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All Journal Jurnal Sumberdaya Akuatik Indopasifik Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Media Agribisnis (MeA) JURNAL PENDIDIKAN TAMBUSAI Asatiza: Jurnal Pendidikan El-Mujtama: Jurnal Pengabdian Masyarakat El-Mujtama: Jurnal Pengabdian Masyarakat Bersama: Jurnal Pengabdian Kepada Masyarakat

Asmaida Asmaida, Asmaida

Fakultas Pertanian Universitas Batanghari Jambi, Indonesia

Author-ID : 617121

Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PEMBERDAYAAN MASYARAKAT DESA PENYANGGA TAMAN NASIONAL BERBAK MELALUI PENGUATAN MODAL USAHATANI PADI SAWAH (Oryza Sativa L) (Studi Kasus Desa Simpang Datuk Kecamatan Nipah Panjang Kabupaten Tanjung Jabung Timur) Asmaida Asmaida
Jurnal MeA (Media Agribisnis) Vol 1, No 1 (2016): Oktober
Publisher : Universitas Batangahari Jambi

AbstractBerbak National Park is located in the province of Jambi Regency Muara Jambi and Tanjung Jabung Timur District with an area of 162,700 ha and is surrounded by a buffer village, 27th among the village is the village of Simpang Datuk Subdistrict of Tanjung Jabung Regency Nipah Panjang Timur. The village of Simpang Datuk has been getting the program empowerment in rice farming, namely capital strengthening aid farming rice (Oryza Sativa l.) in the form of tool production Hand Tractor and Rice Milling Units of Berbak National Park Hall. This empowerment programme has been carried out from the year 2009 and is expected to show positive results in accordance with the purpose (Berbak National Park Hall, 2014).The hypothesis of this research is suspected, there is the impact of community empowerment programmes Supporting National Park Village Berbak through strengthening the capital of farming rice (oryza sativa l) against the income of the farmers in the village of Simpang Datuk Subdistrict of Tanjung Jabung Regency Nipah Panjang Timur.The purpose of this research is to analyze the impact and benefits of community empowerment programmes supporting national park village Berbak through strengthening the capital of farming rice (oryza sativa L) against the income of the farmers in the village of Simpang Datuk Subdistrict of Tanjung Jabung Regency Nipah Panjang Timur. The research method is to use the methods of the survey. In this regard rice farmers as a source of primary data, with data collection techniques are observation, interview and a questionnaire filling terpola and structured in accordance with the needs of the data that refers to the topic and title research. Secondary data source obtained from Agency-related institutions, literature-literature and reports. The technique of sampling randomly (random sampling) and the number of samples as much as 39 households of fishermen (RTP) or by 15% of the total population (262 RTP).Research data were analyzed using descriptive method quantitative-qualitative and interperensi. The first objective of the research is analyzed using descriptive analysis of farmers ' income against rice and continued with statistically testing with test wilkoxon, whereas the second objective is analyzed using descriptive analysis against the benefits of the empowerment program.Results of the study showed the average income of rice farmers before the activities empowerment through strengthening of the rice farmer capital is Rp. 14.232.455,-/Ha/MT and after the activities empowerment of the average income of Rp. 18.953.612,-/Ha/MT. There is a change in the income of farmers after the activities empowerment of the average amounting to Rp. 4.721.157,-/Ha/MT (33.17%) from the prior existence of the empowerment program. The benefits of empowerment programs in the real perceived by farmers only as economic benefits, that