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All Journal JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi Juripol (Jurnal Institusi Politeknik Ganesha Medan) Journal of Education, Humaniora and Social Sciences (JEHSS) Journal Of Management Science (JMAS) Journal of Management and Business Innovations INFOKUM Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Economics, Business and Management Science Journal Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Bisnis Mahasiswa International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal Of Human And Education (JAHE) Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Nanggroe: Journal of Scholarly Service
Amrin Mulia Utama Nasution
Universitas Medan Area
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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Pengaruh Media Sosial dan Celebrity Endorser terhadap Minat Beli Ulang Produk Kecantikan Ms Glow: Studi Kasus Pada Konsumen Ms Glow Binar Arwita, Kota Binjai Wuri, Kholilah Ambar; Alfifto, Alfifto; Nst, Amrin Mulia Utama; Khairunnisak, Khairunnisak
Jurnal Bisnis Mahasiswa Vol 5 No 2 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.561

Abstract

Perkembangan tekhnologi yang sangat pesat seperti saat ini menyebabkan penyebaran informasi dapat terjadi hanya dalam hitungan detik dan melalui media  yang lebih beragam. Cara memasarkan produk perusahaan pun beragam salah satunya yaitu melalui internet. Penelitian ini bertujuan untuk mengetahui Pengaruh Media Sosial dan Celebrity endorser Terhadap Minat Beli Ulang Produk Kecantikan Ms Glow (Studi Kasus Pada Konsumen Ms Glow Binar Arwita Kota Binjai). Penelitian ini menggunakan 3 variabel yang terdiri dari variabel X1 (media sosial), X2 (celebrity endorser), dan Y (minat beli ulang produk kecantikan Ms Glow). Desain penelitian yang digunakan yaitu penelitian kuantitatif dengan menggunakan teknik analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa secara parsial media sosial dan celebrity endorser berpengaruh secara signifikan terhadap minat beli ulang. Sementara hasil secara serempak menunjukkan media sosial dan celebrity endorser memiliki pengaruh signifikan terhadap variabel minat beli ulang.
Pengaruh E-Marketing dan E-Customer Relationship Management terhadap Kepuasan Pelanggan PT Lovely Holidays Tour & Travel Marpaung, Rahmat Hidayat; Alfifto, Alfifto; Nst, Amrin Mulia Utama
Jurnal Bisnis Mahasiswa Vol 5 No 2 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.594

Abstract

Penelitian ini bertujuan untuk menemukan dan mengevaluasi dampak E-Marketing dan E-Customer Relationship Management (e-CRM) terhadap kepuasan pelanggan di PT. Lovely Holidays Tour & Travel. Penelitian ini mengikuti model penelitian asosiatif dan menggunakan skala likert untuk mengukur variabel. Pengumpulan data dilakukan melalui kuesioner yang disebarkan kepada pelanggan yang memanfaatkan layanan paket wisata PT Travel Lovely Holidays. Populasi penelitian ini adalah pengguna layanan sebanyak 416 orang dari bulan Januari sampai dengan Juni 2023, dan jumlah sampel ditetapkan sebanyak 81 responden. Analisis data dilakukan dengan menggunakan perangkat lunak SPSS Versi 22, menggunakan analisis deskriptif dan analisis regresi berganda. Hasil penelitian menunjukkan bahwa E-Marketing dan E-Customer Relationship Management (E-CRM) memiliki dampak positif secara parsial terhadap kepuasan pelanggan. Lebih lanjut, penelitian ini menunjukkan bahwa kedua faktor tersebut, jika dipertimbangkan bersama-sama, memiliki pengaruh yang signifikan terhadap kepuasan pelanggan di PT Lovely Holidays Tour & Travel.
PENGARUH GREEN MARKETING DAN GREEN PRODUCT TERHADAP MINAT BELI AIR MINERAL DALAM KEMASAN LE MINERALE PADA MASYARAKAT KOTA MEDAN Sitorus, Yvandrew Phillip Michael; Nasution, Amrin Mulia Utama
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 11 No. 4 (2025): 2025 Juni
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v11i4.411

