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All Journal Journal of Socioeconomics and Development Capacitarea : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat STIE Surakarta (DIMASETA) Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) TGO Journal of Community Development Innovation Business Management and Accounting Journal
Murtini Murtini
Sekolah Tinggi Ilmu Ekonomi Cendekia Bojonegoro
Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Journal : tgo journal of community development

 1 
Product Innovation And Marketing Assistance To Eco Greeen Handcraft MSMEs Latifah Anom; Eka Adiputra; Murtini Murtini; Abdul Azis Safii; Hasan Bisri
TGO Journal of Community Development Vol. 1 No. 2 (2023): July - December
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.2023.007

Abstract

The condition of the export market, which is very sluggish, has put the MSME economy and the people who produce environmentally friendly handcrafts in Kasiman Village in an alarming condition; exports of handcraft products have stopped entirely as a result of the crisis after the Covid 19 Pandemic and the war that occurred in Europe. This mentoring program aims to help provide solutions for target partners. Handcraft product innovation and digital-based marketing assistance are expected to boost sales of handcraft products to compete in the local market by targeting millennial generation consumers and e-commerce and social media-based sales strategies. The implementation of innovation assistance for the diversification of handcraft products and the implementation of digital marketing has been going well, which has proven to have succeeded in boosting the sales of handcraft products for the people of Kasiman Village through various e-commerce channels, social media, or direct sales at galleries selling home decor and handcraft products made from friendly materials-environment in Kasiman Village.
Community Empowerment Through Technological Innovation and Digitalization for the Development of Bamboo Weaving Educational Tourism in Sumuragung Village Abdul Azis Safii; Marlina Nur Saputri; Latifah Anom; Hasan Bisri; Murtini Murtini
TGO Journal of Community Development Vol. 4 No. 1 (2026): January - June
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.v4i1.400

Abstract

Sumuragung Village has great potential in bamboo weaving crafts that have been passed down through generations, but faces various challenges in business development, such as limited market access, low digital literacy, weak financial management, and a lack of product innovation. This community service program aims to empower bamboo weaving artisans and educational tourism managers through the application of technological innovation and digitalization. The method used includes four stages: socialization to build mutual commitment, training to improve technical and managerial capacity, the application of technology in the form of bamboo slicing tools and an educational tourism website, and mentoring and evaluation to ensure program sustainability. The results of the activities show significant improvements in various aspects, including an increase in production capacity of up to 70%, an increase in artisan income by 65%, the development of 5 new woven product variants (pencil cases, photo frames, and decorative lampshades), and the establishment of a digital marketing system through a website and social media that reaches a wider market. In addition, the formation of professional Pokdarwis (Tourism Awareness Groups) with a clear organizational structure and a transparent financial system is the foundation for the program's sustainability. This program proves that collaboration between academics, village governments, and communities can create sustainable economic transformation based on local wisdom and modern technology.
Co-Authors Abdul Azis Safii Ahmad Saifurriza Effasa Amrina, Hafidza Nash?ul Anom, Latifah Ari Kuntardina Damayanti, Alfina Dewi Rochmayanti Eka Adiputra Hasan Bisri Ika Puspita Sari Latiah Anom Marlina Nur Saputri Roziqin, Achmad Khoirul Susilowati Rahayu Yanti, Ninis Arfi