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All Journal MEDIALOG: Jurnal Ilmu Komunikasi Jurnal Abdimas Mandiri Inter Komunika: Jurnal Komunikasi Jurnal Abdi Insani JURNAL PUBLISITAS geoedusains: Jurnal Pendidikan Geografi Jurnal IMAJI Jurnal Sains dan Teknologi
Muhamad Hidayatul Ilham
Universitas Sriwijaya
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary

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Journal : JURNAL PUBLISITAS

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Analisis Retorika Politik Visual dan Verbal dalam Debat Keempat Calon Wakil Presiden Republik Indonesia Tahun 2024 dengan Pendekatan Aristotelian Ilham, Muhamad Hidayatul; Jaya, Eko Pebryan
Jurnal Publisitas Vol 12 No 2 (2026): April
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) STISIPOL Candradimuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37858/publisitas.v12i2.578

Abstract

Indonesia held its General Election in 2024, during which a vice-presidential debate was conducted. The debate featured three candidates of Vice President: Muhaimin Iskandar, Gibran Rakabuming Raka, and Mahfud MD. This study examines the rhetorical abilities of these candidates by analyzing their visual and verbal political rhetoric using an Aristotelian approach, with a particular focus on the fourth debate. The research employs a descriptive qualitative method using content analysis techniques. Data were obtained from video recordings on TVRI Nasional YouTube channel. The findings shows that each candidate demonstrates distinct strengths across the dimensions of ethos, pathos, and logos. Muhaimin Iskandar and Mahfud MD exhibit strong ethos, reflected in their firm gestures and contextually grounded arguments. Gibran Rakabuming Raka, on the other hand, emphasizes pathos by building emotional connections with younger audiences and using humor to gain sympathy. All three candidates display competitive performance in terms of logos. Another important aspect is the candidates originality in terms of communication style. This study recommend that future research may adopt quantitative approaches, such as surveys or experiments, to empirically assess how audiences perceive originality, communication style, and their influence on voter preferences.
Co-Authors Alieftiyani Paramita Gobel Andries Lionardo, Andries Aulia, Nurul Bochori Bochori Chairunnisa Van Gobel Elfandari, Safitri Gobel, Alieftiyani Paramita Gobel, Chairunnisa Van Izzudin, Muhammad Jaya, Eko Pebryan Lamato, Ramdan Nadia Thereza Nur Athiyya Purnomo, Muhammad Aditya Riani Muharomah, Riani Safitri Elfandari Yulia Rimapradesi