Abstract

Public awareness of environmental issues is increasing, encouraging companies to implement green marketing strategies and present environmentally friendly products (green products) to attract consumer buying interest. This study aims to analyze the influence of green marketing and green products on purchasing interest in Le Minerale brand mineral water in Medan City. This study uses a quantitative approach with a survey method. Data were collected through questionnaires distributed to 150 respondents who were people in Medan City who knew or had purchased Le Minerale. The data analysis technique was carried out using multiple linear regression analysis with the help of SPSS. The results showed that green marketing had a positive and significant effect on purchasing interest, with a regression coefficient of 0.412 and a significance value of 0.000. This shows that a marketing strategy that emphasizes environmental sustainability can increase consumer purchasing interest. In addition, green products also have a positive and significant effect on purchasing interest, with a regression coefficient of 0.387 and a significance value of 0.002. However, the influence of green marketing is more dominant than green products in shaping consumer purchasing interest.
Pengaruh Modal, Tenaga Kerja, dan Luas Kolam terhadap Pendapatan Usaha Ikan Mas di Desa Lawe Pangkat Kecamatan Deleng Pokhkisen Kabupaten Aceh Tenggara Hamzah, Raydi; Utama, Amrin Mulia; Aisyah, Nur
Economics, Business and Management Science Journal Vol 5, No 2 (2025): Economics, Business and Management Science Journal, August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v5i2.817

Abstract

This study aims to analyze the influence of business capital, labor, and pond area on goldfish business income in Lawe Angkat Village, Deleng Pokhksen District, Southeast Aceh Regency. This study uses a quantitative approach with the type of associative research. The research population was 50 goldfish business actors who were also used as samples using census techniques. Data collection was carried out through a closed questionnaire using the Likert scale. Data were analyzed using multiple linear regression, with classical assumptions including normality, multicollinearity, and heteroscedasticity. The results of the study show that partially, business capital, labor, and pond area each have a significant effect on the carp business income. Simultaneously, these three variables contributed significantly to revenue, with an Adjusted R Square value of 0.562. This means that 56.2% of the income variation was explained by all three variables, while the rest was influenced by other factors outside of the study. These findings show that capital increase, labor optimization, and pond expansion are key factors in increasing the income of goldfish farming businesses. This research is expected to be the basis for cultivators and local governments in formulating small-scale fisheries development strategies in rural areas.
Pengaruh Brand Image dan Social Media Marketing Terhadap Keputusan Pembelian Konsumen Satuone Coffee and Roastery Fauzi, M. Fachri; Utama, Amrin Mulia; Syahputri, Yuni
Economics, Business and Management Science Journal Vol 5, No 2 (2025): Economics, Business and Management Science Journal, August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v5i2.822

Abstract

Coffee and Roastery Trend. In addition, consumer lifestyle about coffee is also a factor causing the increase in coffee shop trends. With the many coffee shops in Binjai City with various concepts, it is a challenge for Satuan Coffee and Roastery to compete in offering their products at different prices according to the needs of their customers and marketers need to have a superior marketing strategy. The objectives of this study are: To find out whether Brand Image has a positive effect on Satuone Coffee and Roastery. To find out whether Social Media Marketing has a positive effect on Satuone Coffee and Roastery. To find out whether Brand Image and Social Media Marketing have a positive effect simultaneously on purchasing decisions at Satuone Coffee and Roastery. In this study, the author uses quantitative research by using descriptive analysis on each variable and further analyzed in data analysis. This study consists of two variables, namely the independent variable and the dependent variable. The results of the study showed that the Brand Image variable obtained a tcount value ttable (12.348 2.0) so it can be concluded that Brand Image influences consumer purchasing decisions at Satuone Coffee and Roastery. The Social Media Marketing variable obtained a tcount value ttable (2.216 2.0) so it can be concluded that Social Media Marketing influences consumer purchasing decisions at Satuone Coffee and Roastery. The taste variable for purchasing decisions obtained a tcount value ttable (3.931 2.0) so it can be concluded that Brand Image and Social Media Marketing partially influence consumer purchasing decisions at Satuone Coffee and Roastery.
Pengaruh Orientasi Pasar, Orientasi Kewirausahaan, dan Kompetensi terhadap Kinerja Usaha Pengusaha Barang Bekas di Pajak Melati Sirait, Johannes Rivaldo; Nasution, Amrin Mulia Utama; Aisyah, Nur
Economics, Business and Management Science Journal Vol 5, No 2 (2025): Economics, Business and Management Science Journal, August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v5i2.834

