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All Journal MIX : Jurnal Ilmiah Manajemen Penentuan harga obligasi dan teori tingkat bunga JURNAL PEMASARAN KOMPETITIF Keberlanjutan : Jurnal Manajemen dan Jurnal Akuntansi JURNAL ILMIAH FEASIBLE (JIF) Jurnal Ekonomi Dan Bisnis Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Jurnal PADMA: Pengabdian Dharma Masyarakat Indonesian Journal of Society Engagement (IJSE) Jurnal Arastirma Kontigensi: Jurnal Ilmiah Manajemen Jurnal Manajemen Jurnal Ilmiah Mahasiswa (JIMAWA) Jurnal Ekonomi Utama (Juria) Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya Jurnal Abdi Masyarakat Humanis Journal of Research and Publication Innovation Jurnal PERKUSI: Pemasaran, Keuangan dan Sumber Daya Manusia Indonesian Journal of Entrepreneurship & Startups TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Pengabdian Masyarakat Jurnal Intelek Insan Cendikia Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Journal of Advanced Research in Social Sciences and Humanities
Furyanah, Anah
Universitas Pamulang
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Social Sciences Other

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Marketing Agility and Innovation: Boosting Performance in the Used Car Market Anah Furyanah; Iis Noviyanti; Fauziah Septiani
MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 2 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i2.011

Abstract

Objectives: Marketing agility has become a critical capability within firms classified as small and medium-sized enterprises (SMEs) to sustain marketing performance within increasingly dynamic and competitive markets. Within the context of Indonesia’s pre-owned car industry, the present research examines the intervening role of marketing innovation in explaining how marketing agility influences marketing performance.Methodology: A quantitative approach was employed using survey data collected from 289 used car SMEs operating in the Jabodetabek region. Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to analyze the data, with the model specified at both the first-order and second-order levels.Findings: The empirical results reveal that marketing agility exerts a significant positive influence on both marketing innovation and marketing performance. In addition, the findings indicate that marketing innovation partially mediates the relationship between marketing agility and marketing performance, suggesting that marketing agility influences performance both directly and indirectly through marketing innovation. At the dimensional level, proactiveness, responsiveness, and speed exhibit significant indirect effects on marketing performance through marketing innovation, whereas flexibility does not demonstrate a significant effect. Moreover, market turbulence is found not to moderate the relationships among marketing agility, marketing innovation, and marketing performance.Conclusion: The results emphasize the crucial role of marketing agility and marketing innovation in enhancing marketing performance under relatively stable market conditions.
Driving Innovation in Tourism Workplaces: The Impact of Leadership, Motivation, and Satisfaction on Employee Behavior Fauzia Septiani; Anah Furyanah; Fadhoilus shof
Journal of Advanced Research in Social Sciences and Humanities Volume 9, Issue 2, June 2024
Publisher : Journal of Advanced Research in Social Sciences and Humanities

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26500/JARSSH-09-2024-0204

Abstract

Aim: This study examines the effect of transformational leadership, work motivation, and job satisfaction on innovative work behavior. Methodology: The questionnaire was given online using Google Forms and was conducted using a quantitative approach with a sampling technique using accidental sampling. The population in this study was 263, and the sample used was 170 respondents from employees in the hotel sector in Banyumas, Indonesia. This study used SEM-PLS to analyze the data. Findings: The results showed that transformational leadership did not directly affect innovative behavior, but work motivation and job satisfaction affected IWB. Implications/Novel Contribution: Study is unique in methodology and context where studies on innovative work behavior are scarce in similar settings. Innovative work behavior still needs to be considered and improved with satisfaction and motivation elements of job in general and especially in the service sector in Wonosobo, Indonesia. Recommendations are provided along with future directions.
A Dual Mediation Model of Turnover Intention among Nurses: Evidence from Work-Related and Organizational Factors Anah Furyanah; Cucu Sulastri
Journal of Advanced Research in Social Sciences and Humanities Volume 8, Issue 4, December 2023
Publisher : Journal of Advanced Research in Social Sciences and Humanities

