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ANALYSIS OF VALUE ADDED OF PALM SUGAR IN SILAU RAKYAT VILLAGE, SEI RAMPAH SUBDISTRICT, SERDANG BEDAGAI REGENCY (CASE STUDY OF BU YUYUN AND BU RITA AGROINDUSTRIES) Aprilia Putri; Adhiana; Wahyu Isnanda Nasution
Jurnal Mahasiswa Agribisnis Vol. 5 No. 1 (2026): July
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v5i1.26348

This study aims to analyze and compare the value added generated from processing oil palm sap into palm sugar in Silau Rakyat Village, Sei Rampah Sub-district, Serdang Bedagai Regency. The study is motivated by the potential utilization of oil palm sap as an alternative raw material for palm sugar and the need to increase the value added of plantation commodities through agroindustrial activities. A case study approach was applied to two household-scale agroindustries with different production scales, namely Ms. Yuyun’s agroindustry with a larger production volume and Ms. Ritawati’s agroindustry with a smaller production volume. The analysis employed a quantitative approach using the Hayami value-added analysis method to calculate value added, value added ratios, and profits based on input–output relationships, labor use, and other supporting inputs in the production process. The results show that Ms. Yuyun’s agroindustry generates a value added of IDR 6,598.63 per kilogram with a value added ratio of 53.17% and a profit of IDR 5,758.63 per kilogram, while Ms. Ritawati’s agroindustry generates a value added of IDR 4,838.56 per kilogram with a value added ratio of 47.43% and a profit of IDR 4,138.56 per kilogram. Although both agroindustries are classified as having high value added ratios because they exceed 40%, the agroindustry with a larger production scale generates higher value added and profits. These findings indicate that production scale and efficiency in input utilization play an important role in increasing the economic value of oil palm sap palm sugar, highlighting its potential for development as a rural-based agroindustry. Keywords: Added Value, Brown Sugar, Oil Palm Sap

Economic Analysis of The Utilization of Palm Kernel Shell Waste As An Alternative Fuel For Coal Substitution in Power Plants Wahyu Isnanda Nasution; Jamilah; Eva Wardah; Setia Budi; Zuriani; Riani
JURNAL AGRICA Vol. 19 No. 1 (2026): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrica.v19i1.17580

This study aims to analyze the potential utilization of palm kernel shell waste as an alternative fuel to replace coal in steam power plants. The method used is a literature study with a descriptive and comparative approach based on various previous studies. The analysis was conducted by comparing energy characteristics through calorific value, electricity generation capability represented by the energy ratio, and economic aspects reflected in fuel prices and energy costs.The results show that palm kernel shells have an average calorific value of approximately 4,300 kcal/kg, which is relatively close to medium-grade coal with an average value of around 5,000 kcal/kg. In terms of electricity generation capability, the energy ratio of palm kernel shells ranges from 0.935 to 1.160 MW/ton, while coal ranges from 1.158 to 1.724 MW/ton. Although coal demonstrates relatively higher energy efficiency, palm kernel shells exhibit a significant economic advantage due to their lower fuel price, resulting in energy costs of approximately IDR 906,000–925,000 per MW, compared to coal which ranges from IDR 1,434,000–1,456,000 per MW. Therefore, palm kernel shells have strong potential as an alternative fuel that is technically feasible and more economically efficient, particularly in regions with abundant availability of palm oil waste.

PENGEMBANGAN PERTANIAN URBAN BERBASIS HIDROPONIK VERTIKAL UNTUK PENINGKATAN KESEJAHTERAAN MASYARAKAT DUSUN CALOK GIRI Septiarini Zuliati; Wahyu Isnanda Nasution; Islami Fatwa; Almuna Ramadhani; Nurul Fadieny; Wiza Ulfa Fibarzi; Mahlil Mahlil; Farhan Farhan
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol. 5 No. 2 (2025): Desember 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v5i2.5415

