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All Journal Jurnal EMT KITA Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Indonesian Journal Economic Review (IJER) kawanad Serambi Engineering
Ijal Fahmi, Ijal
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Aerospace Engineering Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering

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The Effect of Reputation, Responsiveness, Giving Gifts and Recommendations on Customers Moving to Branch BNI Syariah Meulaboh Branch Fahmi, Ijal; Rizal, Syamsul; Hamdani
Indonesian Journal Economic Review (IJER) Vol. 1 No. 1 (2021): April
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (217.384 KB) | DOI: 10.35870/ijer.v1i1.20

Abstract

The aim of this research is to measure the effect of reputation, responsiveness, gift-giving, and recommendation to customer bank switching behavior in the Bank BNI Meulaboh. Independent variables including are reputation, responsiveness, gift-giving, and recommendation. Multiple Regression Analysis methods are chosen by using Liker Scale with 100 samples. The result of this research shows for simultan test that dependent variable brand switching (Y) can be effected by independent variable reputation (XI), responsive (X2), gift-giving (X3) and the last recommendation (X4) with a significant 0, 000 < 0, 05. The result of this research shows for partial test that dependent variable brand switching (Y) can be effected by independent variable reputation (XI) with a significant 0,010 < 0,05 , responsive (X2) with a significant 0,004 < 0,05, gift-giving (X3) with a significant 0,000 < 0,05 and the last recommendation (X4) with a significant 0, 020 < 0, 05.
Co-Authors , Maryam , Nelly Alisman Fitriliana Fitriliana Fuadi Hamdani Hamdani Hamdani Hanum, Filia Ilyas Ilyas Iqbal, Taufiq Ismail Jen Surya Juwita Juwita, Juwita Mahdi Mahdi, Mahdi Mustafa, Reza Nasir Nasir Nasir Rahmi Rahmi Rusmina, Cut Salsabilla, Raihan Shakira, Nadia Sufriadi, Dedi Syamsul Rizal Zakaria Zonyfar, Candra