Article Per Year (5 Year)
p-Index From 2021 - 2026
3.61
P-Index
This Author published in this journals
All Journal Jurnal Al-Ijtimaiyyah AJIS : Academic Journal of Islamic Studies MODELING: Jurnal Program Studi PGMI Madania: Jurnal Ilmu-Ilmu Keislaman Ganaya: Jurnal Ilmu Sosial dan Humaniora Journal of Humanities and Social Studies Ulumuddin : Jurnal Ilmu-ilmu Keislaman Agriprimatech Al-Isyraq: Jurnal Bimbingan, Penyuluhan, dan Konseling Islam Kuriositas: Media Komunikasi Sosial dan Keagamaan Ishlah: Jurnal Ilmu Ushuluddin, Adab dan Dakwah Journal of Communication Studies Indonesian Journal of Innovation Studies Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Edukasia: Jurnal Pendidikan dan Pembelajaran Jurnal Cendekia : Media Komunikasi Penelitian dan Pengembangan Pendidikan Islam RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Indonesia : Manajemen Informatika dan Komunikasi Nuansa: Jurnal Penelitian Ilmu Sosial dan Keagamaan Islam CHANNEL: Jurnal Komunikasi
Efi Brata Madya, Efi Brata
State Islamic University of North Sumatra
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

Published : 24 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 24 Documents
Search

 1   2   3 
Navigating Digital Frontiers: Analyzing the Strategies and Impact of Islamic Da'wah on Instagram Ar-Ridho, Abdi; Rubino, Rubino; Madya, Efi Brata
CHANNEL: Jurnal Komunikasi Vol. 11 No. 2 (2023): CHANNEL: Jurnal Komunikasi 23rd Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v11i2.474

Abstract

In the wake of the digital revolution, online platforms have become pivotal arenas for religious discourse, reshaping traditional preaching methodologies. This study delves into the dynamic landscape of Islamic da'wah on Instagram, focusing on two prominent accounts, @abuazzamtv and @salaf.alummah. Leveraging a qualitative research approach, this research integrates SWOT analysis and Business Model Canvas (BMC) examination to unravel the intricacies of these accounts. The analysis unveils the strengths, weaknesses, opportunities, and threats faced by these platforms, shedding light on their unique strategies and challenges. @abuazzamtv, renowned for its extensive outreach, faces challenges in reciprocal engagement, while @salaf.alummah grapples with content format limitations. Despite these challenges, both accounts exhibit innovative approaches, including diverse content creation and active collaborations. Through strategic recommendations emphasizing interactive engagements and diverse content formats, this study offers valuable insights for enhancing the impact of online religious discourse on Instagram, fostering enduring connections in the digital age.
Mediatized Da’wah: Muhammadiyah’s Digital Transformation through YouTube @MChannel1912 Hasibuan, Muhtadiah; Sikumbang, Ahmad Tamrin; Madya, Efi Brata
KURIOSITAS: Media Komunikasi Sosial Keagamaan Vol 18 No 2 (2025): Kuriositas: Komunikasi Sosial dan Keagamaan
Publisher : LPPM IAIN Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/kur.v18i2.14759

Abstract

The rapid growth of digital technology has reshaped Islamic preaching, requiring adaptation to new communication patterns. This study aims to analyze the strategies and challenges of Muhammadiyah North Sumatra in utilizing the @Mchannel1912 YouTube channel within the framework of mediatized da’wah. Using a descriptive qualitative method, data were collected through literature review, digital observation, and in-depth interviews with key figures from the Muhammadiyah Tabligh Assembly, and analyzed through reduction, classification, interpretation, and conclusion drawing. Findings show that @Mchannel1912 reflects Muhammadiyah’s digital transformation through preacher training, contemporary content production, cross-platform promotion, and collaboration with young cadres and influencers. The novelty lies in its focus on the structured use of YouTube for regional digital da’wah, an area rarely explored in previous studies. Despite challenges such as low digital literacy, limited youth involvement, and weak interactivity, the channel enhances Muhammadiyah’s digital presence and promotes a modern, moderate, and progressive Islamic discourse. This study contributes to the literature on digital Islamic communication and offers practical insights for optimizing religious preaching in a digital society.
IMPLEMENTASI BIMBINGAN KEAGAMAAN UNTUK MENINGKATKAN SEMANGAT IBADAH PADA REMAJA MASJID USWATUN HASANAH KELURAHAN PADANG MATINGGI RANTAU PRAPAT Perkasa, Bagus; Madya, Efi Brata
Al-Isyraq: Jurnal Bimbingan, Penyuluhan, dan Konseling Islam Vol 7, No 2 (2024): Juli
Publisher : PABKI (Perkumpulan Ahli Bimbingan dan Konseling Islam) Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59027/alisyraq.v7i2.774

