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All Journal Kanal : Jurnal Ilmu Komunikasi Publik (Jurnal Ilmu Administrasi) Jurnal Syntax Transformation Jurnal Locus Penelitian dan Pengabdian Journal of Comprehensive Science Edunity: Kajian Ilmu Sosial dan Pendidikan Journal of Social Science Nanggroe: Journal Of Scholarly Service Enrichment: Journal of Multidisciplinary Research and Development Jurnal Konstruksi dan Infrastruktur : Teknik Sipil dan Perencanaan Nanggroe: Journal of Scholarly Service Asian Journal of Social and Humanities INTERACTION Communication Studies Journal Greenation International Journal of Law and Social Sciences
Yanto Heryanto
Program Studi Administrasi Publik, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Swadaya Gunung Jati
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Transportation

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Analysis of the Use of TikTok Filter Bubble to Increase Content Engagement on Clipper Accounts: Analisis Pemanfaatan Filter Bubble TikTok untuk Meningkatkan Engagement Konten pada Akun Clipper Ilham Muhammad; Khaerudin Imawan; Yanto Heryanto
Kanal: Jurnal Ilmu Komunikasi Vol. 15 No. 1 (2026): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the utilization of the Filter Bubble phenomenon on TikTok to increase content engagement on Clipper accounts. TikTok uses a personalization-based recommendation system through the For You Page (FYP), which distributes content according to user interests, interaction history, and viewing behavior. In this study, Filter Bubble is examined through three analytical dimensions: information personalization, algorithmic curation, and selective exposure. The research employed a descriptive qualitative method. Data were collected through interviews, virtual observation, and documentation of five Clipper accounts, with @Juaaan as the main informant and @mugniXD, @SuperstarJumbo, @futuregrow.id, and @traeditz98 as supporting informants. The findings show that Clipper accounts utilize trending topics, distinctive editing styles, and content repackaging strategies to increase views, likes, comments, shares, and audience retention. The TikTok algorithm then strengthens the distribution of highly interactive content, creating repeated exposure to similar topics and sustaining engagement growth. This study confirms that Filter Bubble can be understood not only as a risk in digital communication, but also as a strategic opportunity for content visibility when applied ethically, creatively, and systematically.
Efektivitas Kinerja Pegawai pada Bidang Pemberdayaan Sosial dan Penanganan Fakir Miskin Dinas Sosial Kota Cirebon Ferdi Angga Pirmansah; Yanto Heryanto
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 7 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i3.5667

Abstract

The effectiveness of employee performance is a critical factor in determining the success of social empowerment and poverty alleviation programs. This study aims to analyze the effectiveness of employee performance in the Social Empowerment and Poverty Alleviation Division of the Cirebon City Social Service. This study used a descriptive method with a qualitative approach. Data collection techniques included observation, interviews, and documentation. The study shows that employee performance effectiveness, as measured by indicators of productivity, service quality, responsiveness, responsibility, and work discipline, has been quite good. However, several obstacles remain, such as limited human resources, high workloads, and suboptimal use of information technology. Therefore, employee capacity building, strengthened coordination, and information system optimization are needed to improve future performance effectiveness
The Effectiveness of Digital Service Transformation on Public Satisfaction at The Kedondong Village office in Cirebon Regency Afnan Adiyanti; Yanto Heryanto
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 7 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i7.6139

Abstract

Digital transformation in public services has become an essential requirement for village governments seeking to improve the quality of services provided to communities. The Kedondong Village Government in Cirebon Regency has initiated the implementation of digital-based services to improve efficiency, transparency, and accessibility. However, the effectiveness of this digital transformation and its impact on community satisfaction require further investigation. This study aims to examine the effectiveness of digital transformation in public services and its impact on community satisfaction at the Kedondong Village Office. This research employed a qualitative approach using descriptive methods. Data were collected through observations, in-depth interviews with village officials and residents, and document analysis. The findings indicate that the digital transformation of village services improved service speed, accessibility, and administrative transparency. However, the effectiveness of implementation remained constrained by challenges, including limited digital literacy among residents and inadequate technological infrastructure. Overall, digital transformation had a positive impact on community satisfaction, particularly in terms of service timeliness and convenience. This study recommends strengthening the digital competencies of village officials and providing digital literacy programs for the community to optimize the implementation of digital-based public services.
Efektivitas Kerja Pegawai pada Bidang Pemberdayaan Sosial dan Penanganan Fakir Miskin Dinas Sosial Kota Cirebon Ferdi Angga Pirmansah; Yanto Heryanto
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 7 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i7.6212