Abstract: The limitation of agricultural land in urban areas causes people to find it difficult to carry out conventional cultivation. This community service activity aims to increase the knowledge and skills of the people of Dusun Calok Giri, Gampong Paloh Igeuh, North Aceh District, in applying hydroponic verticulture technology as a solution for narrow land farming. The implementation method consists of stages of preparation, implementation, as well as assistance and evaluation which include counseling activities, training, installation making, technical assistance, and participatory evaluation. The community was directly involved starting from system assembly to plant maintenance. The results of the activity showed an increase in the residents' ability to manage hydroponic installations independently, with good plant growth and the harvest used for consumption and sold in the surrounding area. This activity encourages land efficiency, increases environmental awareness, and opens economic opportunities through sustainable urban agriculture. This program succeeded in increasing the knowledge, skills, and independence of the community in utilizing narrow yard land productively. In general, it shows that hydroponic verticulture technology is easy to apply and able to produce quality fresh vegetables for household consumption or sold as an additional source of income.Â Keywords: HR, Excellence, Learning, Independent, Literacy Â Abstrak: Keterbatasan lahan pertanian di wilayah urban menyebabkan masyarakat sulit melakukan budidaya secara konvensional. Kegiatan pengabdian ini bertujuan meningkatkan pengetahuan dan keterampilan masyarakat Dusun Calok Giri, Gampong Paloh Igeuh, Kabupaten Aceh Utara, dalam menerapkan teknologi vertikultur hidroponik sebagai solusi pertanian lahan sempit. Metode pelaksanaan terdiri dari tahapan persiapan, pelaksanaan, serta pendampingan dan evaluasi yang terdiri meliputi kegiata penyuluhan, pelatihan, pembuatan instalasi, pendampingan teknis, dan evaluasi partisipatif. Masyarakat dilibatkan langsung mulai dari perakitan sistem hingga perawatan tanaman. Hasil kegiatan menunjukkan peningkatan kemampuan warga dalam mengelola instalasi hidroponik secara mandiri, dengan pertumbuhan tanaman yang baik dan hasil panen dimanfaatkan untuk konsumsi serta dijual di lingkungan sekitar. Kegiatan ini mendorong efisiensi lahan, meningkatkan kesadaran lingkungan, dan membuka peluang ekonomi melalui pertanian urban yang berkelanjutan. Program ini berhasil meningkatkan pengetahuan, keterampilan, dan kemandirian masyarakat dalam memanfaatkan lahan pekarangan sempit secara produktif. Secara umum menunjukkan bahwa teknologi vertikultur hidroponik mudah diterapkan dan mampu menghasilkan sayuran segar berkualitas untuk konsumsi rumah tangga maupun dijual sebagai sumber tambahan ekonomi.Kata Kunci: Vertikultur, Perkotaan, Sayuran, Ketahanan Pangan

MARKETING DEVELOPMENT STRATEGY FOR PACKAGED DRINKING WATER BUSINESS AT THE AQSA FACTORY IN BENER MULIE, WIH PESAM DISTRICT, BENER MERIAH REGENCY Suci Mahara Putri; Nopri Yanto; Wahyu Isnanda Nasution
Jurnal Mahasiswa Agribisnis Vol. 4 No. 2 (2026): January
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v4i2.23841

This study focuses on marketing development strategies for packaged drinking water at the Aqsa Factory in Bener Mulie, Wih Pesam District, Bener Meriah Regency. The packaged drinking water industry in Indonesia has experienced significant growth due to the increasing public awareness of health and hygiene. Despite its potential, Aqsa Factory faces challenges in expanding its market reach beyond the local area. This research employs a SWOT analysis to identify the strengths, weaknesses, opportunities, and threats affecting the business. The results show that Aqsa Factory's strengths include high-quality water sourced from the mountains, established brand recognition, and modern production technology. However, weaknesses such as limited product innovation and marketing management hinder its growth. Opportunities lie in the increasing demand for quality drinking water and the potential for partnerships with distributors and hotels. Conversely, threats from intense competition and economic uncertainty pose challenges. Recommended strategies include leveraging strengths to exploit opportunities, such as enhancing marketing efforts through social media and expanding product variants. By implementing these strategies, Aqsa Factory can improve its market position and achieve sustainable growth in the packaged drinking water industry.

