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All Journal JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi Juripol (Jurnal Institusi Politeknik Ganesha Medan) Journal of Education, Humaniora and Social Sciences (JEHSS) Journal Of Management Science (JMAS) Journal of Management and Business Innovations INFOKUM Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Economics, Business and Management Science Journal Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Bisnis Mahasiswa International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal Of Human And Education (JAHE) Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Nanggroe: Journal of Scholarly Service
Amrin Mulia Utama Nasution
Universitas Medan Area
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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PENGARUH STRATEGI PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA CARREFOUR CITRA GARDEN MEDAN Sri Hartini Sihaloho; Amrin Mulia Utama
JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi Vol. 2 No. 2 (2016): November
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jab.v2i2.249

Abstract

Tujuan penelitian ini untuk mengetahui Pengaruh Periklanan, promosi penjualan danPenjualan tatap muka terhadap keputusan pemebelian konsumen pada Carrefour Citra GardenMedan.Jenis penelitian ini deskriptif adalah penelitian yang dilakukan untuk mengetahui nilaivariabel mandiri, baik satu variabel atau lebih (independen) tanpa membuat perbandingan, ataumenghubungkan dengan variabel yang lain. Populasi dalam penelitian ini berjumlah 1500 orang,dengan menggunakan rumus slovin yang di jadikan responden berjumlahh 94 orang. Hasilpenelitian dalam penelitian ini pada uji t periklanan dengan nilai thitung> ttabel (9,487 >1,661),kemudian variabel promosi penjualaan diperoleh thitung> ttabel (3,676>1,661) dan kemudianvariabel penjualan tatap muka diperoleh thitung> ttabel (4,713>1,661)Dengan demikian dapatdisimpulkan bahwa variabel variabel periklanan, promosi penjualan dan penjualan tatap mukasecara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen padaCarrefour Citra Garden Medan. nilai Fhitung>Ftabel (64,067>3.10) dengan hipotesis Ho ditolakdan Ha diterima. Sehingga dapat disimpulkan bahwa variabel periklanan, promosi penjualan danpenjualan tatap muka secara bersama-sama berpengaruh positif dan signifikan terhadapkeputusan pembelian konsumen pada Carrefour Citra Garden Medan. Koefisien determinasi (KD) = R2 x 100%, sehingga diperoleh KD = 67,0%. Angka tersebut menunjukkan bahwasebesar 67,0 % keputusan pembelian (variabel terikat) dapat dijelaskan oleh variabel periklanan,promosi penjualan, penjualan tatap muka. Sisanya sebesar 33,0% dipengaruhi oleh faktor-faktorlain yang tidak dijelaskan dalam penelitian iniKata Kunci : Periklanan, Promosi Penjualan, Penjualan Tatap Muka, KeputusanPembelian.
Impact of demographic segmentation and psychographic segmentation on purchase decisions of K beauty products Eka Dewi Setia Tarigan; Tohap Parulian; Hesti Sabrina; Patar Marbun; Amrin Mulia Utama Nasution
Junal Ilmu Manajemen Vol 6 No 1 (2023): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v6i1.171

Abstract

The booming development of k pop and k drama has brought many changes to the products purchased by the public. One of the products that are most influenced by k-pop and k-drama are beauty products that are much liked by Indonesian women. Indonesian women really like the beauty of k-pop and k-drama Korean artists so that Korean Hallyu is the current trend. This study used a purposive sampling method with a total sample of 100 people with the sample criteria being women aged 17 years and over who had purchased k beauty products at least three times. This research was conducted to find out whether the demographic segmentation variables consisting of age, occupation, income influence the decision to purchase k beauty products and the psychographic segmentation variables consisting of indicators; values, lifestyle and personality affect consumer purchasing decisions for k beauty products. Partially, each of the demographic and psychographic segmentation variables has a positive and significant effect on the purchasing decision of k beauty products. Simultaneously the two independent variables also have a positive and significant influence so that all hypotheses are accepted.
Analisis Kepuasan Konsumen terhadap Loyalitas Konsumen dengan Dimoderasi oleh Faktor Harga dan Variasi Produk Makanan Sehat pada PT Melia Sehat Sejahtera Amrin Mulia Utama Nasution
Economics, Business and Management Science Journal Vol 3, No 1 (2023): Economics, Business and Management Science Journal, February
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v3i1.346

