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All Journal Jurnal Administrasi Bisnis Wacana, Jurnal Sosial dan Humaniora International Journal of Humanities Education and Social Sciences
Wilopo Wilopo Wilopo Wilopo
University of Brawijaya
Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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ANALISIS VALUE PROPOSITION DALAM MENCAPAI PRODUCT-MARKET FIT DI PASAR PERDAGANGAN DIGITAL INDONESIA (Studi pada Agen Tapp Market Indonesia di Kota Malang) Mutiarani Nasyta Prastiwi; Wilopo Wilopo; Brillyanes Sanawiri
Jurnal Administrasi Bisnis Vol 64, No 1 (2018): NOVEMBER
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

Tapp Market is a mobile marketplace application that facilitates digital commerce with a cash payment system that provides services to bridge digital spending payments in cash through a third party called agent. In addition to being a place of payment, Tapp Market agent is also a key digital transaction cycle in Tapp Market applications because it has a function as a liaison between the end consumer with the provider of goods that sold in the application. The purpose of this research is to know what is the main value proposition of Tapp Market formed for Tapp Market agent, and how the value of proposition fit with demand of digital commerce agent in Indonesia. The type of this research is mix method with sequential exploratory type where the more dominant method is the qualitative data and then reinforced quantitative data result from the questionnaire. The analysis is done by mapping and fitting each aspect of the value proposition of Tapp Market using a value proposition canvas with qualitative methods and followed by ranking and processing quantitative data to find the main value proposition of Tapp Market. Keywords: Tapp Market, digital commerce, value proposition, fit, sequential exploratory. АBSTRАK Tapp Market adalah aplikasi mobile marketplace yang memfasilitasi perdagangan digital dengan sistem pembayaran tunai yang memberikan jasa untuk menjembatani pembayaran belanja digital secara tunai melalui pihak ketiga yang disebut agen Tapp Market. Selain menjadi tempat pembayaran, agen Tapp Market juga merupakan kunci siklus transaksi digital pada aplikasi Tapp Market karena memiliki fungsi sebagai penghubung antara konsumen akhir dengan penyedia barang yang dijual di aplikasi tersebut. Tujuan dari penelitian ini adalah mengetahui apa saja nilai proposisi dari Tapp Market yang dibentuk untuk agen Tapp Market, serta bagaimana nilai proposisi tersebut cocok (fit) dengan permintaan agen perdagangan digital Indonesia. Jenis penelitian ini adalah mix method atau metode campuran dengan jenis sekuensial eksploratoris dimana yang lebih dominan adalah data kualitatif yang didapat dari hasil wawancara dan dokumentasi lalu diperkuat data kuantitatif hasil dari kuesioner. Analisis dilakukan dengan memetakan dan mencocokan setiap aspek proposisi nilai dari Tapp Market menggunakan kanvas proposisi nilai dengan metode kualitatif dan dilanjutkan dengan merangking dan mengolah data kuantitatif untuk menemukan proposisi nilai utama dari Tapp Market. Kаtа Kunci: Tapp Market, perdagangan digital, proposisi nilai, kecocokan proposisi nilai.
ANALISIS PELUANG DAN ANCAMAN SERTA STRATEGI DAYA SAING UMKM DI INDONESIA DALAM RANGKA MENGHADAPI ASEAN ECONOMIC COMMUNITY (AEC) (Studi Kasus Pada CV Kajeye Food dan CV Harum Manis di Malang) M Iqbal Choirullah; Zainul Arifin; Wilopo Wilopo
Jurnal Administrasi Bisnis Vol 53, No 2 (2017): DESEMBER
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

