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STRENGTHENING INNOVATION AND STANDARDIZATION OF WAHYU ALAM HERBAL MEDICINE PACKAGING IN ENTERING THE GLOBAL MARKET Puspita, Nindi Vaulia; Gasimov, Elchin; nurlaely; Dewandaru, Bothy
Jurnal Abdi Masyarakat Vol. 8 No. 2 (2025): Jurnal Abdi Masyarakat Mei 2025
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jaim.v8i2.6786

Abstract

This community service activity aims to increase the competitiveness of Jamu Wahyu Alam products through packaging standardization and innovation so they can penetrate the global market. Partners' problems include limited knowledge of international packaging standards, difficulties in designing and selecting environmentally friendly materials, and limited resources for promotion. The solutions offered are training, workshops, and mentoring related to packaging standardization, modern design innovations that also represent traditional values, and the use of environmentally friendly packaging materials according to global trends. The activity was carried out in the form of a one-month training that included needs analysis, prototype design, evaluation, and packaging finalization. The results of the activity showed an increase in partners' knowledge and skills in understanding international packaging standards, global consumer-oriented designs, and digital marketing strategies. Thus, this activity successfully helped partners in strengthening product quality, increasing sales value, and expanding international market opportunities for the local herbal medicine industry
IMPACT OF DIGITAL MARKETING, DIGITAL FINANCE, AND DIGITAL LITERACY ON BUSINESS PERFORMANCE SMEs Bothy Dewandaru; Manuel Goncalves; Afif Nur Rahmadi
Journal of Innovation Research and Knowledge Vol. 3 No. 3: Agustus 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v3i3.8788

Abstract

The development of digital technology is very helpful for the community of SMEs players in an effort to expand their market reach quickly without having to meet customers directly. The digital economy era has an impact on changes in people's lifestyles, including the transaction methods used by the public.This study aims to determine the effect of digital marketing, digital finance, and digital literacy on the performance of SMEs. This research is a quantitative study with the sample being SMEs in Kediri that use marketing technology and financial technology. the results of this study indicate that digital marketing and digital literacy affect the performance of SMEs, while digital finance has no effect on the performance of SMEs
IMPROVING SMALL AND MEDIUM BUSINESS INNOVATION KNOWLEDGE TRANSFER THROUGH TRIPLE HELIX AGENTS Dewandaru, Bothy; Rahmadi, Afif Nur; Sudjiono, Sudjiono
Jurnal Ekonomi Balance Vol. 17 No. 2 (2021): (December 2021)
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jeb.v17i2.6519

Abstract

Innovative developments in various countries are based on the triple helix mode. The triple helix model can play an important role in solving small and medium enterprise development problems. This model can also reveal the potential benefits and benefits for creative SMEs in developing countries. The purpose of this study was to determine the effect of knowledge transfer by academia, industry and government on SME innovation. This type of research is quantitative research with a total sample of 67 tofu and ikat weaving craftsmen in Kediri City. The results of this study are that there is a positive influence of knowledge transfer by industry on SME innovation, there is a positive influence of knowledge transfer by the government on SME innovation and there is no effect of knowledge transfer by academics on SME innovation.
Peran Usaha Mikro Kecil Dan Menengah (Umkm) Bagi Kesejahteraan Masyarakat Krisdayanti, Madin Hilala; Dewandaru, Bothy
Bisei : Jurnal Bisnis dan Ekonomi Islam Vol 8 No 1 (2023): Juni 2023
Publisher : Fakultas Ekonomi, Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bisei.v8i1.4043

Abstract

Penelitian ini bertujuan untuk mengetahui peran Usaha Mikro Kecil dan Menengah (UMKM) serta faktor pendukung dan penghambat dalam meningkatkan kesejahteraan masyarakat pada usaha produksi tahu di Desa Sumberejo Kulon Kecamatan Ngunut Kabupaten Tulungagung. Jenis penelitian ini adalah deskriptif kualitatif yang akan mendiskripsikan fenomena serta masalah atau hambatannya sesuai dengan tema penelitian yang diteliti. Subyek penelitian ini adalah perangkat desa, pemilik usaha, karyawan dan masyarakat sekitar. Subyek dipilih dengan teknik purposive sampling. Analisis data mencakup pengumpulan data, reduksi data, display data dan pengambilan keputusan. Hasil penelitian didapatkan: 1) Peran UMKM produksi tahu dalam meningkatkan kesejahteraan masyarakat di Desa Sumberejo Kulon Kecamatan Ngunut Kabupaten Tulungagung antara lain: membuka peluang kerja atau lapangan pekerjaan, meningkatkan kesejahteraan masyarakat dalam bidang ekonomi, pendidikan, pemukiman atau perumahan serta dapat meningkatkan pola konsumen atau pengeluaran keluarga dalam mencukupi kebutuhan primer dan sekunder. 2) Faktor pendukung UMKM produksi tahu dalam meningkatkan kesejahteraan masyarakat antara lain: sumberdaya manusia, permodalan, peralatan, pengadaan bahan, pemasaran, sedangkan faktor penghambatnya yaitu: keterbatasan modal, keterbatasan sumberdaya manusia, kurang luasnya jaringan usaha terutama dalam pemasaran produk, terbatasnya sarana dan prasarana serta permasalahan pembuangan limbah tahu.
PENGARUH BIAYA PRODUKSI DAN HARGA JUAL BAWANG MERAH TERHADAP PENDAPATAN PETANI PADA POKTAN SUMBER REJEKI DI DESA REJOSO KABUPATEN NGANJUK Rima Novita Almatari; dewandaru, bothy; Afif Nur Rahmadi; M Dian Ruhamak
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 8 (2023): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the effect of production costs and selling prices on the income of shallot farmers. Nganjuk Regency was chosen as the research location because it is one of the national shallot stock areas. The influence you want to know is direct or indirect influence. This type of research is quantitative research which is an empirical research approach where the data is in the form of something that can be calculated/numbered. The respondents in this research were 91 POKTAN Sumber Rejeki farmers in Rejoso Village, Nganjuk Regency. Research data was obtained from questionnaires distributed to respondents. From the results of this test it can be concluded that production costs have a significant influence on farmer income. Meanwhile, the selling price has an insignificant influence on farmer income. The test results also show that production costs and selling prices have a simultaneous and joint influence on farmer income.
Pemanfaatan Remitansi Pekerja Migran Indonesia Serta Peran Usaha Pekerja Migran Indonesia Purna Untuk Pembangunan Desa Asal Bothy Dewandaru; Afif Nur Rahmadi; Evi Husniati Sya’idah
Warmadewa Economic Development Journal (WEDJ) Vol. 2 No. 2 (2019): Warmadewa Economic Development Journal
Publisher : Program Studi Ekonomi Pembangunan, Fakultas Ekonomi, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wedj.2.2.1297.44-50

