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All Journal MIX : Jurnal Ilmiah Manajemen Penentuan harga obligasi dan teori tingkat bunga JURNAL PEMASARAN KOMPETITIF Keberlanjutan : Jurnal Manajemen dan Jurnal Akuntansi JURNAL ILMIAH FEASIBLE (JIF) Jurnal Ekonomi Dan Bisnis Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Jurnal PADMA: Pengabdian Dharma Masyarakat Indonesian Journal of Society Engagement (IJSE) Jurnal Arastirma Kontigensi: Jurnal Ilmiah Manajemen Jurnal Manajemen Jurnal Ilmiah Mahasiswa (JIMAWA) Jurnal Ekonomi Utama (Juria) Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya Jurnal Abdi Masyarakat Humanis Journal of Research and Publication Innovation Jurnal PERKUSI: Pemasaran, Keuangan dan Sumber Daya Manusia Indonesian Journal of Entrepreneurship & Startups TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Pengabdian Masyarakat Jurnal Intelek Insan Cendikia Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Journal of Advanced Research in Social Sciences and Humanities
Furyanah, Anah
Universitas Pamulang
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Peran UTAUT2 dalam Membentuk Behavioral Intention pada Pengguna Tokopedia di Kalangan Generasi Z Solihin, Dede; Furyanah, Anah
Jurnal Ekonomi dan Bisnis Vol. 28 No. 2 (2025): JURNAL EKONOMI DAN BISNIS SEPTEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/jebi.v28i2.6745

Abstract

This study aims to analyze the role of the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model in forming behavioral intention in Tokopedia application users among Generation Z. Generation Z is a group that is very familiar with digital technology and is the main target in the e-commerce market in Indonesia. This study uses a quantitative approach with a survey method. Data were collected from 130 respondents aged 18–25 years who are active Tokopedia users. Data analysis was carried out using the Structural Equation Modeling (SEM) method to test the influence of UTAUT2 variables, namely performance expectancy, effort expectancy, social influence, and facilitating conditions on behavioral intention. The results showed that the four variables had a positive and significant effect on behavioral intention. These findings indicate that perceptions of performance, ease of use, social support, and availability of facilities greatly determine Generation Z's intention to use Tokopedia. This study contributes to the development of e-commerce strategies that are more effective and relevant to the characteristics and needs of the young digital generation.
PEMBERDAYAAN IBU RUMAH TANGGA UNTUK MENJADI SEORANG WIRAUSAHA, DI WILAYAH RW 09, KAMPUNG BULAK, KELURAHAN BENDA BARU, KECAMATAN PAMULANG, TANGERANG SELATAN – BANTEN Widodo, Adji; Furyanah, Anah; Widodo, Sugeng; Maharani, Haidilia; Yulianti, Dien Mardiana; Sina, Ibnu
Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Vol 1 No 1 (2020): Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/al-jpkm.v1i1.4018

Abstract

The aim of community service is to equip housewives in RW 09, Kampung Bulak, Pamulang, to be able to carry out entrepreneurial activities so as to provide additional income for the family. Participants in this service were mothers who included PKK cadres, Posyandu, Jumantik and orchid growers in the Women Farmers Group (KWT). The service method used is a survey method and direct counseling related to entrepreneurship, selection of business forms, and financial management of small businesses that are good and effective. The last was a visit to one of the residents' orchid gardens. The conclusion of this dedication is that Bulak Village is already crowded with large housing like Vila Dago and Griya Asri Pamulang, so business opportunities can be run to support the needs of the local population, such as groceries, food stalls, rented houses and others. And for women orchid farmer group members can apply tips in business management including managing finances well and effectively in the future.
MEMBANGUN LEMBAGA PENDIDIKAN UNGGUL YAYASAN INI MEDIA KITA Furyanah, Anah; Sina, Ibnu; Maharani, Haidilia; Putranto, Ivan; Warsto, Hestu Nugroho; Maddinsyah, Ali
Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Vol 1 No 3 (2020): Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/al-jpkm.v1i3.6879