Asean Economic Community is an ASEAN economic integration in the face of free trade among ASEAN countries. The AEC describes the following key characteristics: single market and production base, highly competitive economic region, area of ​​equitable economic development, and region fully integrated into the global economy. The areas of AEC cooperation include human resource development, recognition of professional qualifications, consultations on macroeconomic and financial policies, trade finance measures, improvements in infrastructure and communications connectivity, etc. The AEC will turn ASEAN into a region with free movement of goods, services, investments, skilled labor and more free flow of capital. This research purposed to find out how the potential, opportunity, and threat of SME food industry in Indonesia in order to face Asean Economic Community. This study also aims to find out how the strategy of food industry MSMEs in Indonesia to improve the competitiveness of its products in effort to maintain the domestic market and penetrate ASEAN market when the AEC takes. this research use qualitative method with case study approach. Sources of data in this study are primary data, by conducting interviews with CV Kajeye Food and CV Harum Manis and Department of MSMEs Malang city and news thad related. Keywords: Asean Economic Community, Strategy of Competitiveness, Small Medium Enterprise ABSTRAK Asean Economic Community adalah sebuah integrasi ekonomi ASEAN dalam menghadapi perdagangan bebas antar negara-negara ASEAN. AEC menggambarkan karakteristik utama sebagai berikut : pasar tunggal dan basis produksi, wilayah ekonomi yang sangat kompetitif, wilayah pemerataan pembangunan ekonomi, dan wilayah yang sepenuhnya terintegrasi ke dalam ekonomi global. Bidang kerjasama AEC meliputi pengembangan sumberdaya manusia, pengakuan kualifikasi profesional, konsultasi mengenai kebijakan makroekonomi dan keuangan, langkah-langkah pembiayaan perdagangan, peningkatan infrastruktur dan konektivitas komunikasi,dll. AEC akan mengubah ASEAN ke daerah dengan pergerakan bebas dari barang, jasa, investasi, tenaga kerja terampil dan aliran modal yang lebih bebas. Tujuan dari penelitian ini adalah untuk mengetahui seberapa besar potensi, peluang, dan ancaman UMKM industri makanan di Indonesia dalam rangka menghadapi Asean Economic Community. Penelitian ini juga bertujuan untuk mengetahui bagaimana strategi UMKM industri makanan di Indonesia untuk meningkatkan daya saing produknya dalam upaya mempertahankan pasar domestik dan menembus pasar ASEAN saat AEC berlangsung. Metode yang digunakan dalam penelitian ini adalah metode yang menggunakan metode kualitatif dengan pendekatan studi kasus. Sumber data dalam penelitian ini adalah data primer, dengan melakukan wawancara dengan CV Kajeye Food dan CV Harum Manis serta Dinas UMKM kota Malang serta update berita yang terkait dengan tema penelitian. Kata Kunci: Masyarakat Ekonomi Asean, Strategi Bersaing, Usaka Kecil Menengah.
BUSINESS MODEL AND BUSINESS MODEL ENVIRONMENT (STUDY OF STARTUP COMPANY, ZEEMI) Adhitya Rachman; Wilopo Wilopo; M. Kholid Mawardi
Jurnal Administrasi Bisnis Vol 61, No 1 (2018): AGUSTUS
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

Penelitian ini bertujuan untuk memahami mengenai model bisnis dan lingkungan model bisnis dari perusahaan startup, Zeemi. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus. Proses penelitian ini melibatkan dua orang narasumber yaitu Thomas Damek selaku salah satu pendiri dan pimpinan perusahaan dan Ryan Handoyo selaku salah satu pendiri dan manajer konten. Hasil dari penelitian menunjukan bahwa: lingkungan bisnis di industri digital khususnya sektor aplikasi media sosial sangat kompetitif namun penuh dengan peluang. Zeemi menggunakan model bisnis platform dalam beroperasi. Model bisnis platform sendiri memiliki empat tantangan yang perlu dilalui. Pertama, jumlah sisi yang harus diakuisisi pertama kali. Kedua, disain dari platform itu sendiri. Ketiga, struktur harga dari sebuah platform. Keempat, aturan pengelolaan dari platform. Penelitian ini juga memiliki beberapa keterbatasan yaitu: hanya menggunakan satu perusahaan. Keterbatasan sumber data dikarenakan ukuran perusahaan. Keterbatasan literatur terkait model bisnis kanvas dan startup. Kata Kunci: Model Bisnis, Model Bisnis Kanvas, Lingkungan Model Bisnis, Startup. ABSTARCT The research aims to understand about business model and business model environment of startup company, Zeemi. The research uses qualitative method with case study approach. It involves two key persons i.e. Thomas Damek as Founder and CEO, and Ryan Handoyo as Co-Founder and Content Manager. The results show that: business environment in digital industry especially social media application sector is very competitive but has many opportunities. Zeemi uses platform business model in its operation. Platform business model has four challenges. First, the number of sides to bring on board Second, design of the platform. Third, pricing structures of platform, and Fourth, governance rules of the platform. The research has some limitations i.e. only use one company. Limited data source because of the size of the company. Limited literature regarding business model canvas and startup. Key Words: Business Model, Business Model Canvas, Business Model Environment, Startup.
AN EXPLORATION OF STRATEGIC ALLIANCE IN THE IMPROVEMENT OF AIRLINES’ PERFORMANCE (A Case Study of PT Garuda Indonesia) Taufiq Al Dyansha; Wilopo Wilopo; Mohammad Iqbal
Jurnal Administrasi Bisnis Vol 42, No 1 (2017): JANUARI
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

