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Consuming entertainment as Roamers: A study of generation Z’s television viewership in the digital era Wibowo, Tangguh Okta; Syafuddin, Khairul; Elmada, Maria Advenita Gita
ProTVF Vol 8, No 1 (2024): March 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/ptvf.v8i1.45596

Abstract

Background: Before the digital era, television was spotlighted for people who enjoyed audio-visual shows. However, in the digital era, television viewers in Indonesia have decreased. The ease of access to infrastructure, the Internet, and mobile technology devices makes viewers, especially Generation Z (Gen-Z), prefer shows that can be enjoyed flexibly anytime and anywhere. Purpose: This paper discusses the trend of television viewers for Gen-Z amid the “onslaught” of streaming platforms. Methods: This study uses a survey method on Gen-Z, interpreted descriptively and qualitatively. Results: Based on the data obtained, this research illustrates that Gen-Z viewers can be said to be roamers or viewers who enjoy broadcast shows that move between streaming platforms. The study results show that the digital era has changed Gen-Z viewers’ behavior according to their technological devices and subscription streaming platforms. Conclusion: This research indirectly shows that the digital era and the presence of streaming platforms have made viewers increasingly fragmented, so television is not famous for Gen-Z to enjoy audio-visual shows, especially entertainment. Implications: The theoretical implication is that this roaming behavior may be a typical characteristic of Gen-Z. Future research could explore whether this behavior excludes Gen-Z or represents a broader trend among the emerging generation.
The Social Construction of Technology for the Use of CHATGPT in Indonesia Wibowo, Tangguh Okta
ETTISAL : Journal of Communication Vol. 9 No. 1 (2024): ETTISAL : Journal of Communication
Publisher : Universitas Darussalam Gontor collaboration with ISKI (Ikatan Sarjana Ilmu Komunikasi Indo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ejoc.v9i1.11479

Abstract

The purpose of this study is to map the vulnerable issue about ChatGPT in academic field. This study seeks to understand the role of online media channels in mediating the understanding behind the use of ChatGPT in Indonesia. This is because the media also constructs how new technology is used, so that the use of technology is not neutral or taken for granted according to what users want. Thus, mapping the information constructed by the media is important to locate in the context of the use of ChatGPT in Indonesia. The main research question of this paper is how does the media construct the discourse related to how ChatGPT should be used? This study tries to fill the knowledge gap over the use of ChatGPT through the social construction of technology (SCOT) approach. This study uses literature review as a method to understand the discourse about the use of ChatGPT through the existence of "relevant social groups". The result shows that online media channels not only act as producers of information, but also act as groups that construct a discourse behind the presence of ChatGPT. This study expands by analyzing the reporting or production of information about ChatGPT through online media channels in Indonesia by identifying three main themes namely context, navigation, and imagination. From the results of this study, it can be concluded that the use of ChatGPT constructs a discourse that triggers concerns regarding its misuse as misleading technology if there is no regulation surrounding it. Therefore, strict laws, regulations, and supervision need to be implemented to ensure the optimal use of ChatGPT and in accordance with the desired goals in related fields.
Twitter sebagai Medium yang Berpotensi Bagi Organisasi: Mengonstruksikan Pesan Hijau di Twitter Wibowo, Tangguh Okta; Syafuddin, Khairul; Elmada, Maria Advenita Gita
Jurnal Riset Komunikasi (JURKOM) Vol. 6 No. 1 (2023): February 2023
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v6i1.771

Abstract

This study examines the topic of environmental sustainability, which is currently emphasized by governments and organizations. How do organizations, in particular, utilize the term "green" to designate their products and services? A green label plays a crucial role in establishing a favorable reputation for an organization, allowing it to be identified as a promoter of environmental sustainability. This study explores the utilization of the green concept on Twitter deeper. Utilizing the Netlytic program, tweets containing the terms "green" or "environmental" are submitted to a content analysis. This study shows, using collected data, that Twitter is utilized as a "technology weapon" to promote the organization's image. By accommodating digital traces by users on Twitter, researchers see a "digital space" formed to be utilized as a space for organizations to produce content based on environmental communication. This information has consequences for the green labeling of an organization and enables the enhancement of a good image that adds value to the organization's reputation to establish itself as a pro-environmental organization. Important findings from this study suggest that Twitter could be utilized by organizations to improve their status on the map as a green organization.
Gen Z’s Motives to Watch Beauty Vlogger Content : (More than just Entertainment) New Year Haloho, Heppy; Wibowo, Tangguh Okta
POPULIKA Vol. 12 No. 2 (2024): Populika
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/populika.v12i2.1492

Abstract

Recently, following and watching content from beauty vloggers has become one of the most common activities done by Generation Z through various social media platforms. Apart from entertainment purposes, following and watching content from beauty vloggers is done with various motives and reasons. This research specifically aims to find out the motives of Generation Z in Jakarta in following and consuming content produced by beauty vloggers. This research uses a qualitative approach with a phenomenological method. The data were analyzed using Alfred Schutz's phenomenological method. The findings of this study show that there are three typification of informants in this research based on their motives: entertainment seekers, information and reference seekers and role model seekers. Keywords: Beauty Vloggers; Content; Gen Z; Motive; Phenomenology
KOMPLEKSITAS PEMBAJAKAN KONTEN DI ERA DIGITAL Tangguh Okta Wibowo
Jurnal Kawistara Vol 7, No 2 (2017)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.33534

