Nurhadi Nurhadi
Fakultas Ekonomi Dan Bisnis, Universitas Bina Sarana Informatika

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 13 Documents
Search

Pengaruh Gaya Kepemimpinan Dan Motivasi Kerja Terhadap Kinerja Karyawan Pada Bank BPR Supradanamas Cabang Jakarta Barat: The Influence of Leadership Style and Work Motivation on Employee Performance at Bank BPR Supradanamas West Jakarta Branch Dodi Prasetiyo; Nurhadi Nurhadi; Seno Sudarmono Hadi
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 1 (2025): Desember 2025 - Februari 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i1.232

Abstract

Branch, West Jakarta. Human resources are an important factor in an organization to achieve goals through increased work productivity. The purpose of this study was to determine the influence of leadership style and work motivation on employee performance at Bank BPR Supradanamas, Jelambar Branch, West Jakarta. This study uses a quantitative descriptive method with data collection techniques in the form of questionnaires distributed to 40 respondents. The results showed that leadership style had a positive and significant effect on employee performance, with a significance value of 0.000 <0.05 and a t-count value of 3.463> t table 2.024. Work motivation also had a positive and significant effect on employee performance, indicated by a significance value of 0.000 <0.05 and a t-count value of 3.647> t table 2.024. Simultaneously, leadership style and work motivation have a significant effect on employee performance, as evidenced by the calculated F value of 40.804> F table 3.24 and a significance of 0.000 <0.05. The coefficient of determination (Adjusted R²) value of 0.671 indicates that 67.1% of the variation in employee performance can be explained by the two independent variables, and the remaining 32.9% is explained by other variables outside the model
Pengaruh Kinerja dan Kualitas Pelayanan Helpdesk Terhadap Kepuasan Karyawan Pada Universitas Prasetiya Mulya Tangerang: The Effect of Helpdesk Performance and Service Quality on Employee Satisfaction at Prasetiya Mulya University, Tangerang Umunaela Umunaela; Nurhadi Nurhadi; Seno Sudarmono Hadi
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 3 (2026): Juni 2026 - Agustus 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i3.289

Abstract

this research was conducted at Prasetiya Mulya University with the objective of examining the influence of performance (X1) and Helpdesk service quality (X2) on employee satisfaction (Y). The population of this research consisted of employees at Prasetiya Mulya University, Tangerang. The sampling technique employed was non-probability sampling with a purposive sampling approach. A total of employees were selected as the research sample. Data were analyzed using a quantitative method with the assistance of IBM SPSS Statistics Version 21. The finding of this study indicate that: 1) Performance (X1) has a positive and significant effect on employee satisfaction (Y), with a coefficient value of 3,671. 2) Helpdesk service quality (X2) has a positive and significant effect on employee satisfaction (Y), with a coefficient value of 5,361. 3) Performance (X1) and Helpdesk service quality (X2) simultaneously have a significant effect on employee satisfaction (Y), with a combined value of 90,793. 4) The regression equation obtained in this study is: Y = 2,631 + 0,937 X1 + 1,312 X2. Keywords: Performance1, Helpdesk Service Quality2, Employee Satisfaction
Analisis Pengaruh Promosi dan Brand Image terhadap Keputusan Pembelian Le Minerale pada Generasi Z dengan Harga sebagai Variabel Mediasi Peter Rajagukguk; Nurhadi Nurhadi; Martinus Wahyu Purnomo; Arief Fadholi
Jurnal Akuntansi dan Manajemen Bisnis Vol. 6 No. 01 (2026): April: Jurnal Akuntansi dan Manajemen Bisnis
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jaman.v6i01.2707

Abstract

Penelitian ini bertujuan untuk menganalisis secara komprehensif pengaruh Promosi dalam bentuk digital marketing, dan Brand Image terhadap Keputusan pembelian Le Minerale, pada generasi Z dengan Harga, sebagai variable Mediasi. Penelitian dilakukan pada mahasiswa universitas BSI Cabang Cengkareng Fakultas Ekonomi dan Bisnis dengan responden sebanyak 300 orang. Teknik sampling kuota Metode penelitian menggunakan pendekatan kuantitatif dengan jenis penelitian deskriptif dan verifikatif. Data diperoleh melalui wawancara dan penyebaran kuesioner mrnggunakan gform melalui wa group kelas. Hasil penelitian menunjukkan bahwa Promosi berpengaruh positif dan signifikan terhadap Keputusan pembelian, Brand image berpengaruh positif dan signifikan terhadap Keputusan pembelian, Harga tidak berpengaruh positif dan signifikan terhadap Keputusan pembelian. Brand image dimediasi variable harga tidak berpengaruh positif dan signifikan terhadap Keputusan pembelian. Promosi dan Brand image berpengaruh positif dan signifikan terhadap Keputusan pembelian dengan harga sebagai variable mediasi.. Standardize total effect sebesar 0,226 atau 22,6% termasuk kategori lemah. Temuan ini memberikan implikasi penting bagi perusahaan untuk memperkuat promosi dan brand image produk Le Minerale kepada konsumen agar dapat meningkatkan volume penjualan pada segmen Gen Z secara berkelanjutan.