Abstract

Many providers in Indonesia currently have many products such as PT Melia Sehat Sejahtera. The success of product development has made PT Melia Sehat Sejahtera a well-known  in Indonesia. The many awards this  has won has made PT Melia Sehat Sejahtera always be number one thanks to the level of customer loyalty. Consumer loyalty according to behavioral understanding is consistent with repurchasing behavior as well as a measure of customer preference to repurchase and the tendency to switch to the product. Repurchase intention is strongly influenced by consumer satisfaction with a product. However, there are two studies which state that it has a negative effect on consumer loyalty, so that a moderating variable appears. This research was tested on 133 respondents who then collected the data and tested its feasibility. After the feasibility test, a data analysis test was carried out using SEM (regression) with the help of the SmartPLS program. This study resulted in the following conclusions 1) The strong role of consumer satisfaction (93%) on consumer loyalty at PT Melia Sehat Sejahtera, because PT Melia Sehat Sejahtera is a highly recommended place to eat with its food choices, PT Melia Sehat Sejahtera is also easy to get, with many branches in each region make it easier for consumers to buy PT Melia Sehat Sejahtera products. 2) Consumer satisfaction which is moderated by the price of PT Melia Sehat Sejahtera's  products has a relatively small effect (1%) on consumer loyalty and price can also play a direct negative role (-1.3%) on consumer loyalty. This is because the price is competitive compared to similar products. 3) The role of the relatively small level of consumer satisfaction (8%) is moderated by product variations on  consumer loyalty at PT Melia Sehat Sejahtera and product variety can play a direct role on consumer loyalty by (5%). This is due to the lack of variety of PT Melia Sehat Sejahtera's  products.
Peningkatan Manajemen Mutu Bagi UMKM Furniture Bahan Kayu Jati di Kabupaten Deli Serdang Amrin Mulia Utama; Patar Marbun
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 4 (2023): July
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8220472

Abstract

This activity is a Community Service (PKM) activity organized by the University of Medan Area, Faculty of Economics and Business, Management Study Program which aims to be a tridarma activity of Higher Education by lecturers. In community service with the title Improved Management for Teak Wood Furniture MSMEs. by community craftsmen, lecturers and students of the Faculty of Economics, Medan Area University, Faculty of Economics and Business held on Saturday, July 8, 2023 The objectives of implementing this Community Service include: Increasing capacity and synergy, knowledge, attitudes, and skills in implementing the development of a quality management system. Motivating MSMEs to remain enthusiastic in entrepreneurship. Encouraging the Management Unit to maintain quality and continuity. As an activity of the Tridharma of Higher Education. The output targets of this Community Service program are: MSME units can increase their productivity, be independent, and be environmentally friendly. The quality management system unit can carry out product innovations to produce superior products that are innovative, competitive and sustainable; UMKM Production Units can produce added value for SMEs thereby increasing the welfare of member; Implementation of online marketing. The methods used in achieving the above objectives are increasing capacity building through imparting knowledge, forming attitudes, and skills through training and field practice.
Upaya Pencegahan Penyalahgunaan Narkoba Dengan Peningkatan Kegiatan Kewirausahaan Keluarga di Desa Patumbak 1, Kabupaten Deli Serdang Zulyadi, Rizkan; Munawir.S, Zaini; Utama, Amrin Mulia
Nanggroe: Jurnal Pengabdian Cendikia Vol 3, No 5 (2024): Agustus
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13301933

