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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Research in Social Science and Humanities Jurnal Fokus Manajemen Jurnal Akuntansi, Manajemen dan Bisnis Digital International Journal of Economic, Technology and Social Sciences (Injects) Journal of Management, Economic, and Accounting Equivalent : Journal of Economic, Accounting and Management International Journal of Economics, Accounting, and Management International Journal of Management, Economic and Accounting
Husni Muharram Ritonga
Universitas Pembangunan Panca Budi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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The Influence Of Brand, Facilities, And Service Quality On Customer Satisfaction At Primadona Service Station Lili Anggraini; Ocdy Amelia; Husni Muharram Ritonga
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1265

Abstract

This study aims to analyze brand, facilities, and service quality on customer satisfaction at Primadona Service Station. This study used a quantitative method involving 89 consumers as respondents. Data collection was conducted using a questionnaire. The data obtained were analyzed using statistical formulas, including normality tests, multicollinearity tests, heteroscedasticity tests, and multiple linear regression analysis using SPSS Version 23.0. The results of this study indicate that brand has a positive and significant effect on customer satisfaction with a t-value of 4.380 and a significance of 0.000 <0.05. Facilities have a positive and significant effect on customer satisfaction with a t-value of 2.508 and a significance of 0.014 <0.05. Service quality has a positive and significant effect on customer satisfaction with a t-value of 2.173 and a significance of 0.033 <0.05. Brand, facilities, and service quality simultaneously influence customer satisfaction, with an F-value of 72.698 with a significance level of 0.000 < 0.05.
The Influence of Visual Content and Brand Awareness on Enhancing Brand Image on PT Adidaya Multikreasi nstagram Account Zakian Zakian; Erwansyah Erwansyah; Husni Muharram Ritonga
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1450

Abstract

The development of social media, particularly Instagram, has transformed it into a strategic platform for visual-based digital marketing. High-quality and consistent visual content plays a crucial role in increasing audience engagement, building Brand Awareness, and forming a positive Brand Image. PT Adidaya Multikreasi, a local retail brand, has shifted its market segmentation from individual consumers (B2C) to the HORECA (Hotel, Restaurant, and Café) industry, which requires adjustments in digital marketing communication strategies. However, pre-survey results indicate that the levels of Brand Awareness and Brand Image of PT Adidaya Multikreasi remain relatively low, especially in terms of visual quality, brand identity consistency, and clarity of product information on the company’s Instagram account. Therefore, this study aims to analyze the influence of visual content and Brand Awareness on Brand Image on PT Adidaya Multikreasi’s Instagram account. The findings of this study are expected to contribute to the development of more effective, relevant, and audience-oriented visual content and digital marketing communication strategies for the HORECA sector.
Analysis Of Experiental Marketing, Service Quality, And Customer Satisfaction Towards Customer Loyalty At Hotel Grand Kanaya Medan Heru Syahputra; Megasari Gusandra Saragih; Husni Muharram Ritonga
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1506

Abstract

The purpose of this study is to analyze the influence of Experiential Marketing, Service Quality, and Customer Satisfaction on Customer Loyalty at the Grand Kanaya Hotel, Medan. The author conducted a preliminary survey in order to obtain information regarding the problem being studied, namely related to customer loyalty. The research approach used in this study is quantitative. Quantitative data is the analysis of data on numbers containing certain numerics. The population of this study is all Grand Kanaya Medan customers, and the sample was obtained through the results of sample calculations and obtained 99 respondents. Data collection techniques in this study are as follows: 1) questionnaires, 2) interviews, 3) observations. Data analysis techniques use 3 tests, namely: Data quality test, Classical Assumption Test, and Multiple Linear Regression Test. The results of this study indicate that experiential marketing variables have a positive and significant partial influence on Grand Kanaya Medan customer loyalty; service quality has a positive and significant partial influence on Grand Kanaya Medan customer loyalty; customer satisfaction has a positive and significant partial influence on Grand Kanaya Medan customer loyalty; and Experiential marketing, service quality, and customer satisfaction have a significant influence simultaneously on customer loyalty at Grand Kanaya Hotel Medan.
Analysis of Work Environment and Work Discipline on Employee Performance with Job Satisfaction as a Mediating Variable at the Medan Belawan Tax Office Medan Belawan Primary Tax Office Samuel Alexander Leonardo Sianturi; Husni Muharram Ritonga; Kiki Farida Ferine
Journal of Management, Economic, and Accounting Vol. 5 No. 3 (2026): July
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i3.1638