Tujuan dari penelitian ini adalah mengeksplorasi penimgkatan kinerja perusahaan untuk memenuhi persyaratan keanggotaan SkyTeam yang berkualifikasi tinggi. Penelitian ini juga mengeksplorasi pengaruh jaringan yang mampu diperoleh perusahaan dan peningkatan integrasi pelayanan ground yang SkyTeam tawarkan ke pelanggan. Metode penelitian yang digunakan pada penelitian ini adalah metode kualitatif dengan pendekatan studi kasus. Sumber data dalam penelitian ini adalah data primer dengan mewawancarai unit Aliansi dan Manajemen Kerjasama serta unit Pelayanan Ground PT Garuda Indonesia. Data sekunder diperoleh dari dokumen perusahaan dan berita terbaru yang berkaitan dengan tema penelitian. Temuan menunjukkan bahwa bergabungnya Garuda Indonesia dengan SkyTeam meningkatkan kinerja perusahaan dalam konteks sistem pelayanan pelanggan, kualitas keamanan, kapabilitas sumber daya manusia, pemahaman merek, dan proses transfer pengetahuan. Lebih dari itu, aliansi global SkyTeam memberikan pasar potensial baru untuk Garuda Indonesia  ke China, Amerika, Eropa, dan Timur Tengah. Terintegrasinya pelayanan ground yang SkyTeam tawarkan juga meningkatkan indeks kepuasan pelanggan dari pelayanan maskapai Garuda Indonesia. Selain itu, Garuda Indonesia juga menghadapi tantangan untuk menyesuaikan sistem pelayanan pelanggan yang modern, petugas ground yang kurang pemahaman akan produk SkyTeam, dan implementasi SkyTransfer yang menyesuaikan fasilitas dan infrastruktur bandara. Kata kunci: strategi, aliansi, global, penerbangan, kinerja, peningkatan ABSTRACT The purpose of this research is to explore the improvement of company’s performance while comply the high qualified SkyTeam membership requirements. This research also explores the networking impact that company able to obtain, and improvement of integrated ground service that SkyTeam offers to passenger. Research method that used in this research is qualitative method with case study approach. Data sources in this research are primary data, by doing interview with Alliance and Partnership Management and Ground Service Unit from PT Garuda Indonesia, and secondary data from company’s documents, and news update which is related to the research theme. The result shows that joining Garuda Indonesia to SkyTeam improve company’s performance in terms of passenger service system, quality of safety, human capital skills, brand recognition, and knowledge transfer process. Further, SkyTeam provide new potential market for Garuda Indonesia to Greater China, America, Europe, and Middle East. The integrated ground service that SkyTeam offers also increase the customer satisfaction index for Garuda Indonesia service. Besides that, Garuda Indonesia also faces some obstacles to adjust the high modern passenger service system, ground service officer which lack of SkyTeam product knowledge, and implementation of SkyTransfer which adjust the airport infrastructure and facility. Keywords: strategy, alliance, global, airline, performance, improvement
STRATEGI PENGEMBANGAN DESTINASI PARIWISATA BUDAYA (Studi Kasus pada Kawasan Situs Trowulan sebagai Pariwisata Budaya Unggulan di Kabupaten Mojokerto) Khusnul Khotimah; Wilopo Wilopo
Jurnal Administrasi Bisnis Vol 42, No 1 (2017): JANUARI
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