Abstract

Sebuah buku menarik yang rilis di tahun 2014 untuk membicarakan isu yang sensitif yaitu pembajakkan (piracy) di budaya kontemporer yang diasosiasikan dengan budaya berbagi (file sharing/ peer-to-peer) di dunia digital sekarang ini. Konsep umumnya adalah bagaimana seseorang ‘bersembunyi’ di balik layar komputer untuk mengunduh, baik musik, film, atau file digital lain, melintasi batas geografis secara anonimous atau melakukan hacking sebuah sistem komputer. Buku ini terdiri dari beberapa artikel penelitian dengan sebuah tema besar pembajakkan. Tidak hanya itu, tema besar ini pun dibagi menjadi tiga bagian spesifik, yaitu ontologi, politik, dan praktik terkait pembajakkan. Hal ini memudahkan bagi pembaca untuk mengikuti kumpulan artikel ini dalam sebuah kerangka besar pembajakkan yang digambarkan melalui sebuah sisi lain dari modernitas. Buku ini terbagi menjadi tiga tema. Pertama yaitu perilaku pembajakkan ini tidak hadir begitu saja/taken for granted. Kedua, politik dari pembajakkan dari perspektif makro, dan menganalisis bagaimana privasi menghubungkan struktur kekuasaan dan proses transformasi. Terakhir, membahas beberapa praktik pembajakkan dan implikasi dari beragam konteks pembajakkan.
LEDAKAN KREATIVITAS DAN KONTROL HUKUM DI ERA INTERNET Tangguh Okta Wibowo
Jurnal Kawistara Vol 8, No 2 (2018)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.39305

Abstract

Sebuah buku yang ditulis oleh Lawrence Lessig di tahun 2004, seorang pengacara yang memberikan perhatiannya kepada isu yang tidak akan pernah selesai hingga memasuki abad 21 ini, yaitu perihal budaya bebas yang “mencuri” konten berhak cipta tanpa izin. Budaya bebas (Free culture) yang dijelaskan Lessig berbeda dengan free beers, tetapi bebas dalam arti kebebasan berpendapat, pasar bebas, perdagangan bebas, pemilihan suara bebas, dan berkehendak bebas. Inilah yang Lessig coba kritisi, yaitu budaya bebas yang hadir seiring dengan teknologi internet yang telah menyuburkan perubahan penting dan sekaligus tidak dikenali dalam proses produksi konten.
Constructing the Image of Teachers as Educators in the Digital Era Through TikTok Wibowo, Tangguh; Syafuddin, Khairul
Jurnal Komunikasi Pendidikan Vol 9 No 1 (2025): Jurnal Komunikasi Pendidikan
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jurnalkomdik.v9i1.6038

Abstract

Social media undeniably contributes to changing how a teacher figure is portrayed and how communication patterns with students occur. Social media users, particularly TikTok, can upload audiovisual content of teachers and students joyfully dancing together. This research aims to present a depiction of teachers in the current digital era. It is a multidisciplinary study that examines educational and social contexts. The research method employed is semiotics by Roland Barthes. The researchers analyze the myths conveyed in the audiovisual content to unveil the image of teachers in the digital era. The results reveal the current depiction of teacher-student relationships in the context of dancing on social media, which has significant implications. It emphasizes the importance of teachers' role in assisting students in managing social media usage wisely and serving as positive role models. Through dancing content on social media, teachers can strengthen social connections with students outside the school, creating an informal space for closeness and better understanding of students as individuals.
Strategi Komunikasi Pejabat Pengelola Informasi dan Dokumentasi (PPID) Kementerian Kominfo dalam Mendiseminasi Informasi Publik Sekarini, Anggita Galuh; Wibowo, Tangguh Okta
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 11 No. 1 (2025): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisiana.v11i1.4501

Abstract

The openness of information is still not able to run optimally in meeting the needs of the community. This indicates the need for increased access to information provided by public bodies. PPID Ministry of Communication and Information is one of the public bodies that can realize the openness of public information. This research aims to find out the communication strategy of the Information and Documentation Management Officer (PPID) of the Ministry of Communication and Information in disseminating public information. This research uses a qualitative approach with case study research methods. Data collection techniques in the form of observations, in-depth interviews and documentation. The theory used by this research is systems theory. The results showed the communication strategy carried out by public bodies, namely ppid ministry of communication and information in disseminating public information through five stages. The planning is expected to run optimally on the ground so that the public can meet the needs of accurate, transparent, and accountable public information. Furthermore, at the end of the implementation of public information disclosure will hold a public satisfaction index (IKM) supsi aimed to be able to measure the extent of the success of public service programs that have been run.
Marketing communication for temple tourism destinations: from the perspective of post-COVID-19 pandemic visitors Teguh Dwi Putranto; Daniel Susilo; Tangguh Okta Wibowo
Jurnal Pariwisata Pesona Vol. 8 No. 2 (2023): Edisi Desember 2023
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v8i2.11154

