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All Journal Islamadina : Jurnal Pemikiran Islam IMAGE Jurnal Ilmiah Ekonomi Islam Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi ASSET: Jurnal Manajemen dan Bisnis Masyarakat Berdaya dan Inovasi Jurnal Ekonomi JRABA Journal of Economics and Social Sciences Indonesian Research Journal on Education Innovative: Journal Of Social Science Research JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Jurnal Riset Ilmiah
Naning Kristiyana, Naning
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Nursing Physics Public Health Social Sciences Other

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The Role of Brand Image in Mediating Social Media Marketing and Customer Relationship on the Decision to Choose a Private University Setyowati, Trias; Widjayanti, Fefi Nurdiana; Kristiyana, Naning
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 20 No 1 (2025): March
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ekuilibrium.v20i1.2025.pp208-228

Abstract

This research aims to examine the impact of social media marketing and consumer relationships on the decision-making process regarding enrollment in private universities, as well as to assess their influence on the brand perception of these institutions. Additionally, it seeks to analyze how the perceived brand image affects the decision to enroll in a private university. The study targeted new students entering private universities in Jember Regency for the 2023/2024 academic year, using proportional random sampling methods for data collection via questionnaires. Statistical analysis and hypothesis testing were conducted using SEM-PLS methodology. Findings indicate that social media marketing significantly affects the decision to enroll in a private university, while consumer relationship factors do not. Moreover, both social media marketing and consumer relationships impact the brand image of private universities, which subsequently influences enrollment decisions. Indirect testing reveals that brand image serves as a mediating factor in the relationship between social media marketing, consumer relationships, and the decision to enroll in a private university.
PENGARUH DUKUNGAN REKAN KERJA, GAYA KEPEMIMPINAN DAN KOMUNIKASI TERHADAP PRODUKTIVITAS DEALER MPM MOTOR PONOROGO Mustopa, Arga Saiful; Hartono, Sri; Kristiyana, Naning
SINERGI : Jurnal Riset Ilmiah Vol. 1 No. 7 (2024): SINERGI : Jurnal Riset Ilmiah, Juli 2024
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/mexyv870

Abstract

Produktivitas sumber daya manusia yang tinggi sangat penting untuk mencapai tujuan bisnis, bahkan ketika bisnis sedang menghadapi banyak tantangan. Keberhasilan suatu perusahaan diukur dari produktivitas karyawannya, sehingga penting bagi perusahaan untuk mengelola sumber daya manusianya secara optimal. Dengan mengkaji faktor-faktor antara lain dukungan rekan kerja, gaya kepemimpinan dan komunikasi menjadi aspek penting dalam meningkatkan produktivitas karyawan. Kondisi kerja yang kondusif akan tercipta untuk merangsang semangat kerja karyawan dalam mencapai tujuan organisasi khususnya di dealer MPM Motor Ponorogo. Penelitian ini bertujuan untuk menganalisis Produktivitas Karyawan melalui pengaruh Dukungan Rekan Kerja, Gaya Kepemimpinan, dan Komunikasi di Dealer MPM Ponorogo. Populasi yang digunakan adalah karyawan di Dealer MPM Motor Ponorogo. Jumlah sampel yang digunakan sebanyak 50 orang dengan teknik pemilihan sampel menggunakan metode sampel jenuh atau total sampling. Hasil penelitian menunjukkan hasil uji parsial (t) bahwa Dukungan Rekan Kerja berpengaruh terhadap Produktivitas, Gaya Kepemimpinan berpengaruh terhadap Produktivitas, Komunikasi berpengaruh terhadap Produktivitas dan secara simultan bersama-sama berpengaruh terhadap Produktivitas Karyawan di Dealer MPM Ponorogo.
Antecendents of Costumer's Purchasing decisions on Halal Cosmetics in Indonesia Kartika, Chandra Bella; Santoso, Adi; Kristiyana, Naning
Jurnal Ilmiah Ekonomi Islam Vol. 9 No. 3 (2023): JIEI : Vol.9, No.3, 2023
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v9i3.11309

Abstract

The aim of this study was to assess the impact of attitudes, religiosity, knowledge, and environment on purchasing decisions for halal cosmetic products in Indonesia. The participants of this study are Indonesians who purchase halal cosmetic products. The number of samples collected in this study were 200 respondents. The method of determining respondents used a non-probability sampling method in the manner of accidental sampling. The kind of data used in this study is primary data obtained using the online questionnaire method using Google Forms. The method of analysis of this research is SEM with AMOS software tools. According to the findings of this study, attitudes have a significant positive impact on the decision to purchase halal cosmetics in Indonesian adolescents. Meanwhile, Religiosity, Knowledge and Environment have no discernible impact on the purchasing decision halal cosmetics for Indonesian teenager. The limitations of this study are that there are 4 independent variables used and only 1 variable that influences purchasing decisions. This study the data generated was only based on a questionnaire based on perceptions of respondents' answers via Google Froms so that conclusions could be drawn from the data collected through dissemination via Google Forms without direct interviews and observation with the parties involved.
Co-Authors A'yunin, Azna Sabrina Qurota Adhelia Nurul Fitri, Zhylma Adi Santoso Alfiansyah, Farid Cendriono, Nanang Chamidah, Siti Choirul Hamidah, Choirul ernawati, etik Fery Setiawan Fery Setyawan Hadi Sumarsono Heri Wijayanto Kartika, Chandra Bella Khasanah, Alfina Asma’ul Kurnianingsih, Mutiah Mashudi, sugengh Mustopa, Arga Saiful Prasista, Talitha Ega Prawira*, Dimas Dipa Premi Wahyu Widyaningrum Putri, Berliana Deska Riawan Riawan, Riawan Saputra, Dani Adi Saputri, Meilan Yulia Saputro, Andri Mei Sri Hartono, Sri Titi Rapini, Titi Trias Setyowati, Trias Wahna Widhianingrum, Wahna Widjayanti, Fefi Nurdiana Wijianto Wijianto