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All Journal ProBank: Jurnal Ekonomi dan Perbankan Excellent Optimum : Jurnal Ekonomi dan Pembangunan KELOLA ADVANCE Jurnal Bulletin Riset Manajemen dan Akuntansi Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Benefit: Jurnal Manajemen dan Bisnis Jurnal Manajemen dan Kewirausahaan (JMDK) Journal of Economic Education Jurnal Akuntansi dan Pajak Jurnal Ilmiah Ekonomi Islam Adi Widya : Jurnal Pengabdian Masyarakat Jurnal Basicedu Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Jurnal Perilaku dan Strategi Bisnis Jurnal Bisnis Terapan Jurnal Abdidas Jurnal Administrasi Bisnis FISIPOL UNMUL Wasana Nyata Buletin Ekonomi: Manajemen, Ekonomi Pembangunan, Akuntansi Jurnal Basicedu WASANA NYATA
Septiana Novita Dewi
Universitas Dharma AUB Surakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Mathematics Public Health Social Sciences Veterinary Other

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Journal : Jurnal Bulletin

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PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP MINAT BELI KONSUMEN YANG DI MEDIASI OLEH BRAND IMAGE DAN BRAND TRUST (STUDI PADA KONSUMEN TENUN IKAT “ARIMBI” KABUPATEN SRAGEN) Panglipurningrum, Yofhi Septian; Sulistiyani, Reny Dwi; Dewi, Septiana Novita
Jurnal Bulletin Vol 16, No 1 (2018): April
Publisher : Buletin Ekonomi Manajemen, Ekonomi Pembangunan, Akuntansi

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Abstract

Effect of Product and Price Quality on Consumer Buying Interests Mediated by Brand Image and Brand Trust (Study on Consumers of Ikat "ARIMBI" in Sragen Regency). The development of fashion design in this modern era has experienced a very rapid development, even consumers' buying interest has shifted to modern designs and most of them forget about traditional products one of which is ikat weaving. Sragen Regency has a weaving industry that has been started since 2012. Typical Sragen woven fabric "Arimbi". Is one of the many traditional woven fabric products similar in Indonesia. Looking at this phenomenon, the research team proposed research related to the role of brand image and brand trust as a mediating variable between product quality and price to consumer buying interest, this was intended to make the weaving industry know what factors were causing consumers' interest in buying crafts. "ARIMBI" woven cloth is one of the superior products of Sragen Regency. The population in this study were consumers who wore "Arimbi" weaving in Sragen Regency. In this study the number of consumers using woven fabric "Arimbi: not known with certainty so to calculate the minimum number of samples needed using the Lemeshow formula with a sample of 150 respondents. The sampling technique in this study using convenience sampling with the analysis method used is path analysis (path analysis). The results of this study indicate that product quality has a significant effect on brand image. Prices have a significant effect on brand image. Product quality has a significant effect on brand trust. Prices have a significant effect on brand trust. Product quality has a significant effect on buying interest. Prices have a significant effect on buying interest. Brand image has a significant effect on buying interest. Brand trust has a significant effect on buying interest. Path Analysis Results: the effect of product quality and price on buying interest through brand image is smaller than the direct effect so that the most effective path is direct path. The effect of product quality and price on buying interest through brand trust is less than the direct influence so that the most effective pathway is the direct path. Product quality variables are the most dominant variables in influencing consumers' buying interest of "Arimbi" Ikat Weaving in Sragen Regency.
PERAN TINGKAT SUKU BUNGA, CAPITAL ADEQUACY RATIO, NET PERFORMING LOAN, RETURN ON ASSET DAN LOAN TO DEPOSIT RATIO TERHADAP PENYALURAN KREDIT USAHA MIKRO KECIL DAN MENENGAH (STUDI PADA BANK UMUM NASIONAL DI WILAYAH SURAKARTA) Haryanto, Aris Tri; Dewi, Septiana Novita
Jurnal Bulletin Vol 17, No 1 (2019): April 2019
Publisher : Buletin Ekonomi Manajemen, Ekonomi Pembangunan, Akuntansi

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Abstract

This study aims to determine the bank interest rates, Capital Adequacy Ratio, Non Performing loans, Return On Assets and Loan to Deposit Ratio significantly influence the amount of loans channeled by banks. The analysis technique used by regression, the samples in this study include: Banking companies in the Surakarta region that have been registered with Bank Indonesia that has been Go Public. National commercial banks that have complete data needed in this research variable. The results of this study indicate that the interest rates have a positive and significant effect, the variable Capital Adequacy Ratio (CAR) has a negative but not significant effect, the variable Net Performing Loan (NPL) has a negative and significant effect. The variable Return on Assets (ROA) has a positive but not significant effect, the variable Loan to Deposit Ratio (LDR) has a positive and significant effect on lending to MSMEs.
Co-Authors Abda Abda Achmad Choerudin Adityas, Yustina Berti Agus Purwanto Anis Nindriyani Antik Indiastri Aripin, Lani Aris Tri Haryanto Aris Tri Haryanto Aris Tri Haryanto Aris Tri Haryanto Aris Tri Haryanto Aris Tri Haryanto Ayu Merri Lusiana Bambang Kusdiasmo BRM Suryo Triono Denny Mahendra Endang Brotojoyo Endang Saryanti Gracia Indah Prasetyawati Handayani Tri Wijayanti Hariyanti Hariyanti Jarot Santosa Joko Sekti Riyadi Joko Sekti Riyadi N, Antonius Jodhi Nasution, Mulyadi Arjun Nugroho, Anggoro Panji Nugroho, Ernes Cahyo Nurrohmawati, Aprilia Putriningtyas, Siwi Raharjo, Prasetyo Budi Ria Yuni Rahmawati, Mayta Novaliza Isda, Siti Fatonah, Rima Parawati Bala Rina Ani Sapariyah Riyadi, Joko Sekti Setyono, Bendung Sinta Patma Dwijayanti Siti Fatonah Siti Fatonah Siti Fatonah Sulistiyani, Reny Dwi Surahmi Surahmi Susanti, Nani Irma Sutianingsih, Sutianingsih Taupiq Nuzuli Tengku Riza Zarzani N Tri Widianto Utama, Heriyanta Budi Wariati, Ambar Yenni Khristiana Yofhi Septian Panglipurningrum