Abstract

Employee performance is an important factor in supporting the quality of public services, especially at the Medan Belawan Primary Tax Office as an agency that plays a direct role in tax administration and services. This study aims to analyze the effect of work environment and work discipline on employee performance with job satisfaction as a mediating variable. This study uses a quantitative approach with a survey method. The research population consists of all civil servants at the Medan Belawan Primary Tax Office, totaling 100 people, with a saturated sample technique. Data were collected through questionnaires and analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method with the help of the SmartPLS application. The results show that work environment and work discipline have a positive and significant effect on employee performance. In addition, work environment and work discipline also have a positive and significant effect on job satisfaction. Job satisfaction is proven to have a positive and significant effect on employee performance and acts as a mediating variable in the relationship between work environment and employee performance, as well as between work discipline and employee performance. The coefficient of determination shows that the work environment and work discipline can explain 49.6% of job satisfaction, while the work environment, work discipline, and job satisfaction can explain 61.2% of employee performance. The results of this study imply that improving the quality of the work environment, strengthening work discipline, and managing job satisfaction in a sustainable manner are important strategies in improving employee performance at the Medan Belawan Tax Office.
Analysis of Competency and Compensation on Employee Performance with Work Motivation as a Mediating Variable at the Medan Equipment Safety And Health Center and Health Facilities In Medan Yunita Nursyahmi; Erwansyah Erwansyah; Husni Muharram Ritonga
Journal of Management, Economic, and Accounting Vol. 5 No. 3 (2026): July
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i3.1639

Abstract

Employee performance is a crucial factor in ensuring the effectiveness of supervision and security of medical equipment and facilities that directly impact public safety. This study aims to analyze the effect of competence and compensation on employee performance with work motivation as a mediating variable at the Medical Equipment and Facility Security Center (BPAFK) in Medan. This study uses a quantitative approach with a census method on 81 employees. Data were collected through questionnaires and analyzed using Partial Least Squares (PLS) with the help of SmartPLS software. The results showed that competence had a positive and significant effect on employee performance and work motivation. Compensation had a positive but insignificant effect on employee performance, but had a positive and significant effect on work motivation. Work motivation was found to have a positive and significant effect on employee performance. The indirect effect test showed that work motivation was able to significantly mediate the effect of competency on employee performance, but was not able to mediate the effect of compensation on employee performance. These findings indicate that improving the performance of BPAFK Medan employees is more effectively achieved by strengthening employee competency supported by work motivation, while compensation plays a greater role as a motivator than as a direct factor in improving performance. This study is expected to serve as a basis for BPAFK Medan leaders in formulating human resource development policies that are oriented towards the continuous improvement of employee competence, motivation, and performance
Analysis of Transformational Leadership and Compensation on Employee Performance With Work Motivation as a Mediating Variable at the National Plant Seeding and Protection Plantation Medan Yenni Asmar; Muhammad Isa Indrawan; Husni Muharram Ritonga
Journal of Management, Economic, and Accounting Vol. 5 No. 3 (2026): July
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i3.1640

Abstract

This study aims to analyze the effect of transformational leadership and compensation on employee performance with work motivation as a mediating variable at the Medan Plantation Seed and Plant Protection Center (BBPPTP). The study used a quantitative method with a survey approach, involving all 135 civil servant employees as samples. Data were collected through questionnaires and analyzed using Partial Least Square (PLS). The results showed that transformational leadership had a positive and significant effect on work motivation, but not a direct significant effect on employee performance. Meanwhile, compensation had a positive and significant effect on both employee performance and work motivation. In addition, work motivation was found to mediate the relationship between transformational leadership and compensation on employee performance. These findings emphasize the importance of developing work motivation through inspirational leadership and fair compensation to achieve optimal employee performance. This study is expected to provide recommendations for BBPPTP Medan in formulating strategies for improving human resources based on competency, motivation, and an effective reward system.
Analysis Of Leadership And Organizational Commitment On Employee Performance With Satisfaction As A Mediating Variable In Medan Tuntungan District Office Nesron Yanta; Sri Rahayu; Husni Muharram Ritonga
Journal of Management, Economic, and Accounting Vol. 5 No. 3 (2026): July
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i3.1644