Abstract

The spread of Corona virus disease-2019 (COVID-19) has had a negative impact on the tourism industry and the creative economy in Indonesia. Since February 2020 the number of foreign visitors coming to Indonesia has decreased. This also has an impact on state revenue in the tourism sector. Coupled with the existence of Large-Scale Social Restrictions (PSBB) and the closure of access to and out of Indonesia, it has also caused a decrease in state revenue in the tourism sector. The purpose of this research is to find out the marketing communication of temple tourism destinations after the COVID-19 pandemic from a visitor perspective. This research is a research with a qualitative approach. Data collection was carried out by interviewing visitors to temple tourism destinations (Prambanan Temple and Ratu Boko Temple). The conclusion from this research is that post-COVID-19 pandemic marketing communications for temple tourism destinations from the visitor's point of view have not been fully implemented. Because based on visitors, word of mouth is the strongest factor for visitors visiting temple tourist destinations.
“The Real Green” or Just Gimmick: The Implementation of Green Concept in Inagro’s Instagram Tangguh Okta Wibowo; Satya Candrasari; Davis Roganda Parlindungan; Heppy New Year Haloho
KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol. 11 No. 2 (2022)
Publisher : Fakultas Ilmu Komunikasi UKWMS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/jk.v11i2.4253

Abstract

This research paper raises the issue of green marketing in content that usually has a figurative meaning or is also called an oxymoron because a green product is a product that is not produced through a fabrication process. However, this research explores if the product is indeed a product that comes from nature. In addition, this paper examines further the relationship between content publishing for a pro-environmental company, namely PT, Intidaya Agrolestari (Inagro), on its Instagram account @inagro.id. This research examines the application of green concept content on the @inagro.id account and its suitability with data in the field. The method used in this research is a virtual observation of the @inagro.id Instagram account, field observations, interviews, and documentation. The results show that if there are differences with previous research regarding green marketing, the company only used advertising to label its products as green products. With the help of a case study from Inagro, publishing content on the @inagro.id Instagram account is limited to only informing the products and services offered, including various facilities, atmosphere, and also nature-based educational packages. The implementation of the green concept has not been seen explicitly, even though the content has met the green criteria. Nevertheless, Inagro as a nature-based tourist destination has at least highlighted a green atmosphere and is not a gimmick. The content of the Instagram channel has been examined to determine whether it offers additional information through the Inagro case study, where the product being offered is one manufactured from nature. Images used to conceal products don't always serve to mislead the production process; instead, they encourage further discussion that isn't just centered on information about product for labeling green but also information that raising visitor awareness of concern for the environment.ABSTRAK Penelitian ini mengangkat isu green marketing dalam konten yang biasanya memiliki arti kiasan atau disebut juga oxymoron karena produk green merupakan produk yang tidak diproduksi melalui proses fabrikasi. Namun, penelitian ini mengeksplorasi jika produk dari perusahaan yang diteliti memang produk yang berasal dari alam. Selain itu, tulisan ini mengkaji lebih jauh hubungan antara penerbitan konten untuk perusahaan pro lingkungan yaitu PT Intidaya Agrolestari (Inagro), pada akun Instagram @inagro.id. Penelitian ini mengkaji penerapan konten konsep green pada akun @inagro.id dan kesesuaiannya dengan data di lapangan. Metode yang digunakan dalam penelitian ini adalah observasi virtual akun Instagram @inagro.id, observasi lapangan, wawancara, dan dokumentasi. Hasil penelitian menunjukkan jika terdapat perbedaan dengan penelitian sebelumnya mengenai green marketing yang dimanfaatkan perusahaan hanya memanfaatkan periklanan untuk melabeli produknya sebagai produk green. Dengan melalui studi kasus dari Inagro, penerbitan konten di akun Instagram @inagro.id terbatas hanya menginformasikan produk dan jasa yang ditawarkan, termasuk beragam fasilitas, atmosfer, dan juga paket edukasi berbasis alam. Penerapan konsep green belum terlihat secara eksplisit, meskipun di dalam kontennya telah memenuhi kriteria green. Meskipun demikian, Inagro sebagai tempat wisata berbasis alam setidaknya telah menonjolkan atmosfer yang green dan bukan merupakan gimik. Melalui studi kasus Inagro, konten yang dianalisis di channel Instagram menunjukkan jika mengandung informasi lain dan mengajak pada diskusi mengenai green lebih lanjut. Produk yang dikemas melalui gambar tidak selalu gambar yang menipu proses pembuatannya, melainkan mengundang diskusi lebih lanjut, tidak semata-mata terfokus pada informasi yang mempromosikan hijau, tetapi informasi yang meningkatkan kesadaran akan kepedulian lingkungan bagi pengunjung.