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Journal : Asian Journal of Management Analytics

The Influence of E-Wallet Usability and Financial Literacy on Generation Z’s Consumption Behavior in Cirebon City Hayatunnasha, Nailah; Parlina, Nurhana Dhea
Asian Journal of Management Analytics Vol. 5 No. 2 (2026): April 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v5i2.16452

Abstract

This study aims to analyze the influence of e-wallet usability and financial literacy on the consumption behavior of Generation Z in Cirebon City. The study employs a quantitative approach using an associative method and Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis. Data were collected via a questionnaire distributed to 246 Generation Z respondents who use e-wallets, using a 1–5 Likert scale. The results indicate that the ease of using e-wallets has a positive and significant effect on consumption behavior, suggesting that the easier digital payment systems are to use, the higher the tendency for individuals to make impulsive purchases. Meanwhile, financial literacy has a negative but insignificant effect on consumptive behavior, suggesting that financial understanding is not yet fully capable of controlling consumption behavior in the context of digital technology’s ease of use.
The Influence of Financial Literacy and Cashless Behavior on the Financial Management Behavior of Generation Z in Cirebon City Khansa, Selma; Parlina, Nurhana Dhea; Agustina, Agustina
Asian Journal of Management Analytics Vol. 5 No. 2 (2026): April 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v5i2.16453

Abstract

This research examines how financial literacy and cashless transaction habits influence the way Generation Z in Cirebon City handles their finances.The development of digital financial technologies has significantly transformed transaction patterns from cash-based to digital systems, which demands better financial management capabilities, particularly among young individuals. A quantitative method with an associative approach was applied in this study, utilizing Data analysis using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Respondents from Generation Z who actively utilise non-cash payment methods were given questionnaires to complete in order to gather data. The results show that financial management behaviour is significantly improved by financial literacy. In a similar vein, using cashless payment methods makes a substantial and positive contribution. A significant amount of the variation in respondents' financial management practices can be explained by both factors taken together.