Abstract

This community service is titled “Establishing Excellent Education Insitituion”. The purpose of this community service, that was carried out at Ini Media Kita Foundation, in Gunung Sindur, Bogor aims to find out how to establish an excellent education institution. The methods used are survey method, lectures, social services, simulations and also discussions with all teachers and educators at this foundation. The conclusion of this community service was by giving motivation to all teachers and educators in order to unite them in establishing excellent education institution by generating successful students who excel and mastering in science, technology and also religiously. The teachers and educators are given knowledge how to establish an excellent education institution with various kinds of school development.
PENGENALAN BAHASA INGGRIS PADA YAYASAN INI MEDIA KITA GUNUNG SINDUR BOGOR Putranto, Ivan; Sina, Ibnu; N.W, Hestu; Maharani, Haidilia; Furyanah, Anah
Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Vol 2 No 1 (2021): Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/al-jpkm.v2i1.8780

Abstract

Pengabdian ini berjudul Pengenalan Bahasa Inggris Pada Yayasan Ini Media Kita Gunung Sindur Bogor. Tujuan kegiatan pengabdian kepada masyarakat ini adalah untuk memberikan pelatihan Bahasa Inggris kepada para guru PAUD Yayasan Ini Media Kita. Metode yang digunakan adalah metode survey dan penyampaian materi secara langsung, bakti sosial serta simulasi dan diskusi dengan para guru atau tenaga pendidik di Yayasan Ini Media Kita. Hasil kegiatan ini adalah peserta mampu memahami kunci penguasaan bahasa asing anak usia dini, seperti: program pengajaran yang tepat (pendekatan, metode, dan teknik), tahapan pembelajar: balita, bertindak sesuai dengan umur mereka, tumbuhkan motivasi belajar pada usia dini.
MENINGKATKAN KREATIVITAS DAN MENCIPTAKAN PELUANG USAHA DI MASA PANDEMI COVID-19 YAYASAN KAFILATUR ROSUL PAMULANG Furyanah, Anah; Sofyan, Achmad; Ahyar, Anissya J.; Purnamasari, Dewi; Fauzan A, M.; Alvenia, Nadya
Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Vol 2 No 2 (2021): Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/al-jpkm.v2i2.10491

Abstract

Pengabdian ini berjudul “Meningkatkan Kreativitas dan Menciptakan Peluang Usaha di Masa Pandemi Covid-19” Tujuan Pengabdian Kepada Masyarakat ini meningkatkan kreatifitas dan melatih para peserta Pengabdian Kepada Masyarakat agar peka dan jeli dalam melihat peluang usaha yang ada dan dapat memanfaatkannya menjadi keuntungan untuk diri sendiri dan orang lain yang ada di lingkungannya. Metode yang digunakan adalah tahap persiapan, yang meliputi survey awal Pemantapan dan penentuan lokasi dan sasaran. Setelah survey maka ditentukan lokasi pelaksanaan dan sasaran peserta kegiatan. Tahap berikutnya yaitu tahap pelaksanaan, yang meliputi Pada tahap ini diberikan penjelasan dan praktek langsung cara pembuatan dan pengemasan kerajianan tie dye dan juga pemberian materi dan motivasi tentang enterprenuership kepada peserta PKM, dan tahap yang terakhir adalah tahap pelatihan yang meliputi memberika materi pelatihan pembuatan kerajinan tie dye dan pengemasannya, melakukan praktek langsung, memberikan pelatihan cara pengemasan yang baik dan cara memasarkan produk di media sosial, dan sesi tanya jawab.
MANAJEMEN PEMBELAJARAN SEKOLAH PADA YAYASAN INI MEDIA KITA GUNUNG SINDUR BOGOR Sina, Ibnu; Putranto, Ivan; Warasto, Hestu Nugroho; Furyanah, Anah; Maharani, Haidila
Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Vol 2 No 3 (2021): Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/al-jpkm.v2i3.13530

