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All Journal Journal of Islamic Studies and Humanities Pena Justisia: Media Komunikasi dan Kajian Hukum Jurnal Mantik Journal of Digital Marketing and Halal Industry Akuntansi Bisnis & Manajemen (ABM) International Journal Mathla'ul Anwar of Halal Issues Islamiconomic: Jurnal Ekonomi Islam Journal of Artificial Intelligence and Digital Business Indonesia Auditing Research Journal Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
HADI PERISTIWO, HADI
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Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

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Preferensi Pembelian Kosmetik Halal Generasi Z: Peran Halal Image, Religiusitas, Gaya Hidup, dan Media Sosial Adhariah, Ade; Sudrajat, Budi; Peristiwo, Hadi
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 10 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i10.9864

Abstract

The rapid growth of Indonesia’s cosmetic industry has heightened attention to halal aspects, particularly among Muslim Generation Z who are active in digital platforms. This study examines the influence of halal image, religiosity, and halal lifestyle on cosmetic purchase preference, with social media as a moderating variable. A quantitative survey using a Likert-scale questionnaire was distributed to respondents aged 18–27 years in South Tangerang City, and data were analyzed with Structural Equation Modeling (SEM) using SmartPLS. Results indicate that social media plays a dominant descriptive role but is not statistically significant as a moderator, while halal image, religiosity, and halal lifestyle show no significant effect on purchase preference. These findings suggest the need for developing new constructs that better capture the digital consumption behavior of Generation Z.
Co-Authors Abdullah Lawang, Karimuddin Adhariah, Ade ASEP DADAN SUGANDA Budi Sudrajat Farhan Firdaus, Farhan Habib, Muhamad Hanuddin, La I, Itang M, Muhajiroh Madani Amir, Moch. Sayyid Salsabila Masykuroh, Nihayatul Mubarok, Khamdi Nurdin, Nurdianasari Prayogo, Rahmat Tri Putri, Nurwahyu Hasanah Sri Haryati Sukron, Jaenudin Wazin Wazin WAZIN WAZIN, WAZIN Yama, Arifeen ZAINI IBRAHIM, ZAINI Zohriah, Anis Zulfikri Zulfikri, Zulfikri