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All Journal Jurnal Ilmiah Edunomika (JIE) Target : Jurnal Manajemen Bisnis ABDI MASSA: Jurnal Pengabdian Nasional Jurnal Pengabdian Masyarakat Hasanuddin (JPMH) ProBisnis : Jurnal Manajemen Jurnal Komunikasi dan Kebudayaan JUAN: Jurnal Pengabdian Nusantara ECONOMIST: Jurnal Ekonomi dan Bisnis
Ika Yuliana
Management Department, Universitas Bumigora, Cakranegara, Mataram, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Jurnal Ilmiah Edunomika (JIE)

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CULINARY SME PERFORMANCE: MARKETING CAPABILITY, ENTREPRENEURIAL ORIENTATION, COMPETITIVE ADVANTAGE AND PRODUCT INNOVATION Ika Yuliana; Restu Alpiansah; Aryan Agus Pratama
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.12706

Abstract

Small and medium enterprises need to prepare remarkable anticipations for business continuity, one of which can develop strategic choices in the field of marketing management through entrepreneurial orientation, and develop product innovation, marketing capabilities, and competitive advantages so that it will be able to improve business performance. The population in this study is owners or managers of small and medium culinary businesses in Mataram City, with 146 respondents. Data processing methodology using Structural Equation Modeling or SEM using AMOS program. This research uses the basic theory of Service Dominant Logic (SDL). The hypothesis in this study is overall accepted except for the fifth hypothesis. Entrepreneurial orientation has a significant effect on product innovation, and marketing capability, and product innovation has a significant effect on competitive advantage; product innovation has a significant effect on SMEs’ Performance. Competitive advantage does not have a significant effect on SMEs' Performance. Competitive advantage mediates the relationship between product innovation to SMEs' performance, and product innovation mediates entrepreneurial orientation to SMEs’ performance. Keywords: SMEs’ performance, competitive advantage, entrepreneurial orientation, product innovation, marketing capability
Co-Authors Agus Hermanto Akbar, Syamsul Akib, Nasifa Tridasari Aryan Agus Pratama Baiq Dinna Widiyasti Baiq Nadia Nirwana Emy Wijayanty Febria Nurmelia Marlina Ibrahim, Isra Dewi Kuntary Josman, Lady Faerrosa Logi Mulawarman M. Chothibul Umam Assa’ady Maghfira Rizky Maulani Ni Nyoman Lian Urtiana Padme, Ni Luh Ayu Restu Alpiansah Rifqi Aditia Sri Wulandari Susilo Talidobel Syarach, Aliccia Wilyningsih, Ni Ketut Ayu Zahrah Zahrah