Article Per Year (5 Year)
p-Index From 2020 - 2025
2.852
P-Index
This Author published in this journals
All Journal Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Jurnal Mitra Manajemen Distribusi Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI Referensi : Jurnal Ilmu Manajemen dan Akuntansi Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Administrasi dan Manajemen Jurnal EK dan BI BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal EMA (Ekonomi Manajemen Akuntansi) Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Innovative: Journal Of Social Science Research Economica: Journal of Economic and Economic Education Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Noor, Fauzian
Universitas Bojonegoro
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

Published : 19 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 19 Documents
Search

 1   2 
Pendekatan Business Model Canvas (BMC) Dan SWOT Analysis untuk Menciptakan Competitive Advantage Di Greenwood Coffee Shop Bojonegoro Agustino, Muhammad Rizqi; Kustaji, Kustaji; Pratama, Reza Angga; Noor, Fauzian; Irnawati, Dwi
JURNAL ADMINISTRASI & MANAJEMEN Vol 15, No 2 (2025): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v15i2.5645

Abstract

years, driven by increasing domestic coffee consumption and changes in lifestyle, with coffee shops becoming important social spaces. Greenwood Coffee Shop, operating in Bojonegoro, faces the challenge of maintaining its relevance and competitiveness amidst the fierce local market competition. This study aims to identify the factors influencing the competitiveness of Greenwood Coffee Shop by using the Business Model Canvas (BMC) approach and SWOT analysis. The research uses a qualitative approach with a case study on Greenwood Coffee Shop, where data were collected through interviews with the owner, employees, and customers, as well as document analysis and field observations. The results show that Greenwood Coffee Shop has the potential to enhance its competitive advantage through product innovation, leveraging digital media for marketing, and improving service quality. However, the company has not fully utilized a structured business model and SWOT approach in formulating competitive strategies. Therefore, it is recommended that Greenwood Coffee Shop implement a more structured strategy in managing its business to maintain its competitiveness and relevance in the local market
ANALYSIS OF THE INFLUENCE OF FINANCIAL LITERACY AND LIFESTYLE ON THE PERSONAL FINANCIAL MANAGEMENT OF BOJONEGORO UNIVERSITY STUDENTS Anggapratama, Reza; Irnawati, Dwi; Kustaji, Kustaji; Agustino, Muhammad Rizqi; Noor, Fauzian; Meta Firanka, Shofie Shalzabilla
JURNAL ECONOMICA : Research of Economic And Economic Education Vol 13, No 2 (2025): Economica: Journal Of Economic And Economic Education
Publisher : Economic Education Faculty of Economics and Business Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/economica.2025.v13.i2.9581

Abstract

This study aims to determine the effect of financial literacy and lifestyle on the personal financial management of Bojonegoro University students, given the low level of financial literacy in Indonesia and the importance of adequate understanding of finance to support economic growth and financial well-being. This study also aims to determine whether financial literacy and lifestyle jointly affect the personal financial management of these students. The research method used is a mixed-method approach using a sample of 100 Bojonegoro University students. Data were collected through the use of questionnaires and interviews. Quantitative data were analyzed using validity, reliability, normality, multicollinearity, heteroscedasticity, t-test, F test, and R test with the help of the SPSS version 21 application. The results showed that financial literacy had a significant effect on the personal financial management of Bojonegoro University students, while lifestyle had no significant effect. In addition, financial literacy and lifestyle together have a significant effect on the personal financial management of these students simultaneously. Financial literacy and lifestyle variables together contribute 34.92% to the personal financial management of Bojonegoro University students.
THE INFLUENCE OF DATA-DRIVEN MARKETING ON PURCHASING DECISIONS AND CUSTOMER LOYALTY STUDIES AT BRAVO SUPERMARKET BOJONEGORO Noor, Fauzian; Agustino, Muhammad Rizqi; Juwita, Agesti Martha
Distribusi - Journal of Management and Business Vol. 13 No. 2 (2025): Distribusi, September 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v13i2.650

Abstract

This study investigates the impact of data-driven marketing on purchasing decisions and customer loyalty, focusing on a local retail context rarely explored in previous literature. Specifically, the research examines how the use of personalized marketing strategies based on customer data influences consumer behavior at Bravo Supermarket in Bojonegoro, Indonesia. Employing a quantitative approach with a cross-sectional survey design, the study collected data from a randomly selected sample of 100 customers using a structured questionnaire. The instrument measured customer perceptions of data-driven marketing strategies—such as personalized offers, targeted discounts, and purchase-based recommendations—as well as levels of satisfaction and loyalty. Empirical findings reveal a significant positive relationship between data-driven marketing and both purchasing decisions and customer loyalty. Customers responded favorably to marketing efforts tailored to their individual preferences and buying history, indicating that personalization enhances shopping experiences and encourages repeat purchases. Furthermore, loyalty programs like membership cards and reward systems, which are supported by customer data, were found to effectively strengthen long-term customer engagement. The results imply that even in regional retail settings, leveraging customer data can be a powerful tool for enhancing marketing effectiveness and building emotional connections with customers. This study contributes to the literature by providing localized insights into the practical benefits of data-driven marketing strategies in emerging markets.
Pengaruh Indikator Kualitas Pelayanan Terhadap Kepuasan Pelanggan: Studi di Alfamart Jalan Diponegoro Bojonegoro Noor, Fauzian; Anggapratama, Reza
Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Vol. 10 No. 1 (2024): Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/alwatzikhoebillah.v10i1.2337

