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All Journal JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi Juripol Journal of Education, Humaniora and Social Sciences (JEHSS) Journal Of Management Science (JMAS) INFOKUM GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Economics, Business and Management Science Journal Jurnal Pengabdian Masyarakat (ABDIRA) Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service
Amrin Mulia Utama Nasution
Universitas Medan Area
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Analisis Kepuasan Konsumen terhadap Loyalitas Konsumen dengan Dimoderasi oleh Faktor Harga dan Variasi Produk Makanan Sehat pada PT Melia Sehat Sejahtera Amrin Mulia Utama Nasution
Economics, Business and Management Science Journal Vol 3, No 1 (2023): Economics, Business and Management Science Journal, February
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v3i1.346

Abstract

Many providers in Indonesia currently have many products such as PT Melia Sehat Sejahtera. The success of product development has made PT Melia Sehat Sejahtera a well-known  in Indonesia. The many awards this  has won has made PT Melia Sehat Sejahtera always be number one thanks to the level of customer loyalty. Consumer loyalty according to behavioral understanding is consistent with repurchasing behavior as well as a measure of customer preference to repurchase and the tendency to switch to the product. Repurchase intention is strongly influenced by consumer satisfaction with a product. However, there are two studies which state that it has a negative effect on consumer loyalty, so that a moderating variable appears. This research was tested on 133 respondents who then collected the data and tested its feasibility. After the feasibility test, a data analysis test was carried out using SEM (regression) with the help of the SmartPLS program. This study resulted in the following conclusions 1) The strong role of consumer satisfaction (93%) on consumer loyalty at PT Melia Sehat Sejahtera, because PT Melia Sehat Sejahtera is a highly recommended place to eat with its food choices, PT Melia Sehat Sejahtera is also easy to get, with many branches in each region make it easier for consumers to buy PT Melia Sehat Sejahtera products. 2) Consumer satisfaction which is moderated by the price of PT Melia Sehat Sejahtera's  products has a relatively small effect (1%) on consumer loyalty and price can also play a direct negative role (-1.3%) on consumer loyalty. This is because the price is competitive compared to similar products. 3) The role of the relatively small level of consumer satisfaction (8%) is moderated by product variations on  consumer loyalty at PT Melia Sehat Sejahtera and product variety can play a direct role on consumer loyalty by (5%). This is due to the lack of variety of PT Melia Sehat Sejahtera's  products.
Pengelolaan dan Penentuan Jenis Usaha Bumdes Maju Bersama di Desa Namo Mbelin-Kecamatan Namo Rambe Kabupaten Deli Serdang Nasution, Amrin Mulia Utama; Marbun, Patar
Nanggroe: Jurnal Pengabdian Cendikia Vol 3, No 4 (2024): Juli
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12729553

Abstract

Setelah UU No. 6 Tahun 2014 tentang Desa ditetapkan, pemerintah pusat gencar menggalakkan pengelolaan BUMDes sebagai kekuatan ekonomi desa. Badan Usaha Milik Desa (BUMDes) merupakan lembaga hukum dan usaha desa yang dibentuk berdasarkan kebutuhan masyarakat dan potensi desa. BUMDes tidak semata-mata mencari keuntungan tetapi juga memberikan manfaat sosial dan non-ekonomi lainnya. Melalui BUMDes, para petani, peternak atau pelaku usaha lainnya dapat berpartisipasi dan berkolaborasi dalam mengembangkan kemajuan dan kesejahteraan bersama. Meskipun BUMDes penting bagi Desa Namo Mbelin, namun pemerintah desa enggan dan ragu untuk mengelola BUMDes, karena kurangnya pengetahuan dan pengalaman mengenai proses pengelolaan BUMDes. Oleh karena itu, kegiatan pengabdian kepada masyarakat ini bertujuan untuk menambah pengetahuan dan pengalaman belajar yang berharga bagi pemerintah serta dalam menggali dan mengelola potensi unggulan desa melalui pengelolaan BUMDes dan mengembangkan program inovatif lainnya. Dengan demikian, kegiatan pengabdian secara mendasar memberikan kontribusi yang signifikan dalam memperkuat kapasitas pemerintah desa dan tokoh masyarakat dalam mengelola BUMDes sehingga kedepannya dapat memberikan nilai tambah untuk meningkatkan pendapatan asli desa dan kesejahteraan masyarakat desa.
Pengelolaan dan Penentuan Jenis Usaha Bumdes Maju Bersama di Desa Namo Mbelin-Kecamatan Namo Rambe Kabupaten Deli Serdang Nasution, Amrin Mulia Utama; Marbun, Patar
Nanggroe: Jurnal Pengabdian Cendikia Vol 3, No 4 (2024): Juli
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12729553

