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ANALISIS PENGARUH VALUE CONSCIOUSNESS DAN PRICE QUALITY ASSOCIATION TERHADAP PRIVATE LABEL BRAND PURCHASE INTENTION DENGAN ATTITUDE SEBAGAI VARIABEL INTERVENING Rahmanita, Rahmanita; Gunawan, Jekky
Journal of Accounting and Management Innovation Vol 1, No 1 (2017)
Publisher : Universitas Pelita Harapan Medan

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The retail business has grown quite rapidly from year to year and encourages retailers launch private label products to strengthen its competitiveness. This study aimed to analyze the influence of value consciousness and price-quality association towards private label brand purchase intention with attitude as intervening. This study used a sample of 210 respondents who are shopping at shopping centers such as Giant, Hypermart, and Carrefour. The statistical methods used in analyzing the data is a multiple regression model. Sampling technique used was convenience sampling technique. The research data that has been collected tested using the program Statistical Package for Social Sciences (SPSS) v.21. The results of this research show a positive influence value consciousness and price quality association of the private label brand purchase intention either directly or indirectly through attitude as intervening.Keywords : private label brands, attitude, purchase intention, value consciousness, price-quality association.

FAKTOR-FAKTOR YANG MEMPENGARUHI NIAT PEMBELIAN PRODUK PELAYANAN OPERATOR SELULER Rahmanita, Rahmanita; Mustofa, Dedi Hendra
Journal of Accounting and Management Innovation Vol 3, No 1 (2019)
Publisher : Universitas Pelita Harapan Medan

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The telecommunications services business has experienced rapid growth from year to year, this has encouraged cellular operators to launch various service package product programs. The number of service packages offered is sometimes quite confusing consumers, thus encouraging consumers to compare services offered for get the most profitable service. The phenomenon encourages this research which aims to analyze the factors that influence purchase intention cellular operator service products. Factors analyzed include product perceived quality, customer satisfaction, online advertising and e-wom. This study uses sample of 250 respondents who use cellular operator services. The statistical method used in analyzing data is a multiple regression model. The research data that has been collected is tested using the SPSS program. Hypothesis test results show product perceived quality, customer satisfaction, online advertising and e-wom simultaneously affect the purchase intention of cellular service products. Partially, only product perceived quality and customer satisfaction have significant positive effect on the intention to purchase cellular service products. In order for consumers' intention to buy service products to increase, telecommunication service providers need to improve the quality of products that consumers feel by providing a type of value-added services and increasing consumer satisfaction by expanding the type of service.Keywords:product perceived quality, customer satisfaction, online advertising, e-wom, purchase intention

ANALISIS PENGARUH VALUE CONSCIOUSNESS DAN PRICE QUALITY ASSOCIATION TERHADAP PRIVATE LABEL BRAND PURCHASE INTENTION DENGAN ATTITUDE SEBAGAI VARIABEL INTERVENING Rahmanita, Rahmanita; Gunawan, Jekky
Journal of Accounting and Management Innovation Vol 1, No 1 (2017)
Publisher : Universitas Pelita Harapan Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (310.378 KB)

The retail business has grown quite rapidly from year to year and encourages retailers launch private label products to strengthen its competitiveness. This study aimed to analyze the influence of value consciousness and price-quality association towards private label brand purchase intention with attitude as intervening. This study used a sample of 210 respondents who are shopping at shopping centers such as Giant, Hypermart, and Carrefour. The statistical methods used in analyzing the data is a multiple regression model. Sampling technique used was convenience sampling technique. The research data that has been collected tested using the program Statistical Package for Social Sciences (SPSS) v.21. The results of this research show a positive influence value consciousness and price quality association of the private label brand purchase intention either directly or indirectly through attitude as intervening.Keywords : private label brands, attitude, purchase intention, value consciousness, price-quality association.

FAKTOR-FAKTOR YANG MEMPENGARUHI NIAT PEMBELIAN PRODUK PELAYANAN OPERATOR SELULER Rahmanita, Rahmanita; Mustofa, Dedi Hendra
Journal of Accounting and Management Innovation Vol 3, No 1 (2019)
Publisher : Universitas Pelita Harapan Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar

The telecommunications services business has experienced rapid growth from year to year, this has encouraged cellular operators to launch various service package product programs. The number of service packages offered is sometimes quite confusing consumers, thus encouraging consumers to compare services offered for get the most profitable service. The phenomenon encourages this research which aims to analyze the factors that influence purchase intention cellular operator service products. Factors analyzed include product perceived quality, customer satisfaction, online advertising and e-wom. This study uses sample of 250 respondents who use cellular operator services. The statistical method used in analyzing data is a multiple regression model. The research data that has been collected is tested using the SPSS program. Hypothesis test results show product perceived quality, customer satisfaction, online advertising and e-wom simultaneously affect the purchase intention of cellular service products. Partially, only product perceived quality and customer satisfaction have significant positive effect on the intention to purchase cellular service products. In order for consumers' intention to buy service products to increase, telecommunication service providers need to improve the quality of products that consumers feel by providing a type of value-added services and increasing consumer satisfaction by expanding the type of service.Keywords:product perceived quality, customer satisfaction, online advertising, e-wom, purchase intention

FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT UMKM DALAM MELAKUKAN SERTIFIKASI HALAL : STUDI KASUS: WARUNG NASI DI SEKITAR UNIVERSITAS SILIWANGI Rahmanita, Rahmanita; Dwiyanti, Nurul Fadila; Nurhamidah, Nida Siti
International Journal Mathla’ul Anwar of Halal Issues Vol. 3 No. 2 (2023)
Publisher : Universitas Mathla’ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30653/ijma.202332.92

Penelitian ini bertujuan untuk mengetahui faktor internal dan faktor eksternal yang mempengaruhi minat pelaku usaha warung nasi di sekitar Universitas Siliwangi dalam mengajukan sertifikasi halal. Metode yang digunakan dalam penelitian ini yaitu kualitatif deskriptif. Jenis data yang digunakan yaitu primer dan sekunder. Sumber primer diperoleh dari observasi sekaligus wawancara yang dilakukan kepada pelaku usaha warung nasi di sekitar Universitas Siliwangi. Sedangkan sumber data sekunder yaitu dari dokumentasi dan studi kepustakaan.Teknik pengumpulan data yang dilakukan adalah observasi, wawancara dan dokumentasi. Analisis data yang digunakan yaitu menggunakan analisis data kualitatif dimulai dari reduksi data, penyajian data dan penarikan kesimpulan. Hasil penelitian ini menunjukan minat pelaku usaha warung nasi dalam mengajukan sertifikasi halal dipengaruhi oleh faktor internal berupa, 1) Faktor pengetahuan (rendahnya pengetahuan pelaku usaha terhadap sertifikasi halal dan keyakinan bahwa sebagai umat muslim pasti akan menjual makanan yang halal), 2) Pemahaman tentang regulasi (minimnya pemahaman pelaku usaha terhadap regulasi sertifikasi halal disebabkan kurangnya literasi pelaku usaha dan sosialisasi dari pihak terkait) dan 3) Lokasi (lokasi usaha sudah strategis, pelaku usaha masih menganggap bahwa sertifikasi halal hanya untuk restoran dan usaha produk kemasan, pelaku usaha warung nasi menganggap bahwa sertifikasi halal tidak berpengaruh kepada omset penjualan, lingkungan sekitar masih belum banyak yang menggunakan sertifikasi halal, dan konsumen tidak ada yang menanyakan sertifikat kehalalan produk); serta faktor eksternal, yaitu, 1) Biaya sertifikasi halal, pelaku usaha hanya tertarik untuk mengajukan sertifikasi halal secara gratis atau tidak dipungut biaya apapun, 2) Prosedur sertifikasi halal, pelaku usaha mengangap bahwa prosedur pengajuan sertifikasi halal dinilai rumit, adapun pelayanan secara online tetap tidak memberikan kemudahan bagi pelaku usaha karena minimnya kemampuan mereka.

PENDIDIKAN LINGKUNGAN BERBASIS EKOLOGI INTEGRAL DAN IMPLEMENTASINYA DALAM DUNIA PENDIDIKAN Andini, Riddo; rahmanita, rahmanita
Mau`izhah : Jurnal Kajian Keislaman Vol 13 No 2 (2023): Volume XIII No. 2 Juli - Desember 2023
Publisher : Sekolah Tinggi Ilmu Tarbiyah (STIT) Syekh burhanuddin

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The aim of this research is to introduce integral ecology-based environmental education which is applied in formal learning at school. This research uses library research, with a postpositivisme phenomenologik-interpretif approach. The results of this research study include: Ecological education learning materials and strategies, Implementation of Integral Ecology in the World of Integral Ecology-Based Education. In implementing ecology, it is providing teaching and learning in every education. Which aims to shape humans to have moral and moral responsibility and full awareness of their nature as humans. On the other hand, every problem of integrating Islamic education in ecology has a solution to every problem in order to achieve the ecological goals of Islamic education.

