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All Journal Jurnal Administrasi Bisnis FISIPOL UNMUL PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Dharma: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Kreativitas Pada Pengabdian Masyarakat (Krepa) Jurnal Komputer Indonesia (JU-KOMI) Jurnal Aplikasi Bisnis
Heru Utomo, Heru
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Aerospace Engineering Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Public Health Social Sciences Veterinary Other

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Assessing the Acceptance of Pedestrian-Activated Signal System (PASS) in Malang Campus Area Wardani, Rr. Tri Istining; Sudjanarti, Dwi; Utomo, Heru; Khabibah, Umi; Murtiyanto, Rizky Kurniawan; Akmalia, Masitha Nisa
Jurnal Administrasi Bisnis FISIPOL UNMUL Vol 13, No 4 (2025): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v13i4.24044

Abstract

Implementing the Pedestrian-Activated Signal System (PASS) as a traffic safety technology innovation requires a deep understanding of user readiness and acceptance, especially in campus environments that are dense with pedestrian activity. This research aims to analyze the influence of Technology Readiness (TR) factors consisting of Optimism, Innovativeness, Discomfort, and Insecurity and Technology Acceptance Model (TAM) factors, namely Perceived Ease of Use, Perceived Usefulness on Behavioral Intention to Use the PASS system.This research uses a quantitative approach with a survey method of 215 respondents who are campus academics and the community who use the PASS in Malang City. Data analysis techniques were carried out using SPSS software with multiple linear regression tests to see the influence of variables in the TR and TAM models that had been formulated.The research results show that Optimism, Innovativeness, Perceived Ease of Use, and Perceived Usefulness have a positive effect on Behavioral Intention to Use. Meanwhile, Discomfort and Insecurity have a negative effect on Behavioral Intention to Use. This suggests that both psychological readiness and technology perception play an important role in shaping PASS intention to use.These findings confirm that the success of PASS implementation is not only determined by the technical aspects of the system, but also by the mental readiness and perception of the user. Therefore, it is important for institutions and technology developers to prioritize education and outreach strategies that strengthen user acceptance. Thus, PASS can be used sustainably to support pedestrian safety in the campus environment.
PEMBUATAN VIDEO COMPANY PROFILE MENGGUNAKAN SOFTWARE ADOBE PREMIRE PRO CC 2018 SEBAGAI MEDIA PROMOSI INSTAGRAM DALAM MENINGKATKAN MINAT BELI DI MEET KOPI TULUNGAGUNG Arum, Berli Mustika; Utomo, Heru
Jurnal Aplikasi Bisnis Vol. 11 No. 2 (2025)
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jab.v11i2.7176

Abstract

Meet Kopi adalah usaha coffee shop yang berjualan minuman es kopi dan snack yang berada di Tulungagung. Semua kegiatan promosinya dilakukan menggunakan media sosial Instagram, sehingga kurang bervariasi dan kurang maksimal untuk promosi. Maka penelitian ini bertujuan untuk membantu membuat media promosi tambahan berupa video company profile.Penelitian ini merupakan Action Research dan menggunakan Adobe Premiere Pro CC sebagai aplikasi pembuat video company profile. Metode pengumpulan data yang diguanakan yaitu observasi, kuesioner, wawancara, dan dokumentasi. Video company profile yang sudah jadi kemudian dievaluasi dengan penyebaran kuesioner kepada 2 orang ahli komputer, 2 orang ahli pemasaran, 1 orang pemilik usaha, dan 10 calon konsumen. Metode EPIC model digunakan untuk mengukur efektifitas video company profile. Hasil penelitian menunjukkan bahwa video company profile ini masuk dalam kategori efektif. Hal ini dibuktikan dengan hasil hitung yang menunjukkan skor 4,26 untuk rata-rata EPIC rate keseluruhan. Penelitian ini menunjukka bahwa video company profile tersebut layak digunakan sebagai media promosi pada Meet Kopi. Diharapkan video company profile ini dapat digunakan dalam segala kebutuhan promosi
PEMBUATAN FEEDS INSTAGRAM MENGGUNAKAN CANVA PRO SEBAGAI MEDIA PROMOSI PADA S.1824 PT. NATURAL NUSANTARA (STOCKIST LAMONGAN) Safitri, Arnadya Amira; Maskur, Maskur; Utomo, Heru
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 1 (2024): AGUSTUS
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v3i1.786

Abstract

Stockist S.1824, a business unit of PT Natural Nusantara (Nasa Distributor), offers various services and products, including agrocomplex, biological control, homecare, health, cosmetic, and body care items. Although promotions are conducted through several channels, including Instagram, the platform's effectiveness is limited due to insufficient product information and unattractive designs. This study aims to evaluate the effectiveness of Instagram feeds as a promotional tool by redesigning feeds using Canva Pro. The research employs action research methodology, encompassing planning, action, observation, and reflection. Data were collected through questionnaires distributed to the business owner, employees, marketing experts, IT experts, and potential customers. The effectiveness of the feed designs was assessed using the EPIC Model (Empathy, Persuasion, Impact, Communication). The study, conducted in two cycles, found that the new feed designs were highly effective as a promotional tool. Respondents agreed that the redesigned feeds significantly improved the promotional impact for Stockist S.1824.
DEVELOPING A WEBSITE-BASED COMPANY PROFILE USING WORDPRESS CMS AS A PROMOTONAL MEDIUM AT CV PIJAR PENDAR PUSTAKA IN MALANG CITY Riskiyah, Bidayatul; Utomo, Heru; Wardani, Tri Istining
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 2 (2024): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v3i2.823

Abstract

The appropriate and targeted promotional media can help a company grow and increase its reach to customers. After observing the promotional activities at CV Pijar Pendar Pustaka company, it was found that they were only using word of mouth and Instagram. This limited the effectiveness of their promotional activities. Therefore, this research aims to develop an additional promotional medium in the form of a company profile website using WordPress CMS. This website will provide real-time and comprehensive information to customers. The research methodology used in the present study was action research. It involved observations, interviews, documentation, and distributing questionnaires, as the data collection method. The EPIC model was employed to measure the website's effectiveness as a promotional medium. The results indicated that the company profile website was considered as a highly effective promotional medium. This was supported by the scores of 4.45 for the Empathy dimension, 4.37 for the Persuasion dimension, 4.27 for the Impact dimension, and 4.42 for the Communication dimension, resulting in an overall EPIC Rate of 4.37. It can be concluded that the company profile website is suitable for use as a promotional medium for CV Pijar Pendar Pustaka. The website enables optimal conveyance of service information and provides wide promotional reach accessible from anywhere and at any time.
Co-Authors Akmalia, Masitha Nisa Arum, Berli Mustika Bambang Suryanto Fatkhur Rochman Laela, Sefina Nur Maskur Maskur Masrun, Galang Buana Nabillah, Farakh Ramadhan, Fandy Bagus Riskiyah, Bidayatul Rizky Kurniawan Murtiyanto Rozi, Muhamad Fathur Safitri, Arnadya Amira Santoso, Eko Boedhi Siti Nurbaya Sudjanarti, Dwi Umi Khabibah Wardani, Rr. Tri Istining Wardani, Tri Istining Waris S., Abdul