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Pengembangan Storytelling Desa Wisata melalui Pementasan Drama dan Event Budaya Umbul Sidomulyo 2025 Hermawan, Hary; Prihatno; Afif, Fuadi; Hermawan, Budi; Sinangjoyo, Nikasius Jonet; Saputra, Arif Dwi; Islami, Mona Erythrea Nur; Mahiswara, Amelia Lintang; Widianingrum, Retno Moortrisari; Anwari, Hamdan; Damasdino, Fian; Cahyani, Andhira; Meilinda, Yuanita
Jurnal Abdimas Pariwisata Vol. 7 No. 1 (2026): Jurnal Abdimas Pariwisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/jap.v7i1.1010

Abstract

Development of Tourism Village Storytelling through Drama Performances and the Umbul Sidomulyo Cultural Event 2025. This Community Service Program (PKM) aims to develop and disseminate storytelling techniques in Umbul Sidomulyo Tourism Village through drama performances and the Umbul Sidomulyo Cultural Event 2025. Storytelling was selected as an effective tourism communication medium to enhance visitor experiences and strengthen the cultural identity of the tourism village. The implementation methods included material preparation, training for tourism stakeholders, implementation during the cultural event, and evaluation. The results demonstrate improvements in guides’ skills in delivering tourism narratives, strong community enthusiasm, and increased tourist visitation interest. This program contributes to strengthening the competitiveness of Umbul Sidomulyo Tourism Village as a destination based on cultural values and local narratives.
Voices behind the front desk: A triangular lens on English competence in hospitality education Anwari, Hamdan; Pratolo, Bambang Widi; Sulisworo, Dwi
English Language Teaching Educational Journal Vol. 9 No. 1 (2026)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/eltej.v9i1.15079

Abstract

The hospitality industry, as a linguistically and culturally charged domain, demands communication that extends beyond grammatical correctness toward adaptive, service-oriented performance. This study investigates the state of English competence among vocational hospitality students in Yogyakarta by integrating perspectives from three key stakeholders i.e.,  students, lecturers, and industry practitioners. The research adopts a mixed-methods design to uncover the alignment and dissonance between classroom instruction, communicative readiness, and workplace expectations. Quantitative data from 86 student respondents reveal that over 80% face persistent challenges in spontaneous English interaction, citing limited vocabulary, hesitation, and low confidence. Complementary qualitative insights from focus group discussions with five lecturers and interviews with twelve hotel professionals illustrate that English proficiency in hospitality is increasingly perceived as a form of professional capital: a synthesis of linguistic agility, intercultural empathy, and emotional intelligence. The findings highlight the inadequacy of conventional, grammar-driven ESP pedagogy and advocate for a transformative, partnership-based learning model that embeds authentic industry participation, simulation-driven practice, and performance-based evaluation. The study contributes to ongoing discussions in English for Specific Purposes (ESP) by reframing communicative competence as a professional, affective, and intercultural construct rather than a linguistic artifact. It argues that recontextualizing English learning through design thinking and work-integrated learning principles can foster communicative resilience, industry alignment, and global employability among vocational graduates.