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Enjang Pera Irawan
Universitas Mercu Buana
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Strategi Desain Pesan Dalam Integrated Marketing Communication Bisnis Hospitality Untuk Peningkatan Loyalitas Pengunjung (Studi Kasus Pada Hotel Aryaduta Lippo Village) Rama Fajrianto; Yoyoh Hereyah; Enjang Pera Irawan
Catha : Jurnal Penelitian Kreatif dan Inovatif Vol. 1 No. 4 (2024): Oktober
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/catha.v1i4.58

Abstract

Tangerang merupakan kota besar yang  berada di Provinsi Banten yang memiliki banyak sekali perusahaan yang bergerak pada bidang Pariwisata , tidak heran jika Tangerang memiliki banyak sekali beberapa perusahaan Hotel yang bergerak dalam jasa dan pelayanan, salah satunya adalah Hotel Aryaduta Lippo Village. Perusahaan hotel sangatlah banyak diminati masyarakat khususnya yang ingin meluangkan berbagai macam liburan dengan menginap ataupun merasakan fasilitas-fasilitas hotel lainnya. Hotel juga menjadi berbagai macam kebutuhan yang diperlukan oleh seseorang yang sedang melakukan perjalanan jauh atau berlibur yang lumayan panjang, dan tidak hanya saat liburan hotel juga terkadang menjadi tempat untuk segala banyak instansi untuk melakukan pertemuan yang penting dan rapat yang diperlukan oleh setiap instansi. Industri Perhotelan merupakan aspek yang mempunyai peranan penting dalam perkembangan pariwisata di Tangerang, perhotelan ini menyediakan banyak jasa yang dapat memenuhi kebutuhan para konsumen, salah satunya dengan pelayanan, jasa, tempat tidur, makan, olahraga, hingga kenyamanan bagi pengunjung ataupun konsumen, semakin banyaknya permintaan kunjungan disetiap perhotelan merupakan peningkatan kebutuhan khususnya dipariwisata sebagai penunjang perekonomian.Penelitian ini menggunakan metode penelitian kualitatif dan memiliki sifat deskriptif yang bertujuan untuk meneliti strategi Desain Pesan Dalam Integrated Marketing Communication Bisnis Hospitaliy Untuk Peningkatan Jumlah Pengunjung. Secara sistematis, factual, dan akurat mengenai fakta-fakta, sifat-sifat, dan hubungan fenomena (fenomenologi yang akan diselidiki dalam meningkatkan profit perusahaan terhadap promosi melalui media sosial).
CSR digitalization: Empowering female MSMEs by Indonesian Telco Enjang Pera Irawan
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 9, No 2 (2024): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v9i2.1515

Abstract

Many companies have accelerated the implementation of CSR digitalization, especially in helping Indonesia's SME sector, due to the rise of the digital era. This explores the steps taken by telecommunications giants to support the empowerment of female small business owners through digitalization. This research aims to analyze how digitalization can help these women become more capable, access new markets, and ultimately improve their financial independence. The theory of communicative action serves as the guide in exploring this research. A total of 11 informant representing XL Axiata, partners, and SMEs participated in this study through in-depth one-on-one qualitative interviews. The research results indicate that CSR digitalization initiatives can represent the organization's ethical responsibility to support positive social reform in addition to economic contributions. However, inadequate ICT infrastructure needs to be addressed through cross-sector collaboration. Effective messaging, high levels of stakeholder participation, and the demand for two-way communication must collectively address this issue. Cross-sector collaboration can pave the way for a more sustainable and inclusive digital economy in Indonesia). 
Pelatihan Pemeliharaan Lingkungan dengan Konsep Biopori bagi Mahasiswa Mulyana, Ahmad; Irawan, Enjang Pera
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 7 No 1 (2023): Volume 7 Nomor 1 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v7i1.16303

Abstract

Areas such as urban areas have relatively low water absorption. This is due to the imbalance between the pace of development and the availability of green open space. This condition eventually causes problems such as easy flooding, the difficulty for the community to obtain groundwater reserves, and the biological balance that is increasingly difficult to realize. Referring to these conditions, the solution that the author offers is to organize environmental maintenance training with the biopore concept for students. The target of this training is 30 participants from Mercu Buana University. The methods used in this training are through lectures, interactive discussions, and conducting simulations (practice). These results indicate that the students are very enthusiastic about participating in this training and are serious about practicing biopore making activities. In training, students were also invited to practice making biopore in the community, precisely at RT 001 and RT 003 RW 001, Meruya Selatan, Kembangan District, West Jakarta. The benefits that can be felt from making biopore include preventing flooding, being a dumping ground for organic waste, fertilizing plants, and improving air quality. After participating in this program, students are expected to become agents of change in their respective environments. In addition, through this activity, it is hoped that students can become examples and movers in environmental care in their respective regions.
Co-Authors Ahmad Mulyana alamsyah, Feri ferdinan Ardhariksa Zukhruf Kurniullah Dini Valdiani Elly Yuliawati Lumban Toruan, Rialdo Rezeky Manogari Muhammad Saifulloh Novi Erlita Nurhayani Saragih Putri, Resya Andriani Rama Fajrianto Vania Utamie Subiakto Yoyoh Hereyah Yuliawati Yuliawati Yuliawati Yuliawati