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All Journal Jurnal Teknologi Terpadu Bilancia : Jurnal Ilmiah Akuntansi Journal of Holistics and Health Sciences (JHHS) Jurnal Tadbir Peradaban Jurnal Pengabdian Masyarakat Putri Hijau Jurnal Pendidikan Kewarganegaraan dan Politik Prosiding Seminar Nasional dan Call For Paper Kebidanan Universitas Ngudi Waluyo Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Margin : Journal of Islamic Banking THE COMMERCIUM Sosiolium: Jurnal Pembelajaran IPS
Andini Putri, Andini
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Journal : THE COMMERCIUM

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PENGARUH LIVE STREAMING SHOPEE EDISI BIG RAMADHAN SALE 2024 TERHADAP KEPUTUSAN PEMBELIAN SAAT SAHUR PADA MAHASISWA PERANTAUAN DI SURABAYA Putri, Andini; Tatak Setiadi
The Commercium Vol. 9 No. 1 (2025): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v9i1.65851

Abstract

This study aims to analyze the influence of live streaming on purchasing decisions of out-of-town students in Surabaya during the Shopee Big Ramadhan Sale 2024 event. Involving 334 respondents, this study evaluates the extent to which product quality indicators, host credibility and promotions (discounts & time) can influence consumer purchasing decisions. The research approach used in this study is a quantitative method using data analysis techniques in the form of Classical Assumption Test, Normality Test, Heteroscedasticity Test, Linearity Test. The results of the study show that live streaming promotions have a positive and significant influence on purchasing decisions, with a contribution of 43.1% and sahur time during Ramadhan is an effective  
Co-Authors Adinda, Dhea Aisy Sitorus, Rihadatul Amalya, Reva Nur Apriliani, Amanda Arista Candra Irawati Blysinki, Amelia Doni Irawan Saragih Emilia Susanti Fikry Ramadhan Suhendar Fusfita, Nurlia Istiqomah, Endha Kristin Natalia, Kristin Maspiyanti, Febri Mesianta, Mesianta Moneca Diah Listiyaningsih Nainggolan, Nurcahaya Nanu Hasanuh Nasution, Srianna Fadila ningsih, Diah ayu Nova Oktaviani Putra Hafiz, Ahsan Putri, Rika Anggina Putri, Yuli Kartika Qonitatun, Anisa Rosiana, Irma Rudi Salam Saradilla, Wira Sari, Eva Desita Sebayang, Rudangta Sembiring, Ema Febina Shofiula, Niswatul Jannah Sitepu, Marlen Sadrina Siti Aulia, Abel Sri Wulandari Sulaiman, Rasyid Syafitri, Nabila Tanjung, Dinda Sahkira Tatak Setiadi Wahyu Kristiningrum Wilfa Muslimah Sihaloho Yayat Sudrajat Zahrah, Meza Aulia