Abstract

Alfamart Jalan Diponegoro Bojonegoro is a retail business developing rapidly, selling daily necessities and offering convenience because its location is easy to reach and close to buyers. This organization is on Jalan Diponegoro, Bojonegoro Regency, East Java Region. Organizations today face increasingly fierce competition to increase consumer loyalty. So it is necessary to investigate which plans can determine the factors that influence service quality on consumer loyalty, determine the characteristics that fundamentally influence consumer loyalty and determine the degree of service quality provided by Alfamart Jalan Diponegoro Bojonegoro on consumer loyalty. Quantitative research is used in this type of research. The examination strategy uses fascinating investigations. The f-test results obtained a very large value of 0.000. This means there is a very large influence between physical evidence, reliability, responsiveness, guarantee and empathy on customer satisfaction, with an impact level of 58.4% and more than 41.60% influenced by various factors not included in this research.
ANALISIS HIERARKI PROSES SEBAGAI PENENTUAN STRATEGI PENGEMBANGAN PARIWISATA BERKELANJUTAN Susilo, Joko Hadi; Noor, Fauzian; Fatmawati, Dewi; Safitri, Silvia Niken
MediaTrend Vol 18, No 2 (2023): OKTOBER
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/mediatrend.v18i2.22703

Abstract

This research aims to determine sustainable tourism development strategies through several aspects, including diversification of tourism products, environmental preservation, involvement of local communities and human capital. This research method was carried out using a process hierarchy analysis approach to determine priority strategies from multi-criteria. Based on the results of this research, it can be concluded that the first priority aspect that must be implemented in developing sustainable tourism is human capital with the criteria of training as the first priority followed by skills/expertise, education and increasing experience. Tourism product diversification has as the second priority aspect with the first priority criteria being marketing and promotion followed by identification of potential new products, product development and launch, market analysis and consumer understanding. Involvement of local communities is the third priority aspect with the criteria of analyzing community conditions as the first priority, followed by tourism awareness groups/communities, cultural preservation and participation in decision making. Environmental preservation as the fourth priority aspect with the criteria for developing environmental policies and standards as the first priority, followed by environmental education and awareness, environmental management and restoration, evaluation of current environmental impacts. Meanwhile, the priority alternative as a sustainable tourism development strategy is the government, followed by the involvement of academics, the industrial world and the community.
Consumer Behavior dan Kenyamanan Belanja Terhadap Keputusan Memilih Belanja pada Toko Ritel Modern di Bojonegoro Kustaji, K; Agustino, M. Rizqi; Noor, Fauzian; Budianto, B; Calista, Sativa Fairuz
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.13399

Abstract

This research aims to determine the influence of consumer behavior and consumer shopping convenience in determining shopping decisions at modern retail stores. This type of research uses data collection methods through observation, documentation and questionnaires. Using 100 respondents as a sample. The method for examining information in this research is direct examination with the Statistical Product and Service Solution (SPSS) 25 application software. The variables used are Consumer Behavior (X1), Consumer Convenience (X2) and Choice Decisions (Y). The findings of this research show that consumer behavior and consumer comfort have a significant influence on shopping decisions. The results show that consumer behavior influences voting decisions. Likewise, consumer comfort variables influence the decision to choose a modern retail store.
Pendampingan Digital Marketing pada Usaha Pengelolaan Limbah Fashion di BUMDesa Berkaho Desa Pungpungan Kecamatan Kalitidu: Pengabdian Muhammad Rizqi Agustino; Dwi Irnawati; Kustaji; Reza Anggapratama; Fauzian Noor; Vicky Eka Prasetya
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.772

Abstract

The issue of textile waste and second-hand clothing has become a global concern, also affecting Indonesia, including its rural areas. Pungpungan Village, through its Village-Owned Enterprise (BUMDesAberkaho), has taken an innovative step by transforming fashion waste into economically valuable handicrafts such as bags and doormats. Although this initiative creates opportunities for community empowerment—particularly for housewives and youth—significant challenges remain in the area of marketing. Limited branding strategies and low digital literacy have prevented these upcycled products from gaining wider recognition, with sales still confined to local markets. This community engagement program aims to provide digital marketing assistance to entrepreneurs under BUMDesAberkaho. The focus of the activities includes training on storytelling-based branding, the creation of engaging visual content, the optimization of social media and online marketplaces, and the development of digital collaboration strategies with local communities and influencers. A participatory and educational approach is applied to ensure that participants can directly implement the knowledge in their businesses. Through this mentoring, it is expected that the upcycled handicraft products from Pungpungan Village can compete in broader digital markets and support a village-based circular economy
Pengetahuan Investasi, Modal Minimum, dan Persepsi Keuntungan Terhadap Minat Berinvestasi di Saham Noor, Fauzian; Susilo, Joko Hadi; Budianto, Budianto
JURNAL EMA (Ekonomi Manajemen Akuntansi) Vol 9, No 1 (2024): JUNI
Publisher : Universitas Merdeka Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51213/ema.v9i1.407