Abstract

Kegiatan pegabdian kepada masyarakat ini bertujuan untuk mentransfer pengetahuan dan pendidikan bagi anak usia dini sebagai pembentukan kepribadian manusia secara utuh. Adapun metode yang dilakukan berupa penyampian materi dan praktik/penerapannya Hasil kegiatan menunjukkan bahwa sebelum pelaksanaan PKM Permasalahan manajemen yang berkualitas yang dibutuhkan dalam penyelenggaraan TPA. Penerapan manajemen di TPA sangat diperlukan agar kebutuhan anak mendapatkan pendidikan yang layak dan sesuai dengan pertumbuhan dan perkembangan anak,namun setelah pelaksanaan kegiatan diketahui Kegiatan PKM secara tidak langsung sangat berperan positif dalam meningkatkan pengetahuan  dan keterampilan guru dalam memberikan pelayanan kepada anak usia dini. Metode kegiatan yang digunakan adalah bekerjasama dengan Guru di Yayasan Ini Media Kita. dan mencari pemasalahan yang ada di tempat tersebut sehingga dapat memberikan solusi yang tepat, serta memotivasi Guru di Yayasan Ini Media Kita. Setelah di analisis maka kami memberikan pelatihan dalam bentuk materi dan praktek dalam mengembangkan kemampuan  bagi para guru yang berada di TPA tersebut.
Strategi Pemasaran pada Kedai Kopi Cha Num Gunung Sindur Bogor Rachmatsyah, Rizki; Furyanah, Anah
Jurnal Arastirma Vol. 5 No. 2 (2025): JURNAL ARASTIRMA
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jaras.v5i2.51765

Abstract

Tujuan. Penelitian ini bertujuan untuk menganalisis strategi pemasaran yang diterapkan oleh Kedai Kopi Cha Num di Gunung Sindur, Bogor, guna mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman yang dihadapi dalam meningkatkan daya saing dan jumlah pelanggan di tengah persaingan bisnis kedai kopi yang semakin ketat. Metode. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik studi kasus. Data dikumpulkan melalui wawancara mendalam dengan pemilik kedai dan observasi langsung, kemudian dianalisis menggunakan metode analisis SWOT untuk merumuskan strategi yang tepat. Hasil. Hasil penelitian menunjukkan bahwa Kedai Kopi Cha Num memiliki kekuatan berupa varian kopi yang beragam dan harga yang terjangkau. Namun, kelemahan seperti lokasi yang kurang strategis dan keterbatasan fasilitas menjadi hambatan. Peluang berupa loyalitas pelanggan dan potensi viral di media sosial dapat dimaksimalkan, sementara ancaman seperti fluktuasi harga bahan baku dan persaingan ketat harus diantisipasi. Strategi promosi, pengembangan produk, dan pendekatan komunitas lokal terbukti membantu meningkatkan visibilitas dan penjualan. Implikasi. Penelitian ini memberikan kontribusi bagi pelaku UMKM dalam merumuskan strategi pemasaran berbasis analisis SWOT. Pengelolaan strategi yang tepat dapat memperkuat posisi bisnis di pasar lokal, serta menjadi acuan dalam pengembangan kedai kopi berbasis komunitas dan digitalisasi promosi.
Pengaruh Harga Dan Promosi Terhadap Keputusan Pembelian Di Digimap Sogo Kota Kasablanka Rizky Malik Pebrianto; Anah Furyanah
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 2 (2026): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i2.8800

Abstract

 This study aims to determine the effect of price and promotion on purchasing decisions at Digimap Sogo Kota Kasablanka, both partially and simultaneously. This type of research uses an associative quantitative method. The sampling technique uses random sampling with the Slovin technique, so that 97 consumers were obtained as respondents. The results of the analysis show that the Price value partially has a positive but insignificant effect on purchasing decisions. This is evidenced by the t-count value = 1.071 <t table 2.366 with a significance of 0.287> 0.05. Thus, H0H_0H0 is accepted and HaH_aHa is rejected, meaning that there is no significant effect between Price (X₁) on Purchasing Decisions (Y) at Digimap Sogo Kota Kasablanka. Promotion partially has a positive and significant effect on purchasing decisions. This is evidenced by the t-count value of 7.348> 2.366 and a significance of 0.000 <0.01. Thus, H0H_0H0 is rejected and HaH_aHa is accepted, meaning that there is a positive and significant influence between Promotion (X₂) on Purchasing Decisions (Y) at Digimap Sogo Kota Kasablanka. Price and promotion simultaneously have a positive and significant influence on purchasing decisions. This is evidenced by the Fcount value of 73.257> Ftable 3.94 at a significance level of 0.05 with a degree of freedom of the numerator (df1) of 1 and the denominator (df2) of 94. In addition, the significance value of 0.000 <0.01 also indicates that Ho is rejected and Ha is accepted. The Adjusted R2 value of 0.601 indicates that price and promotion contribute 60.1% to purchasing decisions, while the remaining 39.9% is influenced by other variables not studied.  
Pengaruh Lingkungan Kerja Non Fisik dan Coaching terhadap Kinerja Karyawan PT Graha Layar Prima CGV Grand Indonesia Jakarta Pusat Alfi Muhammad Dzikri; Anah Furyanah
MAMEN: Jurnal Manajemen Vol. 5 No. 1 (2026): Januari 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v5i1.6880