Abstract

This study aims to determine the Implementation of Religious Guidance to Increase the Spirit of Worship in Youth Mosque Uswatun Hasanah Padang Matinggi Village Rantau Prapat. This research uses a type of research that includes field research (filed research), using qualitative methods. The research location was chosen by researchers in Padang Matinggi Village Rantau Prapat. the time of this research was conducted on 20 June to 21 July 2023. The research informants consisted of 5 informants consisting of 1 cleric and 4 mosque teenagers. Data collection techniques in the form of interviews, observations and literature studies. Data analysis techniques using Miles dan Huberman techniques in the form of data reduction, data presentation and conclusion drawing and data validity in the form of triangulation of sources, techniques and time. The results of the study indicate that the implementation of religious guidance to increase the spirit of worship in uswatun hasanah mosque teenagers is very effective and has a significant influence on mosque teenagers where in this religious guidance is carried out with religious activities in the form of lectures / recitations, joint discussions / question and answer which are routinely held once a week, namely on Saturdays after isya' prayers, starting from 20.30 - 21.30 in the mosque. However, there are factors and supporters and obstacles in providing guidance to adolescents.
Pembuatan Plang Penguraian Sampah dan Tong Sampah Dari Bambu Oleh Mahasiswa KKN UINSU di Nagori Sarimattin Madya, Efi Brata; Butar-Butar, Abdul Hakim; Firmansyah, Bagus; Lestari, Dewi Anggraini; Simarmata, Saumi Ruhdiana; Agustin, Amanda
EDU SOCIETY: JURNAL PENDIDIKAN, ILMU SOSIAL DAN PENGABDIAN KEPADA MASYARAKAT Vol. 5 No. 2 (2025): June-September 2025
Publisher : Association of Islamic Education Managers (Permapendis) Indonesia, North Sumatra Province

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56832/edu.v5i2.1680

Abstract

Sampah adalah barang yang dibuang begitu saja, dalam banyak kasus, sampah menimbulkan masalah bagi lingkungan. Laporan Bank Dunia menunjukkan bahwa jumlah sampah di kota-kota di dunia diperkirakan akan terus meningkat sebesar 70% mulai tahun ini hingga tahun 2025, dari 1,3 miliar ton per tahun menjadi 2,2 miliar ton per tahun. Peningkatan terbesar terjadi di kota-kota di negara-negara miskin. Berdasarkan data Bank Dunia, timbulan sampah domestik di Indonesia sebesar 151.921 Ton per harinya, yang berarti setiap penduduk Indonesia membuang sampah kurang lebih 0,85 kilogram setiap harinya. Berdasarkan data yang sama, hanya 80% dari seluruh sampah yang dihasilkan secara global dikumpulkan, sedangkan sisanya dimusnahkan dan mencemari lingkungan. Dari hasil survei lapangan yang telah dilakukan di Desa Sarimattin Kecamatan Pamatang Sidamanik Kabupaten Simalungun, kami menemukan masih banyak sampah yang tidak dibuang pada tempatnya, di buang di sembarang tempat dan juga berserakah di mana-mana. Hal ini yang memotivasi kami mahasiswa KKN UINSU Desa Sarimattin untuk memberikan edukasi guna menciptakan kesadaran masyarakat untuk tidak membuang sampah sembarangan. Tujuan dari pemasangan plang edukasi sampah ini ialah untuk memberikan kesadaran kepada masyarakat mengenai bahaya dari sampah yang di buang sembarangan. Plang sampah itu sendiri untuk menjelaskan berapa lama waktu yang dibutuhkan sampah untuk terurai. Metode yang digunakan adalah presentasi dan konsultasi. Hasil dari kegiatan ini bertujuan untuk meningkatkan kesadaran masyarakat akan bahaya membuang sampah sembarangan dan meningkatkan kesejahteraan masyarakat Desa Sarimattin.
Dukungan Sosial Terhadap Motivasi Anak Yatim Dalam Menghadapi Tantangan Hidup Di Panti Asuhan Mamiyai Rambe, Cinta Mollyka; Madya, Efi Brata
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 4 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i4.4844