Abstract

The more advanced the times, the more negative things are present in society. This service activity was carried out in Patumbak Village 1, Patumbak District, Deli Serdang Regency. This village is located on a causeway so there is quite a lot of community traffic, so it does not rule out the possibility that many drug cases will be encountered in the community. because the large number of cases of delinquency among the younger generation has resulted in the rapid spread of drugs among society. Especially among students and students, drug abuse is of course very worrying. This is because they are the next generation of the nation. Therefore, it is necessary to have the participation of all parties to continue to socialize about the dangerous impacts of drug use both in terms of religion, health and law. The aim of this socialization and counseling is to provide understanding to the community, especially the younger generation, in this case the young generation in Patumbak 1 Village, Patumbak District, Deli Serdang Regency about the dangers of drug abuse by increasing family entrepreneurial activities not only from a legal perspective, but also through efforts instilling moral values in teenagers. The methods used are seminars, lectures, discussions and questions and answers. The activity participants are students and young people  
Pengelolaan dan Penentuan Jenis Usaha Bumdes Maju Bersama di Desa Namo Mbelin-Kecamatan Namo Rambe Kabupaten Deli Serdang Nasution, Amrin Mulia Utama; Marbun, Patar
Nanggroe: Jurnal Pengabdian Cendikia Vol 3, No 4 (2024): Juli
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12729553

Abstract

Setelah UU No. 6 Tahun 2014 tentang Desa ditetapkan, pemerintah pusat gencar menggalakkan pengelolaan BUMDes sebagai kekuatan ekonomi desa. Badan Usaha Milik Desa (BUMDes) merupakan lembaga hukum dan usaha desa yang dibentuk berdasarkan kebutuhan masyarakat dan potensi desa. BUMDes tidak semata-mata mencari keuntungan tetapi juga memberikan manfaat sosial dan non-ekonomi lainnya. Melalui BUMDes, para petani, peternak atau pelaku usaha lainnya dapat berpartisipasi dan berkolaborasi dalam mengembangkan kemajuan dan kesejahteraan bersama. Meskipun BUMDes penting bagi Desa Namo Mbelin, namun pemerintah desa enggan dan ragu untuk mengelola BUMDes, karena kurangnya pengetahuan dan pengalaman mengenai proses pengelolaan BUMDes. Oleh karena itu, kegiatan pengabdian kepada masyarakat ini bertujuan untuk menambah pengetahuan dan pengalaman belajar yang berharga bagi pemerintah serta dalam menggali dan mengelola potensi unggulan desa melalui pengelolaan BUMDes dan mengembangkan program inovatif lainnya. Dengan demikian, kegiatan pengabdian secara mendasar memberikan kontribusi yang signifikan dalam memperkuat kapasitas pemerintah desa dan tokoh masyarakat dalam mengelola BUMDes sehingga kedepannya dapat memberikan nilai tambah untuk meningkatkan pendapatan asli desa dan kesejahteraan masyarakat desa.
Pengaruh Pengetahuan Kewirausahaan dan Lokasi Usaha Terhadap Keberhasilan Usaha Pada UMKM Produk Wisatadi Kecamatan Bohorok, Kabupaten Langkat, Sumatera Utara Br Surbakti, Nadya Faradila; Utama Nasution, Amrin Mulia
Economics, Business and Management Science Journal Vol 5, No 1 (2025): Economics, Business and Management Science Journal, February
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v5i1.777

