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All Journal JKMS : Jurnal Ilmu Komunikasi ARISTO Adimas : Jurnal Pengabdian Kepada Masyarakat JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Ilmiah Dinamika Sosial Jurnal Administrasi Pemerintahan Desa Arus Jurnal Sosial dan Humaniora Jurnal Audiens
Niken Lestarini, Niken
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Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PEMANFAATAN MEDIA SOSIAL INSTAGRAM PADA AKUN @SENDI_DPP SEBAGAI MEDIA KOMUNIKASI DIGITAL PERTANIAN CERDAS Afifah Nur Khasanah; Lestarini, Niken
Jurnal Ilmu Komunikasi Vol 15 No 1 (2026): JKMS : Jurnal Ilmu Komunikasi
Publisher : Universitas Riau

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Abstract

This study examines the utilization of Instagram as a digital communication medium for AI-based smart agriculture through a case study of the @sendi_dpp account. Employing a descriptive qualitative method, the research analyzes communication strategies, content characteristics, and audience responses through in-depth interviews with the account manager and some active followers, as well as digital observation of published content. Findings reveal that Instagram effectively educates the public about smart agriculture through short-duration reels format, simplification of technical information using conversational language, demonstrative visualization, and responsive two-way interaction. The study identifies significant perceptual transformation among audiences, particularly young generation, from viewing agriculture as a traditional sector to recognizing it as modern and prospective. Content successfully enhances digital agricultural literacy, encourages organic sharing behavior, and motivates active knowledge seeking. Instagram proves to provide a conducive ecosystem for visual educational communication with significant reach, engagement, and impact in transforming negative stigma about agriculture and attracting young generation's interest toward agritech innovation in Indonesia. Keywords: Artificial Intelligence, Digital Communication, Instagram, Smart Agriculture, Young Generation
Peran Media Lokal dalam Kebencanaan: Analisis Framing Pemberitaan tentang Banjir di Ponorogo Dwi Anggoro, Ayub; Lestarini, Niken; Pinaryo
Jurnal Audiens Vol. 6 No. 4 (2025): Desember
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i4.714

Abstract

This research analyzes the role of local media in a disaster context by examining the construction of reality in flood reporting in Ponorogo by the Local Media "Kanal Ponorogo". With the dominance of hydrometeorological disasters such as floods (72% of total disaster events from 2023-2024), Ponorogo Regency was selected as the case study. Methodologically, this research is a qualitative study using the framing analysis method based on Robert N. Entman's model to dissect how Kanal Ponorogo frames the flood issue through four elements: problem definition, causal diagnosis, moral judgment, and treatment recommendation. The results of the analysis of three main news stories show that Kanal Ponorogo's reporting is dominated by a reactive and episodic pattern, focusing on disaster impacts and emergency response. The frames used vary, ranging from human interest and victim frames (highlighting the suffering of residents) to action and solution frames (emphasizing the heroic performance of the military/police). However, consistently, the reporting avoids structural analysis by simplifying flood causality solely as a natural phenomenon, without delving into root causes such as environmental governance or mitigation failures. The research concludes that while serving as a channel for citizen aspirations and providing legitimacy for authorities, the framing used has the potential to obscure the root of the problem and reduce demands for accountability. Consequently, there is a gap between the strategic potential of local media as a partner in disaster resilience and its reporting practices, which are not yet proactive.
Co-Authors Afifah Nur Khasanah Ambarwati, Eva Andarmoyo, Sulistyo Ayub Dwi Anggoro, Ayub Dwi DJ, Ekapti Wahjuni Eli Purwati, Eli Hujiono, Singkir Khotimah, Rohma Khusnul Krisna Megantari Mustikawati, Diyah Atiek Oki Cahyo Nugroho, Oki Cahyo Pinaryo Pinaryo, Pinaryo Restu Mufanti, Restu Tricana, Deny Wahyu