Abstract

This study investigates the forms of social support received by orphans at Mamiyai Orphanage and examines how such support influences their motivation to face life’s challenges. Using a descriptive qualitative approach, data were collected through in-depth interviews, participatory observations, and triangulation to ensure validity. The findings indicate that social support from caregivers, peers, and the community plays a crucial role in enhancing the motivation of orphans. Emotional support expressed through affection and attention, alongside material assistance, provides a sense of security and fosters mental resilience. Furthermore, warm interactions within the orphanage environment and with the surrounding community strengthen their capacity to adapt to various pressures. Despite existing challenges that may hinder optimal support, the study highlights the importance of continuous collaboration between orphanages, society, and relevant stakeholders. Strengthened social support is essential not only for motivating orphans but also for promoting their overall psychological development and preparing them for a better future.
The Communication Strategy of Ustadz Abdil Muhadir Ritonga in Spreading Islamic Da'wah Content on TikTok Fadli, Andika; Madya, Efi Brata
Journal of Communication Studies Vol. 5 No. 2 (2025): JCS: Journal of Communication Studies
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah, Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/jcs.v5i2.8139

Abstract

This study aims to examine the da’wah communication strategies employed by Ustadz Abdil Muhadir Ritonga through the social media platform TikTok in disseminating Islamic da’wah content. As a digital medium popular among younger generations, TikTok offers both significant opportunities and challenges for da’wah, particularly due to its short video duration and the dominance of entertainment-oriented content. A qualitative approach was applied using a case study method, with data collected through interviews, observations, and documentation.The findings reveal that Ustadz Abdil Muhadir Ritonga employs three da’wah communication strategies: sentimental (emotional), rational (intellectual), and sensory (practical). His distinctive style of da’wah is characterized by the use of humor, Islamic poetry, and a delivery that is heartfelt and easily understood by diverse audiences. These strategies have proven effective in capturing audience attention and fostering positive interaction on social media. This study underscores the importance of adapting da’wah strategies to technological developments and audience characteristics in the digital era.
Strategic Roles of Religious Leaders in Shaping Islamic Youth Morality: Peran Strategis Pemuka Agama dalam Pembentukan Akhlak Pemuda Islam Siregar, Muhammad Naim; Madya, Efi Brata
Indonesian Journal of Innovation Studies Vol. 26 No. 4 (2025): October
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v26i4.1747

Abstract

Background: Religious and moral challenges among urban Muslim youth are intensifying in the digital era, especially in areas with significant Muslim populations. Specific Background: Medan Denai District faces increasing moral degradation among Islamic youth, despite having many religious institutions. Knowledge Gap: Previous studies have examined the role of religious leaders generally, but none have specifically analyzed their role in Medan Denai using an inverted pyramid framework and integrating digital era challenges. Aims: This study aims to analyze the strategic role of religious leaders in shaping youth morality through the inverted pyramid approach. Results: The findings reveal that religious leaders play fundamental roles through three strategies: digital-era da'wah adaptation, intensive mentoring, and mosque revitalization. These have led to increased youth participation and strengthened moral behavior, although challenges remain regarding social media influence, parental involvement, and institutional synergy. Novelty: This study develops a contextual model of youth moral development based on the inverted pyramid framework adapted to the digital era. Implications: The study highlights the importance of collaborative strategies between religious leaders, families, and institutions to address contemporary moral challenges. Highlight Religious leaders act as moral anchors for youth in urban communities. Inverted pyramid approach builds strong spiritual foundations before behavioral change. Digital da'wah, mentoring, and mosque revitalization strengthen youth moral development. KeywordsReligious Leaders, Youth Morality, Inverted Pyramid Approach, Digital Da'wah, Mentoring Program
Kondisi Sosial Keluarga terhadap Motivasi Beragama Mahasiswa BPI Stambuk 2019 Alvi, Illisa; Madya, Efi Brata
EDUKASIA Jurnal Pendidikan dan Pembelajaran Vol. 4 No. 2 (2023): Edukasia: Jurnal Pendidikan dan Pembelajaran
Publisher : LP. Ma'arif Janggan Magetan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62775/edukasia.v4i2.438