Abstract

Setelah UU No. 6 Tahun 2014 tentang Desa ditetapkan, pemerintah pusat gencar menggalakkan pengelolaan BUMDes sebagai kekuatan ekonomi desa. Badan Usaha Milik Desa (BUMDes) merupakan lembaga hukum dan usaha desa yang dibentuk berdasarkan kebutuhan masyarakat dan potensi desa. BUMDes tidak semata-mata mencari keuntungan tetapi juga memberikan manfaat sosial dan non-ekonomi lainnya. Melalui BUMDes, para petani, peternak atau pelaku usaha lainnya dapat berpartisipasi dan berkolaborasi dalam mengembangkan kemajuan dan kesejahteraan bersama. Meskipun BUMDes penting bagi Desa Namo Mbelin, namun pemerintah desa enggan dan ragu untuk mengelola BUMDes, karena kurangnya pengetahuan dan pengalaman mengenai proses pengelolaan BUMDes. Oleh karena itu, kegiatan pengabdian kepada masyarakat ini bertujuan untuk menambah pengetahuan dan pengalaman belajar yang berharga bagi pemerintah serta dalam menggali dan mengelola potensi unggulan desa melalui pengelolaan BUMDes dan mengembangkan program inovatif lainnya. Dengan demikian, kegiatan pengabdian secara mendasar memberikan kontribusi yang signifikan dalam memperkuat kapasitas pemerintah desa dan tokoh masyarakat dalam mengelola BUMDes sehingga kedepannya dapat memberikan nilai tambah untuk meningkatkan pendapatan asli desa dan kesejahteraan masyarakat desa.
Pengaruh Pengetahuan Kewirausahaan dan Lokasi Usaha Terhadap Keberhasilan Usaha Pada UMKM Produk Wisatadi Kecamatan Bohorok, Kabupaten Langkat, Sumatera Utara Br Surbakti, Nadya Faradila; Utama Nasution, Amrin Mulia
Economics, Business and Management Science Journal Vol 5, No 1 (2025): Economics, Business and Management Science Journal, February
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v5i1.777

Abstract

This study aims to determine the influence of entrepreneurial knowledge and business location on business success in tourism product MSMEs in Bohorok District, Langkat Regency, North Sumatra. This study is quantitative research with a purposive sampling technique, using the Slovin formula to determine the number of samples of 79 respondents. The sample consisted of MSME actors in tourism products who have been running a business for over 3 years and are 5-20 years old. Data were collected through questionnaires and observations, while data analysis was carried out by instrument tests, classical assumption tests, multiple regressions, and hypothesis tests using SPSS 27. The results of the partial test show that entrepreneurial knowledge and business location have a significant effect on business success. This is evidenced by the t-count value of 2,083 t table 1,991 (sig 0.041 0.05) for entrepreneurial knowledge and t count 4,357 t table 1,991 (sig 0.000 0.05) for business location. The simultaneous test also showed a significant influence between the two on the business's success with F count 13,312 F table 3,115 (sig 0.000 0.05). The value of the determination coefficient (R²) of 0.258 (25.8%) shows that the success of MSME businesses for tourism products in Bohorok District, Langkat Regency, North Sumatra, is influenced by entrepreneurial knowledge and business location, while 73.2% is influenced by other factors that were not studied in this study.
Pengaruh Fear of Missing Out dan Price Discount terhadap Tingkat Impulsif Buying Product Skintific di Tiktok Shop (Studi Kasus di Kelurahan Tanjung Rejo, Medan Sunggal, Kota Medan) Kartiwi, Putri Sri; Nasution, Amrin Mulia Utama
Economics, Business and Management Science Journal Vol 5, No 1 (2025): Economics, Business and Management Science Journal, February
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v5i1.776

Abstract

This study aims to find out and analyze the influence of Fear Of Missing Out and Price Discount on the level of Impulse Buying of Skintific products on Tiktok Shop (Case Study in Tanjung Rejo Village, Medan Sunggal, Medan City). FOMO is the fear of missing out on trends that encourages impulse purchases, while Price Discount is a marketing strategy that increases the appeal of a product. The research method used was quantitative, with 100 respondents selected using Purposive Sampling, namely active TikTok Shop users who had purchased Skintific products. Data analysis was carried out by multiple linear regression. The results of the study showed that Fear Of Missing Out had a significant effect on Impulse Buying, this can be seen from the significant value (0.009) of 0.05 and the tcount (2.686) compared to the table (1,984). Price Discount has a significant effect on Impulse Buying, this can be seen from the significant value (0.000) from 0.05 and tcount (6.679) compared to ttable (1,984). Fear Of Missing Out (X1) and Price Discount (X2) are simultaneously significant to Impulsive Buying (Y), this can be seen from the value of FcalFtabel and its significance level (0.000) 0.05.
Pengaruh Citra Merek, Kualitas Produk, dan Emotional Response Terhadap Minat Beli Sepatu Merek Converse (Studi Kasus Pada Masyarakat Kelurahan Padang Bulan) Marbun, Ferdinan; Alfifto, Alfifto; Nasution, Amrin Mulia Utama
Innovative: Journal Of Social Science Research Vol. 5 No. 2 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i2.18347

