and the potential for fraud. Nevertheless, technology within IbuSibuk extends its reach and facilitates offline activities such as product launches. Overall, IbuSibuk serves as a bridge between brands and influencers, empowers mothers economically, and creates a supportive and motivating environment for its members.]]>
<![CDATA[Konstruksi Peran Ibu dalam Video Klip Bertaut ]]>
<![CDATA[Frisca Mardinsah]]>;
<![CDATA[Tangguh Okta Wibowo]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 9 No. 1 (2023): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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<![CDATA[Mothers have many roles and mothers have also been widely constructed in various media products, including video klip “Bertaut”. this study aims to determine the construction of the mothers role described in the video klip Bertaut. This study uses the theory of social reality construction of mass media and a qualitative approach and uses the Semiotics method of Roland Barthes with his idea known as two orders of signification which includes denotation, connotation, and myth. The results of this study found that mothers played a role in filling in the void in their childern’s families who were intach as if they were whole again. This research also includes strengthening the role of mothers including mothers who care for their children, mothers who provide warmth, independent mothers, mothers (grandmothers) who care for their grandchildren, and mothers who provide peace.]]>
<![CDATA[Konstruksi Passion Dalam Film Animasi "Soul" ]]>
<![CDATA[Syafiyah Nabilla Susanto]]>;
<![CDATA[Tangguh Okta Wibowo]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 9 No. 4 (2023): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisiana.v9i4.1384
<![CDATA[Passion is a strong tendency towards an activity that is highly liked, loved, and appreciated by individuals that makes them willing to give all of their time and energy to do these activities. This study aims to determine the construction of passion which is contained in Disney and Pixar’s animated film Soul”. To understand that, this study will be examined using Roland Barthes’s semiotics analysis which contains the orders of significations consisting of denotation, connotation, and myth. This research will also be examined using the theory of social construction of reality proposed by Peter L. Berger and Thomas Luckmann. This study found that passion can be found and developed by every individuals. Moreover, passion is not only attached to one's body but also to one's soul, so that makes passion really difficult to completely eliminate from one’s self.]]>
<![CDATA[Konstruksi Kohabitasi Dalam Film Pendek "Kisah Tiga Tahun" ]]>
<![CDATA[Yulianti Dwi Cahyani]]>;
<![CDATA[Tangguh Okta Wibowo]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 9 No. 2 (2023): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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<![CDATA[Cohabitation is a term used for couples who live in the same house without marriage ties and cohabitation is widely constructed in various mass media products including the short film Kisah Tiga Tahun. This study aims to find out how the construction of cohabitation is shown in the short film Kisah Tiga Tahun. This study uses the theory of social reality construction and a qualitative approach and uses Roland Barthes' semiotic analysis technique, with his idea known as two orders of signification which includes denotation, connotation, and myth. The results of the analysis of this study indicate that the construction of cohabitation living together as a husband and wife is carried out based on the life experiences of unmarried lovers to explore each other's character. Cohabitation is also a husband and wife activity like a small family that has a harmonious relationship.]]>
<![CDATA[Pengaruh Pemasaran Media Sosial di Instagram @kopijanjijiwa terhadap Keputusan Pembelian Konsumen ]]>
<![CDATA[Daeng Mohammad Danu Wibisono]]>;
<![CDATA[Tangguh Okta Wibowo]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 10 No. 1 (2024): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisiana.v10i1.3524