Abstract

This study aims to analyze the effect of family social conditions on the religious motivation of BPI Stambuk 2019 students. Social family conditions include factors such as inherited religious practices, religious communication, religious support, role models, and the level of religious conflict in the family. The research method used is a qualitative approach with a case study method. Data were obtained through in-depth interviews with 15 students from various BPI Stambuk 2019 student study programs. The results showed that family social conditions had a significant influence on students' religious motivation. Inherited religious practices, open religious communication, religious support, and role models in the family are positively related to high levels of religious motivation in college students. However, the level of religious conflict in the family can affect students' religious motivation. This research provides a deeper understanding of how family social conditions affect students' religious motivation, so that the role of the family in providing support and a conducive environment in religious matters becomes increasingly important.
The Influence of Assertiveness and Social Support from Families of Social Rehabilitation Program Participants on Islamic Communication Skills in Medan Class 1 Penitentiary Nasution, Muhammad Yasir Halomoan; Madya, Efi Brata; Rubino, Rubino
AJIS: Academic Journal of Islamic Studies Vol. 9 No. 1 (2024)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/ajis.v9i1.9799

Abstract

Social rehabilitation program, conveying religious messages and maintaining crucial aspects of religion and society. Effective communication is needed to build good relationships with other people, convey opinions and aspirations, and resolve conflicts with social rehabilitation program participants. This research aims to see the influence of assertive communication and social support from families of social rehabilitation participants on Islamic communication skills in the Class 1 Penitentiary in Medan. Based on the results of the research and discussion, several conclusions can be drawn as follows: First, assertiveness influences the Islamic communication skills of Social Rehabilitation Program Participants in Medan Class 1 Penitentiary. The results of this research identify that the better the level of assertiveness a person has, the Islamic communication skills of the inmates of class I Penitentiary in Medan will improve. Second, family social support influences the Islamic communication skills of Social Rehabilitation Program Participants in Medan Class 1 Penitentiary. The results of this research identify that the better the level of family social support received by a prison inmate will improve the Islamic communication skills of class I Medan Penitentiary inmates. Third, assertiveness and Social Support together have a significant effect on Islamic Communication Skills in Medan Class 1 Penitentiary, Participants in the Social Rehabilitation Program.
Pesan Dakwah dalam Buku "Tuhan, Maaf Aku Kurang Bersyukur" Karya Malik Al Mughis Ferina, Lisa; Madya, Efi Brata
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 7 (2024): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i7.3137

Abstract

Modern developments offer a variety of media that can be used as a means of conveying da'wah. One of them is the written media or the relevant bil-kalam method used throughout time to present da'wah messages. This research aims to identify the da'wah messages contained in the book "Tuhan, Maaf Aku Kurang Bersyukur" by Malik Al Mughis. This research employs a qualitative methodology, utilizing content analysis techniques. Data was collected through documentation techniques. The findings of this research indicate that in the book Tuhan, Maaf Aku Kurang Bersyukur, there are da'wah messages, namely the aqidah message including faith in Allah in 4 messages, faith in the Book in 2 messages and faith in qada and qadar 2 messages. Moral messages include 11 messages of gratitude and sharia messages include 3 messages of prayer.
Co-Authors Agustin, Amanda Ahmad Tamrin Sikumbang Alvi, Illisa Ar-Ridho, Abdi Bagus Firmansyah, Bagus Bellasonya, Reza Butar-Butar, Abdul Hakim Fadli, Andika Fajariah, Indah Suci Ferina, Lisa harahap, siti aisyah Hasibuan, Muhtadiah Lestari, Dewi Anggraini Lubis, Devi Rafidayani Marpaung, M. Darma Mawaddah, Dian Mukarramah, Niatul Nabilah, Shofiyah Nasution, Marzuki Lutfi Nasution, Muhammad Yasir Halomoan Nurhasanah, Sania Perkasa, Bagus Putri, Hijri Sarina Rachma Ayu, Melati Rambe, Cinta Mollyka rubino, rubino Sari, Nurul Wilda Simarmata, Saumi Ruhdiana Siregar, Arnisa Ramadhani Siregar, Mhd. Habib Ansyahri Siregar, Muhammad Naim Soraya, Siti Fitria Zahra, Dinda Alisya