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Citra Merek, Kualitas Produk, Dan Emotional Response Terhadap Minat Beli Sepatu Merek Converse (Studi Kasus Pada Masyarakat Kelurahan Padang Bulan) Penelitian ini menerapkan pendekatan kuantitatif untuk menganalisis populasi ataupun berbagai sampel, dan korelasi anatara karakteristik dan variabel. Untuk mengumpulkan data digunakan kuesioner dan skala likert. Sampel dalam penelitian ini yaitu Masyarakat di Kelurahan Padang Bulan. Analisis data menggunakan analisis regresi linear berganda dengan bantuan software SPSS. Hasil penelitian menunjukan bahwa Citra Merek tidak berpengaruh positif tetapi signifikan terhadap minat beli sepatu conversi di kelurahan Padang Bulan, dimana diperoleh nilai t hitung 0,865 > 1,984 dengan nilai signifikansi sebesar (0,002 < 0,05). Kualitas Produk berpengaruh positif dan signifikan terhadap minat beli sepatu convers di kelurahan padang bulan diperoleh nilai t hitung 4,664 > 1,984 dengan nilai signifikansi sebesar (0,000 < 0,05). Emotional Respons tidak berpengaruh positif tetapi signifikan terhadap minat beli sepatu converse di kelurahan padang bulan diperoleh nilai t hitung 0,591 > 1,984 dengan nilai signifikansi sebesar (0,001 < 0,05). Sementara itu pengaruh Citra Merek, Kualitas Produk,dan Emotional Response berpengaruh positif dan signifikan secara simultan terhadap minat beli dimana diperoleh nilai F hitung sebesar 32.132 > F tabel 3,10 dengan signifikansi (0,000 < 0,05). Dengan nilai Adjusted R2 senilai 0,449 maka bisa diambil kesimpulan variabel Citra Merek, Kualitas Produk, dan Emotional Respons secara simultan memberi pengaruh senilai 44,9% terhadap minat beli sepatu converse di kelurahan padang bulan dan 55,1% ditentukan dari pengaruh faktor lainnya yang tidak dibahas pada penelitian ini.
PENGARUH GREEN MARKETING DAN GREEN PRODUCT TERHADAP MINAT BELI AIR MINERAL DALAM KEMASAN LE MINERALE PADA MASYARAKAT KOTA MEDAN Sitorus, Yvandrew Phillip Michael; Nasution, Amrin Mulia Utama
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 11 No. 4 (2025): 2025 Juni
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v11i4.411

Abstract

Public awareness of environmental issues is increasing, encouraging companies to implement green marketing strategies and present environmentally friendly products (green products) to attract consumer buying interest. This study aims to analyze the influence of green marketing and green products on purchasing interest in Le Minerale brand mineral water in Medan City. This study uses a quantitative approach with a survey method. Data were collected through questionnaires distributed to 150 respondents who were people in Medan City who knew or had purchased Le Minerale. The data analysis technique was carried out using multiple linear regression analysis with the help of SPSS. The results showed that green marketing had a positive and significant effect on purchasing interest, with a regression coefficient of 0.412 and a significance value of 0.000. This shows that a marketing strategy that emphasizes environmental sustainability can increase consumer purchasing interest. In addition, green products also have a positive and significant effect on purchasing interest, with a regression coefficient of 0.387 and a significance value of 0.002. However, the influence of green marketing is more dominant than green products in shaping consumer purchasing interest.
Pengaruh Orientasi Pasar, Orientasi Kewirausahaan, dan Kompetensi terhadap Kinerja Usaha Pengusaha Barang Bekas di Pajak Melati Sirait, Johannes Rivaldo; Nasution, Amrin Mulia Utama; Aisyah, Nur
Economics, Business and Management Science Journal Vol 5, No 2 (2025): Economics, Business and Management Science Journal, August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v5i2.834

