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All Journal BISNIS: Jurnal Bisnis dan Manajemen Islam EQUILIBRIUM Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JEM17: Jurnal Ekonomi Manajemen Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi JAIM (Jurnal Abdi Masyarakat) Jurnal Penelitian Manajemen Terapan (Penataran) Economics and Business Journal Diversity Logic Journal Multidisciplinary RISK : Jurnal Riset Bisnis dan Ekonomi Balance: Jurnal Ekonomi
Afif Nur Rahmadi, Afif Nur
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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The Role of Entrepreneurial Marketing and Entrepreneurial Orientation in Improving SMEs Performance (Study on Kampung Tahu Kediri) Ambarwati, Diana; Munawaroh, Nuril Aulia; Ramadhan, Tri Sugiarti; Rahmadi, Afif Nur
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 10 No. 2 (2025): September
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v10i2.6542

Abstract

This study aims to analyze the influence of entrepreneurial marketing and entrepreneurial orientation on the performance of small and medium-sized tofu producers in Kampung Tahu Kediri, considering the role of marketing strategy as a mediator and marketing capability as a moderator. The research population consisted of all SMEs that are members of the Paguyuban Tahu in Kampung Tahu Kediri, with a sample size of 43 respondents selected using saturated sampling. The PLS-SEM approach was used to evaluate primary data collected via surveys. The results indicate that entrepreneurial marketing has a positive and significant effect on marketing strategy and SME performance, while entrepreneurial orientation does not have a significant effect and tends to be negative on both; marketing strategy contributes positively and significantly to SME performance, but marketing capability does not have a significant effect or moderation in the relationship, and marketing strategy does not mediate the influence of entrepreneurial marketing and entrepreneurial orientation on SME performance. The novelty of this study lies in the strong direct impact of entrepreneurial marketing on the performance of tofu-processing SMEs in a local community context, while entrepreneurial orientation shows a negative tendency, providing new insights into the dynamics of entrepreneurial characteristics in traditional businesses. The implications of these findings emphasize the importance of focusing on product innovation and adaptive marketing strategies, as well as the need for government and supporting institutions to strengthen marketing capabilities and business sustainability of SMEs
Pembuatan masker dan bilik disinfektan sebagai upaya membantu masyarakat terdampak covid-19 Safi'i, Imam; Candra, Agata Iwan; Widodo, Silvi Rushanti; Santoso, Ariadi; Heryanto, Budi; Winarti, Eko; Rahmadi, Afif Nur
Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Vol 4 No 1 (2021)
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jipemas.v4i1.7524

Abstract

The spread of Covid-19 in Indonesia has begun to increase from April 2020, this is because there are still many people who have not implemented the prevention of transmission such as one of them using masks. Observations made at crowded places such as traditional markets found that many people do not use masks due to the scarcity of masks in the market. The methods of making the masks and disinfectant booths aims to help the community, especially in the Kediri region which was affected by the spread of Covid-19. The masks and disinfectant booth products are carried out independently by the Kadiri University in collaboration with the students, lecturers, and alumni of Kadiri University, where the products will be submitted as a form of social service to people in need such as the traditional market in Grogol Village, Kediri Regency. In addition to distributing masks to the public, also given education through socialization the importance of doing a form of prevention of the spread of Covid-19 by always washing hands regularly, keep a distance, and always use a mask.
IMPROVING SMALL AND MEDIUM BUSINESS INNOVATION KNOWLEDGE TRANSFER THROUGH TRIPLE HELIX AGENTS Dewandaru, Bothy; Rahmadi, Afif Nur; Sudjiono, Sudjiono
Jurnal Ekonomi Balance Vol. 17 No. 2 (2021): (December 2021)
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jeb.v17i2.6519

Abstract

Innovative developments in various countries are based on the triple helix mode. The triple helix model can play an important role in solving small and medium enterprise development problems. This model can also reveal the potential benefits and benefits for creative SMEs in developing countries. The purpose of this study was to determine the effect of knowledge transfer by academia, industry and government on SME innovation. This type of research is quantitative research with a total sample of 67 tofu and ikat weaving craftsmen in Kediri City. The results of this study are that there is a positive influence of knowledge transfer by industry on SME innovation, there is a positive influence of knowledge transfer by the government on SME innovation and there is no effect of knowledge transfer by academics on SME innovation.
The Influence of Financial Literacy and Financial Inclusion on The Performance of Msmes in Kediri City Putra, Dika Dimas; Rahmadi, Afif Nur; Lidiawan, Angga Rizka
Economics and Business Journal (ECBIS) Vol. 4 No. 1 (2025): November
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i1.251

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in Indonesia's economy, yet many face challenges such as limited capital, inadequate financial literacy, and restricted access to financial services, which hinder their growth and competitiveness. This study aims to analyze the influence of financial literacy and financial inclusion on MSME performance in Kediri City, focusing on entrepreneurs who received government capital assistance in 2024. Using a quantitative approach, data were collected from 100 MSME owners through purposive sampling, with questionnaires as the primary instrument. Statistical analyses, including multiple linear regression, t-tests, F-tests, and classical assumption tests, were conducted using SPSS 24. The results reveal that both financial literacy and financial inclusion have positive and significant effects on MSME performance, with the two variables jointly explaining 71% of performance variation. These findings indicate that improving financial knowledge and expanding access to financial services can substantially enhance MSME productivity, competitiveness, and sustainability. The study highlights the importance of targeted financial education and inclusive financial policies to strengthen the resilience and long-term growth of MSMEs in regional economies
Co-Authors Agata Iwan Candra Agus Hermawan Alma Hariyati Andarini, Marwita Angga Rizka Lidiawan Ariadi Santoso, Ariadi Bothy Dewandaru Budi Heryanto Diana Ambarwati Djunaidi Djunaidi Imam Mukhlis Lucia, Lediyana Muhammad Dian Ruhamak Nuril Aulia Munawaroh Putra, Dika Dimas Putri, Diva Ayu Sagita Ramadhan, Tri Sugiarti Safi'i, Imam Sandi Eka Suprajang Sudarmiatin Sudjiono Wardana, Ludi Whisnu Widodo, Silvi Rushanti Widyawati, Rita Wijianto, Hafid Syahromi winarti, eko Yudiarto Perdana Putra, Yudiarto Perdana Yulia Kristina Zalviana, Ridha