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All Journal agriTECH Jurnal Ilmiah Agribios Jurnal Pengabdian Kepada Masyarakat Patikala Jurnal Sains Agribisnis Baselang: Jurnal Ilmu Pertanian, Peternakan, Perikanan dan Lingkungan Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan MASALIQ: Jurnal Pendidikan dan Sains ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity
Rimartin, Geraldo Adinugra
Politeknik Pembangunan Pertanian Yogyakarta Magelang
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Modifikasi Kemasan Dengan Menggunakan Ziplock di P4S X Kabupaten Kulon Progo Khairunnisa, Khairunnisa; Munambar, Siwitri; Rimartin, Geraldo Adinugra
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Juni : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i2.1125

Abstract

UMKM have a strategic role in the national economy, but the competitiveness of their products is still weak due to unattractive packaging that does not meet standards. This study aims to modify the packaging of Ginger Honey Powder Drink products at P4S X Kulon Progo Regency to make them more functional and visually attractive. The method used is mixed methods with a quasi-experimental design in the form of a pre-test and post-test without a control group. Data collection techniques include interviews, FGDs, observations, and questionnaires to 50 consumers. The results show that the use of ziplock packaging improves consumer perceptions in terms of visual aspects, functionality, and overall satisfaction. The average perception score increased significantly after the packaging modification was carried out. This study emphasizes the importance of packaging innovation based on consumer preferences as a strategy to increase the selling value of UMKM products.
Co-Authors Bambang Purwantana Bayu Wijaya Budi Wijayanto Euriga, Epsi Fitria Naimatu Sa'diyah Khairunnisa Khairunnisa Lisa Susanti Mustofa, Imam Mujahidin Pitasari, Arini Dara Prayoga , Adi Radi Radi Rahman , Muhammad Yusril Sajidah, Geovani Nur Sari, Yulian Dwi Puspita Shyntia Atica Putri Sukadi Terunajaya, Erro Warda, Ilham Veda