Abstract

This study aims to determine the effect of entrepreneurial competence on business performance in second-hand goods entrepreneurs in Medan's Melati Tax. The type of research used in this research is quantitative research with a causal associative approach. The population in the study were all business actors at Pajak Melati Medan. The sample in this study used non-probability sampling with purposive sampling type, sampling technique using a sampling method where the researcher selects the sample according to the criteria using incidental sampling / accidental sampling. Based on the determination of these criteria there were 30 respondents. The results of the study are the results of the Fhitung value of 45.508, so that Fhitung Ftabel (45.508 2.60) and sig value = 0.000 0.05. Based on the research results, there is a simultaneous influence between market orientation variables, entrepreneurial orientation, and entrepreneurial competence on business performance. The three elements when combined, entrepreneurs can not only better meet customer expectations, but also manage risk and create added value, which overall contributes to improving their business performance in a competitive market environment.
Sosialisasi Aspek Hukum dan Ekonomi terhadap Kejahatan Geng Motor pada Kalangan Remaja di Dusun X Desa Medan Krio Munthe, Riswan; Maswandi, Maswandi; Utama Nst, Amrin Mulia
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 5, No 3 (2025): Abdira, Juli
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v5i3.748

Abstract

Socialization of motorcycle gang crimes among teenagers that are increasingly rampant in the community where the perpetrators are minors who are members of motorcycle gang community groups. What is more interesting about the phenomenon of motorcycle gang groups is that the actions they take are brutal and disrupt public order, there are many violations that have an impact on the community. Therefore, it is necessary to convey to the community the legal aspects of motorcycle gang crimes and sanctions for motorcycle gang perpetrators, because motorcycle gangs are groups of young people (teenagers) who mostly have the same background, are still in school and are underage, who are members of a community of two-wheeled motor vehicle users. The method used in Community Service activities is a method of providing counseling, namely delivering material, which is then carried out in-depth discussions with participants from the mosque congregation and residents of Hamlet X, Medan Krio Village. The discussion began with the presentation of material on Motorcycle Gang Crimes among teenagers. Furthermore, residents of Hamlet X, Medan Krio Village asked questions, then continued an intense discussion with the speaker regarding the problem of motorcycle gang crimes.
The Influence of Green Product and Green Advertising on Purchasing Decisions: A Case Study of The Body Shop Sinaga, Radika; Yunita, Nindya; Mulia Utama, Amrin
Journal of Management and Business Innovations Volume: 07, Number: 01, 2025
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v7i01.23554

Abstract

This study analyzes the influence of sustainable products and environmentally friendly advertising on consumer purchasing decisions at The Body Shop in the Medan Johor District. A quantitative method was used with a population of 154,096 people. Based on the Slovin formula with a tolerance of 10%, 100 respondents were obtained through purposive sampling. Data was collected using a Likert scale questionnaire. Analysis was conducted using SPSS 27, including validity, reliability, normality, multicollinearity, heteroskedasticity, multiple linear regression, t-test, F-test, and the coefficient of determination R². The results indicate that sustainable products have a significant positive influence on purchasing decisions. Eco-friendly advertising was also found to have a significant positive influence on consumer purchasing decisions. Both independent variables simultaneously and significantly influence purchasing decisions. Practical Implications: Cosmetics companies need to optimize sustainability elements in product development and promotional strategies. Focusing on environmental value communication can enhance consumer appeal and drive purchases. These findings provide strategic guidance for management in developing effective sustainable marketing approaches.Keywords: Green Advertising, Green Product, Purchase Decision
Analisis Pengaruh Variasi Menu dan Digital Marketing Terhadap Minat Beli Pelanggan Cafe Rumah Pohon Medan Helmi, Muhammad Muda Mulya; Nst , Amrin Mulia Utama
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1021

