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All Journal ProBank: Jurnal Ekonomi dan Perbankan Excellent Optimum : Jurnal Ekonomi dan Pembangunan KELOLA ADVANCE Jurnal Bulletin Riset Manajemen dan Akuntansi Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Benefit: Jurnal Manajemen dan Bisnis Jurnal Manajemen dan Kewirausahaan (JMDK) Journal of Economic Education Jurnal Akuntansi dan Pajak Jurnal Ilmiah Ekonomi Islam Adi Widya : Jurnal Pengabdian Masyarakat Jurnal Basicedu Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Jurnal Perilaku dan Strategi Bisnis Jurnal Bisnis Terapan Jurnal Abdidas Jurnal Administrasi Bisnis FISIPOL UNMUL Wasana Nyata Buletin Ekonomi: Manajemen, Ekonomi Pembangunan, Akuntansi Jurnal Basicedu WASANA NYATA
Septiana Novita Dewi
Universitas Dharma AUB Surakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Mathematics Public Health Social Sciences Veterinary Other

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Journal : KELOLA

 1 
PENGARUH ENTREPRENEURIAL MARKETING, INNOVATION, DAN COSTUMER EXPERIENCE TERHADAP KINERJA PEMASARAN JASA LAUNDRY DI YOGYAKARTA Putriningtyas, Siwi; Nasution, Mulyadi Arjun; Dewi, Septiana Novita
KELOLA Vol 5, No 1 (2018): July
Publisher : STIE AUB Surakarta

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Research this aim for analyze influence entrepreneurial marketing, innovation, and customer experience to performance marketing laundry services in Yogyakarta. Method taking sample using simple random sampling. Method The analysis is analysis qualitative in kuantitatifkan with use test validity, reliability, test assumption classic, Multiple linear test, t test, F test, and coefficient determination. With use method regression multiple could concluded that variable entrepreneurial marketing, innovation, and customer experience take effect significant to performance marketing laundry services in Yogyakarta. With use t test can is known that all variable bepengaruh positive and significantly. Coofisien The resulting determination is of 0.364 which means that 36, 4% were able to explained by variable entrepreneurial marketing, innovation, and customer experience on together. Keywords: Entrepreneurial Marketing, Innovation, and Customer Experience, Performance Marketing.
PENGARUH PROMOSI, HARGA, CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN LIQUID VAPOR PADA PERUSAHAAN 0274 E JUICE YOGYAKARTA N, Antonius Jodhi; Wariati, Ambar; Dewi, Septiana Novita
KELOLA Vol 5, No 1 (2018): July
Publisher : STIE AUB Surakarta

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The purpose of this study is to examine the influence of promotion, price, and brand image to purchase decision of Liquid vapor at company 0274 E Juice Yogyakarta. The obtained by using sampling is accidental sampling. Then analyzed the data obtained in the form of qualitative and quantitative analysis, classical assumption test, multiple linear regression, t test, F, and R2. Based on the results of the analysis indicates that the validity and reliability test of all question items submitted proved valid and reliable. The results of the classical assumption test indicate that this study is normally distributed, does not occur multicollinearity, heteroscedasticity, and autocorrelation in the regression model. The result of multiple linear regression coefficient equation shows that promotion variable, price, and brand image have a positive effect on buying decision of Liquid vapor at company 0274 E Juice Yogyakarta. The result of t test shows that promotion, price, and brand image have positive and significant influence to Liquid vapor purchase decision. F test results indicate that there is a significant influence between promotion, price, and brand image simultaneously to the purchase decision of Liquid vapor. Meanwhile, the result of R2 test (coefficient of determination) obtained Adjusted R Square value of 0.652 means that promotion, price, and brand image variables contributed 65.2% to Liquid vapor purchase decision, while the rest of 34.8% influenced by other factors in outside the variables studied for example product quality, service quality, and consumer motivation.Keywords: promotion, price, Brand Image, Purchase Decision.
Peran Lingkungan Pengendalian, Penilaian Resiko, Aktivitas Pengendalian, Informasi Dan Komunikasi Terhadap Pemantauan Dalam Meningkatkan Efektivitas Penjualan (Studi Pada Dealer Motor Di Solo Raya) Aris Tri Haryanto; Septiana Novita Dewi
KELOLA Vol 7, No 1 (2020): July
Publisher : STIE AUB Surakarta