they can have the means of production like Hand Tractors and Rice Milling units. In this already occurs, the outpouring of time efficiency of labor and minimize the cost of farming, so as to increase income or standard of kesehjahteraan his life. Keywords: Rice, Income, Impact, Benefits, Empowerment Program AbstrakTaman Nasional Berbak Provinsi Jambi ini terletak di Kabupaten Muara Jambi dan Kabupaten Tanjung Jabung Timur dengan luas 162.700 ha dan dikelilingi oleh 27 desa penyangga, salah satu diantara desa tersebut adalah Desa Simpang Datuk Kecamatan Nipah Panjang Kabupaten Tanjung Jabung Timur. Desa Simpang Datuk tersebut telah mendapatkan program pemberdayaan dalam berusahatani padi sawah, yaitu bantuan penguatan modal usahatani padi sawah (Oryza Sativa L) berupa alat produksi Hand Tractor dan Rice Milling Unit dari Balai Taman Nasional Berbak. Program pemberdayaan ini telah dilakukan dari tahun 2009 dan diharapkan dapat menunjukkan hasil yang positif sesuai dengan tujuan (Balai Taman Nasional Berbak, 2014).Hipotesis penelitian ini adalah diduga terdapat dampak program Pemberdayaan Masyarakat Desa Penyangga Taman Nasional Berbak melalui penguatan modal usahatani padi sawah (oryza sativa l) terhadap pendapatan petani di Desa Simpang Datuk Kecamatan Nipah Panjang Kabupaten Tanjung Jabung Timur.Tujuan penelitian ini adalah menganalisis dampak dan manfaat program pemberdayaan masyarakat desa penyangga Taman Nasional Berbak melalui penguatan modal usahatani padi sawah (oryza sativa L) terhadap pendapatan petani di Desa Simpang Datuk Kecamatan Nipah Panjang Kabupaten Tanjung Jabung Timur. Metode penelitian adalah menggunakan metode survey. Dalam hal ini petani padi sawah adalah sebagai sumber data primer, dengan tehnik pengumpulan data secara observasi, wawancara dan pengisian kuisioner yang terpola dan terstruktur sesuai dengan kebutuhan akan data yang mengacu pada topik dan judul penelitian. Sumber data sekunder diperoleh dari instansi-instansi terkait, literature-literatur dan laporan-laporan. Teknik pengambilan sampel secara acak (random sampling) dengan jumlah sampel sebanyak 39 rumah tangga nelayan (RTP) atau sebesar 15% dari jumlah total populasi (262 RTP).Data penelitian dianalisis menggunakan metode deskriptif kualitatif-kuantitatif dan interperensi. Tujuan pertama penelitian dianalisis dengan menggunakan analisis deskriptif terhadap pendapatan petani padi sawah dan dilanjutkan dengan pengujian secara statistik dengan uji wilkoxon, sedangkan tujuan kedua dianalisis dengan menggunakan analisis deskriptif terhadap manfaat dari program pemberdayaan tersebut.Hasil penelitian menunjukan rata-rata pendapatan petani padi sawah sebelum adanya kegiatan pemberdayaan melalui penguatan modal usaha tani padi sawah adalah sebesar Rp.14.232.455,-/Ha/MT dan setelah adanya kegiatan pemberdayaan rata-rata pendapatan sebesar Rp.18.953.612,-/Ha/MT. Terdapat perubahan pendapatan petani setelah adanya kegiatan pemberdayaan rata-rata sebesar Rp.4.721.157,-/Ha/MT (33,17%) dari sebelum adanya program pemberdayaan. Manfaat dari program pemberdayaan yang dirasakan secara nyata oleh petani hanya sebatas manfaat ekonomi, yaitu mereka dapat memiliki alat produksi seperti Hand Tractor dan Rice Milling Unit.Dalam hal ini sudah terjadi efesiensi waktu, curahan tenaga kerja dan memperkecil biaya usahatani, sehingga dapat meningkatkan pendapatan atau taraf kesehjahteraan hidupnya.Kata Kunci : Padi Sawah, Pendapatan, Dampak, Manfaat, Program Pemberdayaan

HUBUNGAN ASPEK SOSIAL DENGAN KEPUTUSAN NELAYAN DALAM PEMASARAN HASIL PERIKANAN TANGKAP DI KABUPATEN TANJUNG JABUNG BARAT Asmaida Asmaida
Jurnal MeA (Media Agribisnis) Vol 2, No 1 (2017): April
Publisher : Universitas Batangahari Jambi

