Article Per Year (5 Year)
p-Index From 2021 - 2026
4.336
P-Index
This Author published in this journals
All Journal Jurnal Akuntansi dan Perpajakan Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal EMT KITA Journal of Economic, Bussines and Accounting (COSTING) OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Equity: Jurnal Ekonomi Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis JAKA (Jurnal Akuntansi, Keuangan dan Auditing) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Indonesia Sosial Sains International Journal of Management Research and Economics Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam International Journal of Economics, Management and Accounting Journal of Ekonomics, Finance, and Management Studies Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Fakhmi Zakaria
Universitas Dian Nuswantoro
Religion Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences Other

Published : 32 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 32 Documents
Search

 1   2   3   4 
PERAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING HUBUNGAN CUSTOMER EXPERIENCE, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP MINAT BELI ULANG PRODUK UNIQLO Finishia Malihah Hisyam; Diana Aqmala; Fakhmi Zakaria; Linda Ayu Oktoriza
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 2 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i2.3762

Abstract

Introduction: This research analyzes the impact of customer experience, product quality, and price perception on repurchase intention for Uniqlo products.Method: This research used a quantitative approach, collecting data through questionnaires and interviews using a purposive sampling technique with 126 respondents who wear Uniqlo. Data analysis was conducted using SmartPLS 4 through outer model, inner model, and mediation testing.Results: The findings indicate that customer experience, product quality, and price perception have a positive and significant influence on repurchase intention, with brand image acting as an indirect mediating variable. These findings provide practical implications for developing marketing strategies to increase repurchase intention.Conclusions and Recommendations: Customer experience, product quality, and price perception have a significant positive influence on repurchase intention for Uniqlo products, both directly and indirectly through brand image. Further research is recommended to use different objects, add additional independent variables, and apply longitudinal data. For companies, it is important to maintain and strengthen a brand image that is aligned with product quality and service in order to maintain loyalty and encourage repeat purchases. Keywords: Brand Image, Customer Experience, Product Quality, Price Perception, Repurchase Intention
DAMPAK FINANCIAL TECHNOLOGY, LITERASI KEUANGAN DAN FEAR OF MISSING OUT (FOMO) TERHADAP MINAT INVESTASI: PERAN KEMUDAHAN PENGGUNAAN SEBAGAI VARIABEL MODERASI M Ainun Naim; Fakhmi Zakaria; Ariati Anomsari; Diana Puspitasari
Jurnal Maneksi Vol. 15 No. 3 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i3.4042

Abstract

Introduction: The rapid development of digital transformation in the financial sector, known as financial technology, has provided broader access to financial services. Generation Z, as a generation that has grown up with digital technology, is highly susceptible to trends and psychological phenomena such as Fear of Missing Out (FOMO). In Semarang City, this trend is accompanied by an increase in the number of first-time investors; however, many novice investors still make investment decisions without adequate understanding due to limited financial literacy. Therefore, understanding the psychological and behavioral factors that influence investment interest among Generation Z, as well as the role of ease of use in these relationships, is essential.Methods: This study employed a quantitative approach with an explanatory research design. Data were collected through a survey of 120 Generation Z respondents residing in Semarang City who were interested in investing. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS software to test the hypotheses and evaluate the validity and reliability of the research model, including the role of ease of use as a moderating variable.Results: The results show that financial technology, financial literacy, and FOMO have a positive and significant influence on investment interest among Generation Z in Semarang City. Financial technology facilitates access to and improves the efficiency of investment activities, financial literacy supports wiser investment decision-making, while FOMO encourages investment interest due to the desire to keep up with investment trends. Furthermore, ease of use positively moderates the effects of financial technology, financial literacy, and FOMO on investment interest. These findings highlight the importance of accessible digital platforms and financial knowledge in increasing investment interest among Generation Z.Keywords: Financial Technology; Financial Literacy; Fear of Missing Out; Ease of Use; Investment Interest.
Co-Authors Abdillah Khakim Abdillah Khakim Adelia Dwi Setyaningrum Adistyana Mardhyatus Sholihah Almira Santi Samasta Almira Santi Samasta Amalia Nur Chasanah Ana Kadarningsih Kadarningsih Anggi Permata Sari Anggita Arsyikirani Anggita Arsyikirani Ariati Anomsari Ayu Rizky Yuniar Bara Zaretta Damar, Haunan Della Christine Parhusip Dian Prawitasari Diana Aqmala Diana Puspitasari Dwi Eko Waluyo Edna Iyyana Mizkiya Fariza Amalia Finishia Malihah Hisyam Grazella Bella Pradanti Handy Nur Cahya Ikhsan Bagaskoro Ikhsan Bagaskoro Izha Rachma Navila Khanza Monica Salsabila Khanza Monica Salsabila Klarisa Widiana Pratiwi Krisna Kurniawan Krisna Yunantha Putra Ariyadi Lenni Yovita M Ainun Naim Maria Safitri Mochammad Eric Suryakencana Wibowo Monica Dwi Handayani Muhammad Nalal Izza Nadia Salsabila Naila Syakirotul Rizqiyah Naufal Nurrohmat Naufal Nurrohmat Oktoriza, Linda Ayu Pradana Jati Kusuma Rissa Anandita Rizqi Fadhilah Nur Rohman Rizqi Fadhilah Nur Rohman Roymon Panjaitan Shafira Ayu Rachmawati Shafira Ayu Rachmawati Suhita Whini Setyahuni Tanaesya Suhendro Tanaesya Suhendro Velyna Shofiyatun Nasikhah Vicky Oktavia