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All Journal Jurnal Ilmiah Universitas Batanghari Jambi J-MAS (Jurnal Manajemen dan Sains) Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Digital Business Management Value : Journal of Management and Business
Anaseputri Jamira
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Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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THE IMPLEMENTATION OF BUSINESS MODEL CANVAS (BMC) TO IMPROVE STUDENTS’ ENTREPRENEURSHIP MINDSET Anaseputri Jamira; Nur Agustiningsih; Yulita Febriani
Dinasti International Journal of Education Management And Social Science Vol. 2 No. 3 (2021): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v2i3.751

Abstract

The purpose of this study is to understand the implementation Business Model Canvas (BMC) to improve students’ entrepreneurship mindset. There is a gap from previous researches that using traditional research which just focus to develop theory. Action Research gives appropriate approach to improve work or study situation effectively and efficiency. In each cycle in the Level 2 Action Research Method using descriptive statistical analysis techniques through a comparison of the average students' entrepreneurship mindset before and after the application of the BMC method. There are 84 students who participated in this research. The results show that the hypothesis which indicates the BMC method can increase the students' entrepreneurship mindset is empirically proven. The BMC method deserves to be introduced to students. Students have knowledge about how to start a business, and have the courage, ability to create, and innovate and have a high interest in starting a business.
BUSINESS MODEL CANVAS (BMC): RODA LAMBUNG, DISCOVERING JAMBI MALAY HERITAGE Anaseputri Jamira; Fachruddin Razi; Muhammad Amali; Yulita Febriani
Dinasti International Journal of Education Management And Social Science Vol. 3 No. 1 (2021): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v3i1.1031

Abstract

This research is a development of previous research which aims to test the consistency of the Business Model Canvas (BMC) and its application to encourage the entrepreneurial mindset of students in a wider scope, which includes fields not related to economics. Action Research is still used as an approach that is considered appropriate to improve work situations or learning conditions effectively and efficiently. Technical descriptive statistical analysis by comparing the average entrepreneurial mindset of students before and after the application of the BMC method was used, and involved respondents from 13 multidisciplinary fields. The BMC technique in solving cases is also described in more detail in this study. BMC can actually produce unique and mature ideas and even make a big contribution in bringing back the lost historical icon of Jambi, Roda Lambung and presenting it as a historical and tourism product of high value.
Evolusi Integrasi Pemasaran di Era Digital: Perbandingan Konseptual antara Integrated Marketing Communication dan Omnichannel Strategy Jamira, Anaseputri
Value : Journal of Management and Business Vol. 10 No. 2 (2026): Value: Journal of Management and Business
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digital transformation has reshaped how companies design and implement marketing strategies. Marketing activities are increasingly conducted through multiple interconnected channels such as social media, websites, mobile applications, marketplaces, and physical stores. This study aims to conceptually compare Integrated Marketing Communication (IMC) and Omnichannel Strategy as two approaches to marketing integration in the digital era. The research adopts a qualitative approach using a literature review of academic publications related to marketing communication, multichannel retailing, and customer experience. The findings indicate that IMC primarily emphasizes the consistency of marketing communication messages across different media, while Omnichannel Strategy focuses on integrating various channels and organizational systems to create a seamless customer experience. These findings highlight the evolution of marketing integration from communication coordination toward integrated customer experience management and provide a conceptual basis for future marketing research.
Co-Authors Agustiningsih, Nur Denny Asmas, Denny Fachruddin Razi Fachruddin Razi Fachruddin Razi, Fachruddin Fadil Iskandar, Fadil Febriani, Yulita Irwan Dwi Saputra Pardede Muhammad Amali Muhammad Amali Muhammad Amali, Muhammad Nur Agustiningsih Yandi, Andri Yulita Febriani Yulita Febriani Yulita Febriani