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All Journal Kanal : Jurnal Ilmu Komunikasi Jurnal PIKOM (Penelitian Komunikasi dan Pembangunan) ETTISAL Journal of Communication Persepsi : Communication Journal Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat MEDIALOG: Jurnal Ilmu Komunikasi Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Communication Jurnal Pengabdian Masyarakat Teknik Widya Komunika: Jurnal Komunikasi Pendidikan Jurnal Mutakallimin : Jurnal Ilmu Komunikasi MURHUM : JURNAL PENDIDIKAN ANAK USIA DINI PROPAGANDA PARAHITA : Jurnal Pengabdian kepada Masyarakat Journal of Educational and Cultural Studies Jurnal InterAct
Oktaviana Purnamasari
Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Muhammadiyah Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Education Engineering Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Journal : ETTISAL Journal of Communication

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Komunikasi Pemasaran Decathlon Indonesia dalam Mempertahankan Loyalitas Konsumen di Masa Pandemi COVID-19 Indriyani Idris; Oktaviana Purnamasari; Aminah Swarnawati; Sa’diyah El Adawiyah
ETTISAL : Journal of Communication Vol 7, No 1 (2022): ETTISAL: Journal of Communication
Publisher : Universitas Darussalam Gontor collaboration with ISKI (Ikatan Sarjana Ilmu Komunikasi Indo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ejoc.v7i1.7095

Abstract

AbstrakPada awal tahun 2020, Indonesia dihadapkan dengan menyebarnya virus COVID-19 yang menyebabkan angka kematian sangat tinggi, menerapkan pola hidup sehat dengan mengkonsumsi vitamin dan berolahraga merupakan salah satu cara untuk meningkatkan imunitas agar tidak mudah terpapar virus COVID-19, dalam kondisi ini tentunya masyarakat indonesia membutuhkan peralatan dan perlengkapan untuk mendukung aktifitas berolahraga. Di Indonesia, satu salah satu retail olahraga yang menjual peralatan dan perlengkapan berolahraga ialah Decathlon Indonesia, penelitian ini bertujuan untuk mendeskripsikan dan menganalisis komunikasi pemasaran Decathlon Indonesia di masa pandemi COVID-19. Metode penelitian yang digunakan ialah metode kualitatif dengan pendekatan studi kasus, hasil penelitian menunjukan bahwa Decathlon Indonesia menggunakan media baru seperti Instagram, Facebook, YouTube, LinkedIn dan Tiktok, pada personal selling, manajemen Decathlon Indonesia meminimalisir interaksi dan memilih menggunakan display layout agar informasi mengenai produk tetap sampai kepada konsumen, metode publisitas dan promosi yaitu menyelenggarakan event digital dengan memberikan potongan harga dan gift coupon kepada konsumen yang menjadi peserta event. Masih terdapat keterbatasan bagi Decathlon Indonesia untuk merambah ke media lama seperti televisi dan radio, belum memadainya program reward loyality bagi membership Decathlon Indonesia. AbstractAt the beginning of 2020, Indonesia was faced with the spread of the COVID-19 virus which caused a very high mortality rate, implementing a healthy lifestyle by consuming vitamins and exercising is one way to increase immunity so that it is not easily exposed to the the COVID-19 virus, in this condition of course the indonesian people need equipment sport to support sports activities, in indonesia, one of the sports retailers that sell sports equipment is Decathlon Indonesia, this study aims to describe and analyze the marketing communication of Decathlon Indonesia during the COVID-19 pandemic. The research method used is a qualitative method with a case study approach, the results of the study show Decathlon Indonesia use new media such a Instagram, Facebook, YouTube, LinkedIn and Tiktok, in personal selling, Decathlon Indonesia management minimizes interaction and chooses to use display layouts for information about products still reaches consumers, publicity and promotion methods, namely organizing digital events by providing discounts prices and gift coupons to consumers who are participants in the event. There are still limitations for Decathlon Indonesia to penetrate into old media such as televesion and radio, inadequate loyalty reward programs for indonesian Decathlon Indonesia membership.   
Communication Pattern of Dietary Intervention for Autism Spectrum Disorder Children on Facebook Oktaviana Purnamasari
ETTISAL : Journal of Communication Vol 7, No 2 (2022): ETTISAL : Journal of Communication
Publisher : Universitas Darussalam Gontor collaboration with ISKI (Ikatan Sarjana Ilmu Komunikasi Indo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ejoc.v7i2.8526

Abstract

AbstractAutism Spectrum Disorder (ASD) children need appropriate treatment and intervention as early as possible after the diagnosis was made. Besides therapy, diet is one of the interventions that could be carried out by parents, although the positive effects of diet are still debatable among experts. This study aimed to understand the pattern of seeking information related to dietary interventions for ASD children in a virtual community of parent support group in Indonesia. The data was obtained from a virtual community on Facebook, named LRD Member Suar Autisme. This research was qualitative with virtual ethnographic method. The data collection technique was carried out through participant observation on the LRD Member Suar Autisme Facebook account, by examining 178 uploads, 3,569 comments and interview with community members. The results showed that the pattern of seeking information about dietary interventions by community members began with questions or seeking information regarding certain matters. In addition, it can also be identified patterns of presenting information about dietary intervention by admins. Our study showed that dietary intervention was one of the ways suggested by the community to reduce the improper behaviour of ASD children, especially based on the experiences of admins and members in the virtual community
Co-Authors Adawiyah, Sa'diyah El Agus Hermanto Agus Hermanto Amin Shabana Aminah Swarnawati Aqil Aulia Wafda Amin Ary Koeswiranto Denny Prawibowo Diah Andika Sari Jasmidalis Dodik Briawan Gilang Ramadhan Hamudya, Topan Perkasa Handoko, Daniel Hasanah Hasanah Inasa Ori Sativa Indriyani Idris Istisari Bulan Lageni Izzatusholekha KN, Jamiati Kudang Boro Seminar Lestari, Ayu Ria Lusi Andriyani Luthfia Zulhaini Meisanti, Meisanti Moh. Amin Tohari Muthia Syafira Mawardha Nani Nurani Muksin Pudji Muljono Puspa Nirwana Rafli, Muhamad Rahmawati Madanih Said Hamzali Syifa Astasia Utari Velda Ardia