Abstract

This study aims to determine the effect of entrepreneurial competence on business performance in second-hand goods entrepreneurs in Medan's Melati Tax. The type of research used in this research is quantitative research with a causal associative approach. The population in the study were all business actors at Pajak Melati Medan. The sample in this study used non-probability sampling with purposive sampling type, sampling technique using a sampling method where the researcher selects the sample according to the criteria using incidental sampling / accidental sampling. Based on the determination of these criteria there were 30 respondents. The results of the study are the results of the Fhitung value of 45.508, so that Fhitung Ftabel (45.508 2.60) and sig value = 0.000 0.05. Based on the research results, there is a simultaneous influence between market orientation variables, entrepreneurial orientation, and entrepreneurial competence on business performance. The three elements when combined, entrepreneurs can not only better meet customer expectations, but also manage risk and create added value, which overall contributes to improving their business performance in a competitive market environment.
The Influence of Digital Marketing and Brand Awareness Onpurchase Decisions at the Nino 911 Startup in Medan City Soterniat Zai; Amrin Mulia Utama Nasution
INFOKUM Vol. 13 No. 05 (2025): Infokum
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the influence of digital marketing and brand awareness on purchasing decisions at the Nino 911 application start-up in Medan City. This research uses quantitative and associative methods. The total population is 425,976 residents spread across 5 sub-districts as representatives of Medan City. In determining the sample, the author used Slovin's theory with a sample of 100, and the sample collection technique used was nonprobability sampling and snowball sampling to determine the sample. The data analysis technique uses multiple linear regression analysis. Based on the research results, it shows that (1) digital marketing variables have a significant influence on purchasing decisions at the Nino 911 start-up in Medan City, (2) brand awareness variables have a significant influence on purchasing decisions at the Nino 911 start-up in Medan City, and (3) digital marketing variables and brand awareness simultaneously have a significant influence on purchasing decisions at the Nino 911 start-up in Medan City.
Pengaruh Jiwa Kewirausahaan dan Kemandirian Pribadi terhadap Keberhasilan Usaha UMKM Kuliner di Kecamatan Pulo Bandring Kabupaten Asahan Nasution, Amrin Mulia Utama; Ramadhani, Eka
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2624

Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh Jiwa Kewirausahaan Dan Kemandirian Pribadi Terhadap Keberhasilan Usaha UMKM Kuliner Di Kecamatan Polo Bandring Kabupaten Asahan. penelitian yang digunakan adalah pendekatan kuantitatif yang dimana akan menemukan besarnya pengaruh dari variabel bebas (independen) terhadap variabel terkait (variabel dependen). populasi dalam penelitian ini adalah seluruh pemilik usaha UMKM kuliner kecamatan polo bandring kabupaten Asahan yang di amabil dari Kantor kecamatan yang berjumlah 565 dan teknik pengambilan sampel menggunakan sampling rumus Solvin dan mendapatkan hasil 85 responden, Analisis data menggunakan SPSS 27 dengan uji regresi linear berganda untuk mengetahui pengaruh variabel independen terhadap variabel dependen. Hasil penelitian menunjukkan Jiwa Kewirausahaan berpengaruh secara positif dan signifikan terhadap Keberhasilan Usaha Hal ini terlihat dari nilai signifikan (0,000) < dari 0,05, Kemandirian Pribadi berpengaruh Positif Dan signifikan terhadap Keberhasilan Usaha, Hal ini terlihat dari nilai signifikan (0,000) < 0,05 Jiwa Kewirausahaan (X1), dan Kemandirian Pribadi (X2) Dan signifikan berpengaruh terhadap Keberhasilan Usaha
Co-Authors Ahmad Rafiki Alfifto Bella, Sintia Br Surbakti, Nadya Faradila Colia, Inexel Cisdeo Sembiring Eka Dewi Setia Tarigan Eka Dewi Setia Tarigan Eka Dewi Setia Tarigan, Eka Dewi Setia Hery Syahrial Hesti Sabrina Kartiwi, Putri Sri Lailikhatmisafitri, Isnaniah Laksana, Ryan Dharmawan Marbun, Ferdinan Marbun, Patar Mubarak, Ridho Muhammad Fikhri Fadhila Nabilla Salsabil Sausan Nasution, Nadya Eka Putri Ramadhani Nur Aisyah Patar Marbun Pribadi, Teddy Putri, Aprilla Dwiana Rahayu, Ajeng Ramadhani, Eka Ryan Dharmawan Laksana S, Zaini Munawir Sinaga, Sanita Gusrinawaty Sirait, Johannes Rivaldo Sitorus, Yvandrew Phillip Michael Soterniat Zai Tarigan, Zefanio Vernandes Tohap Parulian Yossi Suryandani Sitorus