Abstract This study aims to find out fishermen descrition involving :1) relationship between knowledge and product marketing decision. 2) The relation between trust and their decision in product marketing. Survey method was used in this research on two districts selected purposively. Chi Square test was used to know the relation between knowledge and trust with . produk marketing decision, hence the relationship closeness was calculated by its contingency degree. The results of this reserch showed: 1) there was a significantlty correlation between knowledge and product marketing decision, (χ2 (32,143)> χ2table (3,481) at α =5%), with strong relationship (0.43). 2) there was a significanttly relationship between the trush level with the . product marketing decision (χ2 (9,964) > χ2tabel (3,481) at α= 5%,, but had less strong relationship closeness (0,255).Keywords: Knowledge Level, trush Level, Decision of Fisherman AbstrakPenelitian ini bertujuan untuk melihat : 1) Hubungan pengetahuan dengan keputusan dalam pemasaran hasil perikanan tangkap. 2) Hubungan kepercayaan dengan keputusan dalam pemasaran hasil perikanan tangkap. Metode yang digunakan dalam penelitian ini adalah metode survei terhadap dua kecamatan di Kabupaten Tanjung Jabung Barat yang dipilih secara purposif. Dalam penelitian ini uji Chi Square, digunakan untuk melihat hubungan antara pengetahuan dan kepercayaan dengan keputusan dalam pemasaran hasil produk yang selanjutnya keeratan hubungan dapat terlihat dengan menghitung derajat kontingensinya. Hasil penelitian menunjukan : 1) terdapat hubungan yang nyata antara pengetahuan dengan keputusan dalam pemasaran hasil perikanan tangkap, dimana nilai χ2hit (32,143) > χ2tabel (3,481) pada derajat kesempurnaan 95%, dengan memiliki derajat keeratan hubungan yang kuat (0,43). 2) terdapat hubungan yang signifikan antara tingkat kepercayaan dengan keputusan pemasaran produk dalam pemasaran hasil produk (χ2 (9,964) ≥ χ2tabel (3,481)) pada α= 5%, dengan keeratan hubungan yang kurang kuat (0,255).Kata Kunci : Tingkat Pengetahuan, Tingkat Kepercayaan, Keputusan Nelayan Tangkap

Pendidikan Formal Anak Pada Keluarga Petani Ikan Di Desa Pudak Kecamatan Kumpeh Ulu Kabupaten Muaro Jambi Provinsi Jambi Asmaida Asmaida; Arosidin Arosidin
Jurnal MeA (Media Agribisnis) Vol 6, No 2 (2021): Oktober
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v6i2.100

Abstrack. The study aims to describe the distribution of children's formal education levels to fish farming families, and the perception of fish farming families to the formal education of children, as well as analyze the level of formal education of children of fish farmers in Pudak Village, Kumpeh Ulu District, Muaro Jambi Province. Data analysis uses descriptive methods both qualitatively and quantitatively and multiple linear regression analysis. The results showed that the distribution of the level of formal education of fish farmers' children in Pudak Village of Kumpeh Ulu Subdistrict was uneven, the percentage in the lower education category (elementary and junior high) amounted to 48.40%, the moderate education category (SLTA) by 38.71% and the higher education category (D3 and S1) by 12.89%. Farmers perceive that formal education is important for children, through education can expand thinking and knowledge as a provision for children's lives in the future so that they have a decent job and their lives are better than the conditions of their parents. Of the six factors (age of the head of the family, the education of the head of the family, the number of dependents of the head of the family, the income of the head of the family, the distance of the educational facilities, the sex of the child) included in the model, there are two factors that affect the level of formal education of the child in the fish farming family, namely family income and distance of residence with educational facilities. The coefficient of determination of 85.5% which means that both factors as free variables are able to explain the child's formal education level as a non-free variable and 14.5% cannot be explained by the model but is explained by other factors outside the model.Keywords: Formal Education, Children, Fish Farmers

PENDAPATAN USAHATANI NANAS (Ananas Comosus L.) DI DESA TANGKIT BARU KECAMATAN SUNGAI GELAM KABUPATEN MUARO JAMBI Revenue Of Pineapple Farming (Ananas comosus L.) In Tangkit Baru Village Sungai Gelam Sub-District Muaro Jambi Regency. Asmaida Asmaida; Zarkasih Zarkasih
Jurnal MeA (Media Agribisnis) Vol 3, No 1 (2018): April
Publisher : Universitas Batangahari Jambi