Abstract

This study aims to determine the influence of entrepreneurial knowledge and business location on business success in tourism product MSMEs in Bohorok District, Langkat Regency, North Sumatra. This study is quantitative research with a purposive sampling technique, using the Slovin formula to determine the number of samples of 79 respondents. The sample consisted of MSME actors in tourism products who have been running a business for over 3 years and are 5-20 years old. Data were collected through questionnaires and observations, while data analysis was carried out by instrument tests, classical assumption tests, multiple regressions, and hypothesis tests using SPSS 27. The results of the partial test show that entrepreneurial knowledge and business location have a significant effect on business success. This is evidenced by the t-count value of 2,083 t table 1,991 (sig 0.041 0.05) for entrepreneurial knowledge and t count 4,357 t table 1,991 (sig 0.000 0.05) for business location. The simultaneous test also showed a significant influence between the two on the business's success with F count 13,312 F table 3,115 (sig 0.000 0.05). The value of the determination coefficient (R²) of 0.258 (25.8%) shows that the success of MSME businesses for tourism products in Bohorok District, Langkat Regency, North Sumatra, is influenced by entrepreneurial knowledge and business location, while 73.2% is influenced by other factors that were not studied in this study.
Pengaruh Fear of Missing Out dan Price Discount terhadap Tingkat Impulsif Buying Product Skintific di Tiktok Shop (Studi Kasus di Kelurahan Tanjung Rejo, Medan Sunggal, Kota Medan) Kartiwi, Putri Sri; Nasution, Amrin Mulia Utama
Economics, Business and Management Science Journal Vol 5, No 1 (2025): Economics, Business and Management Science Journal, February
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v5i1.776

Abstract

This study aims to find out and analyze the influence of Fear Of Missing Out and Price Discount on the level of Impulse Buying of Skintific products on Tiktok Shop (Case Study in Tanjung Rejo Village, Medan Sunggal, Medan City). FOMO is the fear of missing out on trends that encourages impulse purchases, while Price Discount is a marketing strategy that increases the appeal of a product. The research method used was quantitative, with 100 respondents selected using Purposive Sampling, namely active TikTok Shop users who had purchased Skintific products. Data analysis was carried out by multiple linear regression. The results of the study showed that Fear Of Missing Out had a significant effect on Impulse Buying, this can be seen from the significant value (0.009) of 0.05 and the tcount (2.686) compared to the table (1,984). Price Discount has a significant effect on Impulse Buying, this can be seen from the significant value (0.000) from 0.05 and tcount (6.679) compared to ttable (1,984). Fear Of Missing Out (X1) and Price Discount (X2) are simultaneously significant to Impulsive Buying (Y), this can be seen from the value of FcalFtabel and its significance level (0.000) 0.05.
Pengaruh Citra Merek, Kualitas Produk, dan Emotional Response Terhadap Minat Beli Sepatu Merek Converse (Studi Kasus Pada Masyarakat Kelurahan Padang Bulan) Marbun, Ferdinan; Alfifto, Alfifto; Nasution, Amrin Mulia Utama
Innovative: Journal Of Social Science Research Vol. 5 No. 2 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i2.18347

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Citra Merek, Kualitas Produk, Dan Emotional Response Terhadap Minat Beli Sepatu Merek Converse (Studi Kasus Pada Masyarakat Kelurahan Padang Bulan) Penelitian ini menerapkan pendekatan kuantitatif untuk menganalisis populasi ataupun berbagai sampel, dan korelasi anatara karakteristik dan variabel. Untuk mengumpulkan data digunakan kuesioner dan skala likert. Sampel dalam penelitian ini yaitu Masyarakat di Kelurahan Padang Bulan. Analisis data menggunakan analisis regresi linear berganda dengan bantuan software SPSS. Hasil penelitian menunjukan bahwa Citra Merek tidak berpengaruh positif tetapi signifikan terhadap minat beli sepatu conversi di kelurahan Padang Bulan, dimana diperoleh nilai t hitung 0,865 > 1,984 dengan nilai signifikansi sebesar (0,002 < 0,05). Kualitas Produk berpengaruh positif dan signifikan terhadap minat beli sepatu convers di kelurahan padang bulan diperoleh nilai t hitung 4,664 > 1,984 dengan nilai signifikansi sebesar (0,000 < 0,05). Emotional Respons tidak berpengaruh positif tetapi signifikan terhadap minat beli sepatu converse di kelurahan padang bulan diperoleh nilai t hitung 0,591 > 1,984 dengan nilai signifikansi sebesar (0,001 < 0,05). Sementara itu pengaruh Citra Merek, Kualitas Produk,dan Emotional Response berpengaruh positif dan signifikan secara simultan terhadap minat beli dimana diperoleh nilai F hitung sebesar 32.132 > F tabel 3,10 dengan signifikansi (0,000 < 0,05). Dengan nilai Adjusted R2 senilai 0,449 maka bisa diambil kesimpulan variabel Citra Merek, Kualitas Produk, dan Emotional Respons secara simultan memberi pengaruh senilai 44,9% terhadap minat beli sepatu converse di kelurahan padang bulan dan 55,1% ditentukan dari pengaruh faktor lainnya yang tidak dibahas pada penelitian ini.
Pengaruh Pengalaman Usaha, Self Efficacy dan Self Confidence terhadap Kinerja Pelaku UMKM (Studi Kasus Di Kecamatan Medan Area) Sibarani, Andreas Remico; Utama, Amrin Mulia; Rafiki, Ahmad
Economics, Business and Management Science Journal Vol 5, No 2 (2025): Economics, Business and Management Science Journal, August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v5i2.782

