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Journal : EKONOMIS : Journal of Economics and Business

Pengaruh Pengalaman Pelanggan dan Kepercayaan Pelanggan terhadap Loyalitas Pelanggan dengan Nilai yang Dirasakan (Perceived Value) sebagai Variabel Mediasi pada Usaha Kecil di Kabupaten Muaro Jambi Ingepuri, Pebriana; Lubis, Tona Aurora; Solikhin, Agus
Ekonomis: Journal of Economics and Business Vol 9, No 1 (2025): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i1.2353

Abstract

This research aims to examine the influence of customer experience and customer trust on customer loyalty with perceived value as a mediating variable in Small Businesses in Muaro Jambi Regency. This type of research is quantitative with an explanatory approach. Data collection was carried out by distributing questionnaires to 190 respondents who were small business customers in Muaro Jambi Regency. Data analysis uses the partial least squares (PLS) method. The research results show that customer experience and customer trust have a positive and significant effect on customer loyalty. In addition, perceived value is proven to mediate the influence between customer experience and customer trust on customer loyalty. These findings confirm that sensory elements in customer experience as well as service reliability in building trust play an important role in increasing customer loyalty. By providing high perceived value, small businesses can strengthen relationships with customers, increase competitive advantage, and drive sustainable business growth.
Pengaruh Green Intellectual Capital terhadap Kinerja Keuangan dengan Family Ownership sebagai Variabel Moderasi Br Sagala, Efi Noviarta; Setiawati, Rike; Solikhin, Agus
Ekonomis: Journal of Economics and Business Vol 9, No 1 (2025): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i1.2459

Abstract

This study aims to determine the effect of green intellectual capital (GIC) which consists of green human capital, green structural capital, and green relational capital on financial performance (measured by Return on Assets/ROA) with family ownership as a moderating variable. The population in this study is family firms listed on the Indonesia Stock Exchange (IDX) for the 2019- 2022 period. This research uses a quantitative approach with the sampling method used is purposive sampling with a sample of 36 companies for a period of 4 consecutive years so that the total sample is 144. Data analysis uses multiple linear regression analysis and Moderrated Regression Analysis (MRA) using the SPSS version 26 application. The results of this study show that green intellectual capital has a negative and significant effect on financial performance. Meanwhile, family ownership is unable to moderate the effect of green intellectual capital on financial performance.