BENCHMARKING ANALYSIS FOR SALAK-BASED PROCESSED PRODUCT DEVELOPMENT STRATEGY AT UD. BOLU SALAK KENANGA IN PADANGSIDIMPUAN CITY Riyahul Jannah; Suryadi; Wahyu Isnanda Nasution
Jurnal Mahasiswa Agribisnis Vol. 4 No. 2 (2026): January
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v4i2.24047

UD. Salak Kenanga is a business that produces processed salak products located in Ujung Padang Village, Padangsidimpuan Selatan District, South Tapanuli Regency. Salak processed production at UD. Bolu Salak Kenanga is not yet widely known by the public and the product innovation produced is still minimal, especially in terms of variants. In addition, the promotion carried out has not been optimal so that the income obtained is still low. This study aims to benchmark against similar competitors to find competitive advantages, then formulate a development strategy using SWOT and QSPM analysis. The research method used is a qualitative approach by processing data starting with the input stage, matching stage, and decision-making stage. Based on the results of the IFE and EFE matrix analysis, it shows that UD. Bolu Salak Kenanga is in quadrant I which focuses on the SO (Strength-Opportunity) strategy and produces 3 alternative strategies. The results of the QSPM matrix show that the main priority strategy is to strengthen the branding of innovative MSMEs with the support of technology and partnerships with the government and MSMEs with a TAS score of 4.27.

PRODUCT DEVELOPMENT STRATEGY OF TERASI KAK DAH IN GAMPONG SIMPANG LHEE, KECAMATAN LANGSA BARAT KOTA LANGSA Salsabila; Adhiana; Wahyu Isnanda Nasution
Jurnal Mahasiswa Agribisnis Vol. 4 No. 2 (2026): January
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v4i2.24358

Terasi Kak Dah in Gampong Simpang Lhee, Langsa City, is a home industry that has been operating since 1998. Despite its longevity, the business still faces several challenges in developing its products, such as limited capital, lack of packaging innovation, and suboptimal promotion. This study aims to analyze suitable product development strategies for Terasi Udang Rebon Kak Dah. The method used is a qualitative approach with SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, with data obtained through observation and interviews using questionnaires.The results indicate that the most relevant strategy is the SO (Strengths-Opportunities) strategy, namely by utilizing strengths such as unique taste, affordable prices, and raw material partnerships to seize opportunities like increased market demand and the development of digital promotion media.One recommended development strategy is product diversification into more practical forms, such as roasted terasi, terasi powder, and various other forms in order to reach a wider and more sustainable consumer base.

THE CONTRIBUTION OF FISHERMEN'S WIVES IN ENHANCING HOUSEHOLD ECONOMY IN GAMPONG PUSONG LAMA, LHOKSEUMAWE CITY Nida Kholila; Nopri Yanto; Wahyu Isnanda Nasution
Jurnal Mahasiswa Agribisnis Vol. 4 No. 2 (2026): January
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v4i2.24359

This research was conducted in Gampong Pusong Lama, Banda Sakti District, Lhokseumawe City. Gampong Pusong Lama, fishing families depend on the husband who works as a capture fisherman. However, problems often arise when the fishermen go out to sea, such as bad weather, which results in low income and makes it difficult to meet the family's growing daily needs. As a result, many wives of capture fishermen also take part in working and contribute to helping their husbands increase the family's income, as is the case in Gampong Pusong Lama, Banda Sakti District, Lhokseumawe City. This study aims to examine the extent of the contribution made by the wives of capture fishermen in improving the household economy in Gampong Pusong Lama, Banda Sakti District, Lhokseumawe City. The data analysis method used is quantitative analysis. The research findings show that most wives of capture fishermen in Gampong Pusong Lama work as traders, such as kiosk owners, mobile credit sellers, small shopkeepers, fried snack vendors, grilled meatball sellers, rice vendors, vegetable stall owners, coffee shop operators, and miso soup stall owners. The average monthly income of the 40 respondents was IDR 1,348,200 or 53.79%, which is classified as a moderate contribution to the household income and is higher than the income of their husbands who work as fishermen, which amounted to IDR 1,028,000.