<![CDATA[Social media marketing is one of the important aspects in increasing sales of a product. Because social media marketing uses social media as a marketing channel and there are quite a lot of social media users in Indonesia. This study aims to determine the influence and level of influence of social media marketing on Instagram @kopiunjukjiwa on consumer purchasing decisions. In this study, the theory used is stimulus-response. The researcher uses a quantitative approach, survey research method with explanative type. The population in this study were followers of Instagram @kopiunjukjiwa with questionnaire data collection techniques. Based on the results of the hypothesis with the T test, the results obtained are 21,161 > 1,966. from these results indicate that social media marketing on Instagram @kopipromisejiwa has an influence on consumer purchasing decisions. Meanwhile, Pearson's product moment got a result of 0.728, which means that there is a strong influence from social media marketing on Instagram @kopikodejiwa on consumer purchasing decisions, and the coefficient of determination test got a result of 52.9%.]]>
<![CDATA[Dynamic of Migration lifestyle and settlement of nomad in Bali, Indonesia ]]>
<![CDATA[Wibowo, Tangguh Okta]]>
<![CDATA[ Indonesian Journal of Geography Vol 56, No 2 (2024): Indonesian Journal of Geography ]]>
Publisher : <![CDATA[Faculty of Geography, Universitas Gadjah Mada ]]>
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DOI: 10.22146/ijg.90856
<![CDATA[This research highlights the lifestyle of digital nomads, which is becoming a more common lifestyle in today's digital age. Bali is one of the most popular destinations for nomads. This research aims to explore the motivations of digital nomads in Bali. The research uses the case study research method by mapping several informants as research subjects. This article discusses the experiences of foreign tourists in Bali, particularly digital nomads, and the migratory lifestyle. It explores conversations and perspectives on Bali's attractiveness, working life, cultural interaction, and modern mobility. The findings show that the concept of 'nomad' is associated not only with high levels of mobility, but also with individuals who have chosen to settle in Bali due to finding the culture and lifestyle appealing. Modern mobility reflects the search for meaning in one's life experiences, which may include a search for stability and a depth of experience in one place. Furthermore, the discussion examines that the emergence of Bali's digital nomad community brings both economic benefits and challenges of overtourism on local communities.]]>
<![CDATA[Persepsi Penggemar BlackPink dalam Mengkonsumsi Konten di YouTube ]]>
<![CDATA[Devanty, Audy]]>;
<![CDATA[Okta Wibowo, Tangguh]]>;
<![CDATA[Ramadita, Aura]]>;
<![CDATA[Butar-Butar, Christina Stefani]]>;
<![CDATA[Marcha, Kitra Riji]]>
<![CDATA[ Jurnal Komunikasi, Sains dan Teknologi Vol. 2 No. 1 (2023): Juni 2023 ]]>
Publisher : <![CDATA[PT. BERBAGI TEKNOLOGI SEMESTA ]]>
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DOI: 10.61098/jkst.v2i1.48
<![CDATA[This research discusses how BlackPink fans, called BLINK, as an audience of BlackPink YouTube content because this research is motivated by fans who have their own way of idolizing someone. This research uses a descriptive qualitative research approach using the case study method. The research data was obtained from in-depth interview techniques with four informants, where it was found out why fans love BlackPink content on YouTube and idolize them more than other idols. The conclusion of this study shows how fans interpret BlackPink YouTube content as BLINK likes BlackPink YouTube content because of interest in BlackPink itself, which in any content shared can be entertaining and used as a source for fans to learn more about BlackPink as a group and as individuals. Furthermore, the level of fanatical devotion can be observed through their frequent responses to BlackPink's YouTube content, such as commenting, liking, and sharing among fellow fans.]]>
<![CDATA[Influencer representation in Tokopedia advertising: Tokopedia squad ]]>
<![CDATA[Benjamin , Johanes]]>;
<![CDATA[Okta Wibowo, Tangguh]]>
<![CDATA[ Jurnal Komunikasi, Sains dan Teknologi Vol. 2 No. 2 (2023): Desember 2023 ]]>
Publisher : <![CDATA[PT. BERBAGI TEKNOLOGI SEMESTA ]]>
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DOI: 10.61098/jkst.v2i2.54