This research was conducted in Tangkit Baru Village, Sungai Gelam Sub-District, Muaro Jambi Regency. The location was selected purposively based on that this village has produced the highest pinapple among the villages in the sub district. The research took place since june 2017. This research aims was to find out the description of the business activities of pineapple farming, production costs and income obtained by farmers from the pineapple farming business in Tangkit Baru Village, Sungai Gelam Sub-District, Muaro Jambi Regency. The number of samples taken in this research were 101 farmers which taken by simple random sampling method. To know the description of pineapple farming activity in the research area was analized by descriptive analysis. The results of this research concluded that the income of pineapple farming was quite high with the average farmer income of Rp. 26,866,616,-/Ha/Year. Beside average, total cost was Rp. 2.646.184,-/Ha/Year, while the total revenue was Rp. 29.512.800,-/Ha/Year.Keywords: Income, Pinapple, ProductionAbstrakPenelitian ini dilakukan di Desa Tangkit Baru, Kecamatan Sungai Gelam, Kabupaten Muaro Jambi. Lokasi dipilih secara purposif berdasarkan desa ini menghasilkan nanas tertinggi di antara desa-desa di kecamatan Sungai Gelam. Penelitian ini berlangsung sejak Juni 2017.Penelitian ini bertujuan untuk mengetahui gambaran kegiatan usaha budidaya nanas, biaya produksi dan pendapatan yang diperoleh petani dari usaha budidaya nanas (Ananas comosus L.) di Desa Tangkit Baru, Kecamatan Sungai Gelam, Kabupaten Muaro Jambi. Jumlah sampel yang diambil dalam penelitian ini adalah 101 rumah tangga petani (RTP) yang dipilih secara acak (simple random sampling). Untuk mengetahui gambaran aktivitas budidaya nanas di daerah penelitian dianalisis secara deskriptif. Dari hasil penelitian ini dapat disimpulkan bahwa pendapatan usahatani nanas di daerah penelitian cukup besar dengan rata-rata pendapatan petani sebesar Rp. 26.866.616 per hektar per tahun. Selain pendapatan, biaya total yaitu Rp. 2.646.184,-/Ha/Tahun, sedangkan total penerimaan Rp. 29.512.800,-/Ha/Tahun.Kata kunci: Pendapatan, nanas, produksi

EFISIENSI ALOKATIF FAKTOR-FAKTOR PRODUKSI DAN PENDAPATAN USAHATANI PADI (Oryza sativa L.) (Studi Kasus Di Desa Simpang Datuk Kecamatan Nipah Panjang Kabupaten Tanjung JabungTimur) Asmaida Asmaida
Jurnal MeA (Media Agribisnis) Vol 2, No 2 (2017): Oktober
Publisher : Universitas Batangahari Jambi

The research was conducted in “Simpang Datuk” Village, “Nipah Panjang” Sub-district, “Tanjung Jabung Timur” Regency, with several aims e.g: to analyze the income of rice farmers, Analyzing the effect of production factors in rice farming, Analyzing the allocative efficiency of useness on the production factors that influenced the rice production. This location was selected by considering that it was the rice production centre. Survey method was used in this research, and the collected data (both primary and secondary ) had acros section type. There were 39 households as a samples from a total 259 farmers population which taken by simple random sampling method. The description analysis and Cobb Douglas production function were applied in this research. The results showed: (1) the total average of farmers income was Rp.27.507.997,-/period/Ha, the total cost average was Rp.8.630.942,-/period/Ha and the earnings average was Rp.18.877.055,-/period/Ha. R/C ratio was 3.19. This indicates that the rice farming was quite profitable, because the R/C value was more than 1, The production factors that showed significant effect toward to the farming activities were seed and fertilizer, The Result of analysis on allocative efficiency of production factors useness on rice farming showed that useness allocation of seed and fertilizer was 24,65 kg and as 7,650 kg respectively. The result of these useness allocation both seed and fertilizer were more than 1, so it showed an unefficiently allocation. Keywords: Farming, Rice, Income, Production Function, EfficiencyPenelitian dilaksanakan di Desa Simpang Datuk Kecamatan Nipah Panjang Kabupaten Tanjung Jabung Timur, dengan tujuan untuk menganalisis pendapatan petani padi, faktor produksi yang berpengaruh dalam usahatani padi, dan efisiensi alokatif penggunaan faktor produksi yang berpengaruh terhadap produksi padi. Metode penelitian menggunakan metode survey, data yang dikumpulkan meliputi data primer dan data sekunder dengan jenis data cros section. Sampel penelitian sebanyak 39 RTP dari total populasi 259 RTP yang diambil secara simple random sampling. Metode analisis yang digunakan yaitu analisis data kualitatif dan data kuantitatif dengan perhitungan pendapatan petani dan fungsi produksi Cobb Douglas. Hasil penelitian : Rata-rata total penerimaan petani padi Rp.27.507.997,-/MT/Ha, rata-rata total biaya Rp.8.630.942,-/MT/Ha dan rata-rata pendapatan Rp.18.877.055,-/MT/Ha. Nilai R/C rasio sebesar 3,19. Hal ini menunjukkan bahwa rata-rata usahatani padi di daerah penelitian cukup menguntungkan, karena nilai RC rasionya lebih dari 1. Faktor-faktor produksi yang berpengaruh dalam kegiatan usahatani padi adalah faktor produksi benih dan pupuk. Hasil analisis efisiensi alokatif penggunaan faktor produksi benih sebesar 24,65 kg dan pupuk sebesar 7,650 kg, hasil penggunaan benih dan pupuk tersebut keduanya lebih dari 1, sehingga belum efisien secara alokatif.Kata kunci: Usahatani, Padi, Pendapatan, Efisiensi, Fungsi Produksi