One of the things that can be developed in field of tourism is cultural diversity. Trowulan site area is one of the cultural tourism that can be featured in Mojokerto regency, East Java. But there are problems in Trowulan sites related to community involvement, promotion of tourist attraction, cooperation of stakeholders and accessibility as well as supporting infrastructure of tourism. Therefore, it takes tourism destination development strategy associated with potential tourist attraction, accessibility, amenities, support facilities and tourism institutional. This research used a qualitative approach to the type of explorative. The data in this paper are taken through interviews, observation and documentation. The results of this paper is drafting development strategies of cultural tourism destination in Trowulan site include 1). Product packaging of special interest tourism. 2). Development of Destination Image. 3). Promotion development through print and electronic media and follow national events. 4). Development of road, transport, directions accessibility. 5). Amenities development, such as hotels, homestays, tourism information center and art center craft. 6). Additional supporting facilities such as health clinic, security post tourism, money changer, ATM. 7). Establishment of institutional tourism in Trowulan sites and 8). Human Resources development in field of tourism. Keywords: Destination Development, Cultural Tourism, Trowulan. ABSTRAK Salah satu hal yang dapat dikembangkan dalam bidang pariwisata adalah keberagaman budaya. Kawasan situs Trowulan merupakan salah satu pariwisata budaya yang dapat diunggulkan di Kabupaten Mojokerto, Jawa Timur. Namun terdapat permasalahan di kawasan situs Trowulan terkait dengan keterlibatan masyarakat, promosi daya tarik wisata, kerjasama stakeholders dan aksesibilitas maupun sarana prasarana penunjang pariwisata. Oleh sebab itu, dibutuhkan strategi yang terkait dengan potensi daya tarik wisata, aksesibilitas, amenitas, fasilitas pendukung dan kelembagaan pariwisata dalam mengembangkan destinasi pariwisata kawasan situs Trowulan. Penelitian ini menggunakan pendekatan kualitatif dengan jenis exploratif. Data dalam penulisan ini diambil melalui wawancara, observasi dan dokumentasi. Hasil dari penulisan ini adalah tersusunnya strategi yang dapat digunakan dalam pengembangan destinasi pariwisata budaya di kawasan situs Trowulan meliputi 1). Pengemasan produk daya tarik wisata melalui paket wisata minat khusus. 2). Pengembangan Destination Image. 3). Pengembangan promosi melalui media cetak maupun elektronik dan mengikuti event-event nasional. 4). Pengembangan aksesibilitas jalan, transportasi, petunjuk arah. 5). Pengembangan amenitas berupa hotel, homestay, pusat informasi pariwisata dan pusat seni kerajinan. 6). Penambahan fasilitas pendukung berupa klinik kesehatan, pos keamanan pariwisata, money changer, ATM. 7). Pembentukan badan pengelola kawasan situs Trowulan dan 8). Pengembangan SDM di bidang pariwisata. Kata Kunci : Pengembangan Destinasi, Pariwisata Budaya, Trowulan.
PENGARUH MEREK DAN NEGARA ASAL (COUNTRY OF ORIGIN) TERHADAP KEPUTUSAN PEMBELIAN (Survei pada Mahasiwa pengguna Oppo atau Samsung smartphone di Fakultas Ilmu Administrasi Angkatan tahun 2013-2015) Tyas Purwitasari; Edy Yulianto; Wilopo Wilopo
Jurnal Administrasi Bisnis Vol 61, No 1 (2018): AGUSTUS
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

This study aimed to determine the influence of brand and country of origin consisting of brand variables, Country of Origin partially and simultaneously on the purchase decision. The type of research this study was explanatory research with quantitative approach. Sample in this study amounted to 116 respondents who own and have ever bought the Samsung smartphone and  116 respondents who own and have ever bought the Oppo smartphone and were students of the Faculty of Administrative Sciences Brawijaya University of Malang. Data analysis technique in this research is Instrument Test (test of validity and reliability) and multiple linear regression analysis. The results based on the analysis of determination coefficient showed that Adjusted Rsquare (determination coefficient ) for the Oppo brand of 0.746, while the Samsung brand of 0.899 meaning that for the Oppo brand score of 74.6% and Samsung 89.9%, the purchase decision variable was influenced by the Brand and Country of Origin variables and the rest was influenced by other variables which was not discussed in this study. There was a partially significant influence on the brand and Country of origin variables on the purchase decision with significance result of t(0,000)<α=0,05 Kеywords: Transactional Leadership Styles, Motivation, Employee Performance АBSTRАK Penelitian ini bertujuan untuk mengetahui pengaruh merek dan Negara asal (Country Of Origin ) yang terdiri dari variabel merek, Negara asal (Country Of Origin ) secara parsial dan simultan terhadap keputusan pembelian. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian eksplanatori dengan pendekatan kuantitatif. Sampel dalam penelitian ini berjumlah 116 responden yang memiliki dan pernah membeli smartphone Samsung dan 116 responden yang memiliki dan pernah membeli smartphone Oppo dan merupakan mahasiswa Fakultas Ilmu Administrasi Universitas Brawijaya Malang. Teknik analisis data dalam penelitian ini adalah Uji Instrumen (uji validitas dan reliabilitas) dan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa berdasarkan analisis koefisien determinasi diperoleh hasil Adjusted Rsquare (koefisien determinasi) untuk merek Oppo sebesar 0,746, sedangkan untuk merek  Samsung sebesar 0,899 artinya bahwa untuk merek Oppo 74,6% dan Samsung 89,9% variabel keputusan pembelian di pengaruhi oleh variabel Merek dan Negara asal (Country Of Origin ) dan sedangkan sisanya di pengaruhi oleh variabel lain yang tidak dibahas di dalam penelitian ini. Terdapat pengaruh signifikan secara parsial pada variabel merek dan Negara asal terhadap keputusan pembelian dengan hasil signifikansi t(0,000)<α=0,05 Kаtа Kunci: Merek, Negara Asal (Country Of Origin ), Keputusan Pembelian  
VRIO Analysis to Measure E-Business Readiness in the Automotive Industry in East Java (Study on Otobus Company Kalisari and Otobus Company Menggala) Nur Yudiono; Wilopo Wilopo; Mohammad Iqbal
Wacana Journal of Social and Humanity Studies Vol. 22 No. 4 (2019)
Publisher : Sekolah Pascasarjana Universitas Brawijaya