<![CDATA[The advertisement uploaded by Tokopedia entitled Tokopedia Squad describes several influencers who are the solution for Indonesian people to obtain products and services that are useful for everyday life. There are sebelas influencers used in the advertisement. However, in this study the researcher analyzed 5 influencers in the advertisement. The purpose of this study is to determine the representation of the use of these influencers in Tokopedia Squad advertisements. This research uses a qualitative approach with a descriptive type of research to explain how these influencers have their own meaning and purpose in this advertisement. This study also uses representation theory with semiotic analysis techniques from Charles Sanders Peirce with sign, object, and interpretant. The research results show that the five influencers describe the categories and features owned by Tokopedia with the aim of attracting awareness from each market owned by these influencers. Tokopedia uses them to showcase the features or categories of the Tokopedia application, naturally tailored to each influencer's intended market or audience.]]>
<![CDATA[Consuming entertainment as Roamers: A study of generation Z’s television viewership in the digital era ]]>
<![CDATA[Wibowo, Tangguh Okta]]>;
<![CDATA[Syafuddin, Khairul]]>;
<![CDATA[Elmada, Maria Advenita Gita]]>
<![CDATA[ ProTVF Vol 8, No 1 (2024): March 2024 ]]>
Publisher : <![CDATA[Universitas Padjadjaran ]]>
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DOI: 10.24198/ptvf.v8i1.45596
<![CDATA[Background: Before the digital era, television was spotlighted for people who enjoyed audio-visual shows. However, in the digital era, television viewers in Indonesia have decreased. The ease of access to infrastructure, the Internet, and mobile technology devices makes viewers, especially Generation Z (Gen-Z), prefer shows that can be enjoyed flexibly anytime and anywhere. Purpose: This paper discusses the trend of television viewers for Gen-Z amid the “onslaught” of streaming platforms. Methods: This study uses a survey method on Gen-Z, interpreted descriptively and qualitatively. Results: Based on the data obtained, this research illustrates that Gen-Z viewers can be said to be roamers or viewers who enjoy broadcast shows that move between streaming platforms. The study results show that the digital era has changed Gen-Z viewers’ behavior according to their technological devices and subscription streaming platforms. Conclusion: This research indirectly shows that the digital era and the presence of streaming platforms have made viewers increasingly fragmented, so television is not famous for Gen-Z to enjoy audio-visual shows, especially entertainment. Implications: The theoretical implication is that this roaming behavior may be a typical characteristic of Gen-Z. Future research could explore whether this behavior excludes Gen-Z or represents a broader trend among the emerging generation.]]>
<![CDATA[The Social Construction of Technology for the Use of CHATGPT in Indonesia ]]>
<![CDATA[Wibowo, Tangguh Okta]]>
<![CDATA[ ETTISAL : Journal of Communication Vol. 9 No. 1 (2024): ETTISAL : Journal of Communication ]]>
Publisher : <![CDATA[Universitas Darussalam Gontor collaboration with ISKI (Ikatan Sarjana Ilmu Komunikasi Indo ]]>
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DOI: 10.21111/ejoc.v9i1.11479
<![CDATA[The purpose of this study is to map the vulnerable issue about ChatGPT in academic field. This study seeks to understand the role of online media channels in mediating the understanding behind the use of ChatGPT in Indonesia. This is because the media also constructs how new technology is used, so that the use of technology is not neutral or taken for granted according to what users want. Thus, mapping the information constructed by the media is important to locate in the context of the use of ChatGPT in Indonesia. The main research question of this paper is how does the media construct the discourse related to how ChatGPT should be used? This study tries to fill the knowledge gap over the use of ChatGPT through the social construction of technology (SCOT) approach. This study uses literature review as a method to understand the discourse about the use of ChatGPT through the existence of "relevant social groups". The result shows that online media channels not only act as producers of information, but also act as groups that construct a discourse behind the presence of ChatGPT. This study expands by analyzing the reporting or production of information about ChatGPT through online media channels in Indonesia by identifying three main themes namely context, navigation, and imagination. From the results of this study, it can be concluded that the use of ChatGPT constructs a discourse that triggers concerns regarding its misuse as misleading technology if there is no regulation surrounding it. Therefore, strict laws, regulations, and supervision need to be implemented to ensure the optimal use of ChatGPT and in accordance with the desired goals in related fields.]]>