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ABSTRAK Penelitian ini bertujuan untuk Mengetahui dan menganalisis pengaruh lingkungan pengendalian, penilaian resiko,  aktivitas pengendalian, informasi dan komunikasi terhadap pemantauan pada dealer motor di Solo Raya.  Mengetahui dan menganalisis pengaruh lingkungan pengendalian, penilaian resiko,  aktivitas pengendalian, informasi dan komunikasi, pemantauan terhadap efektivitas penjualan pada dealer motor di Solo Raya. Dalam penelitan ini yang menjadi populasi adalahpemilik  dealer motor di Solo Raya yang usia usahanya sudah berjalan 10 tahun. Dealer di Solo Raya sejumlah 45 dealer, sehingga jumlah populasi sebanyak 45 responden.Teknik pengambilan sampel dilakukan dengan cara menggunakan metode sensusyaitu seluruh anggota populasi dijadikan sebagai sampel. Sehingga jumlah sampel dalam penelitian ini sebanyak 45 pemilik dealer motor di Solo Raya.Lingkungan pengendalian berpengaruh tidak signifikan terhadap Pemantauan pada dealer motor di Solo Raya.Penilaian resiko berpengaruh signifikan terhadap Pemantauan pada dealer motor di Solo Raya.Aktivitas pengendalian berpengaruh signifikan terhadap Pemantauan pada dealer motor di Solo Raya.Informasi dan komunikasi berpengaruh signifikan terhadap Pemantauan pada dealer motor di Solo Raya.Lingkungan pengendalian berpengaruh signifikan terhadap efektivitas penjualan pada dealer motor di Solo Raya.Penilaian resiko berpengaruh signifikan terhadap Efektivitas penjualan pada dealer motor di Solo Raya.Aktivitas pengendalian berpengaruh signifikan terhadap Efektivitas penjualan pada dealer motor di Solo Raya.Informasi dan komunikasi berpengaruh tidak signifikan terhadap Efektivitas penjualan pada dealer motor di Solo Raya.Pemantauan berpengaruh signifikan terhadap Efektivitas penjualan pada dealer motor di Solo Raya.                                                                  Kata Kunci       :     Lingkungan Pengendalian, Penilaian Resiko,  Aktivitas Pengendalian, Informasi Dan Komunikasi, Pemantauan, Efektivitas  Penjualan
PURCHASING DECISION EFFORTS AT YOEDHA REKLAME KALILARANGAN SURAKARTA REVIEWED FROM THE ASPECT OF MARKETING MIX Septiana Novita Dewi; Sinta Patma Dwijayanti
KELOLA Vol 6, No 1 (2019): July
Publisher : STIE AUB Surakarta

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The purpose of this study was to empirically analyze the effect of product, price, location, promotion and distribution on purchasing decisions on Yoedha Reklame Kalilarngan. The population in this study is customersat Yoedha Reklame Kalilarangan. The sample of this study was taken as many as 90 samples used as respondents. The analysis method in this study consisted of testing instruments, classic assumption tests, multiple linear regression analysis, t test, F test and ????2  test. Based on the results of the analysis show that the validity and reliability test on all items asked questions proved to be valid and reliable. The classic assumption test results show that this study does not occur multicollinearity, there is no heteroscedasticity, autocorrelation in the regression model and normally distributed. The results of multiple linear regression coefficients show thatthe product variable has a negative effect and the variable price, location, promotion, distribution has a positive effect on purchasing decisions in Yoedha Reklame Kalilarangan. The results of the t test show that the product has a negative and insignificant effect, for prices, promotions and distribution to have a positive and significant effect, while the location has a positive and insignificant effect on purchasing decisions at Yoedha ReklameKalilarangan. The results of the F test indicate that there is a significant influence between product, price, location, promotion and distribution together on purchasing decisions in Yoedha Reklame Kalilarangan.Meanwhile, the results of the ????2  test (coefficient of determination) are known that product variables, price, location, promotion and distribution are able to explain 48.4% of the purchase decision variable, while the remaining 51.6% is explained by other variables such as brand image, brand image, and consumer loyalty.
ANTESEDEN EXPERIENTIAL MARKETING DAN KONSEKUENSINYA PADA CUSTOMER’S BRAND LOYALTY MOTOR YAMAHA DI SOLO RAYA Aris Tri Haryanto; Septiana Novita Dewi
KELOLA Vol 4, No 1 (2017): September
Publisher : STIE AUB Surakarta