ANALYSIS OF FACTORS AFFECTING AVOCADO FARMING INCOME IN BUKIT SUBDISTRICT, BENER MERIAH REGENCY Haulina Sari; Cut Rozana Sari; Wahyu Isnanda Nasution
Jurnal Mahasiswa Agribisnis Vol. 4 No. 2 (2026): January
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v4i2.24504

This study aims to analyze avocado farming income and identify the factors that influence it in Bukit Subdistrict, Bener Meriah Regency. Although Bukit Subdistrict is an avocado production center, harvest price fluctuations often cause farmers' incomes to be unstable. The study employs a quantitative approach using a survey method. The research sample consists of 30 avocado farmers in Bale Atu and Bale Redelong villages, selected through purposive sampling. Primary data was collected through interviews, while secondary data was obtained from relevant agencies, books, and journals. Data analysis was conducted using multiple linear regression. The results showed that the average income of avocado farmers was Rp 2,194,140 per production cycle, with an average total cost of Rp 2,038,094, resulting in an average farmer income of Rp 156,045.32. Simultaneously, the variables of land area, capital, and production significantly influence avocado farmers' income with an Adjusted R² value of 0.634. However, partially, land area does not significantly influence income, capital significantly influences income with a negative coefficient, while production significantly and positively influences income. These findings indicate that improving productivity and capital use efficiency are important strategies for increasing avocado farmers' income in Bukit Subdistrict.

OPTIMIZATION OF UD TOFU PRODUCTION IN THE VILLAGE SUKA MAJU DISTRICT WEST BINJAI BINJAI CITY Yulia Anggraini; Sakral Hasby Puarada; Wahyu Isnanda Nasution; Cut Rozana Sari; Adhiana
Jurnal Mahasiswa Agribisnis Vol. 4 No. 2 (2026): January
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v4i2.26139

The study aims to determine the optimal production combination, analyze the amount of profit after optimization, and formulate a follow-up strategy to maintain business sustainability at UD Tahu Jaya Agroindustry in Suka Maju Village, West Binjai District, Binjai City. The analysis method used is Linear Programming with the simplex method and the assistance of POM-QM software for Windows. The results of the study indicate that the actual production combination of UD Tahu Jaya is not optimal. The application of the Linear Programming model produces a production combination that is able to increase business profits without additional production inputs through more efficient resource utilization. Thus, the Linear Programming method is effectively used as a decision-making tool in tofu agroindustry production planning.

ANALYSIS OF FACTORS AFFECTING THE PERFORMANCE OF AGRICULTURAL EXTENSION WORKERS AT THE AGRICULTURAL EXTENSION CENTER (BPP) OF DEWANTARA DISTRICT, NORTH ACEH REGENCY Nopri Yanto; Eva Wardah; Setia Budi; Cut Rozanasari; Rinaldi; Wahyu Isnanda Nasution
Jurnal Mahasiswa Agribisnis Vol. 5 No. 1 (2026): July
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v5i1.26812

Agriculture is a key sector that contributes significantly to the economy of North Aceh and the Province of Aceh as a whole. As one of the agricultural centers in the region, North Aceh has great potential to increase agricultural production and improve farmers' welfare. In this context, agricultural extension workers play a strategic role as a bridge between the latest agricultural technologies and field-level farming practices. This study aims to analyze the influence of age, formal education, work experience, distance to the working area, and the number of assisted villages on the performance of agricultural extension workers. The research location was determined purposively. The data were analyzed using multiple linear regression analysis, which was applied to examine the influence of several independent variables on the dependent variable. The study was conducted from June 2025 to November 2025. The results show that the performance of agricultural extension workers at the Agricultural Extension Center (BPP) of Dewantara, North Aceh District, is categorized as high. Internal and external factors simultaneously have a significant effect on the performance of agricultural extension workers. However, only formal education and age have a significant effect, while work experience, distance to the working area, and the number of assisted villages do not have a significant partial effect on the performance of agricultural extension workers at the Agricultural Extension Center (BPP) Dewantara, North Aceh District. Keywords: Performance of Agricultural Extension Workers and Extension Workers.

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