Abstract

The purpose of this research is to find out how business experience influences the performance of actors, to find out how self-efficacy influences the performance of actors, to find out how self-confidence influences the performance of actors, and to find out how business experience, self-efficacy and self-confidence influence the performance of MSMEs (Study Case in Medan Area District). The population in this study was 74 MSMEs in Medan City, Medan Area District. The sample in the research was 74 MSMEs in Medan City, Medan Area District using saturated samples. The data collection technique used in this research was carried out by distributing questionnaires. The analysis techniques used in this research are multiple linear regression, partial test (t test), simultaneous significance test (F test) and coefficient of determination. The results of the research show that there is a partial influence of business experience on the performance of the perpetrator, there is a partial influence of self-efficacy on the performance of the perpetrator, there is a partial influence of self-confidence on the performance of the perpetrator, there is an influence of business experience, self-efficacy and self-confidence simultaneously on the performance of MSMEs In Medan Area District.
Co-Authors Abdul Lawali Hasibuan Ahmad Rafiki Alfifto Bella, Sintia Br Surbakti, Nadya Faradila Colia, Inexel Cisdeo Sembiring Eka Dewi Setia Tarigan Fauzi, M. Fachri Fauziah Fauziah Finta Aramita Frastiwi, Fadilah Laili Hamzah, Raydi Helmi, Muhammad Muda Mulya Hery Syahrial Hesti Sabrina Karo, Immanuel Karo Kartiwi, Putri Sri Khairunnisak Khairunnisak, Khairunnisak Kharisma, Fitriah Lailikhatmisafitri, Isnaniah Laksana, Ryan Dharmawan Lilinesia Lilinesia Marbun, Ferdinan Marpaung, Rahmat Hidayat Maswandi Milala, Dinda Putri Arga Montayana Meher Muhammad Fikhri Fadhila Munawir, Zaini Nabilla Salsabil Sausan Nasution, Nadya Eka Putri Ramadhani Nindya Yunita Panjaitan, Supri Patar Marbun Pribadi, Teddy Putra, Irwansyah Putri, Aprilla Dwiana Rahayu, Ajeng Ramadhani, Eka Rayva Zalianti Ridho Mubarak Riswan Munthe Rizkan Zulyadi Ryan Dharmawan Laksana Sebayang, Fabillah Isna Farah Sembiring , Sundari Br Sibarani, Andreas Remico Sinaga, Radika Sinaga, Sanita Gusrinawaty Sirait, Johannes Rivaldo Sitorus, Yvandrew Phillip Michael Soterniat Zai Sri Hartini Sihaloho Sri Hartini Sihaloho, Sri Hartini Sri Sarah br G.Manik T. Nurhaida Tarigan, Zefanio Vernandes Tohap Parulian Wuri, Kholilah Ambar Yossi Suryandani Sitorus Yuni Syahputri Zafira Anggreni Zaini Munawir S