Garuda - Garba Rujukan Digital

DEVELOPING A WEBSITE-BASED COMPANY PROFILE USING WORDPRESS CMS AS A PROMOTONAL MEDIUM AT CV PIJAR PENDAR PUSTAKA IN MALANG CITY Riskiyah, Bidayatul; Utomo, Heru; Wardani, Tri Istining
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 2 (2024): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v3i2.823

The appropriate and targeted promotional media can help a company grow and increase its reach to customers. After observing the promotional activities at CV Pijar Pendar Pustaka company, it was found that they were only using word of mouth and Instagram. This limited the effectiveness of their promotional activities. Therefore, this research aims to develop an additional promotional medium in the form of a company profile website using WordPress CMS. This website will provide real-time and comprehensive information to customers. The research methodology used in the present study was action research. It involved observations, interviews, documentation, and distributing questionnaires, as the data collection method. The EPIC model was employed to measure the website's effectiveness as a promotional medium. The results indicated that the company profile website was considered as a highly effective promotional medium. This was supported by the scores of 4.45 for the Empathy dimension, 4.37 for the Persuasion dimension, 4.27 for the Impact dimension, and 4.42 for the Communication dimension, resulting in an overall EPIC Rate of 4.37. It can be concluded that the company profile website is suitable for use as a promotional medium for CV Pijar Pendar Pustaka. The website enables optimal conveyance of service information and provides wide promotional reach accessible from anywhere and at any time.

PENGEMBANGAN MEDIA PROMOSI DENGAN APLIKASI CMS WORDPRESS UNTUK PEMBUATAN WEBSITE PADA PT ATMAJAYA TRANS PASURUAN Rozi, Muhamad Fathur; Utomo, Heru
Jurnal Aplikasi Bisnis Vol. 7 No. 1 (2021)
Publisher : Politeknik Negeri Malang

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Penelitian ini bertujuan untuk mengetahui penggunaan aplikasi CMS Wordpress sebagai media promosi untuk meningkatkan pangsa pasar pada PT Atmajaya Trans. Penelitian ini merupakan jenis penelitian tindakan, yaitu dengan melakukan suatu kegiatan atautindakan perbaikan terhadap permasalahan yang dihadapi. Metode pengumpulan data adalah observasi, kuisioner, interview, dan dokumentasi. Hasil penelitian ini menggunakan kuisioner bahwa media promosi website sangat efektif mampu digunakan sebagai media promosi tambahan bagi PT Atmajaya Trans. Hal tersebut dibuktikan dengan EPIC Rate sebesar 4.45. Dari hasil penelitian ini dapat disimpulkan PT Atmajaya Trans dapat menggunakan website sebagai media promosi tambahan sehingga calon konsumen mendapatkan informasi yang lengkap dan akurat.

PEMBUATAN VIDEO COMPANY PROFILE MENGGUNAKAN SOFTWARE ADOBE PREMIERE PRO CC DAN ADOBE AFTER EFFECT CC SEBAGAI MEDIA PROMOSI PADA CV. BAGUS JAYA TRANS Ramadhan, Fandy Bagus; Utomo, Heru
Jurnal Aplikasi Bisnis Vol. 7 No. 2 (2021)
Publisher : Politeknik Negeri Malang

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Penelitian ini bertujuan untuk memberukan solusi dengan menambahkan media promosi berupa video company profile di media sosial Instagram, maupun Youtube dari CV. Bagus Jaya Trans Tulungagung. Penelitian ini merupakan jenis penelitian tindakan, yaitu dengan melakukan suatu kegiatan atau tindakan perbaikan terhadap permasalahan yang dihadapi. Penelitian tindakan ini memiliki empat unsur penting, yaitu perencanaan, pelaksanaan tindakan, observasi dan refleksi. Metode pengumpulan data yang digunakan yaitu wawancara, observasi, dokumentasi, dan kuesioner. Dari hasil penelitian ini dapat disimpulkan CV. Bagus Jaya Trans dapat menggunakan video company profile sebagai media promosi tambahan sehingga produk jasa dapat dikenal dan menarik lebih banyak calon konsumen baru.

USAHA MERAIH LOYALITAS PELANGGAN PADA KELOMPOK USAHA JAMAAH MASJID AL ISLAMI MALANG Samboro, Joko; Zubaidi, Zubaidi; Hadi, Musthofa; Utomo, Heru; Budiarti, Lina; Maskan, Mohammad
Jurnal Pengabdian kepada Masyarakat Vol. 12 No. 2 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT 2025
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v12i2.8585

This Community Service Program (PKM) aims to identify the problems faced by small businesses within the congregation of the AL Islami Mosque, RT. 03 RW. 17 Sudimoro, Mojolangu Sub-district, Lowokwaru District, Malang City, and to provide appropriate solutions to improve knowledge and skills in the areas of Service Quality and customer loyalty. The methods used in this PKM are: observation, to observe ongoing activities, interviews, to explore problems and solutions, and simulations, to find the most appropriate solutions to the problems faced. The technology to be implemented in this PKM can be in the form of lectures, meaning participants are gathered in a specific room and given a lecture on Service Quality and Customer Loyalty. It can also take the form of practical guidance and training, discussions of field experiences, or simulations, demonstrating how businesses attract potential customers and ultimately develop loyal customers.