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Abstract

The development of information technology especially e-business must be responded to by the company's internal environment in order to compete with competitors and survive the changes in the external environment. The resource-based approach, namely resource based view with VRIO analysis, is one tool to measure the ability of company resources to become a competitive advantage, the automotive industry as a part of the transportation industry must also be able to respond to changes in existing external environments such as electronic ticketing systems. it has been used by trains and airplanes. The results of the research at two autobus companies show that this company already has a sustainable competitive advantage and other companies do not have a sustainable competitive advantage, while in terms of readiness, the two companies are still not ready to implement e-business. In addition, the results of this study can only provide an overview of the readiness of the auto industry in using e-business, this is due to the nature of the company that is closed from research activities so that only two companies can be used as research objects.
Science Environment Technology And Society Based For Disaster Mitigation Berlian, Timotius; Subiyanto, Adi; Subiakto, Yuli; Wilopo Wilopo
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 3 No 6 (2024): IJHESS JUNE 2024
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v3i6.942

Abstract

In facing the large number of disasters in Indonesia, efforts to reduce disaster risk have become a strong foundation for joint efforts. One of the disaster mitigation learning methods developed is the Science Environment Technology and Society (SETS) learning model. Therefore, this research aims to develop natural disaster learning tools with a SETS vision that are integrated in science subjects, implement disaster teaching materials with an integrated Science Environment Technology and Society vision in science subjects, increase the understanding and skills of teachers and students regarding concepts, principles and practicing self-rescue in the event of a natural disaster, and increasing collegiality between lecturers and teachers as well as between teachers in teaching disaster material to students. This multi-year development research (R&D) was carried out in collaboration with teachers in primary and secondary education. The research results are in the form of five learning model features such as: Syllabus, lesson plans, learning methods, teaching materials, as well as techniques and types of assessment developed including science material for grades IV, V, VI primary school and VII, VII, IX secondary school. The five features are packaged in a Guidebook for Teaching Natural Disasters Integrated in Science (for Teachers), a Textbook (for Students) and a supplement in the form of a cartoon comic. The dissemination results show that the learning tools developed are worthy of being given to students, and can increase students' understanding in recognizing and dealing with disaster.
Co-Authors Adhitya Rachman Amirah Azhaar Cahyani Andika Avrista Kusuma Berlian, Timotius Bramantyo Aji Brillyanes Sanawiri Dahlan Fanani Dalilati Adlina Diah Puspa Indah Edy Yulianto Hendy Carol Chrisnathaniel Holyness Nurdin Singadimedja Inggang Perwangsa Nuralam Januarista Poppy Mercelina Suratman Juanditya Luhur Dshauma M Iqbal Choirullah M. Kholid Mawardi M. Nazil M. Rizky Sеtiawan Mira Ramadhani Mohammad Iqbal Muhamad Nur Ilham Muhammad Fakhrul Izzati Mutiarani Nasyta Prastiwi Nabila Rachmadhania Nindira Annisa Zahra Nur Yudiono Pangestuti, Edriana Putranda Miftahul Amanata Riza Khoirum Rizal Alfisyahr SITI BAROKAH Subiakto, Yuli Subiyanto, Adi Suhud Kharisma Sunarti Sunarti Syaifuddin Romadhoni Taufiq Al Dyansha Tyas Purwitasari Yusri Abdillah ZAINUL ARIFIN