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Tujuan penelitian ini adalah mengetahui antesenden experiential marketing dan konsekuensinya pada customer’s brand loyalty motor yamaha di Solo Raya. Populasi penelitian ini adalah konsumen Motor Yamaha Solo Raya. Jumlah sampel dalam penelitian ini adalah 138 (23x6) Adapun teknik sampling yang digunakan dalam penelitian ini adalah convenience  sampling (non probability sampling). Analisis penelitian ini menggunakan path analysis. Hasil penelitian ini menunjukkan bahwa sense berpengaruh positif dan signifikan terhadap eksperiental marketing customer’s. Feel berpengaruh positif dan signifikan terhadap eksperiental marketing customer’s. Think berpengaruh positif dan signifikan terhadap eksperiental marketing customer’s. Act berpengaruh positif dan signifikan terhadap eksperiental marketing customer’s.  Relate berpengaruh positif dan signifikan terhadap eksperiental marketing customer’s. Sense berpengaruh positif dan tidak signifikan terhadap customer’s brand loyalty.  Feel berpengaruh negatif dan tidak signifikan terhadap customer’s brand loyalty. Think berpengaruh negatif dan tidak signifikan terhadap customer’s brand loyalty. Act berpengaruh positif dan tidak signifikan terhadap customer’s brand loyalty. Relate berpengaruh positif dan tidak signifikan terhadap customer’s brand loyalty. Eksperiental marketing customer’s positif dan signifikan terhadap Customer’s brand loyalty. Pengaruh langsung sense, feel, think, act dan relate terhadap customer’s brand loyalty lebih kecil dibandingkan pengaruh tidak langsung melalui eksperiental marketing, sehingga lebih efektif melalui jalur tidak langsung.Kata Kunci  :    Sense, Feel, Think, Act, Relate, Experiential marketing, Customers’s brand   loyalty
Co-Authors Abda Abda Achmad Choerudin Adityas, Yustina Berti Agus Purwanto Anis Nindriyani Antik Indiastri Aripin, Lani Aris Tri Haryanto Aris Tri Haryanto Aris Tri Haryanto Aris Tri Haryanto Aris Tri Haryanto Aris Tri Haryanto Ayu Merri Lusiana Bambang Kusdiasmo BRM Suryo Triono Denny Mahendra Endang Brotojoyo Endang Saryanti Gracia Indah Prasetyawati Handayani Tri Wijayanti Hariyanti Hariyanti Jarot Santosa Joko Sekti Riyadi Joko Sekti Riyadi N, Antonius Jodhi Nasution, Mulyadi Arjun Nugroho, Anggoro Panji Nugroho, Ernes Cahyo Nurrohmawati, Aprilia Putriningtyas, Siwi Raharjo, Prasetyo Budi Ria Yuni Rahmawati, Mayta Novaliza Isda, Siti Fatonah, Rima Parawati Bala Rina Ani Sapariyah Riyadi, Joko Sekti Setyono, Bendung Sinta Patma Dwijayanti Siti Fatonah Siti Fatonah Siti Fatonah Sulistiyani, Reny Dwi Surahmi Surahmi Susanti, Nani Irma Sutianingsih, Sutianingsih Taupiq Nuzuli Tengku Riza Zarzani N Tri Widianto Utama, Heriyanta Budi Wariati, Ambar Yenni Khristiana Yofhi Septian Panglipurningrum