Hubungan Persepsi Petani Keramba Dengan Pemanfaatan Keberadaan Kawasan Objek Wisata Alam di Kecamatan Danau Sipin Kota Jambi Asmaida Asmaida; Adi Putra Muhammad Ramadhan
Jurnal MeA (Media Agribisnis) Vol 7, No 1 (2022): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v7i1.110

This study was conducted with the aim of describing the perception of cage farmers towards the transition of the cage business area into a natural tourism object area, describing the condition of cage farmers in the utilization of the cage business transition into a natural tourism object area, analyzing the relationship between perception and the use of the cage area into a natural tourism object area. in Lake Sipin District, Jambi City. The research was conducted in the District of Lake Sipin, Jambi City. Measurement of perception and utilization were analyzed descriptively with scoring. To see the relationship between perception and utilization, the Chi Square test was used. Withdrawal of farmer samples taken by census with a total population of 41 people. The results showed that positive perceptions of 32 FH (78.05%) and 9 FH (21.95%) farmers had negative perceptions. Based on the utilization there are 29 FHH (70.73%) having a high utilization rate and 12 FHH (29.27%) having a low utilization rate. After the Chi Square test, the value of is 5.648, which is greater than the value of table of 3.841, meaning that there is a relationship between the perception of cage farmers and the utilization of the existence of a natural tourist attraction in Danau Sipin District, Jambi City, with a weak positive relationship.

FAKTOR-FAKTOR YANG MEMPENGARUHI PRODUKTIVITAS KERJA KARYAWAN PEMANEN KELAPA SAWIT PADA PT. KASWARI UNGGUL DI DESA RANTAU KARYA KECAMATAN GERAGAI KABUPATEN TANJUNG JABUNG TIMUR Asmaida Asmaida; Ramos Manik
Jurnal MeA (Media Agribisnis) Vol 6, No 1 (2021): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v6i1.93

The study aims to get an idea of the productivity of palm harvesting workers at PT.Kaswari Unggul in Rantau Karya Village Geragai District Tanjung Jabung Timur Regency, Which describes the age, number of family dependents, tenure, mileage, wages and premiums in PT.Kaswari Unggul and how these factors affect the productivity of palm harvesting workers. The analysis method used was a descriptive analysis method by distributing questionnaire in the field, while secondary data was obtained from companies associated with research activitiesTo test the influence of factors affecting productivity in harvesting work using linear regression analysis methods, Then the method is carried out which includes hypothesis testing, f test, t test, coefficient of determination analysis (R2) and to analyze data using SPSS statistics 20. Software the total sample in the study were 33 harvesters. Based on the results of the research obtained it can be concluded that the productivity of harvesters on average per month is 1.010,33 kg. Significant factors affecting harvester productivity are premium factors (x6), while the factors that do not significantly affect harvester productivity are age (x1) number of family dependents (x2),tenure (x3), mileage (x4), wages (x5)Keywords: productivity, harvesting workers, palm