Abstract

This study aims to examine the influence of non-physical work environment and coaching on employee performance at PT. Graha Layar Prima (CGV) Grand Indonesia, Central Jakarta. The focus of this research is based on the importance of non-physical work environment aspects such as interpersonal relationships, communication, emotional support, social skills, and organizational culture, as well as coaching factors including change, concern, learning, and relationship, which are assumed to improve employee performance. The research method used is quantitative with a descriptive-analytic approach. Primary data were collected through questionnaires distributed to 70 respondents, while data analysis was conducted using multiple linear regression with the assistance of SPSS. The results indicate that the non-physical work environment has a positive and significant effect on employee performance, as does coaching, which also positively and significantly affects employee performance. Simultaneously, the non-physical work environment and coaching have a significant effect on employee performance. This is evidenced by the F-test value of 77.365, which is greater than the F-table value of 3.1337, with a coefficient of determination (R²) of 0.698. This means that 69.8% of the variation in employee performance can be explained by both variables, while the remaining 30.2% is influenced by other factors outside the scope of this study. Thus, creating a conducive non-physical work environment and implementing effective coaching are proven to enhance employee performance at PT. Graha Layar Prima.
Analisis Atribut Produk Terhadap Kepuasan Pelanggan Pada Ranu Original Store Jakarta Selatan Annida Zahra; Anah Furyanah
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 4 (2026): April
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i4.9540

Abstract

Ranu Original Store specializes in authentic fashion and sneakers. It operates as a digital provider for school procurement, focusing on education-related products, rather than clothing or general retail goods as the name "Original Store" suggests, in South Jakarta. In collecting data, the author used qualitative descriptive analysis through observation and interviews. The research findings indicate that Ranu Original Store's product attributes (quality, features, design, brand, and packaging) have been implemented very well and meet the needs of the target market, both retail and institutional. Authenticity is the primary foundation of branding, successfully building a positive reputation. Customer satisfaction is significantly influenced by responsive service quality, staff empathy, and ease of transaction. Loyalty programs and feedback management are key to Ranu Original Store's success in maintaining customer retention, thus creating long-term, mutually beneficial relationships between sellers and buyers.
Co-Authors Abasyah, Shandy Abdillah, Helmi Achmad Sofyan Adji Widodo Ahmad Fahriza Ibrahim Ahmad Rifqi Syihabuddin Ahyar, Anissya J. Alfi Muhammad Dzikri Alfiah Alfiah Alvenia, Nadya Anissya J. Ahyar Annida Zahra Azzurini, Azzahra Cucu Sulastri Dewi Purnamasari Dewi Purnamasari Dien Mardiana Yulianti Dini Sulistia Erlita Kurniawaty Fadhoilus shof Fauzan A, M. Fauzia Septiani Fauziah Septiani Haidila Maharani Haidilia Maharani Haidilia Maharani Haidilia Maharani Helmi Abdillah Hestu N.W Hestu Nugroho Warasto Hestu Nugroho Warsto Hiqbal Nur Muhammad Ibnu Sina Ibrahim, Ahmad Fahriza Iis Noviyanti Intan Aulia Ivan Putranto Janudin Janudin Janudin, Janudin Jeni Andriani Jihan Ayu Maghfiroh M. Fauzan A Maghfiroh, Jihan Ayu Maharani, Haidila Maharani, Haidilia Miona, Alifvia Detanya Muhammad, Hiqbal Nur Mustika Ramadhani N.W, Hestu Nadya Alvenia Nani Nani Nani Nardi Sunardi Nida Alifah Novi Dwi Handayani Pramono Hari Adi Putranto, Ivan Rachmatsyah, Rizki Rizky Malik Pebrianto Rosa Lesmana Shandy Abasyah Siti Alfiah Siti Alfiah Siti Alfiah Sofyan, Achmad Solihin, Dede Subarto, Subarto Sugeng Widodo Sugeng Widodo Sugeng Widodo Sulistiyani Sulistiyani surya dinata Tari, Ajeng Wulan Warasto, Hestu Nugroho Warsto, Hestu Nugroho Widodo, Adji Widya Oktaviani Yulianti, Dien Mardiana