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Endang Haryati, Endang
Universitas Medan Area
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Journal : JOURNAL OF SCIENCE AND SOCIAL RESEARCH

 1 
KEPUASAN KONSUMEN FLOREAN PARFUM: ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI Haryati, Endang; Fachrian, Arif
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 1 (2025): February 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i1.2718

Abstract

Abstract: This study aims to empirically examine the contribution of factors influencing consumer satisfaction with Florean Parfume among students at one of the University in Medan. The population in this study consisted of 286 students. The sample in this study also consisted of 286 students, using a total sampling technique. The method employed was a quantitative descriptive approach, allowing the researcher to systematically describe and analyze the data. The data analysis technique used was factor analysis, which aims to identify the dominant factors influencing consumer satisfaction. Based on the analysis results, it was found that product quality is the most dominant factor influencing customer satisfaction, with a loading value of 0.804. Furthermore, service quality showed an influence with a value of 0.764, and price had an influence with a value of 0.801. The results of this study indicate that product quality, price, and service quality play important roles in shaping consumer satisfaction. Keywords: consumer satisfaction, students Abstrak: Penelitian ini bertujuan menganalisis secara empiris terkait kontribusi faktor-faktor yang  mempengaruhi kepuasan  konsumen Florean Parfum pada Mahasiswa di salah satu Perguruan Tinggi Medan. Populasi dalam penelitian ini berjumlah 286 mahasiswa. Sampel dalam penelitian ini berjumlah 286 mahasiswa dengan teknik total sampling. Metode yang digunakan adalah pendekatan deskriftif kuantitatif, dimana peneliti dapat menggambarkan dan menganalisis data secara sistematis. Teknik analisis data yang digunakan berupa uji analysis factor, dimana bertujuan mengidentifikasi faktor-faktor dominan yang mempengarhi kepuasan konsumen. Berdasasrkan hasil analisis, diketahui faktor kualitas produk merupakan faktor yang paling dominasi dalam mempengaruhi kepuasan konsumen dengan nilai loading sebesar 0,804. Selanjutnya faktor kualitas pelayanan menunjukkan pengaruh dengan nilai 0,764 dan faktor harga memiliki pengaruh dengan nilai 0.801. hasil penelitian ini menunjukkan bahwa kualitas produk, harga dan kualitas pelayanan memiliki peran penting dalam membentuk kepuasan konsumen.  Kata kunci: Kepuasan Konsumen, Mahasiswa
KONFLIK PERAN GANDA dan STRESS KERJA PADA WANITA KARIER: SEBUAH STUDY KORESIONAL DI BANK BPTN SYARIAH Haryati, Endang; Siregar, Farida Hanum; Siregar, Nurmaida Irawani
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.4047

Abstract

Abstract: The purpose of this study is to objectively identify and understand some significant Multiple Role Conflict and Job Stress in Career Women:  A Correlational Study at Bank BPTN Syariah . The sample size for this essay is 56 subjects. The entire sampling technique is total sampling. The two scala used in this study's data are double role conflict scale and the work stress scale. The scale of the double-role conflict used the research was made by Greenhaus & Beuthel (Ultaminingsih 2017) and the scale of work stress used by the research was made by Robbins and judge (2011) scale which will be processed with the help of the SPSS version 25 program for windows. The hypothesis in the study is that there is a positive link between a double-role conflict and work stress. The result were proved by hypothetical mean of double role conflict on 30 and work stres on 57,5. then empirical mean of double role conflict on 36,26 and work stres on 64,48. Value of coefficient which the coefficient was 0,446 with p-value significance =0.001<0,05 with a contribution weight of 19,9%. Meaning that the hypothesis proposed is received the higher double role conflict the higher the stress of work is expressed to be accepted. This means that the hypothesis proposed is accepted so that it can be interpreted that there is a positive relationship between multiple role conflict and work stress on women employee at Bank BPTN Syariah Keywords: Double Role Conflic, Work Stres and Women Employee Abstrak: Penelitian ini bertujuan untuk menguji secara empiris dan mengetahui seberapa besar hubungan antara  Konflik Peran Ganda dan Stres Kerja  Pada Wanita Karier:  Sebuah Study Korelasional di Bank BPTN Syariah  . Sampel yang digunakan yaitu 56 pegawai wanita.  Teknik pengambilan sampel menggunakan Total sampling. Pengumpulan data menggunakan skala likert. Skala konflik peran ganda yang digunakan dalam penelitian ini yang dibuat oleh Greenhaus & Beuthel (dalam Utaminingsih 2017), dan skala stress kerja yang digunakan penelitian ini yang dibuat oleh Robbins dan Judge (2011) yang di olah dengan bantuan program SPSS versi 25 for windows. Data dianalisis dengan teknik analisis korelasi product moment. Hipotesis dalam penelitian ini yaitu ada hubungan yang positif antara konflik peran ganda dengan stres kerja. Dengan asumsi, semakin tinggi konflik peran ganda maka semakin tinggi stres kerja. Hal ini diketahui dengan melihat mean hipotetik pada variabel konflik peran ganda adalah 30 dan variabel stress kerja 57,5. Kemudian mean empirik untuk konflik peran ganda 36,26 dan stres kerja 64,48. Nilai atau koefisien yaitu 0,446 dengan signifikansi sebesar p=0,001 < 0,05 dengan bobot sumbangan 19,9 %. Artinya hipotesis yang diajukan diterima sehingga dapat disimpulkan terdapat hubungan positif antara konflik peran ganda dengan stres kerja pada pegawai wanita yang bekerja di Bank BPTN Syariah Kata Kunci: Konflik Peran Ganda, Stres Kerja, Wanita Karier
Co-Authors Andy Chandra Arif Fachrian Azhar Azhar Aziz Babby Hasmayni Boangmanalu, Bagas Mulia Sotar Hutur Dahlan, Khaerian Dewi, Ira Emmy Mariatin Endhah Purwandari Farida Hanum Siregar Ira Kesuma Dewi Khaeriah Dahlan Mariah Kibtiyah, Mariah Napitupulu, Arahandson Nurmaida Irawani Siregar Shabri Putra Wirman Singir, Beatrix Soleha, Imroatus Steven Y.Y Mantiri Tekege, Gergoria Thania, Dinda Eva Winnugroho Wiratman, Manfaluthy Hakim, Tiara Aninditha, Aru W. Sudoyo, Joedo Prihartono