Making Learning Fun to Educate Early Childhood Spiritual Intelligence Zulfa, Mona Yulia; Tun, Win Ei Phyu; Arpa, Desi; Silalahi, Micha Felayati; Yudelnilastia, Yudelnilastia; Rahmanita, Rahmanita; Fillaili, Khaira
International Journal of Islamic Studies Higher Education Vol. 3 No. 3 (2024): November
Publisher : Islamic Studies and Development Center in collaboration with Department of Islamic Education Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/insight.v4i1.188

The developmental aspect of spiritual intelligence is important and the most fundamental among other intelligences, as it contributes to the formation of a character with integrity, empathy and morality. The importance of developing spiritual intelligence begins at an early age, which can help children understand the values of life. This study aims to improve the spiritual intelligence of early childhood (5-6 years) through role play. This type of research is classroom action research carried out in 2 cycles of 3 meetings each cycle with research subjects totaling fifteen children consisting of six boys and nine girls. Data is collected through observation by observing and recording the symptoms that appear on the object under study and documentation is obtained through archives and documents from early childhood education institutions. The research process was carried out starting from the planning stage, action implementation, observation, and reflection. The results showed an increase in early childhood spiritual intelligence through role-playing, where in the first aspect it has reached a high level of spiritual intelligence, namely 14 people with a percentage of 93.3% in the category of developing as expected. For the second aspect, 13 children were able to behave honestly, politely, and respectfully to friends and teachers with a percentage of 86.6% in the category of developing as expected, and for the third aspect, children have self-confidence through role play obtained by 14 people with a percentage of 93.3%. The results revealed that role play is an important alternative to improve spiritual intelligence for early childhood and the results of this study can be used as initial data for subsequent researchers in studying this problem in different contexts and issues.

Peran Media Sosial YouTube dalam Meningkatkan Motivasi Belajar Aulia, Finasti; Rahmanita, Rahmanita; Basri, Muh. Bahly
Nuances of Indonesian Language Vol 6, No 1 (2025)
Publisher : PPJB-SIP (Perkumpulan Pengelola Jurnal Bahasa dan Sastra Indonesia serta Pengajarannya).

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51817/nila.v6i1.1298

YouTube as a popular social media platform, has the potential to increase student motivation through interactive and visual learning content. This research aims to explore more deeply how the utilization of YouTube can increase the learning motivation of Makassar State University students. The type of research used in this study is a case study with a qualitative approach. Data collection uses a list of questions in the form of a questionnaire distributed to students of Makassar State University. The data analysis techniques used are descriptive, interpretative, and contextual. The results showed that YouTube is effective in increasing students' learning motivation through interesting educational content. Internal factors such as health and psychology, as well as external factors such as social support and internet access, influence its success as a learning medium. Through optimal use, YouTube can be a useful learning support tool.

Mental Health in Islamic Education Curriculum: Challenges and Future Prospects Yudelnilastia, Yudelnilastia; Rahmanita, Rahmanita; Susanti, Weti; Wardiantoni, Wardiantoni
Al-Hashif: Jurnal Pendidikan dan Pendidikan Islam Vol. 3 No. 1 (2025): March
Publisher : Institute of Research and Community Service STAI Yayasan Tarbiyah Islamiyah Kota Padang

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Mental health is a crucial aspect in individual development, especially in Islamic education that emphasizes the balance between spiritual and psychological aspects. This article aims to analyze the integration of mental health in the Islamic education curriculum as well as the challenges and prospects in its implementation. This study uses a qualitative descriptive approach with content analysis. Data were collected through articles with Sinta-accredited journals, books, and relevant research data from Google Scholar, DOAJ, Moraref, and Google Books with a publication period of 2015-2025. The results of the study indicate that although there is awareness of the importance of mental health in Islamic education, implementation in the curriculum still faces various challenges, such as a lack of resources, limited understanding, and resistance from some parties. However, there are positive prospects with the emergence of an Islamic psychology-based approach that can be applied in education. This article recommends the need for collaboration between academics and education practitioners to design a curriculum that is more responsive to mental health issues.

Implementation of P5 Activities in the Independent Curriculum at Elementary Schools Rahmanita, Rahmanita; Putri, Maharani; Yanti, Novia
International Journal of Multidisciplinary Research of Higher Education Vol 8 No 4 (2025): (October) Education, Religion Studies, Social Sciences, STEM, Economic, Tourism,
Publisher : Islamic Studies and Development Center in Collaboration With Students' Research Center Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/ijmurhica.v8i4.471

This study was motivated by learning activities using the independent curriculum related to P5 activities at a state elementary school in Indonesia. These activities are in line with the independent curriculum, in which all students and teachers are involved in carrying out P5 activities. This study aims to determine the time allocation for P5 activities, the themes chosen by students, and the benefits of P5 activities for students. The method used is qualitative with an ethnographic approach (study of culture and social behavior) in the school environment. The research data sources use primary and secondary data, namely the principal, teachers, and students. Data collection techniques were carried out through observation, interviews, and documentation. The data validity technique used is data source triangulation. The results of this study show that P5 activities are carried out at the end of the semester after the completion of semester exams by determining activity themes such as traditional skills, culture, cooking, recreation, and others. Meanwhile, the benefits gained from these activities include many experiences for students in displaying their creativity and establishing relationships with one another.

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