Abstract

Employee performance is a key factor in determining the quality of public services in government agencies, including the Medan Tuntungan Sub-District Office. Differences in work quality, timeliness of task completion, and employee initiative levels indicate that employee performance is not yet fully optimal. This study aims to analyze the influence of leadership and organizational commitment on employee performance with job satisfaction as a mediating variable at the Medan Tuntungan Sub-District Office. This study uses a quantitative approach with a survey method. The population in this study was all 67 civil servants (PNS) at the Medan Tuntungan Sub-District Office, with a sampling technique using the census method. Data were collected through questionnaires and analyzed using the Partial Least Square (PLS) method with the help of SmartPLS software. The results showed that leadership and organizational commitment had a positive and significant effect on employee performance and job satisfaction. Job satisfaction also has a positive and significant effect on employee performance. In addition, job satisfaction has been proven to play a significant mediating role in the relationship between leadership and organizational commitment to employee performance. These findings indicate that improved employee performance can be achieved through strengthening effective leadership, increasing organizational commitment, and creating better job satisfaction to support improved quality of public services
The Influence of Digital Marketing Strategy, Price and Customer Experience on Consumer Purchasing Decisions at the Arrahman Perfume Store in Binjai Tania Putri Maharani; Dewi Nurmasari Pane; Husni Muharram Ritonga
International Journal of Economics Accounting and Management Vol. 1 No. 5 (2025): IJEAM - January 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i5.937

Abstract

As the digital age has changed how consumers interact with products and services, the perfume industry is one of the most affected sectors. As a result, the number of perfumes being produced is increasing, and new perfumes are emerging with various societal trends, which causes competition to become increasingly intense. The purpose of this study is to understand the impact of digital marketing strategies, pricing, and customer experience on consumer purchasing behavior at the Arrahman Perfume store in Binjai. Data collection via a questionnaire given to 80 respondents. The model used with Multiple Regression and processed through SPSS. The results of this study indicate that digital marketing strategies are positively and significantly impacted, as are prices in a positive and significant way and customer experiences in a positive and significant way with regard to consumer purchasing decisions. The Adjusted R Square value is 0.890 or 89%, which means that digital marketing strategy, price and customer experience contribute 89% and the remaining 11% can be explained by other variables that were not studied
The Influence of HR Service Quality and Organizational Support on Organizational Commitment Through Job Satisfaction as an Intervening Variable Nurul Intan Sari; Hernawaty; Husni Muharram Ritonga
International Journal of Management, Economic and Accounting Vol. 4 No. 4 (2026): August 2026
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v4i4.796

Abstract

This study examines the extent to which HR service quality and perceived organizational support shape employee commitment, positioning job satisfaction as a mediating mechanism among female employees of PT Permodalan Nasional Madani (PNM) Medan Branch. A quantitative-explanatory survey design was adopted. Fifty female employees working outside the HR department were recruited via purposive sampling, in line with the PLS-SEM minimum sample guideline of ten times the maximum number of paths entering any endogen construct (Hair et al., 2021). A five-point Likert-scale questionnaire served as the data collection instrument, and analysis was conducted through PLS-SEM using SmartPLS 4.0. Key findings indicate that: (1) HR service quality exerts a positive and significant effect on both job satisfaction (β = 0.412; p < 0.05) and organizational commitment (β = 0.287; p < 0.05); (2) organizational support likewise positively influences job satisfaction (β = 0.389; p < 0.05) and organizational commitment (β = 0.341; p < 0.05); (3) job satisfaction is a significant predictor of organizational commitment (β = 0.463; p < 0.05); and (4) job satisfaction serves as a partial mediator between both independent variables and organizational commitment.
Co-Authors , Elfitra Desy Surya Ameliya Adisty Angga Pramudia Dewi Nurmasari Pane Diah Sulistia Dini Irhamna Erwansyah Erwansyah Firman Ario Hernawati Lubis Hernawaty Hernawaty Heru Syahputra Iqbal Syahputra Jerriwanto Pontus Regen Sitorus Kiki Farida Ferine Lili Anggraini M. Fiqih Syahputra G. Mesra B Muhammad Dharma Tuah Putra Nasution Muhammad Isa Indrawan Muhammad Nazril Ilham Nesron Yanta Nurafrina Siregar Nurul Intan Sari Ocdy Amelia Rizco Rama Donni Samuel Alexander Leonardo Sianturi Sartika Krisna Panggabean Slamet Widodo Sri Rahayu Tania Putri Maharani Yenni Asmar Yunita Nursyahmi Zakian Zakian