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Erma Widyastuti
Universitas Muhammadiyah Klaten
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Journal : WASATHON

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Pelatihan Tentang Menggunakan Media Sosial Untuk Pemasaran Pada Pengelola Jasa Hapus Tato (PROCARE) Di Kota Klaten. Erma Widyastuti
WASATHON Jurnal Pengabdian Masyarakat Vol 1 No 04 (2023)
Publisher : Universitas Muhammadiyah Klaten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61902/wasathon.v1i04.848

Abstract

The aim of the service is to provide knowledge related to using social media for marketing to managers of tattoo removal services (procare) in the city of Klaten. Social media, in a marketing context, refers to online interactive platforms that facilitate interaction, content sharing, and collaboration opportunities among individuals, communities, and organizations. This includes various platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, and many more. As technology and internet accessibility develop, this number is expected to continue to grow, providing endless opportunities for innovative and effective marketing. The essence of a marketing strategy on social media is to achieve concrete business goals. This includes increasing brand awareness, building deeper relationships with customers, increasing sales, gaining and maintaining market share, and measuring campaign performance and effectiveness through relevant metrics. Having a presence on social media can also help respond and manage brand image quickly and effectively when various situations arise. This training is a provision for tattoo removal service managers (procare) regarding the use of social media as a marketing strategy.
Co-Authors Aji, Angelia Sukma Ningrum Afrida Yono Putri Al Ghazali , Buya Andiyani, Rhavida Anniza Arief Hidayat Bayu Hendro Wicaksono Fanani Firdaus Fitri Suciana Flora Ramona Sigit Prakoeswa Habib Ismail, Habib Isnaeni Umi Machromah Krisna Nuresa Qodri Lenny Puspita Dewi Naufal Ishartono Noviadry Nur Tamtama Putri, Nisrina Akbar Rizky Rahmawati Riantisari Saputro, Fachruddin Edi Nugroho Sidiq Diwa Montella Wahyudi Atmoko, Andreo Widagdo, Adika Sri YAN ADITYA PRADANA