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26500/JARSSH-08-2023-0403

Abstract

Aim: In addition to examining the mediating impacts of organizational commitment and The Joy of Working as a Nurse. This study examines the effects of workload, job stress, and work-life balance on nurses’ intentions to quit their positions. Methodology: This survey involved 194 nurses from Category C hospitals in Surabaya, Indonesia, with a total of 130 replies. Convenience sampling was the method employed, with a maximum quota established for each facility. Consequently, A final total sample of 130 people responded to the survey. Findings: The computation analysis’s findings demonstrate that job satisfaction, workload, and stress all positively but marginally influence turnover intention. Job satisfaction is positively but marginally impacted by job stress. Workload has a slight but positive impact on turnover intention. The results of the mediation show that workload and intention to leave cannot be mediated by the relationship between job stress and job satisfaction. According to the study’s findings, severe stress and burden would lower job satisfaction but won’t be able to considerably lower the intention to leave. Furthermore, the analysis’s findings demonstrate that organizational commitment significantly reduces turnover intention, Organizational commitment is strongly and positively influenced by quality of work life, while turnover intentions are negatively but not significantly influenced. This suggests that the relationship between nurses’ turnover intentions and quality of work life is somewhat mediated by organizational commitment. Implications/Novel Contribution: Not only filled the prominent research gap in novel setting, the study brings key policy recommendations and future research directions for scholars in the field.
Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Kepuasan Pelanggan pada CV Langit Biru Tangerang Intan Aulia; Anah Furyanah
Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya Vol. 1 No. 2 (2022): Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya
Publisher : ELRISPESWIL - Lembaga Riset dan Pengembangan Sumberdaya Wilayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (207.982 KB) | DOI: 10.54371/jms.v1i2.191