HUBUNGAN PENGETAHUAN DAN SIKAP TERHADAP PERILAKU KONSUMSI IKAN DI KECAMATAN DANAU SIPIN KOTA JAMBI Asmaida Asmaida; Zikri Sulaiman
Jurnal MeA (Media Agribisnis) Vol 5, No 1 (2020): April
Publisher : Universitas Batangahari Jambi

Communities of “Danau sipin” District in Jambi City especially housewives were mostly showed various ethnic groups with a different levels of education and have an autonomy decision in determining their food consumption, especially fish. This study aimed to describe the characteristics, the level of knowledge, attitudes and behavior of housewives toward to the fish consumption, and also to analyze the relationship between both knowledge and attitudes toward to fish consumption behavior. The Age of housewives ranging from 27 – 55 years with an average age of 38.18 years. The lowest last education level is the SLTP and the highest educated SI, with a majority educated SLTA (38.64%). The type of work is housewives, ASN, entrepreneurial, private employees and honorers, with a majority as housewives (38.64%). The number of family members ranges from 3 to 6 people with an average of 4 people. The results showed that the level of knowledge of housewives gave 75%. as high category while the attitude of fish consumtion was showed an encouraged category as 86.36%. Fish consumption behavior showed a good category of 54.54%. There was no relationship between the knowledge and fish consumption behavior. The same case there was also showed no relationship between attitude and fish consumption behavior. Keywords: Relationships, Knowledge, Attitudes, Fish.

MANFAAT EKONOMI YANG DITERIMA PETANI PESERTA PROGRAM GERAKAN PAKAN IKAN MANDIRI (GERPARI) DALAM USAHA BUDIDAYA IKAN (Studi Kasus Di Desa Jembatan Mas Kecamatan Pemayung Kabupaten Batanghari) Asmaida Asmaida
Jurnal MeA (Media Agribisnis) Vol 3, No 2 (2018): Oktober
Publisher : Universitas Batangahari Jambi

Penelitian ini bertujuan : 1).Mendeskripsikan kegiatan Program GERPARI Di Desa Jembatan Mas. 2). Menghitung pendapatan yang diterima petani sebelum dengan setelah adanya program GERPARI dalam usaha budidaya ikan. 3).Menganalisis perbedaan pendapatan yang diterima petani. 4).Menanalisis efisiensi pengelolaan usaha dilihat dari kriteria nilai RC-Ratio. Metode penelitian menggunakan metode survey. Data bersumber dari data primer dan data sekunder. Jenis data cros section dengan skala pengukuran data rasio. Dalam menganalisis data penelitian digunakan metode deskriptif kualitatif-kuantitatif dan interperensi. Analisis kuatitatif digunakan untuk menghitung pendapatan, uji-t dua sampel (sampel paired Test) untuk menghitung perbedaan pendapatan petani sebelum dengan setelah menerima program, RC-Ratio untuk analisis efesiensi usaha. Hasil penelitian menunjukan bahwa 1) Bantuan yang diterima petani budidaya ikan dari program GERPARI adalah berupa kendaraan roda tiga, mesin pakan, gudang pakan dan modal kerja usaha. Luas usaha yang dikelola 2 hektar. Jenis ikan yang dipelihara adalah ikan patin. Lama waktu pemeliharaan 5 bulan. Jumlah benih yang ditebar 400 ekor/unit kolam, rata-rata hasil produksi 1800 kg. Dalam pembuatan pakan mandiri menggunakan bahan dedak, ikan yang sudah afkir, dan bahan alternatif (bukil kelapa, ampas tahu, keong). 2) Rata-rata pendapatan per periode sebelum ada program GERPARI Rp.2.251.364 dan setelah ada program Rp.27.495.000. Adanya program GERPARI dapat menurunkan biaya pakan dan tenaga kerja rata-rata sebesar 27,55%/kolam/periode dan meningkatkan pendapatan rata-rata sebesar 287,54%. 3) Hasil uji statistik menunjukan terdapat perbedaan manfaat ekonomi yang diterima petani sebelum dengan setelah ada program GERPARI dalam usaha budidaya ikan. 4) Nilai RC rasio sebelum ada program GERPARI adalah 1,00 dan setelah ada program GERPARI adalah 1,56.Kata kunci: Usaha Budidaya Ikan, Manfaat Ekonomi, Gerpari

