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All Journal Economic: Journal Economic and Business Tintamas: Jurnal Pengabdian Indonesia Emas Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Asnawi Hidayat
Sekolah Tinggi Ilmu Ekonomi Studi Ekonomi Modern
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health

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Meningkatkan nilai tambah perekonomian lokal melalui pengembangan agrowisata dan inovasi produk jambu di Ngargoyoso Karanganyar Heni Susilowati; Titin Hargyatni; Ratnaningrum Ratnaningrum; Pemilia Sulistyowati; Jaelani Jaelani; Asnawi Hidayat; Kusna Djati Purnama
Tintamas: Jurnal Pengabdian Indonesia Emas Vol. 3 No. 1 (2026): Tintamas: Jurnal Pengabdian Indonesia Emas
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/tintamas.v3i1.2802

Abstract

This Community Service Program (PkM) aims to increase the value added of Puja red guava and strengthen farmers’ independence in Ngargoyoso, Karanganyar Regency, through the development of agrotourism, innovation in processed products, and the implementation of marketing strategies. However, red guava production has the potential to support local economic growth, but marketing remains dominated by fresh fruit sales and dependence on middlemen, resulting in low economic returns for farmers. This program applied a participatory approach consisting of Participatory Rural Appraisal (PRA), Participatory Action Research (PAR), and Community-Based Research (CBR). SWOT analysis was used to assess the sustainability of Puja Red Guava Agrotourism. The PkM program findings indicate that strengths in raw materials availability and product uniqueness, while weaknesses include managerial capacity and limited market access. External threats include price fluctuations and the conversion of land into restaurants. However, the development arises from advances in digital technology, the use of social media, wider marketing reach, and government support for MSME development. Overall, this program demonstrates strong potential for business diversification, increased bargaining power, and sustainable agrotourism development in Ngargoyoso.
Pengaruh Brand Image, Kualitas Produk dan Gaya Hidup terhadap Keputusan Pembelian Produk Eiger Kota Surakarta Dewi Lestari; Asnawi Hidayat; Titin Hargyatni; Pemilia Sulistyowati
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 2 (2026): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i2.10545

Abstract

every purpose this study is investigate every influence of brand image in every decision to buy Eiger products in Surakarta City, every influence of product quality in every decision to buy Eiger products in Surakarta City, every influence of lifestyle in every decision to buy Eiger products in Surakarta City, also every combined influence of lifestyle, product quality, also brand image. This quantitative investigation's sample size was 70 respondents. A multiple linear regression analysis was conducted with IBM SPSS Statistics. Results of this study show that lifestyle has significant impact every decision to buy Eiger products in Surakarta City, that brand image has positive also significant impact every decision to buy Eiger products in Surakarta City, that product quality has significant impact every decision to buy Eiger products in Surakarta City, also that lifestyle, product quality, also brand image all have an impact every decision to buy Eiger products in Surakarta City at every same time.
The influence of gender equality perception and company concern on generation z work involvement in logistics and delivery companies in Jombang Heny Agustiningsih; Asnawi Hidayat
Economic: Journal Economic and Business Vol. 5 No. 1 (2026): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v5i1.1385

Abstract

This study aims to analyze the influence of gender equality perceptions and corporate concern on work engagement of Generation Z in logistics and delivery companies in Jombang Regency. The research approach used is quantitative with an explanatory research design. Primary data were collected through a Likert-based questionnaire distributed to 60 Generation Z respondents, determined using the Slovin formula from a total population of 146 employees. Data analysis was conducted using multiple linear regression with the help of SPSS version 26 software. The results showed that gender equality perceptions have a positive and significant effect on work engagement, while corporate concern has a positive but insignificant effect. Simultaneously, both independent variables were proven to have a significant effect on work engagement of Generation Z. This finding emphasizes the importance of implementing gender equality principles and strengthening organizational concern in building an inclusive and supportive work environment. The practical implications of this study encourage logistics and delivery companies to integrate fair, inclusive, and welfare-oriented human resource policies to increase work engagement and productivity of the Generation Z workforce.
Co-Authors Dewi Lestari Heni Susilowati Heny Agustiningsih Jaelani Jaelani Kusna Djati Purnama Pemilia Sulistyowati Ratnaningrum Ratnaningrum Titin Hargyatni