Abstract

Terlepas dari berbagai fenomena sosial yang terjadi selama pembangunan, Indonesia adalah negara yang sedang berkembang. Pembangunan tenaga kerja merupakan komponen penting dari pembanguanan nasional karena titik sentral dari pembangunan adalah pemberdayaan sumber daya manusia, yang mencakup tenaga kerja baik sebagai pelaku (subyek pembangunan) maupun secara sasaran (obyek pembangunan). Pengembangan sumber daya manusia dan kepercayaan diri termasuk pembangunan ketenagakerjaan. Penelitian ini bertujuan untuk menganalisis efektivitas kinerja pegawai pada Bidang Pemberdayaan Sosial dan Penanganan Fakir Miskin Dinas Sosial Kota Cirebon. Efektivitas kinerja pegawai menjadi faktor penting dalam menentukan keberhasilan pelaksanaan program pemberdayaan sosial dan penanganan fakir miskin. Penelitian ini menggunakan metode deskriptif dengan pendekatan kualitatif. Teknik pengumpulan data dilakukan melalui observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa efektivitas kinerja pegawai ditinjau dari indikator produktivitas, kualitas pelayanan, responsifitas, tanggung jawab, dan disiplin kerja telah berjalan cukup baik, namun masih terdapat beberapa kendala seperti keterbatasan sumber daya manusia, beban kerja yang tinggi, dan kurang optimalnya pemanfaatan teknologi informasi. Oleh karena itu, diperlukan peningkatan kapasitas pegawai, penguatan koordinasi, serta optimalisasi sistem informasi untuk meningkatkan efektivitas kinerja di masa mendatang.
Implementation of Electronic Word of Mouth (E-WOM) In Shaping The Brand Image of Avoskin Beauty Nabilah Syaharani; Khaerudin Imawan; Yanto Heryanto
Interaction Communication Studies Journal Vol. 3 No. 2 (2026): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v3i2.6265

Abstract

Brand image builds customer trust, particularly in social media, where open interaction between brands and consumers is encouraged. In the ever-faster flow of information, customers are no longer only the recipients of messages but also share information through Electronic Word of Mouth (E-WOM), especially in the skincare industry. Reviews, user experience, and digital recommendations from E-WOM influence how consumers perceive a brand. This phenomenon is present in Avoskin Beauty, where customer interactions on Instagram show how an individual’s personal experience can affect overall brand perception. The data were collected through in-depth interviews with a descriptive qualitative method. To analyze the effect of digital interactions on brand image formation, the analysis focused on the dimensions of intensity, content, and credibility of E-WOM. The results of the research show that the quality of information in E-WOM, such as honesty and relevance, is more important than the number of interactions. The brand values promoted, and the community participation, too, contribute to the consumer perceptions. Therefore, E-WOM could be a strategic element in the construction of a strong brand image through continuous social interaction on digital media.
Co-Authors Afiffudin Afiffudin Afnan Adiyanti Agus Dimyati Andri Prabowo Delia Noviyanti Devina Nabila Utama Elena Dwi Rostanti Elga Lauza Evelyna Ferdi Angga Pirmansah Ferdi Angga Pirmansah Gatot Santoso Handri Wildan Fauzi Hilda Kharunnisa Nazifah Ikhwanul Fakhri Mu'afa Ikhwanul Fakhri Mu'afa Ilham Muhammad Khaerudin Imawan Leni Rohida Maudy Nurjannatiya Moh. Sutarjo Moh. Taufik Hidayat Nabilah Syaharani Nira Nurbaetilah Nurfatah Alkarim Panji Krisna Pratiansyah Raihan Chairunissa Kurniawan Resa Ramadhani Rifzika Ayunda Cahyani Saihul Anwar Shafira Amalia Putri Suhadi Suhadi Tiara Ivana Wendy Rivansah