Faktor-Faktor Yang Mempengaruhi Perilaku Konsumen Dalam Membeli Ikan Hias Perairan Sungai Batanghari di Kota Jambi Asmaida Asmaida
Jurnal MeA (Media Agribisnis) Vol 7, No 2 (2022): Oktober
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v7i2.132

The Batanghari River is potential as a producer of ornamental fish and fish to be consumed. Ornamental fish originating from Batanghari River are relatively desired by consumers including botia fish, white stem susur, simancung and others. This research was located at TAC Market and Sarang Aquatic in Jambi City, which had the purpose to describe the characteristics of ornamental fish consumers, the purchase decision process, as well as to to analyze the influence of product factors (X1), location (X2), price (X3), promotion (X4), Beauty value (X5), lifestyle (X6), and social Status (X7) on the decision in buying ornamental fish in Jambi City (Y). The data collection method were carried out by questionnaires, interviews and observations. The total sample of 25 respondents was determined by the linear time function method. The data obtained were analyzed by that based on the characteristics of consumers, those who purchased ornamental fish were dominated by men with an age more than 24 years, Bachelor education level, entrepreneur dominance work, and an average income level of Rp.7,630,769. The step of needed evaluation, reasons or motivations of consumers to buy ornamental fish because ornamental fish products emphasize on the color, pattern, attractive shape and size, the clean and comfortable place, affordable prices according to its quality, social media promotions system beneficial for beauty and could calm the mind, could be collected and maintained for lifestyle. The results of the analysis in this study showed that the data was normally distributed. There was no both multicollinearity between independent variables in the multiticolinierity test and heteroskedasticity. It was found that there was no autocorrelation between the observational data in autocorrelation test, because null hypothesis (Ho) was accepted and alternative hypothesis (Ha) was rejected. the equation resulting in multiple linear regression analysis was Y= -0.239 +1.113X1 -0.520X2 +0.438X3 +0.105X4 -0.149X5 +0.295X6 +0.008X7 +e. The statistical tests showed that the coefficient of determination was 0.817, which means the influence of independent variables of 81.7%, while the remaining 18.3% was influenced by other factors that were not included in the study. F-test, resulted that the F calculated (16.303) > the critical F value (2.62) then null hypothesis (H0) was rejected or the independent variable simultaneously affected the dependent variable and the significant value was 0.000 < 0.05 so that the analysis results could be said to be significant or reliablet-test indicated that there were three variables that had a partially significant effect, namely the product variable (X1) for the calculated t value (8.647) > t critical value (2.112) and the degree of significance was 0.000 < 0.05. Place variable (X2) because the calculated t value (2.659) >t critical (2.112) and its significance level was 0.017<0.05. Price variable (X3) because the calculated t value (2.112) = t critical value (2.112) and its significance level was 0.050 = 0.05. Lifestyle variable (X6) because the calculated t value (2.190) > t critical value (2.112) and the significance level was 0.043 < 0.05.

Co-Authors Adi Putra Muhammad Ramadhan Adilla Adistya Agustinus Sitanggang, Prayetno Arosidin Arosidin Azrita, Azrita Barira, Sopia Berasa, Muslimah Bestary Al Haitamy, Eri Bimo Bagus Saputro Bukhari Bukhari Evi Oktaviani, Evi Falah, Agil Ahmad Hafrijal Syandri Harahap, Ade Chita Putri Hardita, Risma Hasibuan, Ahmad Anas Heriawan, Mhd Yogi Herlina Herlina Ilvan Agandhitra Indriany, Dina Iqwan Aldo Putra Lestari, Ayu Ari Marpaung, Indra Melina, Erny Nida Kemala, Nida Ramos Manik Rizki Gemala Busyra Rogayah Rogayah Rogayah Rogayah Saputra, Ryan Septiandri Siti Abir Wulandari, Siti Abir Suryadi Suryadi Wiwin Alawiyah Wiwin Alawiyah, Wiwin Zarkasih Zarkasih Zikri Sulaiman

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