Abstract

The purpose of this study was to determine and influence menu variations and digital marketing on the purchase interest of customers of Cafe Rumah Pohon. The research method used is exploratory research, where variables are measured using a Likert scale. Data collection methods were carried out by interview, with a list of questions (questionnaire) and documentation studies. The population in this study were all customers at Cafe Rumah Pohon. totaling 92 people. Sampling using the saturated sampling method or better known as the census. In this study, the population was relatively small, namely 92 people. Data processing used SPSS version 23 software, with descriptive analysis and multiple regression analysis hypothesis testing. The results of the study showed that: (1) partially the menu variation variable affects the purchase interest of Cafe Pohon customers (2) partially the digital marketing variable affects the purchase interest of Cafe Rumah Pohon customers; (3) simultaneously there is a positive and significant influence between the menu variation variable and digital marketing on the purchase interest of Cafe Rumah Pohon customers.
Pengaruh Kualitas Produk, Citra Merek Dan Kepercayaan Merek Terhadap Keputusan Pembelian Layanan Internet Telkom Indihome Sebayang, Fabillah Isna Farah; Nst, Amrin Mulia Utama
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.578

Abstract

This study aims to determine the effect of Product Quality, Brand Image and Brand Trust on the Purchase Decision of Telkom Indihome Internet Services on customers in Tanjung Sari Village. This study uses associative research, namely research that aims to determine the relationship between two or more variables, where the variables are measured using a Likert scale. This study uses a sample of users or customers who use Telkom Indihome Internet Services in Tanjung Sari Village with a sample of 87 people. Based on the results of the study, it was concluded that Product Quality (X1), Brand Image (X2) and Brand Trust (X3) together (simultaneously) have a significant influence on the Purchase Decision of Telkom Indihome Internet Services on customers in Tanjung Sari Village
Co-Authors Abdul Lawali Hasibuan Ahmad Rafiki Alfifto Bella, Sintia Br Surbakti, Nadya Faradila Colia, Inexel Cisdeo Sembiring Eka Dewi Setia Tarigan Fauzi, M. Fachri Fauziah Fauziah Finta Aramita Frastiwi, Fadilah Laili Hamzah, Raydi Helmi, Muhammad Muda Mulya Hery Syahrial Hesti Sabrina Karo, Immanuel Karo Kartiwi, Putri Sri Khairunnisak Khairunnisak, Khairunnisak Kharisma, Fitriah Lailikhatmisafitri, Isnaniah Laksana, Ryan Dharmawan Lilinesia Lilinesia Marbun, Ferdinan Marpaung, Rahmat Hidayat Maswandi Milala, Dinda Putri Arga Montayana Meher Muhammad Fikhri Fadhila Munawir, Zaini Nabilla Salsabil Sausan Nasution, Nadya Eka Putri Ramadhani Nindya Yunita Panjaitan, Supri Patar Marbun Pribadi, Teddy Putra, Irwansyah Putri, Aprilla Dwiana Rahayu, Ajeng Ramadhani, Eka Rayva Zalianti Ridho Mubarak Riswan Munthe Rizkan Zulyadi Ryan Dharmawan Laksana Sebayang, Fabillah Isna Farah Sembiring , Sundari Br Sibarani, Andreas Remico Sinaga, Radika Sinaga, Sanita Gusrinawaty Sirait, Johannes Rivaldo Sitorus, Yvandrew Phillip Michael Soterniat Zai Sri Hartini Sihaloho Sri Hartini Sihaloho, Sri Hartini Sri Sarah br G.Manik T. Nurhaida Tarigan, Zefanio Vernandes Tohap Parulian Wuri, Kholilah Ambar Yossi Suryandani Sitorus Yuni Syahputri Zafira Anggreni Zaini Munawir S