Assessing the Acceptance of Pedestrian-Activated Signal System (PASS) in Malang Campus Area Wardani, Rr. Tri Istining; Sudjanarti, Dwi; Utomo, Heru; Khabibah, Umi; Murtiyanto, Rizky Kurniawan; Akmalia, Masitha Nisa
Jurnal Administrasi Bisnis FISIPOL UNMUL Vol 13, No 4 (2025): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v13i4.24044

Implementing the Pedestrian-Activated Signal System (PASS) as a traffic safety technology innovation requires a deep understanding of user readiness and acceptance, especially in campus environments that are dense with pedestrian activity. This research aims to analyze the influence of Technology Readiness (TR) factors consisting of Optimism, Innovativeness, Discomfort, and Insecurity and Technology Acceptance Model (TAM) factors, namely Perceived Ease of Use, Perceived Usefulness on Behavioral Intention to Use the PASS system.This research uses a quantitative approach with a survey method of 215 respondents who are campus academics and the community who use the PASS in Malang City. Data analysis techniques were carried out using SPSS software with multiple linear regression tests to see the influence of variables in the TR and TAM models that had been formulated.The research results show that Optimism, Innovativeness, Perceived Ease of Use, and Perceived Usefulness have a positive effect on Behavioral Intention to Use. Meanwhile, Discomfort and Insecurity have a negative effect on Behavioral Intention to Use. This suggests that both psychological readiness and technology perception play an important role in shaping PASS intention to use.These findings confirm that the success of PASS implementation is not only determined by the technical aspects of the system, but also by the mental readiness and perception of the user. Therefore, it is important for institutions and technology developers to prioritize education and outreach strategies that strengthen user acceptance. Thus, PASS can be used sustainably to support pedestrian safety in the campus environment.

PEMBUATAN VIDEO COMPANY PROFILE MENGGUNAKAN SOFTWARE ADOBE PREMIRE PRO CC 2018 SEBAGAI MEDIA PROMOSI INSTAGRAM DALAM MENINGKATKAN MINAT BELI DI MEET KOPI TULUNGAGUNG Arum, Berli Mustika; Utomo, Heru
Jurnal Aplikasi Bisnis Vol. 11 No. 2 (2025)
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jab.v11i2.7176

Meet Kopi adalah usaha coffee shop yang berjualan minuman es kopi dan snack yang berada di Tulungagung. Semua kegiatan promosinya dilakukan menggunakan media sosial Instagram, sehingga kurang bervariasi dan kurang maksimal untuk promosi. Maka penelitian ini bertujuan untuk membantu membuat media promosi tambahan berupa video company profile.Penelitian ini merupakan Action Research dan menggunakan Adobe Premiere Pro CC sebagai aplikasi pembuat video company profile. Metode pengumpulan data yang diguanakan yaitu observasi, kuesioner, wawancara, dan dokumentasi. Video company profile yang sudah jadi kemudian dievaluasi dengan penyebaran kuesioner kepada 2 orang ahli komputer, 2 orang ahli pemasaran, 1 orang pemilik usaha, dan 10 calon konsumen. Metode EPIC model digunakan untuk mengukur efektifitas video company profile. Hasil penelitian menunjukkan bahwa video company profile ini masuk dalam kategori efektif. Hal ini dibuktikan dengan hasil hitung yang menunjukkan skor 4,26 untuk rata-rata EPIC rate keseluruhan. Penelitian ini menunjukka bahwa video company profile tersebut layak digunakan sebagai media promosi pada Meet Kopi. Diharapkan video company profile ini dapat digunakan dalam segala kebutuhan promosi

PEMBUATAN FEEDS INSTAGRAM MENGGUNAKAN CANVA PRO SEBAGAI MEDIA PROMOSI PADA S.1824 PT. NATURAL NUSANTARA (STOCKIST LAMONGAN) Safitri, Arnadya Amira; Maskur, Maskur; Utomo, Heru
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 1 (2024): AGUSTUS
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v3i1.786

Stockist S.1824, a business unit of PT Natural Nusantara (Nasa Distributor), offers various services and products, including agrocomplex, biological control, homecare, health, cosmetic, and body care items. Although promotions are conducted through several channels, including Instagram, the platform's effectiveness is limited due to insufficient product information and unattractive designs. This study aims to evaluate the effectiveness of Instagram feeds as a promotional tool by redesigning feeds using Canva Pro. The research employs action research methodology, encompassing planning, action, observation, and reflection. Data were collected through questionnaires distributed to the business owner, employees, marketing experts, IT experts, and potential customers. The effectiveness of the feed designs was assessed using the EPIC Model (Empathy, Persuasion, Impact, Communication). The study, conducted in two cycles, found that the new feed designs were highly effective as a promotional tool. Respondents agreed that the redesigned feeds significantly improved the promotional impact for Stockist S.1824.

DEVELOPING A WEBSITE-BASED COMPANY PROFILE USING WORDPRESS CMS AS A PROMOTONAL MEDIUM AT CV PIJAR PENDAR PUSTAKA IN MALANG CITY Riskiyah, Bidayatul; Utomo, Heru; Wardani, Tri Istining
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 2 (2024): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v3i2.823

The appropriate and targeted promotional media can help a company grow and increase its reach to customers. After observing the promotional activities at CV Pijar Pendar Pustaka company, it was found that they were only using word of mouth and Instagram. This limited the effectiveness of their promotional activities. Therefore, this research aims to develop an additional promotional medium in the form of a company profile website using WordPress CMS. This website will provide real-time and comprehensive information to customers. The research methodology used in the present study was action research. It involved observations, interviews, documentation, and distributing questionnaires, as the data collection method. The EPIC model was employed to measure the website's effectiveness as a promotional medium. The results indicated that the company profile website was considered as a highly effective promotional medium. This was supported by the scores of 4.45 for the Empathy dimension, 4.37 for the Persuasion dimension, 4.27 for the Impact dimension, and 4.42 for the Communication dimension, resulting in an overall EPIC Rate of 4.37. It can be concluded that the company profile website is suitable for use as a promotional medium for CV Pijar Pendar Pustaka. The website enables optimal conveyance of service information and provides wide promotional reach accessible from anywhere and at any time.

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