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui seberapa besar pengaruh kualitas produk dan kualitas pelayanan terhadap kepuasan pelanggan pada CV Langit Biru Tangerang. Metode yang digunakan dalam penelitian ini adalah kuantitatif dengan jenis penelitian asosiatif. Populasi dalam penelitian ini adalah pelanggan CV Langit Biru Tangerang yang berjumlah 73.591 pelanggan. Teknik sampling penelitian ini adalah non probability sampling dengan menggunakan purposive sampling, penentuan besarnya sampel menggunakan rumus Slovin dengan taraf kesukaran 10%, maka diperoleh sampel sebanyak 105 pelanggan. Data yang digunakan melalui teknik observasi, angket dan studi kepustakaan. Metode analisis yang digunakan dalam penelitian ini adalah uji validitas, uji reliabilitas, uji normalitas, uji multi-kolinearitas, uji heteroskedastisitas, uji regresi linier sederhana, uji regresi linier berganda, uji determinasi dan uji signifikan (uji t dan uji f). Hasil penelitian diperoleh hasil secara parsial kualitas produk berpengaruh signifikan terhadap kepuasan pelanggan, ini dapat dilihat dari uji t dengan nilai thitung 13,347 > ttabel 1,659 dengan nilai signifikasi sebesar 0,000 (0,000 < 0,05). Secara parsial kualitas pelayanan berpengaruh signifikan terhadap kepuasan pelanggan, ini dapat dilihat dari uji t dengan nilai thitung 19,112 > ttabel 1,659 dengan tingkat signifikasi sebesar 0,000 (0,000 < 0,05) dan secara simultan kualitas produk dan kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan, ini dapat dilihat dari hasil uji F dengan Fhitung 204,734 > Ftabel 3,09 dengan signifikansi 0,000 < 0,05. Dengan demikian dapat diartikan bahwa kualitas produk dan kualitas pelayanan secara simultan mempunyai pengaruh yang signifikan terhadap kepuasan pelanggan.
Strategi Digital Marketing untuk Menarik Minat Beli Generasi Z pada UMKM Hu Tahu Ahmad Rifqi Syihabuddin; Anah Furyanah
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 5 No. 1 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan teknologi digital telah mengubah perilaku konsumen, khususnya Generasi Z yang memanfaatkan media sosial sebagai sumber informasi sebelum melakukan pembelian. Kondisi ini mendorong Usaha Mikro, Kecil, dan Menengah (UMKM) untuk menerapkan strategi pemasaran digital yang sesuai dengan karakteristik target pasar. Penelitian ini bertujuan menganalisis strategi digital marketing yang diterapkan oleh UMKM Hu Tahu dalam menarik minat beli Generasi Z dengan menggunakan bauran pemasaran 7P dan model AIDA (Attention, Interest, Desire, Action). Penelitian menggunakan pendekatan deskriptif kualitatif dengan pembahasan mengenai media sosial, content marketing, website, search engine optimization (SEO), email marketing, dan affiliate marketing. Hasil penelitian menunjukkan bahwa media sosial dan konten pemasaran yang autentik menjadi kekuatan utama dalam menarik perhatian dan membangun ketertarikan konsumen. Keunikan produk, terutama saus khas Hu Tahu, harga yang terjangkau, identitas visual, serta kemudahan pemesanan turut mendukung daya tarik produk. Pembahasan berdasarkan model AIDA menunjukkan bahwa konten visual dan rekomendasi dapat menarik perhatian, komunikasi yang santai membangun ketertarikan, sedangkan keunikan produk dan pengalaman konsumsi mendorong keinginan untuk mencoba. Sementara itu, pemanfaatan website, SEO, email marketing, dan affiliate marketing masih berpeluang dikembangkan. Penelitian menyimpulkan bahwa media sosial dan konten autentik merupakan kekuatan utama strategi pemasaran digital UMKM Hu Tahu, sedangkan integrasi saluran digital masih perlu ditingkatkan.
Co-Authors Abasyah, Shandy Abdillah, Helmi Achmad Sofyan Adji Widodo Ahmad Fahriza Ibrahim Ahmad Rifqi Syihabuddin Ahyar, Anissya J. Alfi Muhammad Dzikri Alfiah Alfiah Alvenia, Nadya Anissya J. Ahyar Annida Zahra Azzurini, Azzahra Cucu Sulastri Dewi Purnamasari Dewi Purnamasari Dien Mardiana Yulianti Dini Sulistia Erlita Kurniawaty Fadhoilus shof Fauzan A, M. Fauzia Septiani Fauziah Septiani Haidila Maharani Haidilia Maharani Haidilia Maharani Haidilia Maharani Helmi Abdillah Hestu N.W Hestu Nugroho Warasto Hestu Nugroho Warsto Hiqbal Nur Muhammad Ibnu Sina Ibrahim, Ahmad Fahriza Iis Noviyanti Intan Aulia Ivan Putranto Janudin Janudin Janudin, Janudin Jeni Andriani Jihan Ayu Maghfiroh M. Fauzan A Maghfiroh, Jihan Ayu Maharani, Haidila Maharani, Haidilia Miona, Alifvia Detanya Muhammad, Hiqbal Nur Mustika Ramadhani N.W, Hestu Nadya Alvenia Nani Nani Nani Nardi Sunardi Nida Alifah Novi Dwi Handayani Pramono Hari Adi Putranto, Ivan Rachmatsyah, Rizki Rizky Malik Pebrianto Rosa Lesmana Shandy Abasyah Siti Alfiah Siti Alfiah Siti Alfiah Sofyan, Achmad Solihin, Dede Subarto, Subarto Sugeng Widodo Sugeng Widodo Sugeng Widodo Sulistiyani Sulistiyani surya dinata Tari, Ajeng Wulan Warasto, Hestu Nugroho Warsto, Hestu Nugroho Widodo, Adji Widya Oktaviani Yulianti, Dien Mardiana