Abstract

The program to send migrant workers abroad was chosen because of the assumption that working abroad as migrant workers has a higher income than work in Indonesia. The large number of migrant workers will have an impact on the number of remittances sent to families, forms of remittance not only in money but also in the form of goods, and knowledge. This study aims to determine the use of remittances in Deyeng Village, Kediri Regency and the role of post-migrant workers. This study is a qualitative research data source obtained from interviews, questionnaires, observations and Focus Group Discussion (FGD), the informants selected from prosperous TKM cooperative members who are retired migrant workers and migrant workers' families as many as 40 people. The results showed that the use of remittances was more for consumptive needs which consisted of basic needs, home renovation, transportation equipment, electronic equipment, and debt repayment compared to productive needs such as buying land, kept in banks, business capital, buying livestock, and children's education. The role of ex-migrant workers is not maximal because training and assistance from the Manpower Office have not shown maximum results.
Pengaruh Indek Pembangunan Manusia Dan Tingkat Pengangguran Terbuka Terhadap Tingkat Kemiskinan Di Kota Kediri Tahun 2019 - 2023 Ersha Lintang Arum; Budi Heryanto; Bothy Dewandaru
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 1 (2025): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i1.2944

Abstract

Poverty is one of the fundamental problems that is a major concern in Indonesia. Data in Kediri City shows that there is an increasing fluctuation in poverty rates. One of the important indicators that affects poverty rates in Kediri City is the Human Development Index (HDI). The increase in poverty rates also occurs due to a decrease in the income of people who are laid off, resulting in a lot of unemployment. This study uses a quantitative method with data taken from the Central Statistics Agency (BPS). The results of the study show that the human development index (HDI) has an effect on poverty. And unemployment also has an effect on poverty. If the HDI and unemployment are combined, the results also have an effect on poverty in Kediri City.
Pengaruh Pelatihan Karyawan dan Kompensasi terhadap Motivasi Kerja Karyawan pada Kopi Kayuhan Farid Candra Dwi Putra; Bothy Dewandaru; Katherin Daniar
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.11779

Abstract

Tujuan penelitian ini adalah untuk menganalisis pengaruh pelatihan karyawan dan kompensasi terhadap motivasi kerja karyawan pada Kopi Kayuhan di Kediri, baik secara parsial maupun simultan. Dalam menghadapi persaingan usaha yang semakin ketat, perusahaan dituntut untuk memiliki sumber daya manusia yang berkualitas dan termotivasi agar mampu bekerja secara optimal. Motivasi kerja karyawan menjadi salah satu faktor penting dalam mendukung produktivitas dan pencapaian tujuan perusahaan. Oleh karena itu, pelatihan karyawan yang tepat serta pemberian kompensasi yang sesuai diharapkan dapat meningkatkan motivasi kerja karyawan. Penelitian ini menggunakan pendekatan kuantitatif dengan desain penelitian eksplanatori. Populasi dalam penelitian ini adalah seluruh karyawan Kopi Kayuhan di Kediri. Sampel penelitian sebanyak 30 responden yang ditentukan dari seluruh karyawan yang menjadi objek penelitian. Data dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan regresi linier berganda, uji asumsi klasik, uji hipotesis, serta koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa pelatihan karyawan berpengaruh positif dan signifikan terhadap motivasi kerja karyawan. Kompensasi juga terbukti berpengaruh positif terhadap motivasi kerja karyawan. Selain itu, pelatihan karyawan dan kompensasi secara simultan memberikan pengaruh positif dan signifikan terhadap motivasi kerja karyawan pada Kopi Kayuhan di Kediri. Temuan ini mengindikasikan bahwa motivasi kerja karyawan dapat ditingkatkan melalui pelaksanaan pelatihan yang efektif serta pemberian kompensasi yang sesuai. Oleh karena itu, peningkatan kualitas pelatihan dan penerapan sistem kompensasi yang tepat menjadi faktor penting dalam mendorong motivasi kerja karyawan dan mendukung keberhasilan usaha.