Abstract

Investasi di pasar saham merupakan salah satu instrumen investasi yang memiliki potensi untuk memberikan keuntungan finansial yang signifikan. Namun, masih banyak individu, termasuk mahasiswa, yang tidak memiliki minat atau pengetahuan yang cukup untuk berinvestasi di saham. Latar belakang permasalahan ini mendasari penelitian ini, yang bertujuan untuk memahami faktor-faktor yang memengaruhi minat berinvestasi saham di kalangan mahasiswa, khususnya mahasiswa Fakultas Ekonomi Universitas Bojonegoro. Penelitian ini menggunakan pendekatan kuantitatif dengan jumlah sampel sebanyak 100 mahasiswa dari Fakultas Ekonomi Universitas Bojonegoro yang berada pada semester 5 dan 7. Metode pengambilan sampel yang digunakan adalah purposive sampling, yang memungkinkan pemilihan sampel berdasarkan kriteria yang relevan dengan penelitian. Data yang diperoleh akan dianalisis menggunakan teknik statistik yang sesuai untuk menguji pengaruh pengetahuan investasi, modal minimum, dan persepsi keuntungan terhadap minat berinvestasi di saham. Hasil penelitian menyatakan bahwa pengetahuan investas, dan modal minimum tidak berpengaruh terhadap minat investasi, sedangkan persepsi keuntungan berpengaruh signifikan terhadap minat investasi dari mahasiswa fakultas ekonomi universitas Bojonegoro.
PELATIHAN PEMBUATAN PROPOSAL PENAWARAN PRODUK PADA UMKM BATIK SEKAR RINAMBAT DI KECAMATAN TAMBAKREJO KABUPATEN BOJONEGORO Noor, Fauzian; Rizqi Agustino, Muhammad; Kustaji, Kustaji
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 4 (2024): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i4.1321-1326

Abstract

Permasalahan UMKM adalah terletak pada strategi dan cara pemasaran. Pengabdian masyarakat dalam hal pemasaran UMKM adalah upaya kolaboratif yang bertujuan meningkatkan kesadaran dan penjualan produk. UMKM Sekar Rinambat berdiri sejak 2021 dengan produk batik tradisonal Bojonegoro. Sampai sekarang masih menghadapi tantangan menembus pasar yang lebih luas karena tidak menggunakan metode pemasaran yang tepat. Melalui Pelatihan dalam pembuatan proposal penawaran produk, strategi pemasaran dapat ditingkatkan. Proposal penawaran produk berperan sebagai alat komunikasi yang mempermudah pengenalan produk kepada konsumen potensial. Dengan menyajikan informasi yang jelas dan menarik, serta penawaran yang kompetitif menjadi media yang efektif untuk memperluas jangkauan pasar. Pelatihan ini memberikan manfaat ganda: pertama, memperkenalkan produk kepada pasar yang lebih luas, dan kedua, memberikan pelatihan dan praktek yang lebih baik kepada UMKM tentang tata cara penawaran produk yang efektif. Melalui pendekatan ini, kesadaran masyarakat terhadap produk UMKM dapat ditingkatkan secara signifikan, yang pada gilirannya diharapkan akan meningkatkan penjualan mereka. Menggunakan metode Participatory Action Research (PAR) menjadikan tim pengabdi memahami dan dapat melakukan pelatihan dengan tepat sasaran. Dengan demikian, pengabdian masyarakat pada aspek pemasaran UMKM tidak hanya meningkatkan penjualan produk tetapi juga memberikan fondasi yang kuat bagi pengembangan dan pertumbuhan bisnis di tingkat lokal maupun regional.
Co-Authors Agustino, M. Rizqi Agustino, Muhammad Rizqi Anitasari, Hening Azhari, Azhari Budianto Budianto Budianto Budianto Budianto, B Calista, Sativa Fairuz Citrapati, Mugito Dewi Fatmawati Dwi Irnawati Fadila, Esti Nur Fadilla, Esti Nur Firanka, Sofie Shalzabilla Meta Juwita, Agesti Martha Kustaji Kustaji, K Meta Firanka, Shofie Shalzabilla MOH. MUSTOFA Mugito Mugito Niswah, Syifa’un Nugroho Mardi Wibowo Pratama, Reza Angga Reza Anggapratama Safitri, Silvia Niken Selviana, Sova Sulistyowati, Rina Susilo, Joko Hadi Vicky Eka Prasetya Woro Utari